The Barefoot Spirit https://thebarefootspirit.com Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches. Thu, 28 May 2020 16:13:37 +0000 en-US hourly 1 Our Wish for the Graduating Class of 2020 https://thebarefootspirit.com/our-wish-for-the-graduating-class-of-2020/ Thu, 28 May 2020 17:00:03 +0000 https://thebarefootspirit.com/?p=17240 After six consecutive years of educating international MBA students of entrepreneurship from top universities world-wide, we were pretty disappointed to suddenly have all our events cancelled by the virus! These international students from more than 20 countries immerse themselves annually in the “Capital of Entrepreneurship,” Silicon Valley, where they spend a week visiting campuses like […]

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After six consecutive years of educating international MBA students of entrepreneurship from top universities world-wide, we were pretty disappointed to suddenly have all our events cancelled by the virus!

These international students from more than 20 countries immerse themselves annually in the “Capital of Entrepreneurship,” Silicon Valley, where they spend a week visiting campuses like Twitter, Facebook, Apple, and Google. Here they sit in A/V centers viewing slide decks and listening to hours of entrepreneurial success stories from some of the greats. Yes, it is a  wonderful learning experience for these students, but it is missing something!

Nature is beneficial to all of us in so many ways. It reduces stress and allows our minds to capture more of our surroundings, which includes the lessons students have come here to learn. That is why we get them away from the glass, steel, and concrete for their “Outdoor Classroom In The Wine Country.”

Their full-day experience begins at our home in verdant Sonoma County where we greet our students on grassy meadows, lead them down nature trails, and share our lessons through stories next to creeks, lakes, and redwoods. Afterall, this visit may be their first or last to America, and walking under the redwoods definitely makes it more memorable.

Our message starts from where they are now, just venturing out on their entrepreneurial journey starting from scratch, rather than after a string of successes with big names and brands everyone would recognize. We give them what we wish we had starting out. We demonstrate how soft skills reduce their need for hard cash, increase their credit and terms, engage their people, and reduce the #1 hidden cost of business: turnover! We don’t lecture them or give them a prescriptive text of dos and don’ts. On the contrary! We share a few entertaining and gripping stories that make a point that they can extrapolate, remember, and recall for use when the time comes.

So, this year we had to do it virtually. We took a walk to a peaceful spot on the edge of our meadow surrounded by live costal oaks and redwoods. We set up our iPad and addressed the students. “Wow!” we said, “What a year to graduate in entrepreneurship!”

We went on to briefly summarize how the business world has been turned on its head this year. “It’s like the whole deck has been reshuffled and you have been dealt aces!” We explained how The Big Boys and their old established ways have had their underpinnings suddenly pulled out from under them. Many are in free fall. Entire economic systems such as the retail and restaurant business, the office and conference business, and the commute and personal services business are in upheaval.

And why is that a good thing for the grads? They have the perfect opportunity and timing to be innovative and resourceful, and those are top entrepreneurial qualities! Now there’s room for new ideas for solving problems. Now there’s a big demand for change, and these students are eager to use their wits to excel!

These new opportunities create a demand for revised systems that delivers food, clothing, and shelter. Grads have this unique opportunity to suddenly make use of their unprogrammed fresh thinking. We ended our short video with this piece of encouragement, “Entrepreneurs excel during upheaval! Now, go get ‘em!”

In the previous years, we gave them our New York Times best seller, The Barefoot Spirit. It traces our own humble beginnings with no money and no knowledge of our industry, from a laundry room in an old farmhouse to the board room of the world’s largest wine company. This year, we offered them a 3-D audio version of The Barefoot Spirit.

In our new audiobook, action-packed scenes are acted out by Hollywood actors, complete with sound effects and music. The students will virtually “be there” while we make incredible mistakes applying popularly-held misconceptions that just plain don’t work. They can revel with us as we pick ourselves up and learn to employ guiding principle for success. We give them a story that will entertain them while it educates and encourages them: edutainment!

We missed seeing our students this year but we still were able to help them feel confident about what they have to offer us all. Congratulations Class of 2020! The deck just got reshuffled in your favor! We are excited to see your solutions!

