The Barefoot Spirit https://thebarefootspirit.com Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches. Tue, 18 May 2021 14:31:44 +0000 en-US hourly 1 Hawke Talk Podcast https://thebarefootspirit.com/hawke-talk-podcast/ Tue, 18 May 2021 14:26:06 +0000 https://thebarefootspirit.com/?p=17749 Michael was interviewed on “Hawke Talk” by host, Erik Huberman. To listen to the podcast, please click the play button below:             Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine […]

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Michael was interviewed on “Hawke Talk” by host, Erik Huberman. To listen to the podcast, please click the play button below:

 

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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The Voices of CX Podcast Interview https://thebarefootspirit.com/voices-of-cx-podcast/ Wed, 21 Apr 2021 00:02:02 +0000 https://thebarefootspirit.com/?p=17743 M&B were interviewed on “The Voices of CX Podcast” by host, Mary Drumond       Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the […]

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M&B were interviewed on “The Voices of CX Podcast” by host, Mary Drumond

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Americans are Getting a Crash Course in Distribution Management https://thebarefootspirit.com/americans-are-getting-a-crash-course-in-distribution-management/ Sat, 03 Apr 2021 15:07:27 +0000 https://thebarefootspirit.com/?p=17738 As consumer-packaged-goods (CPG) brand building advisors with real-world experience on how to build a successful brand, we are taking a special interest in the formidable challenges governments and private companies face in trying to manage the distribution of the Covid-19 vaccine. There are important lessons to be learned here. Popularly held misconception We tell our […]

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As consumer-packaged-goods (CPG) brand building advisors with real-world experience on how to build a successful brand, we are taking a special interest in the formidable challenges governments and private companies face in trying to manage the distribution of the Covid-19 vaccine. There are important lessons to be learned here.

Popularly held misconception

We tell our clients that “It doesn’t matter how great your product is, what a great value it is, or even if there is a huge demand for it, you cannot succeed if you don’t focus on distribution.” Alternatively, “You can’t get it if it isn’t there.” It’s that simple.

 

To read the complete article, please visit The Business Journals

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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The Published Author Podcast https://thebarefootspirit.com/the-published-author-podcast/ Wed, 10 Mar 2021 00:32:54 +0000 https://thebarefootspirit.com/?p=17721 M&B were interviewed on the “Published Author Podcast” by host, Josh Steimle. To listen to the interview, please press the play button below:             Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s […]

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M&B were interviewed on the “Published Author Podcast” by host, Josh Steimle. To listen to the interview, please press the play button below:

 

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Last Post for The Barefoot Spirit https://thebarefootspirit.com/last-post-for-the-barefoot-spirit/ Thu, 11 Feb 2021 18:00:45 +0000 https://thebarefootspirit.com/?p=17677 We have been writing weekly posts for The Barefoot Spirit since 2011, ten years. And in that decade we have been sharing our hard-learned business lessons in hopes of saving you the pain we went through. 500 Articles In the process, we have written over 500 articles that will continue to reside on our website. […]

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We have been writing weekly posts for The Barefoot Spirit since 2011, ten years. And in that decade we have been sharing our hard-learned business lessons in hopes of saving you the pain we went through.

500 Articles

In the process, we have written over 500 articles that will continue to reside on our website. They cover everything from starting a business to growing a business, and from expanding a business to being acquired. They cover leadership, company culture, and decision making. And they cover how to be resourceful, how to get strategic allies, and how to engage your community and create loyal customers.

Free Education

We had a simultaneous 10-year speaking career and used many of the questions we got from students, entrepreneurs and wantrepreneurs all over the world as the subjects for our articles. Our articles have addressed the main questions most people have about business and business challenges. We invite you to peruse the hundreds of articles on www.thebarefootspirit.comto get a free education from folks who have actually done it.

Street Language

We tried to avoid all the new academic buzz words and latest thought leader terms for concepts that have been around for decades, and instead presented universal guiding principles for success in straight-forward, down-to-earth street language. Probably our greatest compliment came from a student of entrepreneurship who said, “You guys make it sound doable!”

