We often say “face time beats Facebook” and “high touch beats high tech,” but we don’t always have the luxury to meet everyone in person. That’s why we recommend GoToMeeting, Skype, FaceTime, or other live video.

Seeing the other person’s facial expressions gives you instant feedback you can’t get over the phone. You can quickly correct misunderstandings before they’re verbalized. You see each other in person in real time, and that alone appeals to our human nature. This is a real person, not a text, memo or a voice on the phone.

Using this technology over the years has taught us several points of etiquette that will make your video conferencing communications more effective. Here are our top 10:

1. Video — meet first. If it’s important, make your first meeting by live video. They will feel more comfortable with you, be more likely to forgive your imperfections, and give you the benefit of the doubt. You will seem more sincere. This is your opportunity to make a good first impression.

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Who Are We.

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse in 1986, to the board room of E&J Gallo, where they successfully sold their brand in 2005. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful and help corporations achieve entrepreneurial cultures to engage and empower their people.

Currently they travel the world keynoting at universities, corporations, conferences and symposiums. They are regular media guests and contributors to international publications and professional journals; along with being FOX News Radio Network’s Workplace Culture Experts. They are also the recipients of the 2014 Distinguished Entrepreneur Speaker Award from the Turner School of Entrepreneurship and Innovation at Bradley University. Visit their popular brand building site at www.thebrandauthority.net. To make inquiries for keynote speaking, trainings or consulting, please contact info@thebarefootspirit.com.

Michael Houlihan and Bonnie Harvey
-Barefoot Wine Founders