The Barefoot Spirit https://thebarefootspirit.com Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches. Thu, 19 Sep 2019 16:18:31 -0700 en-US hourly 1 https://wordpress.org/?v=5.2.3 Business Alliances Happen at Eliance! https://thebarefootspirit.com/business-alliances-happen-at-eliance/ https://thebarefootspirit.com/business-alliances-happen-at-eliance/#respond Thu, 19 Sep 2019 17:00:03 +0000 https://thebarefootspirit.com/?p=16481 As you all know, this month we are deep in the launch of our new theatrically performed audiobook, The Barefoot Spirit. And as you also know, we’ve been writing and talking a lot about it. But we were challenged yesterday in Phoenix at the Eliance “Grand Table” Event where we were honored to be presenters. […]

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As you all know, this month we are deep in the launch of our new theatrically performed audiobook, The Barefoot Spirit. And as you also know, we’ve been writing and talking a lot about it. But we were challenged yesterday in Phoenix at the Eliance “Grand Table” Event where we were honored to be presenters.

We presented our offering to their members of over 300 entrepreneurs – and we were allowed One Minute!! Not only that, but we had to do it in their “3-G” format, “Got, Give, and Get.” What have you got? What do you give? And what do you want to get? And the time limit is strictly enforced with two members in the back of the room who hold up flags at half-mast when your time is just about out, straight up when your time is out and wave them profusely when you are over time.

The reason for the strict structure becomes obvious when you experience the event. There are 50 presenters, all VIPs from government to Hollywood, from startups to captains of industry. They all get their chance to engage the members in an intense networking session right after all the presentations are complete. Founder David Cogan and his team have done a masterful job of executing such a comprehensive event for so many attendees, with fastidious attention to logistics, details, and protocols. And it works very well!

We meet tons of folks and have tons of follow-ups. And we learned a tremendous amount from the other presenters. We were honored to be among such an august lineup! This was all thanks to our friend Mark Boundy, an Eliance member, who heard us speak in San Francisco at the C-Suite Network conference. He not only sponsored us as presenters at the Eliance Grand Table event, but he generously invited us to stay at his beautiful Scottsdale home. He knew this would be perfect timing for the launch of our new audiobook, and it was the perfect audience!

So, what about that 60-second Got, Give, and Get pitch?  Well, it definitely forced us to get right down to business and state our proposition in succinct terms. It took us over an hour to get it down to 1 minute. But, for your consideration, we are offering it to here in the hopes you will share it so others will benefit from our message:

GOT(MICHAEL) 20 sec

  • Every one of you has a story to tell
  • We took our story, The Barefoot Spirit,and transformedit into an audio book.
  • Not just anyaudio book, but one dramatically performed by  Hollywood actors, complete with scripts, skits, sound effects and an original musical score.
  • We NOW have a professional, experienced team who can help you tell your story in a theatrically produced audio book.

GIVE(MICHAEL) 15 sec

  • Listen to free snippets at barefootaudiobook.com
  • We have free, signed, paper book copies to give away!
  • Now you can tell your story in a format others will hear and remember!

GET  (BONNIE) 25 sec

  • Download The Barefoot Spirit audiobook TODAY! Please!
  • We guarantee that you will be entertained AND educated!
  • Imagine how you will feel sharing your legacy using this NEW & IMPROVED style of storytelling.
  • We have the production team and the actors and we can help YOU tell YOUR
  • THANK YOU!