Experience in Demand

And it is doable, and doable faster if you have the experience of those who have done it on your side. Lately, due to massive unemployment caused by the pandemic, and so many folks rethinking their livelihoods, we have seen a big jump in new business and a corresponding increased demand for our advisory services. We, too, are transitioning our efforts, to now concentrate on our clients as we continue to provide the principles, pointers, and insights we have been posting.

No More Newsletters

We will continue to write articles for the business press and appear as guests in the various forms of business media. The Barefoot Spirit website will continue to host our articles, interviews, and business resources. We just won’t be sending them out in a weekly newsletters going forward.

Use the Site

As you know, time is our most valuable commodity and we will be devoting ours to our clients. Meanwhile, if you have a question about business, enter it into the search bar on our site and you will be surprised at how many helpful articles pop up!

Thank You!

We want to thank all of those who have taken the time over the years to send us notes of appreciation about how our articles have helped their businesses and their understanding of business altogether. Thank you for your encouragement!

Surf’s Up!

We are embarking on a new era of entrepreneurship where the demand for new businesses is outstripping the supply of entrepreneurs. There has never been a better time to go into business especially if you address the issues of health, climate, and safety that seem to be cresting into a giant wave of opportunity for those who are willing to ride it. Surf’s UP! Please use our resources to help you stand up and give the world what it needs!

That’s All Folks!  Cheers! M&B

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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The Value of Experience https://thebarefootspirit.com/the-value-of-experience/ Thu, 04 Feb 2021 18:00:49 +0000 https://thebarefootspirit.com/?p=17672 One of the main reasons we were successful building the Barefoot Wine brand is that we were smart enough to know that we were not smart enough in many areas. In those areas, we would hire an expert. Those areas included finance, taxes, compliance, the industry itself, chain store sales, winemaking, wine marketing, bottling, and […]

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One of the main reasons we were successful building the Barefoot Wine brand is that we were smart enough to know that we were not smart enough in many areas. In those areas, we would hire an expert. Those areas included finance, taxes, compliance, the industry itself, chain store sales, winemaking, wine marketing, bottling, and production, just to name a few. If it sounds like we used experts in most areas, we did! And in many areas we should have hired them sooner!

Insurance Is Wisdom

We didn’t look at our investment in experts as a cost. We looked at it as an insurance policy. Why make and pay for the mistakes we surely would make when we could avoid them for a fraction of the cost? In retrospect, we would have succeeded much sooner, with less cost, time, and anxiety, with even more advise.

Humility Is Strength   

It’s OK to not know it all. In fact, it’s the best attitude to have when you are in business. Just a little advice from the right person at the right time can make the difference between success and failure. Oh, don’t worry, we made plenty of mistakes anyway, and so will you. But it was through some of our missteps that we wound up disrupting the industry (but that’s another story).

Don’t Take It Personally

Today, the shoe is on the other foot (so to speak). We are the advisers and our clients are the entrepreneurs. One of the first things we look for in a client is “Will they take advise?” It certainly doesn’t do our reputation any good if they don’t take our advice, or if they “know it all.” Some folks take outside advise “personal.” They somehow think that their approach is being threatened and therefore they are being threatened. Others may think they should know it all since they are the “leader.”

History Teaches Lessons

Neither is true. Experience is based on history in a similar set of circumstances that is relevant to a current challenge. Without the expert advice, you will surely discover the realities and lessons from those circumstances in time anyway. But that’s time and money needlessly spent. But why discover the solutions the hard way when you can save all that time and money and succeed faster with expert advice?

Fake Experts

Just because someone comes up with a new term for an old concept, writes a book on it, hits the speaking circuit, and becomes a so-called “thought leader” doesn’t mean they have real life personal, and painful, experience. Look for the experts who have taken some phaser fire and maybe a photon torpedo or two. Talk to their clients and learn their story.

Succeeding Faster

As mentioned, we are advisors today. We save our clients the pain that we went through. We give them the benefit of our advice. They would likely succeed anyway, but with our help they will succeed faster.

