The Barefoot Spirit https://thebarefootspirit.com Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches. Fri, 15 Mar 2019 20:44:33 -0700 en-US hourly 1 https://wordpress.org/?v=5.1.1 Women Make Over 80% of the Buying Decisions! https://thebarefootspirit.com/women-make-over-80-of-the-buying-decisions/ https://thebarefootspirit.com/women-make-over-80-of-the-buying-decisions/#respond Thu, 14 Mar 2019 17:00:20 +0000 https://thebarefootspirit.com/?p=15819 When her husband or significant other asks, “What’s for dinner, honey?” he’s really telling her to create menus for the week’s meals, write up a shopping list, go to the store, shop for food, make all the buying decisions, charge it on the credit card, come home, put the food away, hold out what’s for […]

The post Women Make Over 80% of the Buying Decisions! appeared first on The Barefoot Spirit.

]]>
When her husband or significant other asks, “What’s for dinner, honey?” he’s really telling her to create menus for the week’s meals, write up a shopping list, go to the store, shop for food, make all the buying decisions, charge it on the credit card, come home, put the food away, hold out what’s for dinner, prepare dinner, and serve it to him.

Did you notice we said, “make all the buying decisions?” According to Forbes, women were making 80% of the buying decisions in 2015. Today it’s even higher! This fact is extreemely relevant as we celebrate Women’s History Month.

Honoring Women

In 1980, Pres. Jimmy Carter declared March 2-8 as National Women’s History Week. Before the end of 1987, Congress permanently declared March as National Women’s History Month.

Women are making history today like never before. Over the last few weeks, we’ve dedicated our posts to women. We have recognized a young Swedish girlwho has started the worldwide school climate strike movement. We have recognized young women now subject to the draft. And, with today’s post, we explore the power of the purse that women control.

Woman Power

We have just witnessed an incredible election where more women were elected than ever before in the history of our country. Both senators from our state are women and the Speaker of the House is a woman. Women tend to vote more frequently than men and they are obviously making many choices on their own. What does all this mean?

Well, for one thing, it’s just plain democracy in action. For another, we think it bodes well for the country. We think it’s time to embrace some of the skills that women have become proficient at over the ages. Whether they are acquired from heredity, environment, culture, or education, these skills are sorely needed now.

Woman’s Advantage

For one thing, most women seem to excel at multitasking where men tend to be linear. Women often are the ones who juggle their payables and receivables to meet their family’s budget. The so-called “nesting instinct” makes them more likely to focus on security, avoiding conflict, and looking for areas of common ground. Women are more likely to work within a team, instead of trying to go it alone. Doesn’t that sound like what we need right now?

Our Experience

Our business was aimed at a 35-year-old mother of two, pushing her cart through a grocery store, looking for a dependable wine staple that fits her budget.

Our business was run mostly by women. We had two women on our four-member Board of Directors. We had a female Vice president with total veto power. We had a female Marketing Director, Winemaker, Traffic Manager, Accountant, Office Manager, and one of the first women Sales Managers in the wine industry. Plus, Barefoot Wine’s Co-founder, Bonnie, has her footprint on the label of what is now the largest wine brand of all time!

Just Good Business

The fact is, women have a multiplier effect. They don’t just buy for themselves, they buy for their entire family. Any business today should realize that if the market had a gender, it would be female. This is the real power of the purse!

Women are concerned about the environment. Nielsenjust released an important report that demonstrates how consumers now prefer products that make sustainability claims, and, as we now know, today’s consumers/purchasers are 80% female. They want to give their children a healthy environment in which to enjoy their future, and they are doing so by voting with their purchases.

We are grateful for the contributions of women over the years and especially now as they firmly, confidently and competently take the reins of the economy and the government. We look forward to seeing their natural tendencies toward cooperation and preservation play themselves out in business and in politics. We encourage young women to start their own businesses and speak out for the things they believe in. The world is ready to buy your products and listen to what you have to say!

Happy Women’s History Month! You are making a positive difference, and everyone benefits by your contributions! Women of our nation, we thank you!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Women Make Over 80% of the Buying Decisions! appeared first on The Barefoot Spirit.