Well, it was short and sweet, but it got us over 100 business cards from Eliance members who wanted to discover how we can work together to utilize this new form of business audio theatre. We are grateful for the opportunity to participate in this enthusiastic and heavily networked community. We look forward to working with all our new contacts to demonstrate the viability of this new format and attracting others who want to have their story performed! www.barefootaudiobook.com

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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What Is The Barefoot Spirit Anyway? https://thebarefootspirit.com/what-is-the-barefoot-spirit-anyway/ https://thebarefootspirit.com/what-is-the-barefoot-spirit-anyway/#respond Thu, 12 Sep 2019 17:00:04 +0000 https://thebarefootspirit.com/?p=16445 We called our New York Times Bestseller “The Barefoot Spirit.” We call our business “The Barefoot Spirit.” We call our website, www.thebarefootspirit.com. And now we are calling our new theatrical- style business audiobook “The Barefoot Spirit.” So, what is the Barefoot Spirit anyway? When used in terms like “team spirit,” the word “spirit” identifies a collective […]

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We called our New York Times Bestseller “The Barefoot Spirit.” We call our business “The Barefoot Spirit.” We call our website, www.thebarefootspirit.com. And now we are calling our new theatrical- style business audiobook “The Barefoot Spirit.” So, what is the Barefoot Spirit anyway?

When used in terms like “team spirit,” the word “spirit” identifies a collective attitude of confidence, comradery, and common goals. When used to describe the tenacity it takes to overcome obstacles, we say, “That’s the spirit!” Or “She’s got great spirit!” So “spirit,” in the context of goal achievement is a term we all use to describe the components of drive and strategy. Drive keeps you going and strategy gets you there.

Sounds simple, but it’s not. It’s not just any attitude that supplies drive and it’s not just any strategy that gets you there. The Barefoot Spirit is a specific type of drive and strategy that we promote which includes a philosophy, an outlook, and a set of principles anyone can apply to overcome obstacles and achieve goals sooner – and with much less money and anxiety!

We learned most of these principles the hard way. We acted on many commonly held misconceptions that nearly killed our brand. But over the years, and over the many lumps we suffered, we discovered how things really had to be done, what the best practices really were, and how to build and maintain a loyal, productive and engaged team. When we finally sold our business and monetized on our brand equity, our team implored us to write a book that encompassed the Barefoot Spirit.

At first we listened to the experts, the business book writing gurus. They told us to make the book a procedural outline and textbook. You know, the 5 things to do, the 3 things to never do, and the 28 things your customer wants from you. Pretty standard …and pretty ordinary! But we initially followed their advice. What did we know? We had never written a book before. But then, when we looked at the draft and started to doze off ourselves, we asked, “How can we expect anybody else to really read this, let alone remember it, and apply the lessons to their business?

So, we literally threw it right in the trashcan.  We decided to rewrite it in a more entertaining way, using story to convey the principles instead of relying on prescriptive text. We were blessed to meet a wonderful and humorous writer, Rick Kushman, a Stanford grad who had achieved awards in journalism and was columnist for the Sacramento Bee. We gave him our stories, and he wrote it for us. This time it was much more entertaining and much more memorable! It became a New York Times bestseller! We were thrilled when the book become a case study at more than 50 schools that teach entrepreneurship.

But still, most people only read the first couple of chapters. We were looking for an even more compelling and entertaining format that could bring the stories to life in a way that more folks would remember the lessons and apply them to their businesses.

We began to notice, over a period of just a few short years, that the folks we were trying to help were suddenly all wearing ear buds. At first we thought they were listening to music. That is, until we started asking them what they were listening to. To our surprise, it wasn’t music at all. It was podcasts and audiobooks! They were learning while working, exercising, or commutting. Podcasts were on fire and audio books were increasing in sales.

So we thought, “Why don’t we turn The Barefoot Spirit into an audiobook?” We started listening to business audio books to see what was popular. We found that most audiobooks were simply narrations of the printed book. This was a great advance and certainly enabled true mobility while listening. But narration, even by your favorite celebrity, seemed one dimensional.

Whenever we are driving on Saturdays, we tune into the local Public Broadcasting Stations and listen to a Prairie Home Companion episode. The audio skits are fun and entertaining. Like the old 1940’s radio theatre of the past, they created scenes and action in your mind’s eye. With the help of music, script, and sound effects, a printed story can come to life in a way that you will remember. That’s when we knew what we had to do.

We converted The Barefoot Spirit into what we call, “business audio theatre.” We converted the dialogue into scripts and found Hollywood actors to play the characters and act out the stories, added sound effects, and an original musical score and brought The Barefoot Spirit to life!