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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None of Our Business Podcast https://thebarefootspirit.com/none-of-our-business-podcast/ Wed, 27 May 2020 17:00:54 +0000 https://thebarefootspirit.com/?p=17231 M&B were interviewed on the “None of Our Business” podcast by host, Tyee Carr. To watch the interviews, please click the links below: Part 1 Part 2          Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart […]

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M&B were interviewed on the “None of Our Business” podcast by host, Tyee Carr. To watch the interviews, please click the links below:

Part 1

Part 2 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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The Tony DUrso Show https://thebarefootspirit.com/the-tony-durso-show/ Wed, 27 May 2020 17:00:16 +0000 https://thebarefootspirit.com/?p=17234 M&B were interviewed on the “Tony DUrso Show” by host, Tony DUrso. To watch the interview, please click the play button below:             Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 […]

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M&B were interviewed on the “Tony DUrso Show” by host, Tony DUrso.

To watch the interview, please click the play button below:

 

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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The Blame Game is Disempowering and a Smokescreen for Incompetency https://thebarefootspirit.com/the-blame-game-is-disempowering-and-a-smokescreen-for-incompetency/ Thu, 21 May 2020 17:00:58 +0000 https://thebarefootspirit.com/?p=17223 Unfortunately, attempts to distract us from poor leadership by blaming other leaders, political parties, countries, races, and religions are wreaking havoc on our society in multiple ways. The Blame Game Has No Winners   First, the blame game panders to our desire to hold others responsible, which lets “the blamer” off the hook to take […]

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Unfortunately, attempts to distract us from poor leadership by blaming other leaders, political parties, countries, races, and religions are wreaking havoc on our society in multiple ways.

The Blame Game Has No Winners  

First, the blame game panders to our desire to hold others responsible, which lets “the blamer” off the hook to take action. This is disempowering!

Second, the blame game is a smokescreen designed to cover up for incompetency, which, if we buy into it, prevents us from holding leaders responsible for incompetent performance. So, don’t buy into it!

Third, the blame game gives permission for the rest of us to do the same. It’s so easy! You don’t have to work or address the situation. You don’t have to resolve the problem. You just do nothing while pointing the blame at others. In other words, it’s kind of an excuse for being lazy and unresourceful. Don’t be lured into this seemingly benign trap!

Truly Successful Entrepreneurs Know Better

The blame game is just the opposite of accepting responsibility, taking charge, and building credibility. If you ask any truly successful entrepreneur, they will tell you that the marketplace does not accept products or services that don’t perform well. At least, not more than once! And further, the marketplace has no tolerance for excuses or blame. It just stops buying the non-performing product and buys its competitor’s.

Those same entrepreneurs know that the buck stops on their desk – Period! They can recount in some detail the times when they had to deliver high quality goods and services in spite of the perceived or real shortcomings of others. They will relate the gripping details of last minute hustle and scrambling to meet their customer’s expectations seamlessly.

Breeding Disempowerment

When you blame others, you are saying you are a helpless victim and couldn’t have done anything about it, and therefore won’t! That may be convenient in the short term but devastating in the long run. Buying into the blame game mentality allows you to be manipulated. It may give you a target to vent your frustration, but it doesn’t solve the problem.

Any kid knows that he can avoid responsibility by blaming others. It seems to have become a national sport. Success doesn’t automatically happen when things go right; it happens when things go wrong and you take responsibility for what you CAN do about it. Blame is really designed to get out of work. It is the lazy person’s answer to everything. “It’s not my fault! It’s someone else’s!”

A Mask for Incompetence

How would you like your heart surgeon or your airplane pilot to see themselves as a victim? Not unless you would like to be a victim too. Society doesn’t tolerate the blame game from our product-and-service producers. Why should we accept it as a mask for incompetency at any level?

Our economic and physical wellbeing is dependent on competent leadership from people who are actually qualified to do the job, not just observing the job and blaming others. Somehow we have allowed a level of administrative incompetence that we would never allow in our marketplace.

