worthy cause marketing

Taste California Travel!

by Michael Houlihan & Bonnie Harvey | Business Blog

The Barefoot Spirit Review by Dan Clarke The Barefoot Spirit succeeds on several levels. Those in or around the wine business will enjoy some of the inside scoop on how a young couple naively entered their industry, made predictable mistakes and yet survived....

Achieve Success On Your Own Terms

NAME THAT TUNE!

by Michael Houlihan & Bonnie Harvey | Business Blog

Creating your own terms can better define your niche, distinguish your offering from the rest, and lead your product to success. When we started Barefoot Wine, we didn’t know enough about the conventions of the wine business to define our product within the...

3 Ingredients for Success: Hardship, Hustle, and Heart

THE SUBTITLE OF OUR BOOK, THE BAREFOOT SPIRIT

by Michael Houlihan & Bonnie Harvey | Business Blog

We’ve been asked why we subtitled our book, “How Hardship, Hustle, and Heart Built America’s #1 Wine Brand.” It is because we believe these three ingredients are seminal to our success. But what are they exactly, in the context of business? How...

Floyd Smith Water Cooler

by Michael Houlihan & Bonnie Harvey | Business Blog

Tomorrow, we have the honor of being interviewed by our friend Matt DiGeronimo, Host of The Smith Floyd Water Cooler. Matt wrote a fantastic book review about our book, The Barefoot Spirit and we will post some snippets and link you to the full article on his website....

3 Ways Time Off Increases Productivity

IT PAYS TO GIVE BONUS DAYS!

by Michael Houlihan & Bonnie Harvey | Business Blog, Lifestyle Blog

Passion, drive, compensation, status, recognition, affirmation and security. This is the list of what motivates people. What many employers don’t realize is that near the top of this list is also time off. As folks plan ahead for their vacation time, they especially...