Email blasts and self-serving promotions seem to be taking over our inboxes. With all the white noise these days, business email communication can fall victim to overloaded and desensitized recipients.

Is it any wonder that our own business emails get incomplete or tardy responses, are overlooked, misread, or simply deleted altogether? How can your get results in this environment?

Every day we communicate with folks on whom we depend to get our jobs done. We need answers to time-sensitive matters that are in the interest of both parties. When we realize that our email recipients have developed time-saving strategies to quickly scan content for the action items, we can alter our approach to make it easier for them to take action.

1. Pick up the phone

Live communication will save you hours. You can then document both parties’ questions, answers, and agreements in an e-mail.

It’s best to make live contact with someone as soon you know you will be working with them. By doing this first, they will be more likely to give your email timely responses. If there’s a misunderstanding in your email correspondence, settle it quickly by phone.

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Who Are We.

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse in 1986, to the board room of E&J Gallo, where they successfully sold their brand in 2005. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful and help corporations achieve entrepreneurial cultures to engage and empower their people.

Currently they travel the world keynoting at universities, corporations, conferences and symposiums. They are regular media guests and contributors to international publications and professional journals; along with being FOX News Radio Network’s Workplace Culture Experts. They are also the recipients of the 2014 Distinguished Entrepreneur Speaker Award from the Turner School of Entrepreneurship and Innovation at Bradley University. Visit their popular brand building site at To make inquiries for keynote speaking, trainings or consulting, please contact

Michael Houlihan and Bonnie Harvey
-Barefoot Wine Founders