Winning Strategy

It’s not just the game we learned how to play, it’s the strategy behind the game that results in a “win.” That strategy is a nuanced set of priorities and initiatives that can be the recipe for more efficient progress toward the ultimate end game.

The Big Check

Another thing we look for in our clients is their reason for going into business in the first place. We look for clients who are clear about monetizing their brand equity. In other words, clients who realize the end game is selling their business someday. In fact, they are looking for what we call, “The BIG check,” the one their acquirer will write them for their brand equity!

Experience Counts!

Those are the clients we can really help because the way to keep your records and the decisions you make during the growth process can make all the difference in getting your peanut in front of that elephant …and having them take it! Having been through the business journey from inception to monetization with a world-wide business, we have the experience that can get you to where you want to be – faster!

Need Experience on your side? Book a meeting with us now!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Business, Not Government, Will Enforce the Widespread Use of the Vaccine https://thebarefootspirit.com/business-not-government-will-enforce-the-widespread-use-of-the-vaccine/ Thu, 28 Jan 2021 18:00:22 +0000 https://thebarefootspirit.com/?p=17668 Now that the vaccines have been miraculously created in less than a year from the introduction of the virus, the question is: “Will they take it?” What happens if half the people refuse to take the vaccine? Will there ever be the “herd” immunity where the virus dies out because it can’t get a grip? […]

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Now that the vaccines have been miraculously created in less than a year from the introduction of the virus, the question is: “Will they take it?” What happens if half the people refuse to take the vaccine? Will there ever be the “herd” immunity where the virus dies out because it can’t get a grip?

Entertainment

The entertainment and travel businesses are hurt the most by a pandemic. Restaurants, bars, airlines, cruise lines, busses, trains, cinemas, live theaters, concerts, and sports events are the ones folks miss the most during the lockdowns. Those are the businesses we can’t wait to get back to. These are the fun businesses that provide more than service. They provide fun and entertainment! And that has been sorely lacking for way too long.

Market Forces

We submit that these worries will be satisfied, not by the governments’ orders, but by the businesses them selves! Businesses have to protect themselves to keep their staff and their customers. They know all too well the effects of a lockdown. They also have to protect their reputations. Businesses can’t afford to be seen as super spreaders or virus hubs. That would discourage customers! They also have to mitigate their risks from being sued for not taking adequate preventative steps.

Left Out!

But now what happens when the vaccine is widespread enough that only the folks who refuse to take it remain unvaccinated? They could be left out, literally! They could be refused access unless they show their vaccination card to board a plane, ship, or train, or to enter a restaurant, theater, bar, stadium, auditorium, or an opera house.

A New Consideration

So now the folks who are vaccine skeptical will have a new consideration: To be or not to be a part of a re-socialized society. This may be a much stronger argument to get the vaccines than preference, skepticism, or even a mandated order.

Do you want to fly to Hawaii …or New York? Do you want to eat in a fine restaurant? Do you want to go to the game? How about the movies? You are going to need your vaccination card! Businesses have every right to protect themselves, their liability, their staff, their customers and clients, and their reputation. Like the sign says:

“NO SHOES, NO SHIRT, NO VACCINE, NO SERVICE!”

Let’s Do It!

We hope each and every one of you gets your vaccine so we can eliminate this scourge from our lives. We all want to get back to business swiftly and safely! Once that is done, then we can all go out to dinner and a movie to celebrate!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Back to Truth, Competence, and Common Causes https://thebarefootspirit.com/back-to-truth-competence-and-common-causes/ Thu, 21 Jan 2021 18:00:47 +0000 https://thebarefootspirit.com/?p=17663 We took the day off on the 20th of January to witness the Inauguration. We were thrilled to hear the commitment from the new administration to focus on truth and common causes. We were especially relieved to hear that the distribution of the vaccines is on the top of the huge pile of work to […]

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We took the day off on the 20th of January to witness the Inauguration. We were thrilled to hear the commitment from the new administration to focus on truth and common causes. We were especially relieved to hear that the distribution of the vaccines is on the top of the huge pile of work to be done!

