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Does Social Marketing Really Make Dollars and Cents?

Does Social Marketing Really Make Dollars and Cents?

by Michael Houlihan & Bonnie Harvey | Business Blog

This is a question that has plagued us for years and we have spoken to many “experts,” but they seemed to be speaking in another language. We are not the professional online marketers they usually have as students. We are regular small business owners looking for...
Did Global Warming Cause the Wine Country Fire Storms?

Did Global Warming Cause the Wine Country Fire Storms?

EXTREME WEATHER = EXTREME CATASTROPHIES

by Michael Houlihan & Bonnie Harvey | Business Blog

We are waiting for the official word that the wine country firestorms were caused by global warming. The floods in Houston, and the hurricanes and tidal surges that hit Florida and Puerto Rico, have be officially attributed to a warmer ocean – which is linked to...
Do You Deserve Success Just Because You Follow a Process?

Do You Deserve Success Just Because You Follow a Process?

by Michael Houlihan & Bonnie Harvey | Business Blog

Nowadays it seems like everybody wants to work from home and make six figures in six months. The internet marketing folks are quick to pander to those who are believers. They also are quick to take advantage of impatient and inexperienced views of what it really takes...
C-Suite Network – Sales and Consumer Care May Know More About Your Customers Than Marketing and Production

C-Suite Network – Sales and Consumer Care May Know More About Your Customers Than Marketing and Production

STAY INFORMED AND STAY RELEVENT

by Michael Houlihan & Bonnie Harvey | Business Blog

Your marketing people have done a fine job of creating a marketing plan, strategy, and package. They’ve considered the market, the competition and the delivery systems. They have honed the message, dialed in the positioning, and developed the compelling logo, catch...
University of Lethbridge Teaches Marketing and Management with Real World Experience

University of Lethbridge Teaches Marketing and Management with Real World Experience

LESSONS FROM THE TRENCHES

by Michael Houlihan & Bonnie Harvey | Article, Business Blog, Education, Entrepreneurship, Event

  This week we were the Executives in Residence at one of Canada’s premier universities, the University of Lethbridge, with campuses in Calgary, Edmonton, and Lethbridge.  In addition to delivering keynotes to several hundred students, faculty, and business...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

Recent Posts

  • Nanyang Technical University Entrepreneurship’s 8th visit in 9 years to the Sonoma county wine country
  • Barefoot Wine Founders Host Nanyang Technopreneurs from Singapore
  • Founders of Barefoot Wines share insights on extreme heat and business with Oxford students
  • Let’s Learn Summer Book Club – The Barefoot Story
  • Digital Madvertising Interview

About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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