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Dependence on Tech Crutches Threatens our Cognitive Abilities

Michael Houlihan & Bonnie Harvey — Thu, 15 Nov 2018 18:00:04 +0000

Long before the advent of the smartphones permanently attached to the end of our arms, we had to use our brains to solve problems. We had to give our undivided attention to a book or a lecture to discover a solution. Our brains had to function!

We’d be forced to identify and extract the underlying principle behind examples obtained from real life experiences, textbooks or teachers. We knew we couldn’t possibly learn and retain every example. So we had to grasp the principles so we could apply them to future problems. We would have to recall our learned list of principles to discover how they might apply to a new problem that we had never seen before. We used these principles like tools that could be adjusted to resolve challenges and problems we experienced.

Instant Access at Our Fingertips

But, why go through all that trouble if you could instantly access every example on Google or YouTube? So much for looking for the principle and retaining it. MacGyver R.I.P.!

We have friends who have thousands of books downloaded on their reading devices. When we ask, “Why do you have all those books when you know you will never read them?” They say, “Just having them makes me feel like I have sort of read them. I have access to them and that’s a step closer to reading them!” So much for feeling obligated to read a book you bought.

It’s interesting that so many folks are worried that robots will take away their jobs when they already think their “work” is simply to find an example, cut and paste. No problem solving is required for that. Simply oversimplify a challenge, copy a pre-existing solution, and paste a one-size-fits-all “solution.” Isn’t that what robots already do?

Instead of solving the challenge using principles, you might just say, “Like What? Like What? Like What?” expecting and demanding that there is an exact example you can copy and paste. If only someone, usually your boss, would just tell you. It’s so much easier to not have to reason it out! It’s so much easier to not have to remember things! Besides, why bother when it’s all right there at the end of your arm?

And that’s just the problem, isn’t it? Today’s tech natives are born with a crutch on the end of their arm that it can threaten their memory and cognitive abilities. Parts of the brain we used to depend upon are getting used less and less. As we become more dependent on technology, we rely less on our own cognitive abilities.

Learning from Stories

Our friend and business namesake, Marilyn Barefoot, writes a compelling and well-researched post on this subject. She reports on growing warnings about how dependence on tech can decrease our attention span, make us more easily distracted, impair our social interaction, and well, get us downright addicted.

Marilyn is an expert on brainstorming and story as a form of learning. In her post “Your Brain on Stories,” she examines how researchers have actually measured the parts of the brain that are activated and the rewarding chemicals released when we listen to a story. It’s fascinating! And it’s hopeful.

People learn from listening to stories. When you create the scene being described together in your mind, you are pulling the props, colors, and moods out of your memory and imagination. Then, you are attaching the action to that creation. Because you are participating in the reception of the story, you have an investment in it. Now you are more likely to recall the principles that the story demonstrated later when you need them.

Experiential Learning Through a Business Audiobook

This is the kind of experiential learning experience we are aiming for in our new Audio Theater Business Book. We’ve taken our NYTs Bestseller, The Barefoot Spirit and actually had it theatrically performed for you, not just read to you. It is a series of short stories in which professional actors play the characters. And we have added an original musical score and sound effects. We hope to engage your imagination in a true-life business adventure that will entertain and demonstrate time-tested principles that will be at the ready for you to easily recall and apply to your own life and business.

We that dramatic business story-telling just might be the redemption for the technical crutch at the end of your arm! It is a wonderful way to activate your brain while being entertained.

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Entrepreneur – Outsource Everything but Accounting, Quality Control and Sales

Michael Houlihan & Bonnie Harvey — Mon, 08 Oct 2018 17:06:53 +0000

It’s no secret that most startups are undercapitalized. They need every penny just to stay in business long enough to produce a positive cash flow. Even those that have achieved seed financing usually find out in short order that they need a much longer runway to give sales a chance to take off.

Most investors want to see some revenue before they will take a risk on you. So it’s critical, especially in the pre-rev startup phase, to strip your company down to its bare essentials, be resourceful, and discover and use your hidden assets. If you can’t lengthen the runway, you can at least lighten the plane!

