Some folks actually brag, “I don’t get my news from newspapers anymore. That’s so eighties!” We also hear, “I’m two to three days ahead of the news.” We recently had a house guest who considers himself a “digital native,” unlike us who are “digital transplants.” When he came in to breakfast, he glanced at the newspapers we were reading and asked, “How do you use those?”

We told him we use newspapers to discover stories we weren’t looking for that broaden our experience and education – hard to do in a digital feed with personal settings limited to only what you are interested in. We use newspapers to get news from sources that put their professional journalistic reputation on the line. And we use newspapers to vet out yesterday’s sensationally trending stories for accuracy.

Fake news has found a willing host in this post-truth world. It doesn’t have to be vetted, it just has to be trending. If it appeals to your world view or if it’s entertaining, shocking, or challenges the establishment, it doesn’t have to be accurate before it is shared. Facts are taking a back seat to being current. It’s more important to be part of the trending news than to be part of the accurate news. And by sharing it on social you can be part of “the latest!”  The more it gets shared, the more “credibility” it has. As Dan Rather says, “And the truth has no chance of catching up with it.”

Now we can chose the type of news we want to see and the way we want to see it. Have we opened ourselves up to false news that merely appears to be like the news we have chosen to read? Is our desire for entertainment and validation greater than our respect for the truth? The producers and disseminators of fake news think so.

Stanford University released a study last month that reported that students in grades 7-12 found it difficult determining the credibility of stories on social media. Over 80% could not distinguish between actual news and advertisements designed to look like actual news. This is our future! Being a digital native obviously comes with some potentially damaging vulnerabilities. It is fast, it is popular, and it is wrong. What makes this OK to pass onto others?

So how do you protect yourself and not add gas the flames of a false fire? Here’s a few mitigating questions to ask before you hit that “share” button:

1. Reputation. Is anyone’s reputation at stake as the source of the story? Who loses credibility if it’s wrong?
2. Source. Is this coming from an established and reputable news feed, or is this coming exclusively from social media?
3. Pandering. Am I being pandered to because I want to read a story like this and the source knows I will share it before it’s vetted? Am I being used?
4. Sensational. Is this story so sensational that it’s entertaining even if it’s not true? If so, does that make it OK to pass along?
5. Aging. How long has the story been out? Be skeptical about fast breaking “news.” It may be too early to be confirmed as correct.

Getting your news on line comes with some serious vulnerabilities and personal responsibilities. Those “old” newspapers that are no longer stylish have editors and journalists who could lose their reputations printing false stories. Now, you are the editor!

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Fake News Is Easily Spread on Social Media appeared first on The Barefoot Spirit.

The media capitalizes on our natural self- preservation instincts and the bad news can become down right addicting. But in the process something else is happening. We are getting conditioned to expecting bad news. And that conditioning can easily make us less likely to look for and celebrate what’s going on that is right.

We actually play a game with the news every day. It’s called “Find the good news!” We each take a section of the paper or news site over breakfast and hunt for the good news. First one to find it wins! We have to really dig because it’s usually hidden in the back somewhere. Yes, it’s quite challenging and some days we have to settle for a department store ad as the only “good” news.

But we often find 2 or 3 great uplifting pieces of information. It’s not only better for digestion but it gives us some hope and a positive attitude to start our day. If the bad news will really affect our personal security, you can bet we will hear about it from our friends, family, neighbors or colleagues. So we don’t worry about missing something important to our survival.

Today was especially challenging, but Bonnie won the ”Good News” game with an article she found on the back pages where a team at the University of California in Irvine may have discovered a way to eliminate malaria. Malaria! The mosquito born disease responsible for half the deaths in the history of man! Last month Michael won with “Flowing Water Discovered on Mars!” Also in the back pages.

We also face daily personal and professional frustrations that can affect our outlook. To keep ourselves pumped up, we keep a log of all the milestones we have achieved toward each goal. When we get a little depressed, we go back and read the litany of our progress. Never mind if there was no progress one week. Taking the larger view of history, we regain our positive perspective that we are in fact making progress.

We use these and other techniques to prevent us from getting into the victim mindset where we view ourselves as helpless and powerless to make a difference or a change.

We are convinced from our own personal experience, that when you acknowledge what you want when you see or hear it, you get more of it! Why? Because you are conditioning yourself to expect solutions and you are looking for them. That expectation can keep you going through the difficulties and challenges. You keep a sharp eye out for solutions.

You are less likely to overlook a solution just because it wasn’t a shining diamond presented in a velvet box. In fact it’s often a mud-covered rock that conceals an uncut diamond that requires you to work with it. Maybe you catch a glimpse of a tiny spark of light out of the muddy rock. But you are tuned in. You see it because you are looking for it.

Happy Thanksgiving, everybody! More of what you are grateful for is coming your way!

Probably the greatest way to condition yourself to expect solutions and to tune in to opportunities is to acknowledge what you already have and give thanks. You can’t give thanks without recognition, appreciation, and a wish for whatever good news you find to endure.

Happy Thanksgiving Everyone! Here’s to getting more of what we are thankful for!

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Gratitude Gets You More of What You are Thankful For appeared first on The Barefoot Spirit.

We look for stories of success, solutions, and humanitarianism. Admittedly, some days it’s a real challenge. One time we had to actually resort to reading the advertisements because all the news articles were so negative!

In many ways, we are environmental determinists. That means we believe that you are, to a large degree, influenced by your immediate environment and habitual behaviors. And that’s the good news – because you can do something about those influencers. You can clean up your desk or your backyard, you can paint your room or vacuum your car, and you can listen to classical or heavy metal.

These are all choices that have a physical and psychological effect. All of these and more are environmental choices we make actively or passively. To exhibit control, we must take control. Too often we take our surroundings  as a given. It is so easy to get into a routine that puts us in a rut. It can affect the way we think, our outlook, and our emotional attitude.

