The Barefoot Spirit https://thebarefootspirit.com Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches. Thu, 22 Oct 2020 16:26:51 +0000 en-US hourly 1 5 Good Reasons to Preserve Your Legacy https://thebarefootspirit.com/5-good-reasons-to-preserve-your-legacy/ Thu, 22 Oct 2020 17:00:29 +0000 https://thebarefootspirit.com/?p=17537 Congratulations! You’ve successfully built your business through the 4 stages of growth, each with its own challenges and opportunities. You have survived the iffy startup phase where you faced bankruptcy on a daily basis. You then attracted a few key customers to keep the lights on and achieve cash flow in the build-up stage. You […]

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Congratulations! You’ve successfully built your business through the 4 stages of growth, each with its own challenges and opportunities. You have survived the iffy startup phase where you faced bankruptcy on a daily basis. You then attracted a few key customers to keep the lights on and achieve cash flow in the build-up stage. You effectively navigated all the growth pains to establish a wide market in the build-out stage. And you have finally achieved stability in the enterprise stage.

Through all those challenges you held steadfast to the guiding principles that kept you on course and saw your company through the tough times. But now, with specialization, loss of the big picture, and fading history, you begin to wonder what is the best way to keep your founding spirit alive and in practice. You begin to wonder if your principals and culture will be lost. You begin to wonder if your company will get “corporatized” to the point that it becomes “just another place to work”? Or, is there some way to keep it special, compelling, and relevant to the new generations?

Now, while the economy is basically on “hold”, is an opportune time to preserve your legacy with the entertaining and educational Business Audio Theatre format. Here’s 5 good reasons why now is a good time:

  1. Impermanence

As much as we would like to think that we will always be there to guide our business, we won’t. The stark fact that nobody lives forever is becoming even more obvious with the pandemic. How much of your culture is a result of you being the watchdog? What happens when you are gone? Or better yet, what can you do now that will preserve your history and the essential principles you want your people to practice in the future? How can you create a permanent record and message that will outlast you?

  1. Recollection

Why not get it down while it’s still fresh in your memory? It will never be fresher. You can still remember the seminal scenes that made the difference in your business, those watershed, and “Ah-Ha!” moments that were insightful, decisive, and oh so telling. Your memory is still sharp and you can still easily put names to faces and places to events. You have no difficulty recalling the dialogue, the setting, the actions and outcomes. And with Business Audio Theatre, you will have a professional guide to capture it all.

  1. Collaboration

Others who are key to your story are still with us. They are ready to collaborate the details and add validation to your story. Our script writer will interview the key people in your story to bring the dialogue to life. The nuisances, accents, and intonation of these characters will give your story the credibility it needs to be taken seriously, the local color to be engaging, and character development to be entertaining. Now, while they still remember their past, they can be interviewed by our playwright who will round out the dialogue to make it all the more authentic.

  1. Re-Messaging

Whether your people will continue to work from home or whether you intend to lure them back to the office, you will need to solve new problems that have emerged as a result of this pandemic. Many of these challenges will continue far beyond the pandemic. What are they? Simply, they revolve around your company’s culture and message. Who are you? Where did you come from? How did you get into this business? Why should I work for you? If at home, how do I know your story, principles, and values? How do you want me to treat vendors, co-workers, and customers, and why? Why should I continue to work for you? How can I identify with what you stand for and justify going back to work for your company?

  1. Recruitment

Attract and retain the kind of folks you want to work with, the folks who share your values, the people who are motivated by your story and want to be a part of the next chapter. Get your story out there ahead of time. Make it a download on your website. Make it a required listen for all applicants. Make a big part of the interview about that story and its implications to your company’s mission, vision, values, and culture. Reduce your training time by attracting the folks who identify with your story and appreciate the history of the company you have built –  before they even apply!

Save Your Story Now!

Business Audio Theatre gives your company a lasting and effective tool that is entertaining, engaging, and educational. Seize the opportunity to have it in place and ready for your employees, old and new. And seize the opportunity at this pivotal moment when we are all wondering how we are going to keep and engage remote workers and prepare to welcome them back to an improved company culture. There’s never been a better time to preserve your legacy than right now!