As professional speakers in the world of entrepreneurship, we hear hundreds of business ideas every year. The proponents are passionate and convinced that they have a marketable solution. This may be true, but the market usually requires more time than they have planned to accept their solution.

To read the complete article, please visit Entrepreneur

Who We Are

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Now is the Time to Start a Climate Change Mitigation Business

Michael Houlihan & Bonnie Harvey — Thu, 14 Dec 2017 18:00:32 +0000

Want to start a new business? Don’t know what it will be? Take a big hint from the 2nd Anniversary meeting of the signatories to the Paris Climate Accord. Just about any business that addresses, slows down or mitigates the effects of climate change is in demand.

The attendees have put their money where their mouth is with over $1B in investments to help industries and countries abandon oil and coal.

Big guns like Richard Branson, Bill Gates and other top energy and investment fund leaders unveiled a plethora of projects designed to fund efforts to lessen the effects of climate change.

The World Bank announced that it would cease financing oil and gas projects in two years.

The “America’s Pledge” coalition to honor the 2015 Paris climate goals now represents half of the U.S. economy.

Eight U.S. states will be developing electric vehicles. The Gates Foundation has created a hurricane relief investment fund for the Caribbean and another to help farmers to develop low-carbon technology and adapt to climate change.

The projects aim to speed up the end of the combustion engine to reduce the emissions that contribute to global warming.

In other words, as President Macron of France says, big businesses and successful economies of the future will be producing and utilizing renewable energy. If you were looking for a mega-trend to capitalize on, or an expanding market with no apparent end in sight, this is it!

Why not do your business on “main street” and go with the flow? Just imaging the opportunities that are presenting themselves in these otherwise detrimental circumstances:

Fire. We’re going to get burned! Much better fire protection, fire-resistant building materials, and fire-fighting equipment are in demand. How about better warning systems, temporary housing, and integrated disaster status information systems? And we are going to need better forestry practices, underground transmission lines, and better fire retardants.

Water. We’re going get thirsty! We need more and better clean drinking water delivery, destalinization, collection and storage systems. How about technology that saves water to be used for cleaning, manufacturing, and crops? Add water purification and water-free sewage systems.

Power. We have to get off the grid! This includes alternative and local generation devices, breakthrough battery technology, independence from wires for power transfer and communications, long-range electric and other zero emission vehicles.

Air. We’re choking! We need carbon sequestering technology. It will be in demand as carbon tax begins to become the norm as the world gets more serious about this situation. Replanting of the forests and rewarding for the preservation of trees are definitely on the agenda. Carbon scrubbers and alternative power plants for industry will be in demand as they begin to pay the true cost of production and compete with producers who are carbon neutral.

Food. We’re going hungry! We need to improve production and nutrition while reducing water and petrochemical use. Demand for food produced closer to consumers is increasing. New types of aqua culture and advance in protein production will take the lead as traditional farming and cattle grazing becomes unsustainable.

Flood. We’re going under! We need to move out of harm’s way, float, submerge, or literally stem the tide. We have entire cities that will have to be saved or abandoned. We’re talking dikes, piers, and elevation techniques. We need hurricane resistant buildings, disaster relief, and independent power, sanitation, and communication systems. And don’t forget first aid, evacuation, and mobile hospital technologies.

So, these are just a few opportunities envisioned due to the effects of climate change that are already upon us. They may have once seemed futuristic, but now our lives literally depend on them. Your new business can contribute to this megatrend. We hope this short list inspires some folks to choose a business that provides even a partial solution to these needs. The world as we know it is relying on your new technology to survive. And so is its population. Now, go get ‘em!

Who We Are

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Stanford Commencement Message for New Techies

Michael Houlihan & Bonnie Harvey — Thu, 22 Jun 2017 17:00:06 +0000

We were honored to be invited to the Stanford University 126^th Commencement. Our friend Zach Steward has done it again! Two years ago, we saw him get his Bachelor’s in Mechanical Engineering. This year he was awarded a Masters. Quite a feat! Just trying to imagine all the technical information he had to master is head spinning. Engineering is exacting, numerical, and disciplined. No room for error.

