Top Print Publications
Michael Houlihan & Bonnie Harvey
All Content Copyright Footnotes Press, LLC
The Business Journals
07/13/2021 5 Missteps and Remedies for Building a Consumer Packaged Goods Brand from Ground Zero
03/16/2021 Americans are Getting a Crash Course in Distribution Management
12/21/2020 How to Turn Your Customers into Advocates (Even During a Pandemic)
10/05/2020 Why it’s Time to Stop Trying to Have Virtual Conferences on Your Phone
08/26/2020 Businesses in Survival Mode Require Faster Problem Solving
07/21/2020 How Resourcefulness Can Help Your Business Survive Major Disruptions
06/23/2020 Pandemic Mentality Drives Older, Big Brand Growth … at First
05/27/2020 7 Re-branding Considerations for Covid-19
04/21/2020 The Novel Coronavirus Spotlights Opportunities for New Consumer Packaged Goods
03/16/2020 Product Development Starts with Demand and Access, Not the Product
02/19/2020 Why Brand Integrity Matters and How to Get it
01/30/2020 These Business Tasks Should be Outsourced
12/31/2019 Discrimination Against Older Job Applicants is Illegal — and it’s Bad for Your Bottom Line
11/21/2019 You Build Customer Loyalty by Ditching the Act
10/17/2019 How to Avoid Corporate Blockage Strategies and Keep the Ball Rolling
08/28/2019 Maybe Brick-and-Mortar Retail is Just Changing, Not Dying
07/10/2019 Fresh Air Improves Productivity and Your Bottom Line
06/25/2019 Breakthroughs Are Rarely as Spontaneous As They Seem
05/17/2019 The 7 Hallmarks of Leadership
03/22/2019 5 Tips to Sell More This Year
01/29/2019 Why Reflection, Analysis, and Redirection Are so Important to a Business’ Growth
12/28/2018 The Soft Skills That Boost Entrepreneurial Success
11/06/2018 To Succeed in Business, Delegation is Not a Choice, it’s a Requirement
09/05/2018 3 Ways to Get Your Vendors to Reduce Your Need for Cash
07/27/2018 How to think about exiting your business (even if you’re never going to sell)
06/12/2018 Whatever Business You Think You’re in, Your Employees Should Be Oriented on Your Customers
05/23/2018 5 Entrepreneurial Skills You Learn in College
04/23/2018 5 Ways to Deal with Frustration When Your Work is Stopped by Another Team
03/23/2018 3 Reasons Budding Entrepreneurs Should Finish College
03/02/2018 5 Ways to Tell if You’re Persistent or Stuck in a Rut
02/23/2018 7 Rules for Successful Delegation
01/30/2018 How to Overcome the Challenge of Perceived Value
01/15/2018 3 New Year’s Resolutions to Improve Your Bottom Line
12/27/2017 7 Ways The Gig Economy Affects Your Business
12/20/2017 3 Reasons to Start a New Branded Product Now
12/1/2017 5 Ways to Love Complaining Customers
11/15/2017 How to Spin Up Fast Without Spinning Out of Control
10/30/2017 The Trouble with Disruption
10/18/2017 7 Tenets for Success That Go Beyond ‘Bootstrap’
9/28/2017 Do You Deserve Success Just Because You Follow a Process?
9/8/2017 How to Know When it’s the Right Time to Quit Your Day Job
8/14/2017 How the Right ‘Spirit’ Can Help You Start a Business Without Venture Capital
7/25/2017 How to Count Down Success
7/6/2017 How to Make Sure You Hear the Good Ideas That Will Improve Your Company
6/20/2017 How to Take Control by Aiming, Not Blaming
6/9/2017 7 Steps to Infuse Entrepreneurial Thinking Into Company Culture
6/1/2017 The 4 Stages of Business Growth Each Present Their Own Challenges
5/15/2017 How to Get Ready to Sell Your Business — Even if You Don’t Plan To
5/4/2017 5 Ways to Build and Grow Trust
4/26/2017 The 3 Core Competencies Entrepreneurs Must Master to Succeed
4/10/2017 Give Your People Permission to be Brilliant
3/22/2017 How to Keep The Entrepreneurial Spirit as Your Business Grows
3/13/2017 10 Tips for Video Conferencing Etiquette
2/15/2017 It’s a New Year, So Get Out Your Pruning Shears
1/27/2017 7 Tips for More Effective Email
1/13/2017 Get More Sales by Recognizing These 5 Selling Seasons
12/20/2016 How Know-the-Need is Better than Need-to-know
12/8/2016 How Social skills can Reduce Your Need For Cash
11/22/2016 5 Principles For Solving Problems
11/7/2016 Organizations that want an entrepreneurial culture need to walk the talk
10/24/2016 Don’t Just Answer the Question: Address the Assumption Behind the Question
10/5/2016 Back to the Garage: How to Recapture the Entrepreneurial Spirit
FORBES
04/04/2016 Secrets Of Success From 6 Visionary Entrepreneurs
10/5/2015 5 Keys To Launching A Successful Startup — Insights From The Founders Of Barefoot Wines
8/24/2015 8 Lessons For Budding Entrepreneurs
ENTREPRENEUR
07/07/2019 Taylor Stitch Makes Us Rethink Our Wardrobe
06/01/2019 WINT Water Intelligence Tackles Waste While Improving Efficiency
05/04/2019 Rheem Manufacturing Sets Aggressive Sustainability Goals for 2025
04/06/2019 ReGrained Markets Food Made From Upcycled Brewery ‘Spent’ Grain
03/02/2019 Garbage In, Energy Out: Synova Power Turns Waste Into Electricity
02/02/2019 The 50-Word Blurb and the 5-Slide Deck
01/05/2019 Chewing Their Way to the Top
12/01/2018 It’s Official: Customers Prefer Sustainable Companies
10/06/2018 Outsource Everything but Accounting, Quality Control and Sales
09/08/2018 Startups That Overlook the Cost of Sales … Fail!
