The Barefoot Spirit https://thebarefootspirit.com Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches. Fri, 10 Jul 2020 06:50:26 +0000 en-US hourly 1 Health and the Economy are Inseparable https://thebarefootspirit.com/health-and-the-economy-are-inseparable/ Thu, 09 Jul 2020 17:00:37 +0000 https://thebarefootspirit.com/?p=17384 Michael’s mother was a young girl in 1929. He asked her about The Great Depression which most folks think started right after the Crash. Surprisingly, she said things didn’t really get bad for a few more years. When asked why, she pointed out that it was how long it took for most people’s savings to […]

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Michael’s mother was a young girl in 1929. He asked her about The Great Depression which most folks think started right after the Crash. Surprisingly, she said things didn’t really get bad for a few more years. When asked why, she pointed out that it was how long it took for most people’s savings to run out and the full effect of unemployed to trickle up to every business. Are we in that kind of a free fall right now?

For years we have been saying that there’s no sanctuary in B2B because all businesses have a C (the customer or client) at the end. Better stated, the general public customer is the beginning and the foundation of all so-called B2B businesses. Once the general public stops buying, the entire system will simply collapse.

Interestingly, Sweden’s stay-open policy during the first months of the pandemic ultimately hurt their economy. They are much worse off now than their neighbors who honored a strict shut down and very gradual, cautious, and measured approach to reopening. Why? Because the Swedes simply stopped spending.

We shouldn’t have to say this, but unemployed people, people on fixed incomes, and retired people have to stop spending sooner or later to conserve what they have left to live on. Once enough folks stop spending, businesses close, then the businesses that support those closed businesses close, and then the businesses that support those businesses close and so on until the entire economy comes to a halt.

That’s why even those who don’t care about the health of their fellow humans should at least consider their own economic welfare. Their job, their food, their entire standard of living are all at stake. Likewise, their own personal health. You simply can’t have a healthy economy if the folks around you stop spending. Sooner or later the absence of their dollars will close the business you own or are working for and there goes your income.

We write primarily on business, but business cannot survive without healthy customers. From a strictly selfish stand-point, undisciplined and irresponsible behavior are directly hurting the businesses we all depend on. No one is truly insulated. It’s a real shame that our leaders have failed to educate the populace on this simple fact.

Like a small fire that could have been kept under control, the positive virus cases were once small. However, they were allowed to spread to such proportions that it is consuming the news of the day, drowning out the health and human survival stories now found in the back pages of the newspapers.

On page 7 of our local newspaper was a short story about the intense and out of control fires in the Artic that are releasing methane gas into our atmosphere – while we reduce environmental standards at home. On page 8 was another short notice about an 8-inch thick algae that came out of nowhere and is engulfing the Hawaiian coral reefs – while we continue to “drill baby drill” and throw our plastic in the ocean.

Other news is still happening, but now we’ve taken our eye off the ball, pretending like it’s not happening. Will we allow those fires to get out of control as well? For the sake of our livelihood and our lives, we must take all necessary precautions now.

Leaders who pander to short-sighted populism for personal gain have undermined the very foundation of our business and security.

Let’s return to science and demand real leadership that educates and protects us. There’s a whole new economy just waiting for us to clean up this mess. Let’s get to it!

 

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Selfishness is Self-Defeating https://thebarefootspirit.com/selfishness-is-self-defeating/ Thu, 02 Jul 2020 17:00:26 +0000 https://thebarefootspirit.com/?p=17367 In the 1960’s, Walt Kelly, referring to the Vietnam War in his comic strip Pogo said, “We have met the enemy and they are us!” Nothing could be truer than the current “war” we find ourselves fighting against the pandemic. We are our own worst enemy. The virus, and the way our response has been […]

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In the 1960’s, Walt Kelly, referring to the Vietnam War in his comic strip Pogo said, “We have met the enemy and they are us!” Nothing could be truer than the current “war” we find ourselves fighting against the pandemic. We are our own worst enemy.