That’s why we were so surprised with what the commencement speaker, Professor Ken Goodson, Engineering Chair, had to say. It was far from what we expected for such a defined science, but very appropriate for this occasion.

He began with the congratulations and acknowledgements these new grads deserved for all the long hours and sacrifice that brought them to this incredible milestone. He then went on to describe a world where every day you hear and read about the demand for the very skills they studied. He recounted the threats of global warming, food, water and power shortages, as well as shelter and transportation challenges that are becoming acute. He said the grads were well armed with technical information and the knowledge of how to use it. He hoped, with the education they had gained at Stanford, they would take the lead in solving these problems.

Then, he said there’s nothing holding you back …except possibly your own personalities. He said strict focus on the technical skills can hurt you in the social skills department. And it is social skills that inevitably make the difference in your success.

He recommended three important social traits that he hoped the grads would develop that would propel them in their careers:

Empathy (and its cousin, Humility). Put yourself in the other person’s shoes. Find out what they want first. Look at it from their standpoint. Don’t think because you have the technical answers that you have the hubris to dismiss their concerns. On the contrary, embrace others and you will be more respected, have more credibility, and be more successful at helping them.
Expect a solution. Look for the answer. When you do, you will be more likely to find it. Don’t be discouraged by cynical news or discouraging media chatter. Focus on the job at hand and follow through. When you work with others, look for the best in them and know they will improve. Your attitude can make the difference.
Passion for Impact. Allow yourself to be driven by a burning desire to change the world for the better. Know you have the state-of-the-art tools available to handle the world’s challenges, and use your relentless passion to make a positive impact. Apply your education combined with your enthusiasm to overcome all obstacles. Your passion will keep you going and your vision will guide you.

Wow! We couldn’t agree more with these thoughtful sentiments. It’s the best advice we’ve ever heard for young technical grads.

There was a time, not too long ago, when technical folks were in such demand and on such pedestals that the rest of us wondered if social skills were taking a back seat to algorithms. But as long as people are working with others to accomplish their dreams, social skills will be required in every direction of life, even in engineering. Getting the approval and cooperation of others will always require Empathy, Optimism, and Passion.

All of us can benefit by making these skills a part of our lives. Congratulations to every 2017 graduate, no matter their school or course of study!

Who We Are

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Give Your Problems the Deep Six!

Michael Houlihan & Bonnie Harvey — Thu, 02 Jun 2016 17:00:52 +0000

These days we’re not supposed to call them “problems.” Now they’re “challenges.” But no matter what you call them, every day we entrepreneurs seem to face a new one, from putting out small fires to tackling ongoing threats to our business. All problems have this in common: They must be solved and generally with some urgency!

How do you approach a problem? What is the best way to discover the solution? By knowing what questions to ask you are more likely to find an elegant solution – one that simplifies the situation and benefits all parties. We don’t have all the answers, but we do have most of the questions.