Back to Work!

We hope to return soon to a more competent administration capable of rebuilding our health and economy. We can’t afford to play the blame game when what we need is real action, real skill, and real empowerment!  As business advisors, we know that if you are not willing to accept the blame, you are not in control!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Balancing Goals with Attention Span is the Recipe for Business Audio Theatre https://thebarefootspirit.com/balancing-goals-with-attention-span-is-the-recipe-for-business-audio-theatre/ Thu, 14 May 2020 17:00:49 +0000 https://thebarefootspirit.com/?p=17191 Probably the most common question we get from candidates interested in having us produce a Business Audio Theatre for them is, “How long will it be?” and it’s corollary, “How long will it take to produce?” followed by, “How much will it cost?” All these question are related to and depend on duration. So let’s […]

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Probably the most common question we get from candidates interested in having us produce a Business Audio Theatre for them is, “How long will it be?” and it’s corollary, “How long will it take to produce?” followed by, “How much will it cost?” All these question are related to and depend on duration. So let’s address the first question, “How long is it?”

To better engage the listener, Business Audio Theatre is performed, not just narrated. It is a 3-D radio drama reminiscent of the 1940’s, before television, where producers engaged their listeners’ imagination to tell a convincing and memorable story.  The result is more like a movie only without the physical sets and videography.

The length of a Business Audio Theatre (BAT) production has everything to do with what you want it to accomplish. Designed as a learning tool to engage employees by relating the founder’s and company’s principles, we help the founder clarify what those principles are, and what stories can be told to achieve the objective of relaying those principles. At Business Audio Theatre, we have an award-winning journalist who will help founders lay out those objectives and develop stories to achieve them. In fact, that is the first step in the process of the audio playwriting.

During that initial interview, the goals of the founder will be discussed in the format of a BAT production. Some of the questions we ask are:

  • Who will be the recipients of your BAT? New hires, current employees, your customers, lenders, business partners or investors, suppliers, end-users of your product or service? It may be one or all of these, or it may be something entirely different, such as to preserve a family legacy.
  • Do you want to simply convey the story of your business?
  • Is your goal to go beyond the history of your business and demonstrate actions and outcomes that exemplify a type of behavior, thinking, or spirit that you want to imbue into your new and existing people?
  • Do you want the listeners to recall those scenes and use those principles to guide their actions within your company, like their relations with vendors, fellow employees and outsourced services and customers?
  • How do you foresee this BAT being used?

Like a book, duration is based on the number of words. A standard business book today runs about 200 – 300 pages with approximately 300 words per page or 60,000 to 90,000 words. If simply narrated, that would result in 5-6 hours. But in the case of Business Audio Theatre, the founder’s goals may be met in a 1, 2, or 3 hour production, or in a series of 3-5 BAT productions, each with a different theme or principle. No pre-written book is necessary. Our journalist will write the stories that depict the principles of the founder.

In our Business Audio Theatre production, The Barefoot Spirit, our goal was to both tell the story and also demonstrate the spirit of our unique company culture, revealed in action-packed scenes . In order to accomplish that, and in respect for folk’s short attention span, we performed 5-10 mini scenes, each 2-4 minutes long, and put them in 10 segment or chapters. Each chapter is 25 – 45 minutes, making our total production 7 hours. We also added a 2-minute podcast-style interview at the end of each chapter with the real founders where they reflected on the events acted out in the chapter.

There is an obvious balance between the attention span of people and the time it takes to get the message across in an entertaining and engaging way. That’s why we broke ours up into mini-scenes but kept the segments, or chapters, to 30-45 minutes, a reasonable time for a commute, jog, or task.

That’s the framework and consideration for planning purposes during the initial interview.

So, how long? Let us help you answer that question at www.businessaudiotheatre.com and our new BAT LinkedIn page.