]]>
https://thebarefootspirit.com/women-make-over-80-of-the-buying-decisions/feed/ 0
Will 18-Year-Old Women End the Draft? https://thebarefootspirit.com/will-18-year-old-women-end-the-draft/ https://thebarefootspirit.com/will-18-year-old-women-end-the-draft/#respond Thu, 07 Mar 2019 18:00:21 +0000 https://thebarefootspirit.com/?p=15789 We recently read with great interest that a Federal Judge in the Southern District Court in Houston ruled that an all-male draft was unconstitutional as it violates the equal protection principles. Even though no one has been conscripted for more than 40 years, all males are required to register with the selective service when they […]

The post Will 18-Year-Old Women End the Draft? appeared first on The Barefoot Spirit.

]]>
We recently read with great interest that a Federal Judge in the Southern District Court in Houston ruled that an all-male draft was unconstitutional as it violates the equal protection principles. Even though no one has been conscripted for more than 40 years, all males are required to register with the selective service when they reach 18 years old. Presumably, this clears the way for 18-year-old women to be required to register as well.

While this development rekindles a series of debates about women in the military, equality of women, and the changes in military technology, the big debate now looming is whether we need a draft at all.

The Dreaded Draft

Michael was never drafted but he lived in fear of being drafted his entire college career. Vietnam was an unpopular war especially among the young men who had to fight it. Most were drafted against their will. Many were taken right out of the classroom and put on the front lines with inadequate training. Many died and many came home with PTSD, lost limbs, and/or addicted to drugs.

Although many brave women enlisted or found themselves serving, they were not drafted against their will. Only the young men were. This practice and the unpopularity of the war ultimately ended it the draft.

Both of Michael’s brothers joined up, hoping to get a choice of duty rather than waiting to get drafted. He filed for student deferments which, as time went on, became less and less effective until his classmates were getting drafted and sent to Vietnam. Many left the country and were branded as draft dodgers and “unamerican”.  Imagine, in those days you were too young to vote, yet you could be drafted against your will to fight a war that you had no say in.

Finally, the Selective Service staged a lottery and actually televised a woman pulling ping pong balls out of a big fish bowl like it was Bingo or Keno. There were 366 balls, and each ball had a different (birth)day printed on it. The first balls drawn were the first young men drafted. Luckily, Michael’s birthday was pulled out near the end. Ultimately, the draft was ended, the war was ended, and the US stopped prosecuting “draft dodgers” in 1977. Whew!

Rethinking Our Votes in Relation to Drafting

But what’s interesting about this story is that, as terrifying as the draft was, it forced the country to take a big interest in the way their elected officials felt about the war and the draft. The draft was responsible for many casualties who were conscripted into duty from the homes of the general public.

Today, the arguments to eliminate the draft are based on the concept of all-volunteer armed forces, basically, a professional army. While we are deeply grateful for the sacrifices of our volunteer army and military professionals, we are concerned about the potential for apathy and disconnect with the general public.

Wars with conscription, or draft, generally did not exceed 4 years. Now they can go on indefinitely, apparently. Why? With conscription, it was too close to home, and now it’s “somebody else’s job.” With conscription, sons were being taken from their families and careers without their permission. Now with volunteering professionals, the tendency might be to say, “They knew the job was dangerous when they took it.” There’s even talk about turning certain wars over to private companies to avoid backlash.

As bad as the draft was, it forced people to speak out in mass about the wisdom of the war.  When elected officials sought reelection, they were held accountable by a vigilant and personally motivated majority. The subject was on everyone’s mind.

With all that said, we are not in favor of the draft. But we are opposed to the kind of apathy that allows warfare without accountability. Perhaps with women now potentially subject to the draft, we will figure out a way to end it without licensing endless wars. Our service people deserve civilian oversite and constant vigilance of the decision makers that put them in harm’s way.

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Will 18-Year-Old Women End the Draft? appeared first on The Barefoot Spirit.