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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VOS Group TV Interview https://thebarefootspirit.com/vos-group-tv-interview/ Thu, 15 Oct 2020 18:12:10 +0000 https://thebarefootspirit.com/?p=17533 M&B were interviewed on VOS Group TV by host, LaDawn Townsend. To watch the interview, please click the play button below:             Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine […]

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M&B were interviewed on VOS Group TV by host, LaDawn Townsend. To watch the interview, please click the play button below:

 

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Why It’s Time to Stop Trying to Have Virtual Conferences on Your Phone https://thebarefootspirit.com/why-its-time-to-stop-trying-to-have-virtual-conferences-on-your-phone/ Thu, 15 Oct 2020 17:50:34 +0000 https://thebarefootspirit.com/?p=17531 Just like everybody else these days, we are being thrust into virtual conferences. We had them before Covid-19, but now they are mandatory. Unfortunately, this situation was thrust upon us so fast that we didn’t have time to develop and agree upon a set of virtual conference manners. There are problems with the media itself […]

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Just like everybody else these days, we are being thrust into virtual conferences. We had them before Covid-19, but now they are mandatory. Unfortunately, this situation was thrust upon us so fast that we didn’t have time to develop and agree upon a set of virtual conference manners.

There are problems with the media itself and the use of the media that we would like to address. It’s bad enough that you can’t be there, but if you’re a speaker, others want your time for free, and then there is the feedback problem: There’s no laughing or clapping in real-time from the audience. It’s all very sterile and detached.

Lost etiquette

So why do folks further isolate themselves from the conference by trying to watch it on their phones? If someone makes a virtual conference date with you, don’t they deserve a bigger monitor than 2” x 3”? Don’t they deserve to appear on a screen that is closer to life-size? And don’t they deserve your attention uninterrupted by constant mobile phone connectivity issues?

When we used to meet in person, we gave them, and they gave us, their undivided attention. It was considered polite. How much attention can you give someone on a tiny screen? And what about the attendees, they are in even smaller boxes?

To read the complete article, please visit The Business Journals 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Why the Right Answer to the Wrong Question Can Lead to Disaster https://thebarefootspirit.com/why-the-right-answer-to-the-wrong-question-can-lead-to-disaster/ Thu, 15 Oct 2020 17:00:25 +0000 https://thebarefootspirit.com/?p=17527 For the last decade we have been advisors to many businesses, big and small, start-up and build-up, build-out and enterprise. Most clients come to us with a very specific standalone question, like “How do I hire a sales rep?” But, come to find out, they have many bigger fish to fry before they should ever […]

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For the last decade we have been advisors to many businesses, big and small, start-up and build-up, build-out and enterprise. Most clients come to us with a very specific standalone question, like “How do I hire a sales rep?” But, come to find out, they have many bigger fish to fry before they should ever hire that rep.

The Answer is a Question

The question is often the wrong question for where they are and what they have accomplished, especially with clients with less experience. The right question might be “Do I need a sales rep yet?” Our reply would be a question to the client, such as, “Why do you think you need a sales rep?” and “How do you intend to pay that rep?” and then, “Do you have compelling sales program for the rep to sell?” This is how we answer the wrong question, with more questions that lead to the right questions.

Pandering to Laziness

The wrong question usually comes from well-meaning but inexperienced entrepreneurs who have oversimplified the entrepreneurial process and overlooked the necessary priorities and steps. They are looking for the shortcut “hack” that will send them skyrocketing to the top like they imagine so many other success entrepreneurs have done. And where did they get that idea? Simple: They have been pandered to by the media and service companies looking to sell products they really don’t need or they don’t need yet.

Hacking the Tree Down

There’s no glory in the slow slog to the top. The founder that took 20 years to succeed rarely makes the cover of the entrepreneurial magazines. But the overnight success is on the cover! They didn’t have to work for it, they just hacked their way to the top, right? So the question becomes, what is the hack to do this or that?