Top Priority

In term of business, defeating the virus is the most important challenge that we as a nation must overcome to get businesses back up and running again. It is clearly the top priority for our economy, as well as our health.

Our Experience

As product producers, we know the many obstacles to getting our product on the shelves of every store in every state. Even with a professional distribution system, the task is fraught with unforeseen challenges.  There’s timing, weather, storage space, paperwork, and human error issues that can result in the product never getting to its end users.

Vigilance

Decisions are made daily to circumvent these challenges – decisions made by professional distribution managers who have years of experience. Now imagine what would happen if the producers simply dumped their products in a warehouse and told the states to handle the rest.

The Hardest Part

In distribution, it’s the last few hundred miles where most of the problems occur. The shipments get smaller, the destinations multiply, and every handler must perform effectively until the product gets to your store in your neighborhood. It is now clear that distribution is where the breakdown has occurred under the past administration’s attempt to supply us with the vaccine.

Production Alone Fails

Without a doubt, the last administration botched the job. They somehow thought if the vaccine were produced and shipped to the states, that their job was over. Did they imagine that somehow (magically) it would get into peoples’ arms with an already assembled army of vaccine administrators all lined up in predetermined vaccine centers that everybody knew about? This distribution plan not only didn’t exist, but the administration refused to take responsibility for vaccinating the nation (i.e., getting it into your arm!). They fumbled the ball in the last 20 yards!

Competency Returns

This inauguration has renewed our faith for a competent vaccine distribution system to be established. The federal government will be committed to working with the states to ensure distribution – all the way into your arm! What a relief to most Americans and all American businesses!

Common Cause   

America is united in winning the battle against this virus. We all know that the only way to defeat the virus and get our businesses (and our jobs) back is through national (and ultimately world-wide) vaccination. This is now the #1 priority of the entire country. Let’s all work together to get this formidable job done! So, roll up your sleeves and get to work so we all can roll up our sleeves and get the vaccine.

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Violence is Bad for Business. Private Corporations React to Inciting the Mob https://thebarefootspirit.com/violence-is-bad-for-business-private-corporations-react-to-inciting-the-mob/ Thu, 14 Jan 2021 18:00:23 +0000 https://thebarefootspirit.com/?p=17655 Business requires a stable playing field to prosper. They can’t risk having their customers questioning their ethics or their commitment to the democratic process. But that’s exactly what just happened with several large corporations and several large social media platforms. The events of January 6th put these Big Boys on the spot. Were they inadvertently […]

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Business requires a stable playing field to prosper. They can’t risk having their customers questioning their ethics or their commitment to the democratic process. But that’s exactly what just happened with several large corporations and several large social media platforms. The events of January 6th put these Big Boys on the spot. Were they inadvertently sponsoring violence?

Would that question hurt those big companies? And for social media providers, would that question hurt advertising and result in more controls on their platforms? Many evidently couldn’t wait to find out. They had to get out in front of the problem. So several large, well-known companies immediately ceased political donations and several large social media providers finally enforced their stated rules of not “broadcasting” untruths or incitement to violence.

21st Century Elba

Today, being permanently banished from Twitter and other social media is like what happened to Napoleon in 1814 when he was permanently banished to the island of Elba. Interestingly, in the 21st Century, this was not done by any government, but by private industry seeking to protect their own business!

Today, social media providers make money on the traffic. They argue that they are simply a communications platform and cannot be held responsible for the posts of their users. And sure, they waive the 1st Amendment around. But the vast majority of their customers didn’t see it that way. They saw what occurred and asked, “How could this happen? Was the platform itself enabling misinformation and violence by allowing it to be spread?”

Guilt by Association

There’s a good reason Napoleon was banished to Elba; it was to isolate and muzzle him. There’s a good reason why social media has and will continue to tag misinformation and banish abusers who misinform others and incite violence; it is to isolate and muzzle them.