It was a big gamble. This approach to experiential learning is relatively new and unproven. To our delight, initial reactions from listeners is overwhelmingly positive!

Our goal is to get the Barefoot Spirit to more people in an innovative format that is both entertaining and educational. We hope you will enjoy The Barefoot Spirit audio theatre, now available everywhere audiobooks are sold, or get a special rate at our author’s direct site. And please, tell us what you think! We would really like to hear from you on our latest new endeavor!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Mind Your Business with Yitzchok Saftlas https://thebarefootspirit.com/mind-your-business-with-yitzchok-saftlas/ https://thebarefootspirit.com/mind-your-business-with-yitzchok-saftlas/#respond Wed, 11 Sep 2019 17:00:01 +0000 https://thebarefootspirit.com/?p=16420 Michael & Bonnie were interviewed on “Mind Your Business” with host, Yitzchok Saftlas. To listen to the interview, please visit Mind Your Business           

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Michael & Bonnie were interviewed on “Mind Your Business” with host, Yitzchok Saftlas. To listen to the interview, please visit Mind Your Business 

 

 

 

 

 

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Last Night at the Pink Taco https://thebarefootspirit.com/last-night-at-the-pink-taco/ https://thebarefootspirit.com/last-night-at-the-pink-taco/#respond Thu, 05 Sep 2019 17:00:43 +0000 https://thebarefootspirit.com/?p=16427 Last night at the Pink Taco, on the Sunset Strip in, you guessed it, LA, a very special group of Hollywood actors gathered in a reserved table for a very special celebration. The production they had been working on for over a year was finally completed and launched. They were celebrating! And well they should! […]

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Book cast from left to right: Middle row: Case Williams, Jennifer Van Heeckeren, Robert Weiner, Alamada Karatihy, Mary Benedict, Lizette Santiago. Back row: Ruffy Landayan, Matt Weinglass

Last night at the Pink Taco, on the Sunset Strip in, you guessed it, LA, a very special group of Hollywood actors gathered in a reserved table for a very special celebration. The production they had been working on for over a year was finally completed and launched. They were celebrating! And well they should! What they have been working on is no less than a breakthrough in business education, a new application of experiential learning, and the creation of a whole new genre of business audio books, Business Audio Theatre.

The actors weren’t in a movie, but they were in a “movie of the mind.” They performed in cinematic scenes with sound effects and an original musical score. They acted out real life situations that occurred in the early days of the founding of what is now the world’s largest wine brand. And they did it all in audio, where an outstanding female narrator set up the listeners for each scene with descriptions of the sets, the challenges, and the mentality of the characters. This was a private launch party for the Sherwood Players who produced The Barefoot Spirit Business Audio Theater.

We are very proud of the professional job they did as performers. They definitely brought our New York Times bestselling paperback to life in a new, fun, and exciting way. Some of them are starting their careers. Others are seasoned veterans. We hope this opportunity will help them all move forward.

The venerable Ed Asner plays a very convincing skeptical supermarket buyer who originally refuses to take on Barefoot Wine, but ultimately paves the way for its success. Gigi Perreau, the longtime Hollywood actress who actually performed on original radio theater, plays Mabel,  Bonnie’s mom and a WWII Rosie-the-Riveter, salt-of-the-earth type, who comes to live with us and pitches in with physical and emotional support.

Our narrator was Alamada Karatihy who beautifully carries the story through all its ups and down, twists and turns.

Interestingly, one of the actors, Tom Malloy wrote his own business book, Bankroll, to help Hollywood actors gain financing for their projects.

The original musical score was the brainchild of Tyler David Gilbert who also did a masterful job of editing… and re-editing! Thank you Tyler!

But like any team, its performance is only as good as its coach. In this case our director, Matt Weinglass, was responsible for leading his troupe! Matt understood what we were trying to do, which was to bring our business biography to life and demonstrate through dramatic performance – and a generous dash of humor –  key business principles that can help others succeed. He artfully and skillfully brought all the pieces together to create continuity, purpose, vision, and team spirit. And after all, that’s what the story is all about …spirit!