Never mind that there is true value in sustaining and succeeding in your entrepreneurial journey with dogged commitment to learning and applying lessons, building a solid foundation first, and then taking baby steps. No, now it’s scale fast, fail fast! And fail they do! It’s just not in the entrepreneurial magazines. Failure doesn’t sell, and success the hard way doesn’t either.

Inglorious Insights

So it’s no wonder why so many young entrepreneurs spend more time looking for the hack instead of understanding what they must do and the order in which they must do it. From our perspective, we have seen too many new businesses fail because of their lust for the hacks, instead of their thrust for the facts. And those facts are going to come from people who have actually done it, even if it took them 20 years to figure it out.

Do the Right Things

The fact is, because the (good) advisors took the time required to learn from their mistakes, they are now in a better position the share their sometimes painful experiences and save others time and money. It may not be a hack, but it’s a best practice that others will benefit from. These  advisors also have a more objective view of the process and understand what building blocks need to be firmly in place before taking the next steps or asking the wrong question! It’s not, “Just tell me the one thing,” it’s “Just tell me the right things!”

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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An Employee Experience that Attracts the Kind of People You Want https://thebarefootspirit.com/an-employee-experience-that-attracts-the-kind-of-people-you-want/ Thu, 08 Oct 2020 17:00:25 +0000 https://thebarefootspirit.com/?p=17515 As an employer, you naturally want to attract the kind of employees, associates, and outsourced help that can identify with you, your story, your company, and your goals. Like never before, folks want to know what you stand for – even before they apply. In fact, that may well be the reason why they apply […]

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As an employer, you naturally want to attract the kind of employees, associates, and outsourced help that can identify with you, your story, your company, and your goals. Like never before, folks want to know what you stand for – even before they apply. In fact, that may well be the reason why they apply at all.

The Employee Experience …Expanded

Today employees want to know that they are making a difference in the world. Their job is not just how they are able to pay their bills, but how they sleep at night. It’s clear that identification with the founder, history, and values of an organization play heavily in the total employee experience.

A Narrow View

Yet to read the latest HR articles on the employee experience, it’s easy to get the idea that it’s all about quick response to employee needs, providing the best training and technology, efficiency, and career path. You get the idea that it’s all about giving them the best tools to do their job at their best ability. And it is, to a degree.

The Dilemma

But how can they do their best if they disagree with the company’s impact on the environment, the health of the earth, or the rights of their people and customers? How can they be “happy” when every other aspect of the “employee experience” is satisfactory, if they are not proud of the ethics and principles of their employer?

Attract the Right Talent

And how do employees discover who you, as an employer, are and what you stand for? Well, you can tell them, but that will be in the first person and can sound rather preachy or patronizing. You can write it, but again, it’s you, talking about yourself and your story. It can be in a manual, but they won’t see that until after they are hired. Or you can have third parties endorse you and your company, but that can seem a bit contrived. All of these methods are used in advertising and they all have limited effects, especially on employees.

A New Experience

We propose a new way to get the word out about your company, its history, and what it stands for – beside excellent goods and services. It’s a new way to tell your story through actors playing you and the people with whom you have interacted on your entrepreneurial adventure.

It’s a way to demonstrate your values and principles in exciting scenes that dramatize your most salient challenges, breakthroughs, learnings, and insights. It’s a way to show your humanity, humility, and resilience. In short, it’s a way for employees to identify and pull for you as you overcome the odds to ultimately create the company and their very jobs.

And it’s a way for them to discover the company they want to work for, the company that shares their values. In fact, wouldn’t you like your applicants to experience your story before they even applied?

The Ultimate Onboarding Tool

Now, Business Audio Theatre makes this all possible. The Silicon Review says, “A well-scripted, fully casted, entertaining, and professionally performed audio play in audiobook form is the best channel to reach your employees and target audience as it is highly measurable.” Forbes says, “A transformative idea, not just narrated, performed!” And Mark Hindler, 30-year HR specialist and corporate trainer says, “I’ve never heard anything like this! So much more engaging than simple narration or text. You’ve brought the story to life!”