The virus, and the way our response has been mismanaged, has really exposed the spoiled, selfish, and short-sighted behaviors of too many of our leaders and too many of our fellow Americans. The lack of discipline and nation resolve displayed during the ‘reopening’ has turned our country into a pariah state. We are now persona non grata in Europe along with Russia and Brazil, two other countries who failed to control the virus.

What if, during The Blitz when the Luftwaffe was bombing London, folks decided that they were “so over” the bomb shelters and ran out in the streets? Boom! Game over! But that generation not only had to shelter, but they had to forge the international, national, and personal resolve to do whatever it took to defeat the enemy. That meant sheltering, rationing, and selfless sacrifice for four years straight.

In those days, the leaders of the free world spoke with one voice. They did not insidiously pander to the desire of their populations to avoid sacrifice and hardship in order to be more popular. They did not tell others what they wanted to hear to increase their standings in the polls. On the contrary, they took the unpopular course of true leadership in a crisis. They told their people it would be a long, hard struggle, it would disrupt their lives, and that they would have to go without.

History has called them “The Greatest Generation.” What will they call ours?

What’s particularly disturbing, is that we are not being asked to make anywhere near the sacrifices of The Greatest Generation. We are simply being asked to wear a mask and practice social distancing. In the short term, it’s an inconvenience to be sure, but not like rationing, seeing most of the men of fighting age leave the country for years, and spending long hours building ships, planes, and munitions at home. Now that’s sacrifice! But the consequences of not wearing that mask are going to cause more casualties, hardships, and long-term economic damage than the last big war.

We watch in horror as maskless young people in crowed settings respond to enquiring interviewers with, “I don’t know about the masks,” and “I heard the masks don’t protect me anyway.” No, they may not protect you, but they protect everyone else around you. That includes your friends who are physically compromised, your mom, your employer, and your own ability to get medical treatment when the hospitals are over-loaded. Even from a selfish standpoint, the mask is protecting you, your access to medical services, your job, your economy, and your future.

In our state, California, we had the virus somewhat under control. Three months of sheltering in place was effective. People were off the streets and the infrastructure the virus needed to multiply was shut down. Yes it hurt, but it worked. Our hospitals did not overload. Unlike New York, that apparently got the message eventually, we did not see trucks lined up to remove the deceased. So maybe it didn’t hit home hard enough in California to make a strong impression.

Then on Memorial Day weekend a significant number of folks acted like the pandemic was over. They went out and celebrated their new freedom. The stopped wearing masks, crowed in tight spaces, and inhaled the spray from each other’s every word and shout. They were “so over” sheltering in place. But the virus was not over with them! Like a wildfire down to embers, the virus patiently waited for new fuel to burn!

Two weeks later, the commonly demonstrated incubation period, you guessed it – massive spike! So now it looks like we may have wasted those three months and are now facing an even greater sacrifice to our freedom and our economy. When you hear, “We are all in this together,” it means that if some of us choose to not wear masks, we all, including those maskless folks, go down together!

Selfishness is self-defeating! If you don’t have the empathy to protect others from your plume, wear the mask for your own sake! Don’t wait for the trucks like Italy, Spain, and New York to demonstrate maskless folly. Let’s get our economy back the only way we can and make America respected again!

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Build Team Spirit in Your Remote Work Force https://thebarefootspirit.com/build-team-spirit-in-your-remote-work-force/ Thu, 25 Jun 2020 17:00:49 +0000 https://thebarefootspirit.com/?p=17295 It’s hard enough to build team spirit and promote a positive company culture in an office environment. But now, with the virus-induced mega-trend toward working from home, it’s an even greater challenge! Soon you will be hiring folks to represent you and your company that you have never met in person. They will be working […]

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It’s hard enough to build team spirit and promote a positive company culture in an office environment. But now, with the virus-induced mega-trend toward working from home, it’s an even greater challenge! Soon you will be hiring folks to represent you and your company that you have never met in person. They will be working for you off-site and out of sight!

Communications at Risk

How do you convey the history and principles of your company in this new, sterile environment? Once your people start working off site, there is an addition layer of separation. It further isolates them from the kind of physical oversight that could provide the real-time coaching and on-the-spot corrections required to benefit your company, improve their soft skills, and keep your customers happy. The potential for communications problems just went up!