]]>
https://thebarefootspirit.com/will-18-year-old-women-end-the-draft/feed/ 0
Garbage In, Energy Out: Synova Power Turns Waste Into Electricity https://thebarefootspirit.com/garbage-in-energy-out-synova-power-turns-waste-into-electricity/ https://thebarefootspirit.com/garbage-in-energy-out-synova-power-turns-waste-into-electricity/#respond Sun, 03 Mar 2019 01:04:25 +0000 https://thebarefootspirit.com/?p=15764 Remember in Back to the Future where Doc rummages through Marty’s garbage for “fuel”?  He dumps it in to a home energy reactor called “Mr. Fusion” mounted to the back of the famous time-traveling DeLorean. Sounds like what we need now, given the fact that we are drowning in garbage and hungry for electricity! Certainly, the concept […]

The post Garbage In, Energy Out: Synova Power Turns Waste Into Electricity appeared first on The Barefoot Spirit.

]]>
Entrepreneur startups and cost of salesRemember in Back to the Future where Doc rummages through Marty’s garbage for “fuel”?  He dumps it in to a home energy reactor called “Mr. Fusion” mounted to the back of the famous time-traveling DeLorean. Sounds like what we need now, given the fact that we are drowning in garbage and hungry for electricity!

Certainly, the concept of turning biowaste into energy has been around for a while. But what about the biggest culprit, plastic? What if you could put bio and petrochemical waste in one end and get electricity out of the other?

We like to say, “If you really want to change the world, put a buck on it!” In other words, make it profitable to improve the world. Synova Power offers a practical, working solution to the world’s garbage crisis. Their power plants remove the inert glass, metal and rock from the garbage, and then uses the remaining bio and plastic waste to produce gas which powers turbines to produce electricity. This has been tried before but it was unsuccessful due to the asphalt-like tar residue build-up which is inherent in waste or tar gasification. It quickly gummed up the turbines and made them inoperable.

To read the complete article, please visit Entrepreneur 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Garbage In, Energy Out: Synova Power Turns Waste Into Electricity appeared first on The Barefoot Spirit.

]]>
https://thebarefootspirit.com/garbage-in-energy-out-synova-power-turns-waste-into-electricity/feed/ 0
Can a 15-Year-Old School Girl Change the World? https://thebarefootspirit.com/can-a-15-year-old-school-girl-change-the-world/ https://thebarefootspirit.com/can-a-15-year-old-school-girl-change-the-world/#respond Thu, 28 Feb 2019 17:40:02 +0000 https://thebarefootspirit.com/?p=15761 If you’re over 21, you are considered an adult. If you’re 18 or older you can vote. But if you’re 14 or 15, how do you make yourself heard? Right now, all over the world, young teenagers are making their voices heard. It’s hard to ignore. It’s in the news every week and you can […]

The post Can a 15-Year-Old School Girl Change the World? appeared first on The Barefoot Spirit.

]]>
changing the worldIf you’re over 21, you are considered an adult. If you’re 18 or older you can vote. But if you’re 14 or 15, how do you make yourself heard?

Right now, all over the world, young teenagers are making their voices heard. It’s hard to ignore. It’s in the news every week and you can expect to read more about them as time goes on. It’s a global youth movement that is not going away. It’s a worldwide climate strike!

Students in more than 450 countries are choosing a Friday to play hooky for a good cause – their own survival! It’s hard to believe that we as adults have kicked the can down the road so far that we now have a generation that is facing irreversible climate disaster in their own lifetime. As Howard Beale says, in the 1976 movie, Network, “I’m mad as hell and I’m not going to take it anymore!”

And why should they? They will be on the planet a lot longer than today’s adults. 15-year-old Greta Thunberg has become the figurehead for the school climate strikes that will soon be in your neighborhood. Greta sums it all up in her address to the UN Climate Conference in Poland and subsequent interview.

Climate Change and Entrepreneurship

Because we are big supporters of entrepreneurship, we’d like to examine the school climate strike movement from the standpoint of its implications to the business market. We believe real change, even mitigation of climate change, comes from the way we, as consumers, spend our money. Real change comes from the products and services we choose to buy.

Survivalist Buying Trends

It’s simple! The vendors who get our money use it to lobby to protect their investment in market share. If we don’t give them our money, and better yet, if we give our money to healthy alternatives, then those vendors will have the influence. It all starts with how you choose to spend your money.

These kids know that. They’re not just striking out of class. They’re communicating with each other on a level never seen before in the history of the world! They’re discussing this very premise and what it means regarding their own current and future purchases. According to Nielsen, these new “survivalist” buying trends are already beginning to dominate the market.