So let us bring your story to life so the rest of what you are doing to create an excellent employee experience has a solid foundation that gives your people the purpose they are seeking. Want to hear what Business Audio Theatre Sounds like? Click on “Samples”  Interested in hearing more? Give us a shout!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Experience This! Podcast https://thebarefootspirit.com/experience-this-podcast/ Thu, 08 Oct 2020 15:50:40 +0000 https://thebarefootspirit.com/?p=17520 The Barefoot Spirit audiobook was featured on the “Experience This! Podcast’ by hosts, Joey Coleman & Dan Gingiss. To listen to the segment, click HERE              Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart […]

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The Barefoot Spirit audiobook was featured on the “Experience This! Podcast’ by hosts, Joey Coleman & Dan Gingiss. To listen to the segment, click HERE 

 

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Stress and Bad Examples are Influencing Us to Act Like Deplorables https://thebarefootspirit.com/stress-and-bad-examples-are-influencing-us-to-act-like-deplorables/ Thu, 01 Oct 2020 17:00:02 +0000 https://thebarefootspirit.com/?p=17510 What separates us from mob rule is a lawful society. Simply, it is the concept of “innocent until proven guilty.” But is that concept getting eroded away by baseless claims on social media and political movements fueled by unproven conspiracy theories? Is the frequency of hearing these “untruths”  becoming more influential than the truth? Mob […]

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What separates us from mob rule is a lawful society. Simply, it is the concept of “innocent until proven guilty.” But is that concept getting eroded away by baseless claims on social media and political movements fueled by unproven conspiracy theories? Is the frequency of hearing these “untruths”  becoming more influential than the truth?

Mob Mentality

Michael’s dad used to joke, “My mind is made up, so don’t bother me with the facts!” Is this the attitude we really want from the folks who are accountable for much of our economy, health, and welfare? And beyond that, is that attitude starting to present itself in family, friends, neighbors, and co-workers who are already understandably stressed?

Pressure

There’s fear of the virus, fear of the fires, fear of the floods, fear of lost income, and there’s fear of the future. Basically, there is rampant fear of the unknown. We all are feeling it. So, it’s not surprising that some folks are on their very last nerve. Little things that never used to bother us are now blown out of proportion, complete with unproven accusations and motives.

Action, in the form of acting out, lashing out, and animosity, cannot be justified by false assumptions.

Copycats

As a species, we are copycats. “Monkey see, monkey do.” And this is why leaders in every walk of life must appeal to the most positive aspects of our human personalities, and not the most negative ones. What we see in the behavior of leaders and social media sensationalism can easily be incorporated into personal behavior. Some think, “It’s OK to behave like this. It’s OK to have snap judgements and act on them. It’s OK to think I am a victim.” But it’s not OK!

Are we being given permission to revert to mob rule by some leaders and certain social media? And are we copying the behavior we see from those negative influencers?

Close to Home

Recently, we witnessed a person we have known for 20 plus years suddenly overreact to, as it turned out later, an innocent misunderstanding. In fact, the “offending party” was actually looking out for this person’s welfare. But, because of assumptions the effected person made about the motive of the “offending party’s” action, everyone within reach was scolded and accused of being “unfriendly.” This person saw themselves as a victim and their mind was made up.

Symptoms of the Times

We think this type of behavior is on the rise because of the stressful times in which we live. Now is the time when we have to summon up empathy and forgiveness. It’s easy to escalate when accusations are made in the heat of the moment. It’s hard to overlook words that hurt feelings. But when we put it in perspective and take the high road, we can preserve long-term relationships that are much more relevant than a hot-headed exchange. The benefits of maintaining the relationship include security, economy, and health, not to mention companionship and community support.

From the Top

Realize that all of us, including family, neighbors, friends, and colleagues, have been without the good examples of decorum and decency from the most popular social media and the highest levels of leadership. Too many of today’s top leaders are appealing to the worst aspects of human nature. And even though we may abhor that behavior, we are certainly influenced to emulate it. For instance, some folks hate their parents so much, they become just like them. Leaders and media can have the same effect.