Turnover is Increasing

How do you imbue your off-premises people with the entrepreneurial spirit of the company, and give them a reason to identify with it’s goals and guiding principles? How do you build loyalty? They don’t know you. They could be working for anybody. You and your company are just an account on their screen that could easily be replaced by another company for a few dollars more. The potential for turnover just went up!

Engagement is Lacking

How do you preserve your legacy within your company? It wasn’t that long ago that you were working out of your garage, limited out on all your credit cards, and painfully aware that if you didn’t make a sale today, you would not be open tomorrow. But now your success is also your challenge. Before, when you had just a few people, they all knew your story and how you overcame the challenges. They all knew their jobs depended on sales. But now, sales is “someone else’s job” and the specialization that gave you efficiencies of scale is hurting your communication and teamwork. How do you tell your story to your new 21st Century, off-site work force? The potential for disengagement just went up!

A Digital Message

You have to deliver a digital message to your people that’s in a familiar format that’s both entertaining and educational. It has to be a digital message that will enable them to identify with the company’s history and guiding principles. It has to be a digital message that shows them, not tells them, the “why” and not just the “what.”

We think that digital message is Business Audio Theatre, where your story is performed, not just read to them. A series of real life events from your company’s history demonstrates the principles you want them to emulate. Hollywood actors play the characters who interact in action-packed scenes, complete with sound effects and music! They get the message because it’s in story form, it’s entertaining, and they identify with the characters and their challenges. Stories also makes it easier for them to remember, recount, and apply.

A Solution

Your people need to know why your business is special. They want to know what you stand for beside the goods and services you provide. Their pride in those merits will make them think twice about jumping ship. Their identification with your history will encourage them to be more engaged. And isn’t that what you want from your off-site work force? You may not be physically there, but your story is now part of their experience.

To learn more, please visit us on our new LinkedIn Company Page.

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Pandemic Mentality Drives Older, Big Brand Growth … at First https://thebarefootspirit.com/pandemic-mentality-drives-older-big-brand-growth-at-first/ Wed, 24 Jun 2020 17:00:03 +0000 https://thebarefootspirit.com/?p=17293 According to Thomas Heath writing for the Washington Post, an interesting anomaly is taking place in the brand world. Older big brands are taking off again. This is a trend we didn’t see coming, but we should have. When people are uncertain, they seem to gravitate toward the perceived certainty and comfort of familiar, good […]

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According to Thomas Heath writing for the Washington Post, an interesting anomaly is taking place in the brand world. Older big brands are taking off again.

This is a trend we didn’t see coming, but we should have. When people are uncertain, they seem to gravitate toward the perceived certainty and comfort of familiar, good ol’ American brand standards like Cheerios, Quaker Oats, Goldfish, Oreos, Campbell Soup and Doritos.

Chris Growe at Stifel Financial says, “We’re seeing significant market share gains for the most dominant brands.”

To read the complete article, please visit The Business Journals 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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The Best Business Minds Interview https://thebarefootspirit.com/the-best-business-minds-interview/ Thu, 18 Jun 2020 21:05:46 +0000 https://thebarefootspirit.com/?p=17285 M&B were interviewed on “Best Business Minds” by host, Marc Kramer. To watch the interview, please visit Best Business Minds                Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine […]

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M&B were interviewed on “Best Business Minds” by host, Marc Kramer.

To watch the interview, please visit Best Business Minds 

 

 

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Kirkus Reviews – The Barefoot Spirit https://thebarefootspirit.com/kirkus-reviews-the-barefoot-spirit/ Thu, 18 Jun 2020 17:10:59 +0000 https://thebarefootspirit.com/?p=17282 “An irreverent, eye-opening business memoir. Novice winemakers upend the industry’s pretensions while taking on the jungle of the retail beverage sector in this rollicking business saga.” “Novice winemakers upend the industry’s pretensions while taking on the jungle of the retail beverage sector in this rollicking business saga.” “An irreverent, eye-opening business memoir.”    To read […]

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“An irreverent, eye-opening business memoir. Novice winemakers upend the industry’s pretensions while taking on the jungle of the retail beverage sector in this rollicking business saga.”