08/11/2018 The More You Talk, the Less They Listen
07/29/2018 Alaska Is Offering Entrepreneurs a Huge Renewable Energy Opportunity
06/11/2018 Networking Rule #1: ‘Take Off the Bib and Put on the Apron!’
05/12/2018 Does Social Marketing Really Make Dollars and Cents?
04/07/2018 The Top 4 Reasons Startups Fail, According to 14 International Accelerators
03/05/2018 14 International Accelerators Speak Out on the Top 4 Components for Startup Success
01/16/2018 How Crowdsourcing Is Shaping the Future of Everything
12/16/2017 I Followed the Process. Where’s My 6 Figures in 6 Months?
11/12/2017 5 Ways to Grow and Build Trust
10/2/2017 The 7 Habits of Highly Brandable People
9/2/2017 Get the Word Out With Worthy Cause Marketing
8/2/2017 Do your Suppliers Like You?
7/22/2017 Pyramids are for Dead Pharoahs
6/20/2016 10 Business Lessons Learned From the Founders of America’s Biggest Wine Brand
9/21/2012 Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes
C-Suite Network
01/08/2019 10 Tips for a Startup Without Any Money Subtitle: The pros of being broke, but with a great idea
11/06/2019 Vendors Deserve Some Appreciation, Too!
10/18/2019 3 Must-Follow Tips for Start-up Producers
09/30/2019 Infrastructure vs. Extortion Structure, and Economies of Scale vs. Monopoly and Coercion
09/19/2019 The Communication Hierarchy
09/11/2019 Brick and Mortar Stores Are Dead? Not So Fast!
08/28/2019 Singapore’s Nanyang Technological University Students Visit Their Outdoor Classroom in Wine Country
08/15/2019 On Being Practical and Indispensable
08/07/2019 Russian Students at the Russian River!
07/30/2019 It’s Official: Spending Time Surrounded by Nature Reduces Stress
07/18/2019 In Some Cultures, Soft Skills Are Signs of Weakness
07/09/2019 Navigating Breakthroughs
06/28/2019 The National Entrepreneur Center Supports Businesswomen
06/19/2019 Women Make More Than 80% of Buying Decisions!
06/06/2019 Will the Draft End at the Hand of 18-Year-Old Women?
05/29/2019 Can One 15-Year-Old High School Girl Change The World?
05/15/2019 Make an Agreement; Don’t “Cut a Deal”
05/07/2019 The 7 Cornerstones of Leadership
04/30/2019 7 Rules That Will Make Your Emails Rule
04/18/2019 5 Strategies for More Effective Meetings
04/10/2019 Casting About vs. Fishing Where There’s Fish
03/29/2019 The 5 Traits We Seek in New Clients
03/19/2019 Confirmation: Much More Than Just a Courtesy
03/12/2019 Immigrants Built the U.S. Economy
02/27/2019 Relying on Technology Stifles Our Cognitive Ability
02/21/2019 Is Your CPG Business on the Wrong Side of History?
02/13/2019 Solve Business Problems with What You Already Have
01/24/2019 Delegation Is Not A Choice—It Is a Requirement To Your Success!
01/16/2019 7 Moves that WILL Get You a “Yes!”
01/08/2019 What Business Is Right for Me?
12/27/2018 8 Necessary Steps to Make Your Mistakes WRITE!
12/12/2018 4 Ways to Prevent Sinking in Startup Expenses
12/05/2018 Mind Your Own Business
11/30/2018 3 Necessary Business Functions That Cannot Be Outsourced
11/20/2018 Do You Have a Customer Intel Team?
11/07/2018 3 Ways Your Vendors Can Lessen Your Need for Cash
10/30/2018 Play The “No” Game
10/23/2018 5 Methods to Overcome Frustration
10/8/2018 Why Did You Start Your Business?