Define It. What is the problem anyway? Not just what it appears to be, but why it exists, and what is the outcome you want? We’ve found that many times the solution is the best definition of the problem. Open it up for others to define the problem. You may be surprised at how different people perceive the same problem. These different perceptions can give you some helpful insight leading to a solution.
Look it from All Angles. How does the problem look from a timing standpoint? Will it go away on its own? How does it look from the customer’s stand point? What about your distributer, or your supplier? Compare and contrast this problem with other problems. We actually solved several problems by realizing they were merely symptoms of a larger problem, which when corrected, solved the symptoms.
Take Inventory. List your assets. What leverage do you have? What things can change and what cannot? How much time is required to fix the problem? Is there a temporary fix? Who are the people, places and things involved? What kind of a budget is available? How many people can you put on the problem? What does the ideal solution do? Does it or can it solve other problems? Is it a tangible solution like a sign, package or price, or is it a process that requires a checklist, signoff sheet, job description, or clause in a contract?
Get Above It All. Straight up is the fastest way out of the box and may be the fastest way to the solution. If you get up high enough, you begin to see the relationships involved in the problem. And you begin to see how others solved similar problems in other spaces. You can borrow and apply parts of their fixes. By taking the 10,000-foot view, you can see other parts of the problem you may have missed and other resources you may have overlooked.
Who Wins? Does the problem hurt more than just your company? What other people benefit when you solve the problem? They also have a vested interest, so bring them on as strategic partners to solve your collective problem. We often brought market problems up with to our suppliers and vendors who were more likely to make allowances, enabling us to continue and even increase buying their products and services.
Let It Simmer! Don’t panic and rush to the first solution that presents itself. The hasty solution may cause even more problems down the line. Take some time after you have completed the 5 steps above to just chill. Then when you least expect it, Bang! All the pieces fall together! The elegant solution presents itself. We usually say, “Wow! That’s so simple, why didn’t we see that before?” It was because we were too anxious to let our minds crunch the data and spit out the answer.

Of course, believing there is a solution will open your eyes to seeing it!

Who We Are

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Gratitude Gets You More of What You are Thankful For

Michael Houlihan & Bonnie Harvey — Thu, 26 Nov 2015 06:08:42 +0000

It’s easy these days to get carried away with the news. There’s shootings, war, terrorism, disease and injustice all over the front page, blasting out on the television, radio and internet. It’s designed to scare you and make you want to read, listen and watch more.

The media capitalizes on our natural self- preservation instincts and the bad news can become down right addicting. But in the process something else is happening. We are getting conditioned to expecting bad news. And that conditioning can easily make us less likely to look for and celebrate what’s going on that is right.

We actually play a game with the news every day. It’s called “Find the good news!” We each take a section of the paper or news site over breakfast and hunt for the good news. First one to find it wins! We have to really dig because it’s usually hidden in the back somewhere. Yes, it’s quite challenging and some days we have to settle for a department store ad as the only “good” news.

But we often find 2 or 3 great uplifting pieces of information. It’s not only better for digestion but it gives us some hope and a positive attitude to start our day. If the bad news will really affect our personal security, you can bet we will hear about it from our friends, family, neighbors or colleagues. So we don’t worry about missing something important to our survival.

Today was especially challenging, but Bonnie won the ”Good News” game with an article she found on the back pages where a team at the University of California in Irvine may have discovered a way to eliminate malaria. Malaria! The mosquito born disease responsible for half the deaths in the history of man! Last month Michael won with “Flowing Water Discovered on Mars!” Also in the back pages.

We also face daily personal and professional frustrations that can affect our outlook. To keep ourselves pumped up, we keep a log of all the milestones we have achieved toward each goal. When we get a little depressed, we go back and read the litany of our progress. Never mind if there was no progress one week. Taking the larger view of history, we regain our positive perspective that we are in fact making progress.

We use these and other techniques to prevent us from getting into the victim mindset where we view ourselves as helpless and powerless to make a difference or a change.

We are convinced from our own personal experience, that when you acknowledge what you want when you see or hear it, you get more of it! Why? Because you are conditioning yourself to expect solutions and you are looking for them. That expectation can keep you going through the difficulties and challenges. You keep a sharp eye out for solutions.

You are less likely to overlook a solution just because it wasn’t a shining diamond presented in a velvet box. In fact it’s often a mud-covered rock that conceals an uncut diamond that requires you to work with it. Maybe you catch a glimpse of a tiny spark of light out of the muddy rock. But you are tuned in. You see it because you are looking for it.

Happy Thanksgiving, everybody! More of what you are grateful for is coming your way!

Probably the greatest way to condition yourself to expect solutions and to tune in to opportunities is to acknowledge what you already have and give thanks. You can’t give thanks without recognition, appreciation, and a wish for whatever good news you find to endure.

Happy Thanksgiving Everyone! Here’s to getting more of what we are thankful for!

Who We Are

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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