Given the fact that in about three years, these teenagers will be voting, and in just about six years, they will be considered adults, shouldn’t today’s savvy entrepreneurs be paying attention to what kind of products and services these kids are going to buy now and in the not-too-distant future?

Green Opportunity

For our own part, we have been looking for, researching, and helping just those kinds of “green” businesses. We know they will be in demand and more importantly, on the right side of history. Why not sell products and services to the student climate strikers? They are a growing market that is quickly becoming educated about the implications of their purchases. This is an opportunity for all entrepreneurs to get ahead of the curve and benefit from the new megatrend. And isn’t this what good business is all about anyway?

When Greta says she’s giving up on our generation to make the change in time, when Greta says that her generation is taking action, she’s not just talking about striking. She’s talking about a whole new generation changing their buying habits. Let’s give these kids what they want and what they need! It may help us, in some small way, to redeem our own generation for being asleep at the switch. It’s happening and it’s happening now!

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Can a 15-Year-Old School Girl Change the World? appeared first on The Barefoot Spirit.

]]>
https://thebarefootspirit.com/can-a-15-year-old-school-girl-change-the-world/feed/ 0
The 7 Hallmarks of Leadership https://thebarefootspirit.com/the-7-hallmarks-of-leadership/ https://thebarefootspirit.com/the-7-hallmarks-of-leadership/#respond Thu, 21 Feb 2019 18:00:58 +0000 https://thebarefootspirit.com/?p=15737 What does it take to be a leader? It’s such a broad term and encompasses so many skills, it’s hard to answer with “just the one thing” that’s required. Then there’s the differing meanings of leadership. Are we talking thought leader, political leader, or the leader of the band? For us who teach entrepreneurship and […]

The post The 7 Hallmarks of Leadership appeared first on The Barefoot Spirit.

]]>
hallmarks of leadershipWhat does it take to be a leader? It’s such a broad term and encompasses so many skills, it’s hard to answer with “just the one thing” that’s required. Then there’s the differing meanings of leadership. Are we talking thought leader, political leader, or the leader of the band?

For us who teach entrepreneurship and entrepreneurial culture, leadership is taking an enterprise from concept to cash. In other words, it’s creating a business and becoming an acquisition target, and setting a good example for your team to help you get there.

Here’s our short list on what it takes for that kind of leadership:

1. Sensitivity

The ability to see beyond the present. The ability to recognize opportunities. And the ability to imagine solutions to problems and look for answers.

Leaders recognize the limitations of their own skill set and allow others to take the lead to solve the technical and marketing problems. They have the humility to be open to the input of others who have more experience in the space they will be venturing into.

2. Innovation

The ability to look at a problem and create a solution. The willingness to test your solution in the real world and start over if necessary.

Leaders know that innovation doesn’t end with the product, but continues on to solve all the constant challenges necessary to get the product to, and keep it on, the market.

3. Tenacity

The ability to keep going even when it takes twice as long and costs twice as much. The wisdom to surround themselves with optimistic people who believe in their solution and give them the encouragement to stick to it.

Leaders must also provide the encouragement, recognition, and validation their own people need to keep going and improve. They must issue clear directions and set a standard for improvement so everyone on their team believes that progress is being made.

4. Empathy

The ability to look for and understand what every different person wants in every different relationship, whether it’s employees, vendors, or customers. The ability to understand and satisfy the various levels of customers between them and their eventual consumer or end-user.

Leaders communicate the needs of others to their people in a way they can understand and relate to. Leaders focus on sales and what is necessary to make them happen as a result of satisfying their customers’ needs.

5. Hustle

The ability to move quickly on opportunities. The ability to look for and hire only those people who demonstrate hustle.

Leaders must have a certain sense of urgency to get things done to meet their deadlines and those of their customers. They must have a keen sense of priority and execute the tasks that must be completed first.

6. Decisiveness

The ability not only to make decisions, but to make the hard decisions. The ability to realize that it’s better to make a decision on time with 75% of the data than to miss the opportunity by waiting for 100%. With this comes the ability to admit to poor decisions and correct and learn from them.