“Novice winemakers upend the industry’s pretensions while taking on the jungle of the retail beverage sector in this rollicking business saga.”

“An irreverent, eye-opening business memoir.” 

 

To read the full book review, please visit Kirkus Reviews

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Too Much Screen Time? Give Your Eyes a Break! https://thebarefootspirit.com/too-much-screen-time-give-your-eyes-a-break/ Thu, 18 Jun 2020 17:00:09 +0000 https://thebarefootspirit.com/?p=17273 The Virus has profoundly changed the way we work, socialize, shop, and communicate. Now everything is on screen! Plus, most of us are spending less time in our cars and have more time for, you guessed it, the screen! It’s a wonder we are not all suffering from tech neck, nearsightedness, and rectangular pupils! Ouch! […]

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The Virus has profoundly changed the way we work, socialize, shop, and communicate. Now everything is on screen! Plus, most of us are spending less time in our cars and have more time for, you guessed it, the screen! It’s a wonder we are not all suffering from tech neck, nearsightedness, and rectangular pupils! Ouch!

Screen Free Edutainment

But there is one form of technology that untethers us from the screen and the printed page, too, for that matter. It’s audio. Don’t watch, just listen. And listen while you do something physical, like exercising, housecleaning, gardening, or cooking.

With SIP, we have all certainly seen an uptick in domestic chores screaming to be done! And then there’s our personal health. You can’t just sit around all day and expect your body to function properly. No, you’ve got to get out there and exercise. Whether it’s a walk in the park, a hike up the ridge, a jog, or a bike ride, you need some kind of a workout. All these activities force you to get away from the screen.

And don’t forget some quality time in the hammock, the chaise lounge, or the beach towel. These are all great opportunities to give our eyes a rest and change our focus from a myopic screen stare to a wider angle and multi-focal length view of nature.

Listen, Don’t Watch

About 4 years ago we started noticing especially young people arriving to hear us speak wearing ear buds. “What are you listen to?” we asked. “Is it Hip-Hop? Is it Rock?” One lady unplugged and said, “Why no, it’s War and Peace!” Another young man said “I’m listening to a podcast to improve my business.” That was our initial inspiration to produce our own audio book. We loved the freedom that it afforded, the attention young folks where paying to it, and the wider audience we could reach with our message.

So we grabbed several business audio books and gave them a listen. Most were prescriptive lists of dos and don’ts. Plus they were basically read aloud by a single narrator. Sometimes the narrator was a celebrity, but it was still just read. We found that approach to audiobooks was single dimensional. There needed to be a better way to communicate in this medium.

3-D Audio

We have always thought the best way to convey a business principle was not through a lecture, but through a story, and the best way to convey a story was through theatrical performance, with characters acting out roles in scenes with action and outcomes, sound effects and music. But how could we do that? And do it well? We weren’t theatrical producers or directors. This was a whole new field for us.

It wasn’t long before our friend and colleague Ryan Foland introduced us to his college buddy Matt Weinglass of Sherwood Players and we hit on a relatively novel concept. Why not perform a business audiobook instead of just reading it! One year later, we launched our own theatrically performed audiobook, The Barefoot Spirit and guess what?  It was selected as one of the top five business audiobooks of 2020 by the Audiobook Producers Association, and was written up in Forbes as “Transformational!” We couldn’t have more proud.

A New Format

That’s when we realized that we could tell other founders’ business stories in this same fashion and Business Audio Theatre was born. We are so excited to be able to tell the stories of other founders in this new and exciting format!

So, the next time you want to give your eyes a rest, workout, get something done, or just plain relax, why not give a listen to Business Audio Theatre’s first production, The Barefoot Spirit? We are so sure you are going to like this approach that we are giving you the first 25-minute installment free. Give your eyes a rest and your imagination some inspiration. Here’s your FREE CHAPTER! ENJOY!