Many thanks to Sherwood Players Productions and our dear friend and colleague Ryan Foland ,who encouraged and supported us in this new venture!

So now it’s up to you. We produced this new style of business audio book in the hopes that more of you would benefit from the many lessons we learned the hard way – so you don’t have to!  Just experience what happens to us in this modern seat-of-your-pants, cliffhanger adventure story about a brand you know. We’d love to get your comments and we would be thrilled if you would recommend it to your friends who can benefit. There’s ten, 40 min chapters with a short “live” interview with us at the end of each, perfect listening for your next jog or commute.

Hear a few scenes from The Barefoot Spirit, now available on our Author’s Direct page and at audiobook retailers everywhere!

To your success!

M&B

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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A Business Story that Demystifies What it Takes to be Successful https://thebarefootspirit.com/a-business-story-that-demystifies-what-it-takes-to-be-successful/ https://thebarefootspirit.com/a-business-story-that-demystifies-what-it-takes-to-be-successful/#respond Thu, 29 Aug 2019 17:00:28 +0000 https://thebarefootspirit.com/?p=16403 You’re the CEO of a major brand. Why, then, are you on hands and knees in some supermarket in Tallahassee Florida with a pricing gun in your hand, breaking out your own products, pricing them, and putting them up on the retailer’s shelf? A retailer who, by the way, bought your products from a distributer, […]

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You’re the CEO of a major brand. Why, then, are you on hands and knees in some supermarket in Tallahassee Florida with a pricing gun in your hand, breaking out your own products, pricing them, and putting them up on the retailer’s shelf? A retailer who, by the way, bought your products from a distributer, who bought them from you? Answer? Simple, if you don’t, nobody else will!

No matter what industry you are in, there comes a time when you realize the real work that needs to be done. And it’s usually not very glorious. It’s usually not what you thought going in. And it’s usually what you thought was somebody else’s job. It’s usually mundane and somewhat humbling. But it must be done in order to succeed!

When we got into the wine business, we thought it was all sniff, swirl, and sip. You know, the romantic wine business! We thought it was all about French words, mouthfeel and mid-notes. Forget about it! We could have been selling hammers for all the “romance” we saw. It was really all about merchandising! Who would have thought? So much for mid-notes and lofty ideas about what it takes to build a national brand. The real work was way more down to earth – or, in my case, down to my hands and knees in a store in Tallahassee!

Over the past decade we have worked with many young entrepreneurs. They all have run into this same problem. The real work was never explained to them. They had to run into a wall with distribution. That wall was the real work that just wasn’t getting done in a satisfactory manner. To save them, we are the ones who burst their bubble about what needs to be done. Most of them never accounted for this work in their business plan, nor did they learn about this from their backers. Why? Because it’s not taught in school and many folks with money are suffering from the same misconceptions about who is going to do the dirty work.

That’s why we wrote The Barefoot Spirit, How Hardship, Hustle and Heart Built Americas #1 Wine Brand. We wanted to tell the real story of what it takes to be successful in the hopes that our readers would learn from our hard-knocks experiences. Our book was even a New York Time bestseller, but we wanted more. We wanted more people to get the message we knew would benefit their business. Our thought was, “Now here’s a national brand that you’ve seen in every store and it’s probably in your fridge. Guess what? It had very humble beginnings and the founders suffered from a lot of popular misconceptions that practically killed that brand …several times! But wait, they finally figured it out and did what it takes!”

We want to get that message out to more people than just those who would take the time to sit down and read a print or e-book. What about the mobile generation? What about the folks who are jogging or driving or multi-tasking? What about the folks who don’t want to be immobilized their mobile device?

So we thought, let’s do an audiobook. But not just another audiobook with a narrator reading it to you. We wanted to do a different kind of audiobook, one that would be fun to listen to, and one that would leave a lasting impact. We wanted to entertain our listeners and get them involved.

