by Michael Houlihan & Bonnie Harvey | Business Blog
This is a question that has plagued us for years and we have spoken to many “experts,” but they seemed to be speaking in another language. We are not the professional online marketers they usually have as students. We are regular small business owners looking for...
EXTREME WEATHER = EXTREME CATASTROPHIES
by Michael Houlihan & Bonnie Harvey | Business Blog
We are waiting for the official word that the wine country firestorms were caused by global warming. The floods in Houston, and the hurricanes and tidal surges that hit Florida and Puerto Rico, have be officially attributed to a warmer ocean – which is linked to...
by Michael Houlihan & Bonnie Harvey | Business Blog
Nowadays it seems like everybody wants to work from home and make six figures in six months. The internet marketing folks are quick to pander to those who are believers. They also are quick to take advantage of impatient and inexperienced views of what it really takes...
STAY INFORMED AND STAY RELEVENT
by Michael Houlihan & Bonnie Harvey | Business Blog
Your marketing people have done a fine job of creating a marketing plan, strategy, and package. They’ve considered the market, the competition and the delivery systems. They have honed the message, dialed in the positioning, and developed the compelling logo, catch...
LESSONS FROM THE TRENCHES
by Michael Houlihan & Bonnie Harvey | Article, Business Blog, Education, Entrepreneurship, Event
This week we were the Executives in Residence at one of Canada’s premier universities, the University of Lethbridge, with campuses in Calgary, Edmonton, and Lethbridge. In addition to delivering keynotes to several hundred students, faculty, and business...