Prescription for Peace

After many years in sales, dealing with many types of personalities all under various degrees of stress, we were still successful in business by subscribing and applying six simple rules when confronted with negativity:

  1. Don’t take it personal
  2. Diffuse unfounded accusations with facts
  3. Give the person acting out the time and space they need to discover the facts and cool down
  4. Show empathy, understanding, and support
  5. Forgive
  6. Forget about it and move on!

As the quote often attributed to Gandhi says, “Be the change you want to see in the world.” It’s the right thing to do for all of us, which includes the good folks under pressure. After all, as the popular current phrase accurately states, “We are all in this together.”

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Stress and Bad Examples are Influencing Us to Act Like Deplorables appeared first on The Barefoot Spirit.

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The Virus Has Made us More Aware of Nature https://thebarefootspirit.com/the-virus-has-made-us-more-aware-of-nature/ Thu, 24 Sep 2020 17:00:22 +0000 https://thebarefootspirit.com/?p=17500 We live in the country. At times it feels like the old television show “Wild Kingdom.” Since the virus hit, we don’t think we’ve ever spent so much time at home. And, except for the circumstances, that’s a good thing. It’s given us a chance to get back in touch with the nature in our […]

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We live in the country. At times it feels like the old television show “Wild Kingdom.” Since the virus hit, we don’t think we’ve ever spent so much time at home. And, except for the circumstances, that’s a good thing. It’s given us a chance to get back in touch with the nature in our own backyard.

The Days Are Fun Filled

We have a doe and her two fawns that visit us daily. They peacefully graze in the meadow for hours. The Black Phoebes that nested over the downspout on the corner of our roof now have chicks flying all over catching insects all day. The Orioles that gave us a morning song in March now have a family that sings in a chorus.

Then there’s that unmistakable chilling cry. It’s “Hawkings,” our very dignified Cooper’s Hawk who hunts the forest at high speed all day long. Suddenly, a Great Blue Heron wings over like a prehistoric Pterodactyl. He’s between eating fish in the nearby river and, unlikely as it sounds, pulling gophers out of the ground. Meanwhile, the Red Tail Hawks circle in the rising warm air to commanding altitudes!

There’s a frog that somehow made it through the hot spells and croaks into the early evening hours. And when darkness falls, hundreds of crickets join in with a whirring serenade that’s occasionally penetrated by the booming WHOO-OO! of the big Barn Owl!

And the Nights are Action Packed

But then comes another adventure! Off in the distance, the coyotes wail and whoop like partying teenagers, confusing and subduing their prey, usually a hapless Jackrabbit.

Then the bandits start to make there move. The Racoons, a family of three, pour in the cat doors looking for any scraps the humans or the cats may have left out.

Boom! There’s that loud crash when they knock the pan off the sink at 3 AM! Then there’s the comedy routine when they all scramble and pile up at the cat door at the same time. They know the humans (usually Michael) are getting up to chase them out.

Oh, and who could forget those unmistakable vapors wafting in through the open windows of the warm summer night. Yes, “Pepe” the Skunk is back in town!

Meanwhile, Back at the Ranch

Our Bengal Cats are hunting down and eating rodents (mostly gophers) night and day. Watch where you step! They repetitively groan out a particular low-tone cry to announce their kill and demand the newspaper they have been trained to eat it on. They usually get the Sports section. Sometimes, right in the middle of a Zoom call or video interview, they will blast in, and make the loud demand much to the confusion of our hosts.

A Natural Reprieve and a Reminder   

With all the news, the fires, the smoke, the virus, the outages, and the cloistering, it’s good to know that nature is still there to provide a reprieve, some entertainment, and a little excitement. For us it’s a reminder that the “Wild Kingdom” goes on and give us some grounding – if we notice!  We need it and we hope this snippet of life in the country has given you a brief and beneficial break in your day as well! Wishing you all the best!

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post The Virus Has Made us More Aware of Nature appeared first on The Barefoot Spirit.