We have learned from 10 years of speaking with students of entrepreneurship and business owners that the best way to convey principles is through story, and the best way to convey story is through theater. So about a year ago we got together with our friend and communications expert, Ryan Foland, and his friend Matt Weinglass of Sherwood Productions and made a new kind of business audio book. It’s more of a play than a strict narration.

We made it a real Hollywood production with actors playing the characters, scenes that dramatize the action, sound effects that bring it all to life, and an original musical score. The result was what we call business audio theater, a new way to share business principles.

Listen to some free samples from our audiobook. If you like it, you can get the whole production on Amazon today, and everywhere else tomorrow! We’d love to get your take on this new concept in business education, so please let us know what you think.

Now you can listen to an entertaining story about America’s #1 wine brand and experience the chills and spills of a real entrepreneurial cliffhanger! And yes, it includes the founder on his knees with a pricing gun in his hand!

Cheers! M&B

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Maybe Brick-and-Mortar Retail is Just Changing, Not Dying https://thebarefootspirit.com/maybe-brick-and-mortar-retail-is-just-changing-not-dying/ https://thebarefootspirit.com/maybe-brick-and-mortar-retail-is-just-changing-not-dying/#respond Wed, 28 Aug 2019 23:55:20 +0000 https://thebarefootspirit.com/?p=16399 If you were born between 1997 and 2012 you are referred to as “Gen Z.” Makes you wonder what’s next, since “Z” is the last letter of the alphabet. But that aside, this new generation prefers to shop in old fashioned brick-and-mortar stores. Why? Because it’s entertaining and fun. Does this mean the death of […]

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If you were born between 1997 and 2012 you are referred to as “Gen Z.” Makes you wonder what’s next, since “Z” is the last letter of the alphabet.

But that aside, this new generation prefers to shop in old fashioned brick-and-mortar stores. Why? Because it’s entertaining and fun. Does this mean the death of retail has been greatly exaggerated? We think so.

What’s interesting here is that, according to a new study by Morning Consult, “(They) will be the largest, most ethnically diverse, best educated, and most financially powerful generation ever.”

Gen Z‘ers were spending their first dime when two-day delivery was common. They were making their first purchases when the convenience of home delivery was the latest thing. So, why didn’t they jump on the online bandwagon?

Is there something missing in e-commerce that these first timers noticed? Was it that when they looked at these two shopping experiences side by side, neither was new nor shiny? They were simply what was available. And when they looked at these two options, why did they choose bricks and mortar?

 

To read the complete article, please visit The Business Journals 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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The Birth of Business Audio Theater https://thebarefootspirit.com/the-birth-of-business-audio-theater/ https://thebarefootspirit.com/the-birth-of-business-audio-theater/#respond Thu, 22 Aug 2019 17:00:15 +0000 https://thebarefootspirit.com/?p=16371 We’re getting pretty excited! We are about to launch something entirely new. We’ve taken our New York Times bestseller,The Barefoot Spirit, How Hardship, Hustle, and Heart Built America’s #1 Wine Brand, and turned it into an audio theater play. We’ve been working in stealth mode for over a year to bring this to you. But now […]

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We’re getting pretty excited! We are about to launch something entirely new. We’ve taken our New York Times bestseller,The Barefoot Spirit, How Hardship, Hustle, and Heart Built America’s #1 Wine Brand, and turned it into an audio theater play. We’ve been working in stealth mode for over a year to bring this to you. But now it’s finally ready, with real Hollywood actors playing the parts, an original musical score, sound effects, and so much more! We even got the venerable Ed Asner to play the part of the snarky supermarket buyer who initially wouldn’t buy Barefoot, but ultimately provided the keys to Barefoot’s success.  We are very proud of the results.

None of this could have happened without the help of our friends and partners at Sherwood Players Productions in Hollywood. They made this production a fun and creative ride. Their choice of a female narrator, talented actors, music, and edits were spot on and gave new life to the stories in our book. Their director, Matt Weinglass, certainly had the right name for a dramatized audio book about a startup wine company! (lol). Matt says, “The Barefoot Spirit business audio theater is cinematography for your ears!” And we agree.