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Another Way to Play Podcast https://thebarefootspirit.com/another-way-to-play-podcast/ Wed, 13 May 2020 15:04:30 +0000 https://thebarefootspirit.com/?p=17184 M&B were interviewed on “Another Way to Play” podcast by host, Hans Struzyna. To listen to the interview, please press the play button below:             Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built […]

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M&B were interviewed on “Another Way to Play” podcast by host, . To listen to the interview, please press the play button below:

 

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Entrepreneurial Culture is Critical to Your Remote Work Force https://thebarefootspirit.com/entrepreneurial-culture-is-critical-to-your-remote-work-force/ Thu, 07 May 2020 17:00:33 +0000 https://thebarefootspirit.com/?p=17176 Due to the Shelter-In-Place orders designed to slow the spread of the Corona Virus, many businesses have been able to successfully transfer operations out of their crowded offices and into their employees’ homes. While it’s still uncertain what the legal implications for employers are, one thing that is certain is that many employers are now […]

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Due to the Shelter-In-Place orders designed to slow the spread of the Corona Virus, many businesses have been able to successfully transfer operations out of their crowded offices and into their employees’ homes.

While it’s still uncertain what the legal implications for employers are, one thing that is certain is that many employers are now loathed to go back to a conventional office environment. They are starting to realize considerable savings in overhead and reduced personnel issues.

We have a client who was able to transfer all his business to his employees’ homes within 48 hours of the shutdown. Amazing as that seems, he was also quick to notice mounting changes in his new remote work force.

Peer Support

For one thing, there was a notable absence of peer encouragement (which was easy to take for granted in a physical environment where other team members were constantly remarking on their successes and how they overcame objections and challenges). Now his people were alone!

People, especially in sales, need constant reassurance and evidence that “It can be done,” and “We are all rooting for you!” Sure, you can have virtual contests and even post the status of peers in a side bar.

But something is missing. It’s the sight, sound, and raw emotion of a really excited coworker who has just “broken the code” or finally “slayed the dragon”!  Those real world sights, sounds, and shared spontaneous experiences are essential to providing the encouragement your team needs to excel.

Structure

For another, he discovered that many of his people actually needed to dress for the day, commute to work and back, and see and be seen by their colleagues. The absence of that structure, schedule, and expectation started to affect the rigor that was required for them to be effective. Some folks need the enforced discipline of being observed and overseen while working.

Sure, there are Big Brother programs that keep track of your sign-in and sign-off times demonstrated by how often you move the mouse. But what does that tell your people about your trust in them? And is the loss of that trust even more counterproductive?

Culture

One of his biggest challenges of a remote workforce is how to maintain the company culture with a work-from-home team, as well as how to imbue that culture on to new employees who may have never worked in his previous office environment.

Many telecommuters could work anywhere and for anyone. There is suddenly less reason to identify with any particular company. “I do my job, I get paid, I log out!” and “If I can get paid more elsewhere for the same job, I’ll take it!” is the increasing mindset.

There are certain ways that the founder has discovered about how to treat customers and how to gain the cooperation of outside services that can easily get lost when folks work remotely. They are no longer exposed to the founder’s example on a regular basis and what’s worse, they can’t be monitored as easily.

So here we are in our brave new world of the remote workplace. These are just a few of the challenges beginning to appear. We have all been rocketed into the future where everything that can be done online is being done online. But, because we did not evolve to get there slowly and address these and other challenges as they made themselves known, we are missing some of the pieces.

Business Audio Theatre

One piece we personally are helping to solve is company cultural. Through our new onboarding tool, Business Audio Theatre, new employees will have a chance to learn about the founders history, challenges, and values. Rather than a narration, they will experience a theatrical performance with actors, action-packed scenes, and outcomes, complete with sound effects and an original musical score. They will be entertained while they learn the founder’s history and principles that make up the company that employs them.

By experiencing their company’s story in this way, they will be more likely to identify with, appreciate and emulate their company’s culture and values. This can dramatically increase engagement and significantly reduce turnover. “It’s not just a job! It’s the place I am proud to work!”

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Entrepreneurial Culture is Critical to Your Remote Work Force appeared first on The Barefoot Spirit.