Good leaders must give their people permission to make mistakes – as long as they do so in a way that results in improving the company’s policies and procedures… permanently!

7. Sharing

The ability to share the wealth. The ability to look for strategic allies who can benefit from their success. And the desire to implement a profit- and equity-sharing agreement with key team members to secure their long-term buy-in, encouraging them to make sacrifices necessary to achieve success.

Leaders also share their challenges with their people, respecting their suggestions and encouraging participation in the problem-solving process.

There have been tons of books written on this subject, but from our real-world experience in our own business and in working with other entrepreneurs, these are the essentials!

Leaders lead. They lead the market and they lead their own people. Some put leaders on a pedestal and see them as glorified. It’s tough being a leader. There’s a lot of anxiety, delayed gratification, and just plain fatigue.

Some of us tend to only remember the ones who succeeded. But every leader failed their way to success. Every leader had doubts and had to bite the bullet.

But thanks to the leaders, we have jobs, a high standard of living, and some level of security. Leaders can take it from ideation to monetization. And they set a good example for all of us who follow them.

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post The 7 Hallmarks of Leadership appeared first on The Barefoot Spirit.

]]>
https://thebarefootspirit.com/the-7-hallmarks-of-leadership/feed/ 0
Reach an Agreement, Don’t “Cut a Deal” https://thebarefootspirit.com/reach-an-agreement-dont-cut-a-deal/ https://thebarefootspirit.com/reach-an-agreement-dont-cut-a-deal/#respond Thu, 14 Feb 2019 18:00:36 +0000 https://thebarefootspirit.com/?p=15715 What’s the Deal with Deals? There’s a new four-letter word that has become ubiquitous in our lexicon. It’s all over the news feeds and headlines. We hear it every day on the evening news. What’s the word? Deal! The word “deal” has been used for years to describe some kind of a settlement between two […]

The post Reach an Agreement, Don’t “Cut a Deal” appeared first on The Barefoot Spirit.

]]>
reach an agreementWhat’s the Deal with Deals?

There’s a new four-letter word that has become ubiquitous in our lexicon. It’s all over the news feeds and headlines. We hear it every day on the evening news. What’s the word? Deal!

The word “deal” has been used for years to describe some kind of a settlement between two parties. Each party wants to they got the best of the deal.

Deals have been used to describe real estate transactions. Usually, the parties are polarized and have to give in to come to a deal.  One side usually out-negotiates the other. Usually, one side “caves in” and the other side “wins.” There’s lot’s of posturing on the front end and recriminations on the back end.

Just  angst what everything (There are winners and losers on deals. In the automobile business, you try to get a good deal on your next car. In gaming, it’s the card dealer, the dealer’s choice, and the double-dealer you have to watch out for.

If this is starting to sound competitive and contentious, it is. The meaning of the word “deal” is certainly far away from empathy, cooperation, and reciprocity. Those are the ingredients of a well-crafted solution to the various and differing needs of the stakeholders. That’s why we prefer the term “agreement.”

A More Win-Win Term

Just the word “agreement” sounds positive. It sounds like both sides achieved a win-win. Both sides worked toward an agreement. Both sides made intelligent concessions and worked together to make the whole greater than the sum of the parts.

You “cut” a deal, but you “reach” an agreement. Deal-making has become competitive and lately has been reduced to some form of extortion, coercion or hostage taking. Whereas, when you make an agreement, it reflects a constructive, respectful, and mutually beneficial arrangement.

By referring to a desired settlement as an agreement, you diffuse the ego-laced posturing and angst implied in some sort of a contest.  You set the stage for the type of friendly collaboration in which stakeholders can engage in a productive process of discovery and accommodation. And going forward, you bond with the other party without regrets or grudges.

What’s in a word?

Everything! When you are negotiating a business solution. Before, during, and after the process, why not use a word that communicates your respect for the other party and your belief that, by working together, you will achieve a mutually beneficial relationship. It opens the door for future cooperation.

In our business, we always used the word “agreement” to achieve extended credit, national distribution, and connections with the right people at the right time. There were always two or more “winners”. The key is not to view the other party as an adversary but as a partner. In a real estate deal, the parties are done when the transaction is done. But in most businesses, agreements can be the beginning of strategic alliances that benefit both parties well into the future.

