Why is it suddenly necessary for tens of thousands of scientists to march on Earth Day and implore us to take climate change seriously? Why do they have to insist that there is no debate and that the signs are already here? They obviously think we need a strong reminder.

The systematic dismantling of the EPA, rolling back of air quality standards and continued long-term commitment to fossil fuel are good reasons for a strong reminder. It’s not like we can take a break from avoiding this environmental disaster. The scientists weren’t satisfied with the last administration’s actions, and now they are marching!

What does it say for the level of education in our country that apparently allows this to happen in the face of irrefutable facts? Are we so short sighted and so selfish that we prefer to believe that the preponderance of science on this subject is wrong?

Will we have to get to the point of no return, have a stream of disasters hitting us regularly, and suffer vector spread pandemics before we wake up and listen to the experts? Will it be too late by the time we all get it?

That’s why the scientists are marching! They know enough to be scared for our health and welfare if we continue down this path. They don’t believe they did a good enough job getting the word out.

They thought, because they were scientists, that they would gain a certain level of respect above and beyond politics and not have to make a big demonstration. They were wrong!

Now we need scientists to really turn it up a notch. National Geographic’s last edition was on climate change. They had to write the article as if it was to a person who had been duped or wanted to believe that climate change was a hoax. Their article began with three highly substantiated statements: climate change is real; it’s our fault; there is no debate.

When our grandchildren ask us, “Why didn’t you do something?” Will we say, “We thought the only way to have jobs was to take your environment away from you”? Will we say, “Nobody knew how fast it would change” when in fact all the scientists knew and begged us to take it seriously. Or will we say, “We chose to get our news from sources that played down or denied climate change and scientific facts.”

It’s clear that the only industry that benefits from the denial of climate change is the fossil fuel industry. Even their relatively short-term gain will be a long-term loss due climate caused disaster to our economy.

Climate change is not political. You can’t vote, ignore, or argue it away. It’s happening regardless. The scientists are telling us that every minute we continue to increase emissions puts us closer to the tipping point of no return, and closer to run away warming. Are we really so foolish as to let this continue without making changes to mitigate it?

We believe the moves to dismantle the EPA and roll back emission standards are bad for business, bad for our standard of living, bad for our quality of life, and bad for our health. At their core these steps protect a has-been, buggy-whip industry which is using the government for its own selfish and shortsighted immediate gain – at the expense of our own, and our children’s, welfare. In short, these moves will be shown to have been on the wrong side of history. Let’s listen to our scientists!

Who Are We.

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse in 1986, to the board room of E&J Gallo, where they successfully sold their brand in 2005. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful and help corporations achieve entrepreneurial cultures to engage and empower their people.

Currently they travel the world keynoting at universities, corporations, conferences and symposiums. They are regular media guests and contributors to international publications and professional journals; along with being FOX News Radio Network’s Workplace Culture Experts. They are also the recipients of the 2014 Distinguished Entrepreneur Speaker Award from the Turner School of Entrepreneurship and Innovation at Bradley University. Visit their popular brand building site at www.thebrandauthority.net. To make inquiries for keynote speaking, trainings or consulting, please contact info@thebarefootspirit.com.

Michael Houlihan and Bonnie Harvey
-Barefoot Wine Founders