In the long run, abusers are simply bad for business! Would you advertise or purchase goods and services from a company that appears to condone violence? It’s notably regrettable that both the big corporate donors and the social media platforms did not take action sooner, before, however inadvertently, they were associated with the way their donations and social media services were used.

So now we are witnessing one more check and balance we enjoy that’s not in the constitution. It’s in the marketplace!

Market Forces to the Rescue

This action by the private sector certainly puts their users and beneficiaries on notice. You can lose your funding and be banished from social media if you promote falsehoods and incite violence. The private sector can choose to do business with whomever they please and under the conditions and rules they demand. “No shoes, no shirt, no service!”

Addiction

Unfortunately, too many people have become strung out on social media. Not only did social media allow communication between the insurrectionists, but it was a repository for their documentary images designed to get clicks, “likes”, comments, and shares – even if it was illegal, even if it was violent!

Notice how the January 6th rioters were preoccupied with selfies and shocking images of disrespect, defamation, and entitlement. They evidently felt that posting the riot was going to give them the affirmation, the validation, and the endorphins they crave.

A Bridge Too Far

This was obviously a bridge too far.  We are very disappointed with the way social media has gotten out of control. People are getting hurt, and our institutions have been damaged. There evidently needs to be a whole lot more control over how social media is used with a healthy respect for its addicting nature.

As businesspeople and business promoters, we are proud that the marketplace itself exerts a balancing force to counteract this kind misinformation and violence. We hope that customers will overwhelmingly continue to avoid businesses that advertently or inadvertently enable misinformation and violence.

Each time we give our time, attention, or money to a company, we are sponsoring and voting for what that company stands for. Every vote counts. What sort of conduct are you supporting?

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Violence is Bad for Business. Private Corporations React to Inciting the Mob appeared first on The Barefoot Spirit.

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World-Class Performer Interview – Michael Houlihan https://thebarefootspirit.com/world-class-performer-interview-michael-houlihan/ Fri, 08 Jan 2021 17:46:20 +0000 https://thebarefootspirit.com/?p=17640 Read a recent interview on World Class Performer with Michael Houlihan below: Michael Houlihan is a leading business strategist, keynote speaker, consultant, and corporate trainer. He was the founder, president, and CEO of Barefoot Wines and is co-founder of Business Audio Theatre. Houlihan is also a C-Suite Network member and trusted advisor and the author […]

The post World-Class Performer Interview – Michael Houlihan appeared first on The Barefoot Spirit.

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Read a recent interview on World Class Performer with Michael Houlihan below:

Michael Houlihan is a leading business strategist, keynote speaker, consultant, and corporate trainer. He was the founder, president, and CEO of Barefoot Wines and is co-founder of Business Audio Theatre. Houlihan is also a C-Suite Network member and trusted advisor and the author of the bestselling business book The Barefoot Spirit.

Where did you grow up and what was your childhood like? Did you have any particular experiences/stories that shaped your adult life?

I grew up in Oakland and attended catholic schools. I got a great education for the times. I had one sister and two brothers. I was #2. Oakland, even then, was gritty. You had to know how to behave. You had to be a homie. I walked home past a junior high school that had bigger kids because they went to the 9th grade and our school only went to the 8th. Plus we had to wear catholic school uniforms, so we were walking targets in east Oakland. One Christmas I got a new basketball. The next Saturday I took it to the playground at the Junior High school where the kids were bigger and more aggressive. They all wanted to play with my new basketball, but I told them that I was forming a team and only wanted the biggest guys on my team. The next week I was walking home and got jumped by several kids from the junior high. As they were threatening me, I mentioned that Reggie, Eddie, Tyrone, and Elron were on my team. They backed off, helped me up, and dusted me off. They just said “Hi” after that. Lesson: There’s more than one way to do things, find strategic allies that you can help and can help you. And yes we won all the games!

To read the complete interview, please visit the World-Class Performer 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post World-Class Performer Interview – Michael Houlihan appeared first on The Barefoot Spirit.

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