Stop Cutting Deals, Reach an Agreement

Let’s stop encouraging the use of the word “deal” with all its competitive and short-time connotations. Let’s get back to the reality that we are bound to work together for any kind of true, secure and long lasting arrangements. And let’s stop being entertained by watching deal-making as a sport where there are two foes jousting it out with a winner and a loser.

After all, if there is a loser, both sides will eventually lose because the other side can’t wait to get out of the “deal.” We have found that if you can’t trust the other party, there’s no written legally binding contract that will hold them to a level of performance anyway. Sure, you can sue and make the attorneys on both sides rich. But is that how you want to spend your precious time and money?

The Japanese think it’s impolite to talk about anything but the weather for the first five minutes of any business conversation. They use this seemingly pointless dialogue to establish a base of agreement by first acknowledging what they have in common with the other party. They know that establishing a sense of commonality with the other party sets the tone for a friendly and more productive process of discussion, discovery, and ultimately long-term, mutual benefit.

Let’s stop cutting deals and start making agreements! Everyone can be a winner!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Reach an Agreement, Don’t “Cut a Deal” appeared first on The Barefoot Spirit.

]]>
https://thebarefootspirit.com/reach-an-agreement-dont-cut-a-deal/feed/ 0
Thrive Loud Podcast with Lou Diamond https://thebarefootspirit.com/thrive-loud-podcast-with-lou-diamond/ https://thebarefootspirit.com/thrive-loud-podcast-with-lou-diamond/#respond Wed, 13 Feb 2019 16:48:40 +0000 https://thebarefootspirit.com/?p=15705 Michael & Bonnie were interviewed on “Thrive Loud” by host, Lou Diamond. To listen to the podcast, please click the play button below:       Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. […]

The post Thrive Loud Podcast with Lou Diamond appeared first on The Barefoot Spirit.

]]>
Michael & Bonnie were interviewed on “Thrive Loud” by host, Lou Diamond. To listen to the podcast, please click the play button below:

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Thrive Loud Podcast with Lou Diamond appeared first on The Barefoot Spirit.

]]>
https://thebarefootspirit.com/thrive-loud-podcast-with-lou-diamond/feed/ 0
7 Rules to Make Your Emails “Rule” https://thebarefootspirit.com/7-rules-to-make-your-emails-rule/ https://thebarefootspirit.com/7-rules-to-make-your-emails-rule/#respond Thu, 07 Feb 2019 18:00:42 +0000 https://thebarefootspirit.com/?p=15693 Is your mail box full? Ours is – everyday! Do you read all your email? We don’t. And for good reason, there’s just too much! Most of it’s junk and as a result, we unfortunately miss a lot of important stuff. We have several quick scanning strategies we’re sure you’ve discovered, like looking for senders […]

The post 7 Rules to Make Your Emails “Rule” appeared first on The Barefoot Spirit.

]]>
Is your mail box full? Ours is – everyday! Do you read all your email? We don’t. And for good reason, there’s just too much! Most of it’s junk and as a result, we unfortunately miss a lot of important stuff. We have several quick scanning strategies we’re sure you’ve discovered, like looking for senders we recognize, looking for subjects we are working on, and looking for the latest.

So in this email-inundated world, how do you write effective emails that will get  opened and read? We’re not talking marketing emails here. There’s too many books and courses on that stuff. We wish they’d stop! But how do you write an effective piece of business correspondence that will get through the noise, distraction, and confusion in your addressees’ box?

We’ve been using email since the “You’ve got mail!” days. Here’s what we’ve learned:

1. Protect Your Subjects

Choose a subject that is easy for you and your addressees to spot in the email crowd. Make it pertinent to the topic. And please, no more than three words long. If the sender has tagged on to another email to start a whole different conversation, change it to a subject that has to do with the new conversation. If, for some reason, the subject gets changed, change it back. You and your addressee will appreciate the consistency.

2. String Along

Sometime your addressee will send email from another mail box beside their last one. This can change the sender’s name and the subject. But more importantly, this can interrupt the string of previous emails to and from them on the subject. When this happens, go back and find the string from them on their previous email address, and cut and paste it to your response. That way you both will have a handy and continuing record of the conversation.