If you believe, as we do, that like attracts like, you have to consider what the effect daily bombardment of bad news must have on one’s day. If you are looking for good things to happen and expect to see solutions to your challenges, you will be more likely to see them. If you are filled with negative stories, you will be more likely to overlook the good things because you won’t expect them to happen. Even when you are looking a solution right in the face, you might not see it because you don’t believe it’s there. How do we get to that point of negativity where we are actually blinded to what’s right in front of us? We believe it’s the news.

The news is a business like any other. It needs to give the customer (you) a compelling reason to buy it. News editors know “If it bleeds, it reads!” They know that our prehistoric brains are prewired for survival. They know we are always on the lookout for anything that can harm us. They know how to work this psychological defensive mechanism by assaulting you with fear and danger on a daily basis. But what does this do for you, first thing in the morning? Are you more positive and cheerful, more trusting and more expectant for great things to unfold during your day, or does it leave you more cynical and defensive, expecting the worse? You know the answer.

This is part of your environment over which you do have control. So what are you going to do about it? Do you want to saturate yourself with negativity right before you step out the door, or do you want to set the tone for the day on a more positive note? Take charge of those precious few initial hours that can affect your whole day. The news that you need to survive will come to you anyway sooner or later, but for now, try to play the “Find the Good News” game. You will be the winner!

This is not religious or woo-woo. This is a practical, proven way to open your eyes and ears to opportunities that you may otherwise overlook. Not only that, but it’s a heck of a lot of fun!

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Find the Good News! appeared first on The Barefoot Spirit.

Our Syracuse trip is starting off with a BANG! We are happy to announce that we will be interviewed on News Channel 9’s “Bridge Street” Segment. To view the interview, please click HERE

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post NewsChannel 9 WSYR “Bridge Street” TV Interview appeared first on The Barefoot Spirit.

By SCOTT STEEPLETON NEWS-PRESS CITY EDITOR

March 7, 2013 5:59 AM

When he returns to Santa Barbara for a speaking engagement this week, Barefoot Cellars co-founder Michael Houlihan will be treading familiar territory.

He attended City College 1965-67 and it was here, in the early stages of Barefoot, that Mr. Houlihan, who founded the brand with partner Bonnie Harvey, pounded the pavement making the sales.

Mr. Houlihan and Ms. Harvey will speak at the Scheinfeld Center for Entrepreneurship and Innovation at City College at 4:30 p.m. Friday, the first of 10 stops on a nationwide tour to get people fired up about starting a business and to promote their upcoming book, “Barefoot Spirt: How Hardship, Hustle and Heart Built a Bestselling Wine,” which comes out in May.

Admission is free, but seats are limited. Attendees will get access to the eBook version of “The Barefoot Spirit.”

The wine’s roots date to 1965, when San Francisco writer and reporter Davis Bynum created Barefoot Bynum Burgundy at his home in the Bay Area. In 1986, Mr. Houlihan and Ms. Harvey came aboard and Barefoot Cellars was born – in their home.

From 1987 to 1995, Mr. Houlihan personally serviced every account in Santa Barbara.

In 2005, the brand was sold to E. & J. Gallo Winery, the world’s largest family-owned winery and the largest exporter of California wine.

In 2007, Barefoot and Surfrider teamed up to create the Barefoot Wine Beach Rescue Project, a nationwide initiative to keep our beaches “barefoot-friendly.” Each summer, the Project goes coast-to-coast, calling on community volunteers and local Surfrider members to come out and clean their shores.

Not bad for a couple who knew nothing about the business when they started out.

“It wasn’t easy, man,” Mr. Houlihan said in a phone interview Wednesday.

But it was clear from the beginning who would do what.

“Bonnie is very good with what I call minutiae,” Mr. Houlihan said with a chuckle. “But that covers things like money and legal and contracts. She also ran the bottling lines and was in charge of all promotion at the beginning. I am the swashbuckling sword-wielder. I do things like sales and marketing, long-term planning.”

“We respect each other for our different skill sets,” he added.

While the company has gone through lots of change, Ms. Harvey’s footprint is still the label iconography for Barefoot Cellars, which includes still and sparkling wines.

In the talks, as well as in their new book, the couple speaks to an audience much broader than people who want to get into the wine business.

“The three things you gotta know in any business is personnel management, distribution management and cash flow management,” said Mr. Houlihan, whose varied background includes productivity and process improvement.

“You have to know how to treat people so you can maintain and grow relationships. Also you have to know strategic allies. ‘Who’s going to make out if we make out?’ ”

He puts a premium on distribution management. After all, you could have the best idea for a product in the world, but if you can’t get it to customers, what good is it?

“Warehouses are full of good ideas that are sitting unsold. I’m sorry, but it’s more about distribution than the product or how good it is for the price.”

These days, Mr. Houlihan is a principal in the wine consulting business Houlihan and Jones, and he and Ms. Harvey produce free business blogs on two sites every week, www.barefootwinefounders.com andwww.thebrandauthority.net .

Their book is available for download at both sites.

While his work in the wine business these days is more focused on helping others make their brands successful, Mr. Houlihan says one thing about the industry that hasn’t changed – the regulation. Each state has its own rules when it comes to what you can sell, where you can sell it and how much you can sell it for.

“We’re the United States of America, but from an alcohol beverage standpoint, when you’re trying to sell wine interstate, it’s a loose confederation of independent countries held together by Oprah Winfrey and Ricky Lake,” he said.

“We’re selling ideas now, not wine.”

email: ssteepleton@newspress.com

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Santa Barbara News-Press Article on Michael Houlihan appeared first on The Barefoot Spirit.