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Same Kind of Different as Me Has a Timely Message https://thebarefootspirit.com/same-kind-of-different-as-me-has-a-timely-message/ Thu, 11 Jun 2020 17:00:22 +0000 https://thebarefootspirit.com/?p=17268 There’s a great flick out there that’s especially relevant now. We highly recommend it to people of all races. This is a message on the road to understanding and equal rights for all regardless of race. Check out Same Kind of Different as Me (available on Netflix). This true story deals with prejudice and redemption […]

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There’s a great flick out there that’s especially relevant now. We highly recommend it to people of all races. This is a message on the road to understanding and equal rights for all regardless of race. Check out Same Kind of Different as Me (available on Netflix).

This true story deals with prejudice and redemption through love and understanding. It’s the story of three people. Two are well to do white parents in a failing marriage and the other is a black homeless man. One of the parents, Deborah Hall, is a woman who has devoted herself to helping the homeless in a mission by providing food, clothing, and training. Her husband, Ron Hall, is a successful art dealer who was raised with all the privileges money can buy, plus a dysfunctional father.

The third person is Denver Moore. Growing up in the deep South on a cotton plantation as a modern day “slave,” he was totally cut off from the outside. During that time, he was harassed by the KKK and finally escaped to discover a world of segregation and harassment. He finally snaps and spirals downhill but frequents the mission where Deborah provides him with food. Due to his past, he has his own axe to grind.

Meanwhile, Ron puts a nail in the coffin of his relationship with Deborah with an affair. Ron realizes his mistake, but she won’t take him back until he learns a few lessons of life, often scarce in his circle of friends. She puts him to work in the mission. There he confronts his programming and begins to become concerned with the plight of the many homeless, one of which, Denver, who displays his anger through violence. He’s acting out because of his history and personal pain.

As Ron and Denver begin to open up to each other, a profound transformation takes place that changes both men forever. In fact, they work together for the rest of their lives to duplicate the success of the mission in other communities.  But it’s the transformation and how it unfolds that is the real message of this story.

Once they start sharing, they begin to identify with each other’s differing challenges and preconceived notions. They begin to gain respect for each other and discover what they both have in common. They are “the same kind of different.”  Denver’s advice to look for the good in everyone, helps Ron save his marriage, and his relationship with his bigoted and alcoholic father. Ron’s sincere interest in Denver’s welfare diffuses his anger and puts both men on a positive and constructive path to help others. Ron writes a book about this transformation and it becomes the foundation for not only the movie, but a movement.

This story has the kind of positive, healing, and unifying message we all need right now. It shows us all the way forward is to discover what we all have in common, even with all our apparent differences. We give it two big toes way up! M&B say, “Check it out!”

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Same Kind of Different as Me Has a Timely Message appeared first on The Barefoot Spirit.

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Speaking to Influence Podcast https://thebarefootspirit.com/speaking-to-influence/ Wed, 10 Jun 2020 17:00:31 +0000 https://thebarefootspirit.com/?p=17248 Michael was interviewed on “Speaking to Influence” by host, Dr. Laura Sicola. To listen to the interview, please click HERE              Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. […]

The post Speaking to Influence Podcast appeared first on The Barefoot Spirit.

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Michael was interviewed on “Speaking to Influence” by host, Dr. Laura Sicola.

To listen to the interview, please click HERE 

 

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Speaking to Influence Podcast appeared first on The Barefoot Spirit.

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3X Value Growth Podcast https://thebarefootspirit.com/3x-value-growth-podcast/ Wed, 10 Jun 2020 17:00:20 +0000 https://thebarefootspirit.com/?p=17227 M&B were interviewed on the “3X Value Growth” podcast by host, Kerri Salls. To watch the interview, please click the play button below:         Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine […]

The post 3X Value Growth Podcast appeared first on The Barefoot Spirit.

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M&B were interviewed on the “3X Value Growth” podcast by host, Kerri Salls.

To watch the interview, please click the play button below:

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post 3X Value Growth Podcast appeared first on The Barefoot Spirit.

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