After all, the way we decided to take on a project like this was based on our extensive 10-year career speaking and writing about business principles primarily to 20 and 30 somethings who are keen on starting a business, growing a business, or just curious about what it takes to be successful. We spoke at more than 60 schools that teach entrepreneurship around the world. During that 10-year period, something interesting happened. Podcasting took off!

In retrospect, it makes perfect sense with this new, highly mobile generation. Both video and print immobilizes your mobile devise – AND YOU! Just like the cassettes we used to put in the dashboard of our cars 30 years ago, we could listen and get education while we drove. Smart phones, like the Sony Walkman’s of the past, also freed us up to jog while we were learning. We weren’t really too surprised when our audiences started asking for our book in an audio format. What did surprise us was when they asked for it in an audio playhouse format!

You see, they had grown tired of the way business books have been written for the past 25 years. The books have become prescriptive texts with the 5 things to do, the 10 things not to do, and the 25 things your customer wants from you. Business books have become basically lists in outline format. Not much room for experiential learning here. It’s pretty much all laid out for you. The conclusions are spelled out and the principles are described extensively. Boring…

But what our audiences wanted was something different. They wanted to experience a play with actors, scripts, scenes, sounds, and music. They wanted those scenes to demonstrate the business principles and leave it to them to draw their own conclusions.

As Bonnie likes to say, “The best way to convey business principles is through story. And the best way to convey story is through dramatic acting.”  By experiencing audio theater, the listener is using their own imagination to complete the scenes. They are, in effect, tagging the story with their own props conjured up from their own memories. They are taking ownership. Voila! Experiential learning. Plus, it’s a whole lot more *fun* than just listening to a narrator reading a list.

Over a year ago, we met with our friend and associate Ryan Foland, the noted UCI Communications Expert and creator of the 3-1-3 method. We started sharing what we had learned from our audiences and started throwing some ideas around. Ryan had performed in some Sherwood Players productions back in his college days in Santa Barbara. Interestingly, we actually attended some of those productions because we used to visit Santa Barbara and loved live theater. The Barefoot Wine brand, coincidently, had its roots in Santa Barbara. So, when he told us about the Players and their Santa Barbara beginnings, we had to know more.  Ryan introduced us to Matt and rest is history. Ryan says, “Business audiobooks will never be the same!”

Thus began a multifaceted learning process for us all. How much narrative do we use? How do we bring it all up to date? How do we frame the scenes with script, sound, and music? Heck, how do we sell it? It’s that last part that we are just about to embark upon. How do we get the Barefoot Spirit to as many people as possible? As usual, we asked everyone we knew and many we didn’t. And we want to thank you all for your continuing suggestions on how to best get the many lessons we learned to the greatest number of people. Tune in next week and find out how we intend to get the word out.

Meanwhile, enjoy some free samples and let us know what you think! FLASH! This just in… the audiobook can now be preordered on Google Play!!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Pakistan Takes a Stand on Single-Use Plastic Bags https://thebarefootspirit.com/pakistan-takes-a-stand-on-single-use-plastic-bags/ https://thebarefootspirit.com/pakistan-takes-a-stand-on-single-use-plastic-bags/#respond Thu, 15 Aug 2019 17:00:47 +0000 https://thebarefootspirit.com/?p=16336 Taking a trip to Kenya? Leave you plastic bags at home or face a $40,000 fine with up to 4 years in prison! Seems a little over the top? Two years ago, the Kenyans suddenly enacted the world’s toughest ban against single-use plastic bags. According to the Kenyans, “A sudden ban is easier to enforce […]

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single-use plastic bagsTaking a trip to Kenya? Leave you plastic bags at home or face a $40,000 fine with up to 4 years in prison! Seems a little over the top? Two years ago, the Kenyans suddenly enacted the world’s toughest ban against single-use plastic bags. According to the Kenyans, “A sudden ban is easier to enforce than trying to collect tax or a fee, because there is no incentive to bribe (your way out of it).”