09/25/2018 Use the Barefoot Spirit to Ignite Entrepreneurial Culture Within Your Business
09/19/2018 Every Startup Needs Employees with an Entrepreneurial Mindset
09/06/2018 A New Entrepreneur Is an Easy Target for Unreliable Merchants
08/22/2018 To Find Success, An Entrepreneur Must Constantly Sell to Business Relationships
08/13/2018 The 7 Components of Brand Identity That Develop Your CPG Brand
08/01/2018 Building Your Brand Entails Counterintuitive Decisions
07/24/2018 3 Reasons Why Entrepreneurs-To-Be Should Finish College
07/11/2018 Why Perceived Value is a Choice
07/04/2018 7 Ways to Delegate Successfully
06/26/2018 3 Steps to Prevent Growth from Ruining Your Business
06/19/2018 The Real Cost of Buying Into ‘Algo-logic’
06/05/2018 Design Your Brand’s Logo, Catchphrase, and Name to Have Even More Impact
05/29/2018 The 4 Phases of Business Development Need Different Strategies for Brand Growth and Survival
05/16/2018 Boost Brand-Building Online with Physical Distribution
05/08/2018 The 4 Core Proficiencies of the Barefoot Startup
04/25/2018 Is a Knowledge-Hungry Crowd Ready for Wisdom At Last?
04/17/2018 7 Ways to Overcome Adversity: Don’t Let Fear Stop You or Force Impulsive Decisions
04/03/2018 Product and Brand: What’s the Difference?
03/19/2018 5 Steps for Physical Product Brands to Stay Relevant
03/12/2018 Brand Performance Is Determined by Recognition, History, and Placement
03/05/2018 Startup Brand Builders Must Not Underestimate the Retail Sales Process
02/20/2018 Your Brand is Only as Good as Your Distribution
02/12/2018 Rebrand with Your Brand Equity Intact
02/06/2018 Vigilant Quality Control Can Save Your Brand’s Reputation
02/01/2018 5 Methods to Boost Your Brand’s Relationships in the New Year
01/22/2018 5 Traits of Authenticity that Diversify Your Brand
01/16/2018 Without a Brand Promise a Brand is Just a Label
01//02/2018 Your Brand Promise Depends on Quality Assurance
12/06/2017 How Employee Engagement Can Be Smothered by Compensation, Compliance, and Corporate Structure
12/06/2017 5 Steps to Build and Develop Trust
12/04/2017 Why is the Barefoot Startup So Important Today?
11/28/2017 People Want Entrepreneurial Culture!
11/21/2017 So, You Say Your Company Wants an Entrepreneurial Culture
11/20/2017 Do Your Employees and Consumers Share the Values of Your Company?
11/14/2017 Need to Make Connections? Get on the Phone!
11/07/2017 7 Ways Entrepreneurship Can Be Incorporated into Your Company Culture
Crowd Sourcing Week
07/19/2019 Helping Out Your Fellow Humans
07/02/2019 How Crowdsourcing Built The World’s #1 Wine Brand
SUCCESS
9/1/2016 Invert Your Business Funnel – Accelerate Your Associations Impact
HUFFINGTON POST
9/30/2016 It Takes More Than a Great Idea to Sell a Product
10/21/2014 Maintaining an Entrepreneurial Spirit in the C-Suite
11/30/2012 Starting a Business? Help Save Your Cash and Try Bartering
YAHOO
5/24/2013 Fun beach reading for small business inspiration
5/24/2013 Rags-to-riches beach reading: the Barefoot Wine story
4/19/2013 Barefoot Wine Founders: How to Taste Success
3/14/2013 The Barefoot Spirit is a Strong One; Interview with Michael Houlihan
INVESTOR’S BUSINESS DAILY
3/6/2015 Troublesome Types Drain A Company’s Vitality; Tame Them
12/29/2014 Elevating The Workplace Atmosphere Pays Off
10/24/2014 Inspire Smiles: Personable Approach Ups Relationships
8/8/2013 Harvey, Houlihan Went Barefoot Building Wine Giant
12/14/2012 Partner With Nonprofits To Market What You Sell
12/13/2012 Top Entrepreneurs Follow Inspiration With Execution
CHICAGO TRIBUNE
2/18/2016 The 9 types of clients you need to kick to the curb
COSTCO CONNECTION
4/1/2014 You Won’t Learn This in Business School
IRISH INDEPENDENT
6/12/2014 Barefoot Got Up And Running by Taking the Snobbery Out of Wine
AMERICAN EXPRESS OPEN FORUM
2/10/2017 Is It Time To Make Up Or Break Up With Your Management Team?
6/22/2016 7 Ways To Help Reduce Employee Poaching
4/15/2016 The Pros and Cons Of Hiring New College Graduates
12/19/2012 Barefoot Wines: From Laundry Room Start-Up To Bestselling Brand
TRADE PUBLICATIONS
EMPLOYMENT RELATIONS TODAY
7/1/2013 Eight Ways to Create a More Entrepreneurial Workforce
JOURNAL FOR QUALITY & PARTICIPATION
1/1/2014 Growing the Greenest Pasture How to Create Real Employee Engagement
8/1/2013 Make Mistakes Right Five Ways to Improve Your Organization When You Blow It
CEO FORUM
2/1/2017 Double Your Sales – Here is the Magic Bullet! (On page 44)