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Is It Groundhog Day All Over Again for the Shutdowns? https://thebarefootspirit.com/is-it-groundhog-day-all-over-again-for-the-shutdowns/ Thu, 17 Sep 2020 17:00:56 +0000 https://thebarefootspirit.com/?p=17493 We are business writers and promoters, and feel obligated to speak out on what is becoming an ongoing threat to business: Reoccurring shutdowns. If everyone had honored the original shutdowns back in March and honored the mask requirements, if we had a national policy to that effect, and if we had adequate testing and tracing, […]

The post Is It Groundhog Day All Over Again for the Shutdowns? appeared first on The Barefoot Spirit.

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We are business writers and promoters, and feel obligated to speak out on what is becoming an ongoing threat to business: Reoccurring shutdowns. If everyone had honored the original shutdowns back in March and honored the mask requirements, if we had a national policy to that effect, and if we had adequate testing and tracing, we could have had at least the economy now enjoyed by the countries that did!

Blew It!

BUT, NO! We had no national leadership and the shutdown power was relegated to the states. Now, the Supreme Court says that Governors have over-reached in their attempts to control the spread of the virus. This will presumably create a chaotic defense against a virus enemy that is well organized and waiting to take advantage of any scofflaws. In other words, unless we all shut down for a short period of time and all wear mask at the same time, we will get attacked again and again.

Groundhog Day

The way things are right now with our undisciplined and poorly coordinated closures, we will be seeing shutdown after shutdown, and businesses will be paying a needless price as they open and close over and over. No wonder we look so silly to the rest of the world! Our undisciplined approach is making it Groundhog Day again and again.

Chaos

Certainly, some businesses have figured out how to operate without physical contact. Others have just gone online. But many others have closed permanently. Now, many of the schools and colleges reopened because it was the traditional time to do so, but the virus doesn’t care about traditions. So the students got sick and the schools couldn’t handle it, so they sent the sick students home. Fasten your seat belts, here we go again!

Bite the Bullet

This scenario will play out again and again until we all just bite the bullet as a nation and get serious about controlling this virus. Do it right before we lose many more businesses (and lives!). During WWII, we did not get to choose if we were going to fight the enemy – we all had to! We all lost some of our freedoms. But we were able to end it. We have to have the same resolve if we are ever going to reopen businesses permanently!

Recognition of scientific facts and adherence to scientifically proven remedies are the only ways to keep businesses open in the long run. We are all tired of this. Let’s do it right. Let’s do it now! Haven’t we had enough Groundhog Days?

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Is It Groundhog Day All Over Again for the Shutdowns? appeared first on The Barefoot Spirit.

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The EnTRUEpreneurship Podcast https://thebarefootspirit.com/the-entruepreneurship-podcast/ Wed, 16 Sep 2020 22:08:01 +0000 https://thebarefootspirit.com/?p=17489 This week on The EnTRUEpreneurship Podcast, Wes interviews Michael Houlihan and Bonnie Harvey — co-founders at Barefoot Cellars. Over the course of its 34-year history, Barefoot has grown into one of the fastest-growing and award-winning brands in the global wine industry. Its offerings have expanded from two simple red and white blends to a large variety […]

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This week on The EnTRUEpreneurship Podcast, Wes interviews Michael Houlihan and Bonnie Harvey — co-founders at Barefoot Cellars. Over the course of its 34-year history, Barefoot has grown into one of the fastest-growing and award-winning brands in the global wine industry. Its offerings have expanded from two simple red and white blends to a large variety of wines, champagnes, spritzers, and, most recently, hard seltzers.

If you’ve walked into any corner store, liquor store, or supermarket, you’ve come in contact with Barefoot products, yet the brand had a slow rise to global prominence. Michael and Bonnie were two young, ambitious business consultants who stumbled into an opportunity, sought to fill a market gap, and were too far in to turn back when things got really hard. The Barefoot story is an inspiring tale for anyone — entrepreneur or not — and this week, it is told in full.

To listen to the interview, please visit The EnTRUEpreneurship Podcast

 

 

 

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post The EnTRUEpreneurship Podcast appeared first on The Barefoot Spirit.

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