Drowning in Plastic

According to Pamela Constable of the Washington Post, just yesterday Pakistan suddenly banned all single-use polyethylene bags from their capital, Islamabad. Officials estimate that the city of about 1.5 million people produced and discarded 55 billion plastic bags a year. The bags ended up in parks and vacant lots, clogging sewers and drains, eaten by goats and dogs, and ultimately polluting canals and streams. Sound familiar?

“Something We have to Do!”

According to Malik Amin Aslam of the Ministry of Climate Change, which is spearheading the effort, “This is something we have to do. You cannot burn, bury, reuse, or recycle these bags.” This is part of a larger Green Initiative that Pakistan’s Prime Minister, Imran Khan is pushing. Last year it began with a program to plant 10 billion trees to combat deforestation. The fines in Pakistan won’t be as stiff as Kenya, but will certainly get everyone’s attention: $31 for using one, $63 for selling one, and $31,000 for manufacturing plastic bags. Since the national per capita income is only $1,200 per year, these are still pretty hefty penalties.

Time to Join the Parade

Over 40 countries have now either banned or taxed single-use plastic bags. Interestingly, Americans have yet to do so. We evidently think as a country that we can continue to use them without consequence, even though the “urban tumbleweeds” are right there blowing across our roads, hanging in our trees, and raggedly splayed out on our fences. China stopped taking plastic garbage from the US two years ago. Now, South East Asia is clamping down. Today, it’s our problem. Like the Pakistani Minister says, “You can’t burn, bury, recycle, or re-use them.” Why are we disregarding what other countries already know and are taking action on?

But, where will they Work?

Of course, the manufacturers of plastic bags in Pakistan have protested, citing layoffs of a half-million people. The Ministry is meeting with them to discover how the factories that produce plastic bags can be converted to produce other goods. Perhaps the message to business is why wait ‘til there’s a crisis and an outcry that forces change, like Kenya and Pakistan? Why not anticipate this mega-trend and make moves now to produce alternatives? Why not support fledgling companies who are solving this problem? This is a huge financial opportunity! There’s obviously a market for alternatives with 40 countries now on board. And what about laborers? These new companies will need that labor. The way we see it, producers of single-use plastic bags must change over now or get outlawed and out-sold by their competition that is doing so.

Many thanks to Kenya and Pakistan for showing the world “a brand new bag!”

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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The Tariffs are a Bad Idea! https://thebarefootspirit.com/china-tariffs-are-a-bad-idea/ https://thebarefootspirit.com/china-tariffs-are-a-bad-idea/#respond Thu, 08 Aug 2019 17:00:08 +0000 https://thebarefootspirit.com/?p=16304 Trade wars never completely go away. Once a market can no longer afford your products, they shop elsewhere. Once they have established a new supplier or developed a less expensive alternative, you are basically done in that market! The problem with populism is that it is, at its core, nationalism. It’s based on the false […]

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china tariffsTrade wars never completely go away. Once a market can no longer afford your products, they shop elsewhere. Once they have established a new supplier or developed a less expensive alternative, you are basically done in that market!

The problem with populism is that it is, at its core, nationalism. It’s based on the false idea that we can go it alone, that we don’t need the cooperation of our allies to settle trade disputes, and that we can simply use tariffs to coerce the other guys into behaving. Tariffs are not the way!

Trump China Tariffs have hurt American businesses in two ways:

  1. They have to eat the tariff. This means less profits, less sales, and ultimately less jobs. The stock market knows this and has responded accordingly. The tariffs will kill off many American businesses.
  2. They can no longer depend on income from exports. Countermeasures taken by the other side in a trade war make American goods less attractive. But the other side’s market still has a demand for these products. So they just buy from our competition!

Losing shelf space

We can tell you from our own painful experience how hard it is to get shelf space in America, let alone in a foreign country. If you lose it, the shelf space doesn’t just sit there vacant, waiting for a resolution and your return. Far from it! It is instantly seized upon by your competitors!