3. Whose Watching?

Probably the biggest mistake we’ve all made at least once is to “reply all” when it was not our intention. Be sure to check out who was copied before you hit that button. A new person could have been added or an important person could have been dropped by the other party. This is especially true when dealing with big organizations. They are trained to look, drop, and add CCs depending on who they want to be aware. Sometimes dropping their boss takes the pressure off them to perform.

4. Pick Up the Phone!

When there’s a misunderstanding or a disagreement on the facts or the meaning, pick up the phone and work it out verbally. You’d be surprised at how much can be accomplished with a friendly and personal call, rather than a cold and contentious email. Absolutely no fighting by email! It’s time consuming, emotionally draining, and both sides feel obligated to make the last point because they know there is a record. Most of these “spats” can be defused in less than five minutes on the phone.

5. Body of Evidence

Speaking of records, email is a memorialization of everything that was said. Unless you want it to come back on you later, keep it off the email and on the phone, or, better yet in person. But, for the same reason, email is an excellent way of documenting what was said or agreed upon. We like to have a conversation in person, at a meeting, or on the phone, and then immediately summarize the salient points, consensus, or action items in a memo that says, “This is our understanding of what we’ve agree to. If you have any additions, corrections, or comments, please respond by tomorrow at 5PM or we will assume that this is our understanding.”

6. Just the One Thing

‘Ever notice how when you send someone an email with three or more things to do, only the last one gets done or responded to? People only remember the freeway on ramp, and the freeway off ramp. Everything else is a blur. So keep it simple. Just ask for one thing on one email. If you have two or three requests, use a separate email for each, or, better yet, send a new one when they have completed the first request. Keep it all on the same string.

7. Keep it Friendly

Say something nice about them in the first line and in the PS. Sandwich your message in between. Break up your message, no more than two or three sentences per paragraph. If they can see the end of it they will be more likely to read it. Be sure to invite a call if there is any clarification needed. Be sure to thank them for their last response or completion. If their boss is on the CCs, be sure to say how effective they are (even if they’re not). They will be much more likely to live up to any accolades that make them look good in front of their boss. When you’ve completed your business with them, be sure the thank them publicly and make sure their boss is copied. They will be looking forward to working with you again!

We could go on and on with email etiquette and best practices, but these are the rules that will make your emails “Rule!”

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post 7 Rules to Make Your Emails “Rule” appeared first on The Barefoot Spirit.

]]>
https://thebarefootspirit.com/7-rules-to-make-your-emails-rule/feed/ 0
The 50-Word Blurb and the 5-Slide Deck https://thebarefootspirit.com/the-50-word-blurb-and-the-5-slide-deck/ https://thebarefootspirit.com/the-50-word-blurb-and-the-5-slide-deck/#respond Mon, 04 Feb 2019 19:16:43 +0000 https://thebarefootspirit.com/?p=15678 All startups agree on one thing: They need more money. Over the past decade, we’ve worked with many startups. Even though we offer three decades of hard knocks business experience and a ton of contacts, what do you think is the first thing they want from us? You guessed it, money! They typically ask for […]

The post The 50-Word Blurb and the 5-Slide Deck appeared first on The Barefoot Spirit.

]]>
Entrepreneur startups and cost of salesAll startups agree on one thing: They need more money. Over the past decade, we’ve worked with many startups. Even though we offer three decades of hard knocks business experience and a ton of contacts, what do you think is the first thing they want from us? You guessed it, money!

They typically ask for an NDA right off the bat, then present us with over 1,000 words of copy, and a 30+ slide deck. They try to anticipate as many questions as they can in advance and they go into extensive detail on how and why their solution is what the world needs.

Although we appreciate the time involved preparing all this documentation, we are almost discouraged by the sheer time commitment we have to make before we have determined if we’re interested. It forces us to drag our heads through a lot of information that we may not even be looking for. The sheer size of the presentation also discourages us from sending it around to folks in our network.

To read the complete article, please visit Entrepreneur 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post The 50-Word Blurb and the 5-Slide Deck appeared first on The Barefoot Spirit.