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The Matt Baxter Show https://thebarefootspirit.com/the-matt-baxter-show/ Fri, 01 May 2020 15:13:07 +0000 https://thebarefootspirit.com/?p=17166 M&B were interviewed on the “Matt Baxter Show” by host, Matt Baxter. To listen to the podcast, please visit Sticher               Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine […]

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M&B were interviewed on the “Matt Baxter Show” by host, Matt Baxter.

To listen to the podcast, please visit Sticher

 

 

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Cut Training Time with Business Audio Theatre https://thebarefootspirit.com/cut-training-time-with-business-audio-theatre/ Thu, 30 Apr 2020 17:00:57 +0000 https://thebarefootspirit.com/?p=17160 We are very proud of our recent accomplishment with our new, theatrically performed business audiobook, The Barefoot Spirit. It is a real example and demonstration of the power of story performed, not just narrated, to convey business principles in a new way. It’s not “the 3 things you got to do, the 4 things to […]

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We are very proud of our recent accomplishment with our new, theatrically performed business audiobook, The Barefoot Spirit. It is a real example and demonstration of the power of story performed, not just narrated, to convey business principles in a new way.

It’s not “the 3 things you got to do, the 4 things to never do, and the 5 things your customer wants from you.” No! It’s more like a movie in your mind where you experience the action and outcomes with characters in scenes complete with sound effects and music.

The Barefoot Spirit was recognized by the Audiobook Publisher’s Association as one of the top 5 business audiobooks of 2020. Forbes says of this new theatrical format for business audiobooks, “Transformational!”

And we believe it can transform your training process by making it more engaging, effective, and efficient. Instead of having to train each new individual about your culture, the reasons for your policies and procedures, and the nuances behind customer relations, you can now do it once and for all!

Now you can preserve your story, legacy, and rationale, in your own Business Audio Theatre (BAT) audiobook. Now you can give that audio performance to each new hire so they can listen on their own time. While they are multitasking, they will be transported to seminal scenes from your company’s history where the founder discovered what works and what doesn’t.

Because it is in story form, it will make more of an impression than prescriptive text, manuals, or even video. Because it is performed, they will experience the discovery process and benefits in 3-D audio, “the movie in their mind.” These principles will be much easier to remember, identify with, and apply. And you will not have to do the repetitive training with each new person. You do it once and play it forever!

What is the savings and value in that kind of efficiency? We think its substantial having done it the hard way for decades. In fact, that was the inspiration for BAT: training on a deeper level to communicate not just what, but why.

By witnessing the action and outcomes, the reasons become apparent, especially when it comes to how to treat your customers, vendors, and associates. We are talking about the philosophy behind the policies and procedures. It’s not just the “law’” it’s the “Spirit behind the law!”

Our experienced team is ready to take your story and develop it into an entertaining and memorable audio play to give your people on day one. You will be rewarded in all the days that follow. They will know the “whys” and that will significantly reduce the training time, and significantly increase their performance and engagement.

Today, when you hire someone, you are hiring a person who has already been trained by their former employers. This person absorbed their former employer’s company culture – the way they look at your business, the way they regard your customers, and the rationale behind important decisions.

That may be OK for certain skillsets, but it may be counterproductive from a cultural or business style perspective. How do you change that?

You can try to explain over and over again to each new hire with only limited success.

Or, you can make a one-time investment in BAT that pays off forever, resulting in new hires being more likely to understand and apply the culture that built your business. Check out Business Audio Theatre and see if it is right for you! Oh, and it can all be done remotely!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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The OnFire B2B Podcast https://thebarefootspirit.com/the-onfire-b2b-podcast/ Wed, 22 Apr 2020 17:00:58 +0000 https://thebarefootspirit.com/?p=17150 Michael was interviewed on the “OnFire B2B Podcast” by host, Bob Clark. To listen to the podcast, please visit the OnFire B2B Podcast              Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s […]

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Michael was interviewed on the “OnFire B2B Podcast” by host, Bob Clark.

To listen to the podcast, please visit the OnFire B2B Podcast 

 

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post The OnFire B2B Podcast appeared first on The Barefoot Spirit.

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