Take the case of American wine, for instance, since that was our industry. It’s taken decades to get buyers in China for American wine. We had to overcome other international competitors in that market. Just when we finally get somewhat established, we hand the market over to the Australians, Italians, French, and South Africans! Then, due to a manufactured “border crisis” and new rules on temporary workers, the cost of labor has skyrocketed. The recent devastating fires due to the climate crisis resulted in all available labor being sucked into the rebuilding effort in California, inflating the cost of labor even more! This year, we have a bumper crop. What do you think that will do to prices and the health of this important US export?

Take the case of the soybean farmers. China was their fastest-growing market for soybeans. The farmers geared up for it. Then China retaliates for the tariffs on their goods and stops buying our goods. Then our government uses our tax money to prop them up. Farmers would prefer have a real customer. Without sales, they have too many soybeans. They store them, and the price plummets with oversupply. Then the climate crisis causes massive flooding in the soybean states and the silos are flooded. Now China is looking to South America and elsewhere for soybeans. Do you think they will ever come back to American soybeans? Will they ever trust us again? Why would they become dependent on products from a country that can use that dependency against them?

The China tariffs are having a rippling effect throughout the US market.

Ultimately, it will be the consumer who is hurt by the tariffs and the whole economy. We don’t have the nationalist/populist choice to go it alone anymore. The world is too interdependent. Our standard of living is based on our ability as consumers to get the best prices in the world. All that is about to change!

While we oppose trade inequities, dumping, and theft of intellectual property, we don’t believe putting ourselves in an even worse trade position is a good solution. Tariffs hurt business, the consumer, and the economy … permanently. We hope the businesses that supported an administration that uses tariffs as a trade war weapon finally learn the lesson that economists have known for decades. Tariffs don’t work!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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THE NEXT STEP IN BUSINESS AUDIO? ASK THE CROWD! https://thebarefootspirit.com/the-next-step-in-business-audio-ask-the-crowd/ https://thebarefootspirit.com/the-next-step-in-business-audio-ask-the-crowd/#respond Thu, 08 Aug 2019 15:59:03 +0000 https://thebarefootspirit.com/?p=16308 STORY AS COMMUNICATION, FROM CAVEMAN TO WALKMAN When humans listen to a story something amazing happens. each individual in a crowd reaches into their own personal memories to create and complete the scenes in which the action takes place. In other words, they source the props from their own mental inventory. When this happens, they […]

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STORY AS COMMUNICATION, FROM CAVEMAN TO WALKMAN

When humans listen to a story something amazing happens. each individual in a crowd reaches into their own personal memories to create and complete the scenes in which the action takes place. In other words, they source the props from their own mental inventory. When this happens, they tag the story to be more easily recalled. why? Because they had something to do with its telling. They were interacting by embellishing the scenes with their imagination, they were involved in a process of co-creation.

Pre-literate indigenous people would hand down their history and the principles they had learned  about survival, the environment, medicine, and even virtues through story. Fast forward 8,000 years, we are rediscovering the power of story to convey principles. We, the audience, hear the story and draw out the take-aways, principles, and lessons. Through using our imagination to complete the scenes, and even identify with the characters, we can recall and use the lessons in our own businesses and life! This is a type of experiential learning.

PRESCRIPTIVE TEXT

Without story, business books, especially, can seem one dimensional, prescriptive, and even patronizing. The principles are all laid out for you in a logical construct-like outline. “Here are the 3 things to do, the 5 things never to do, and the 15 things your customer wants from you.” Even if the points are made using examples, the mind glazes over by the end of chapter two. And the retention and application of the principles being shared is questionable.

With the renaissance of story, we are reconnecting with what our ancient ancestors instinctively knew all along: if you want your listeners to remember and use the message, wrap a convincing story around it with compelling characters overcoming challenges using the principles you wish to convey.

 

 

To read the complete article, please visit Crowd Sourcing Week

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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