]]>
https://thebarefootspirit.com/the-50-word-blurb-and-the-5-slide-deck/feed/ 0
5 Ways to Make Your Meetings More Effective https://thebarefootspirit.com/5-ways-to-make-your-meetings-more-effective/ https://thebarefootspirit.com/5-ways-to-make-your-meetings-more-effective/#respond Thu, 31 Jan 2019 18:00:18 +0000 https://thebarefootspirit.com/?p=15667 As we start out the new year, you can bet you’re going to be involved in a lot of meetings. The question is, “Are those meetings necessary and effective?” Because if they’re not, you’re just about ready to spend a lot of time, effort, and money taking people away from being productive so they can […]

The post 5 Ways to Make Your Meetings More Effective appeared first on The Barefoot Spirit.

]]>
make your meetings more effectiveAs we start out the new year, you can bet you’re going to be involved in a lot of meetings. The question is, “Are those meetings necessary and effective?” Because if they’re not, you’re just about ready to spend a lot of time, effort, and money taking people away from being productive so they can they update, socialize, and entertain each other at your expense!

Think that’s an exaggeration? Just add up the hourly rate of every attendee. Then, multiply it by the length of the meeting. Then add all the costs of preparation and you’ve got one, very expensive proposition. We know that certain meetings are necessary. Meeting can be useful to get everyone on the same page. Many are unavoidable, especially when you need the buy-in of all the stakeholders involved in a project.

Over the years we’ve held and attended thousands of meetings. Since we were paying for most of them, we had a sincere interest in keeping them short, effective, and action-oriented. We learned a lot of lessons by watching meetings degenerate and digress. We learned about best practices for meetings from colleagues and our own hard knocks. Here’s our short list for how to get the most out of the fewest and shortest meetings possible:

Purpose

When you call a meeting, be sure to lay out the ground rules right from the get-go. This means that you have to clearly identify the goals of the meeting, what you expect to accomplish, the decisions you expect to reach, who will lead the meeting, and most importantly, how long the meeting will take. This purpose and format needs to be communicated in all correspondence and calendar items. It needs to be the first statement made at the meeting.

Agenda

If you call the meeting, be sure to circulate your agenda well in advance. Give a time limit to each agenda item. Be on the lookout for attendees who attempt to introduce items not on the agenda. Be polite and suggest an off-line conversation on their issue and then get back on topic. Remember the reason for the meeting is education, discussion, and decisions. Keep the discussions on track. If someone else in your company calls the meeting, make sure they do the same.

Scribe

Assign someone to take notes. That same person is also the timekeeper. They are authorized to interrupt the meeting to remind the attendees of where they are timewise in the meeting and how much time is left. For a one-hour meeting, for instance, we think it is very effective to announce when there is only 15 minutes to go. This announcement helps the attendees focus on decisions, deadlines and action plans. In other words, it’s time to wrap it up! The scribe shortly thereafter circulates the notes, action items, assignees, and deadlines to the attendees.

Calendar

The best meetings are action-focused and that action must take place on or by a certain date. Have a calendar out at the meeting so all can see lead times and deadlines. The best meeting attendees take notes directly on their calendars because they know they have to make an appointment with themselves and block out time to execute their responsibility to the team and the project. Calendars are also a great way to get attendees to refocus on the agenda because you can ask them to set a date to discuss their off-agenda issues between themselves – when the other attendees don’t need to be involved.

Action Items

During the last five minutes of a, say, one-hour meeting, ask the scribe to announce the action items, assignees and deadlines. When each assignee hears the action item that they are committed to being read aloud to all the other attendees, they will be more likely to execute those action items on time. Keep track of progress going forward on an online meeting platform that can be used to educate, report on status, and collect input from the attendees.

Another time and cost-saving technique is to simply reduce the number of meetings altogether. Look for culprits that are happening because they always have or because it’s the monthly or weekly meeting. Try to have meetings only for the action-oriented purposes described above. It’s too expensive to have meetings simply out of habit or policy. Keep your people focused on production and don’t let them complain, “Oh No! Not another meeting!”

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post 5 Ways to Make Your Meetings More Effective appeared first on The Barefoot Spirit.

]]>
https://thebarefootspirit.com/5-ways-to-make-your-meetings-more-effective/feed/ 0