The Barefoot Spirit https://thebarefootspirit.com Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches. Thu, 14 Jan 2021 16:53:54 +0000 en-US hourly 1 Violence is Bad for Business. Private Corporations React to Inciting the Mob https://thebarefootspirit.com/violence-is-bad-for-business-private-corporations-react-to-inciting-the-mob/ Thu, 14 Jan 2021 18:00:23 +0000 https://thebarefootspirit.com/?p=17655 Business requires a stable playing field to prosper. They can’t risk having their customers questioning their ethics or their commitment to the democratic process. But that’s exactly what just happened with several large corporations and several large social media platforms. The events of January 6th put these Big Boys on the spot. Were they inadvertently […]

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Business requires a stable playing field to prosper. They can’t risk having their customers questioning their ethics or their commitment to the democratic process. But that’s exactly what just happened with several large corporations and several large social media platforms. The events of January 6th put these Big Boys on the spot. Were they inadvertently sponsoring violence?

Would that question hurt those big companies? And for social media providers, would that question hurt advertising and result in more controls on their platforms? Many evidently couldn’t wait to find out. They had to get out in front of the problem. So several large, well-known companies immediately ceased political donations and several large social media providers finally enforced their stated rules of not “broadcasting” untruths or incitement to violence.

21st Century Elba

Today, being permanently banished from Twitter and other social media is like what happened to Napoleon in 1814 when he was permanently banished to the island of Elba. Interestingly, in the 21st Century, this was not done by any government, but by private industry seeking to protect their own business!

Today, social media providers make money on the traffic. They argue that they are simply a communications platform and cannot be held responsible for the posts of their users. And sure, they waive the 1st Amendment around. But the vast majority of their customers didn’t see it that way. They saw what occurred and asked, “How could this happen? Was the platform itself enabling misinformation and violence by allowing it to be spread?”

Guilt by Association

There’s a good reason Napoleon was banished to Elba; it was to isolate and muzzle him. There’s a good reason why social media has and will continue to tag misinformation and banish abusers who misinform others and incite violence; it is to isolate and muzzle them.

In the long run, abusers are simply bad for business! Would you advertise or purchase goods and services from a company that appears to condone violence? It’s notably regrettable that both the big corporate donors and the social media platforms did not take action sooner, before, however inadvertently, they were associated with the way their donations and social media services were used.

So now we are witnessing one more check and balance we enjoy that’s not in the constitution. It’s in the marketplace!

Market Forces to the Rescue

This action by the private sector certainly puts their users and beneficiaries on notice. You can lose your funding and be banished from social media if you promote falsehoods and incite violence. The private sector can choose to do business with whomever they please and under the conditions and rules they demand. “No shoes, no shirt, no service!”

Addiction

Unfortunately, too many people have become strung out on social media. Not only did social media allow communication between the insurrectionists, but it was a repository for their documentary images designed to get clicks, “likes”, comments, and shares – even if it was illegal, even if it was violent!

Notice how the January 6th rioters were preoccupied with selfies and shocking images of disrespect, defamation, and entitlement. They evidently felt that posting the riot was going to give them the affirmation, the validation, and the endorphins they crave.

A Bridge Too Far

This was obviously a bridge too far.  We are very disappointed with the way social media has gotten out of control. People are getting hurt, and our institutions have been damaged. There evidently needs to be a whole lot more control over how social media is used with a healthy respect for its addicting nature.

As businesspeople and business promoters, we are proud that the marketplace itself exerts a balancing force to counteract this kind misinformation and violence. We hope that customers will overwhelmingly continue to avoid businesses that advertently or inadvertently enable misinformation and violence.

Each time we give our time, attention, or money to a company, we are sponsoring and voting for what that company stands for. Every vote counts. What sort of conduct are you supporting?

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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World-Class Performer Interview – Michael Houlihan https://thebarefootspirit.com/world-class-performer-interview-michael-houlihan/ Fri, 08 Jan 2021 17:46:20 +0000 https://thebarefootspirit.com/?p=17640 Read a recent interview on World Class Performer with Michael Houlihan below: Michael Houlihan is a leading business strategist, keynote speaker, consultant, and corporate trainer. He was the founder, president, and CEO of Barefoot Wines and is co-founder of Business Audio Theatre. Houlihan is also a C-Suite Network member and trusted advisor and the author […]

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Read a recent interview on World Class Performer with Michael Houlihan below:

Michael Houlihan is a leading business strategist, keynote speaker, consultant, and corporate trainer. He was the founder, president, and CEO of Barefoot Wines and is co-founder of Business Audio Theatre. Houlihan is also a C-Suite Network member and trusted advisor and the author of the bestselling business book The Barefoot Spirit.

Where did you grow up and what was your childhood like? Did you have any particular experiences/stories that shaped your adult life?

I grew up in Oakland and attended catholic schools. I got a great education for the times. I had one sister and two brothers. I was #2. Oakland, even then, was gritty. You had to know how to behave. You had to be a homie. I walked home past a junior high school that had bigger kids because they went to the 9th grade and our school only went to the 8th. Plus we had to wear catholic school uniforms, so we were walking targets in east Oakland. One Christmas I got a new basketball. The next Saturday I took it to the playground at the Junior High school where the kids were bigger and more aggressive. They all wanted to play with my new basketball, but I told them that I was forming a team and only wanted the biggest guys on my team. The next week I was walking home and got jumped by several kids from the junior high. As they were threatening me, I mentioned that Reggie, Eddie, Tyrone, and Elron were on my team. They backed off, helped me up, and dusted me off. They just said “Hi” after that. Lesson: There’s more than one way to do things, find strategic allies that you can help and can help you. And yes we won all the games!

To read the complete interview, please visit the World-Class Performer 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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How We Went from Wine to Business Audio Theatre https://thebarefootspirit.com/how-we-went-from-wine-to-business-audio-theatre/ Thu, 07 Jan 2021 18:02:13 +0000 https://thebarefootspirit.com/?p=17632 They say California has three world-class exports: Hollywood, Technology and Wine. This is the story of how we wound up combining all three! After we sold Barefoot Wine our acquirer asked us to help them keep, as they put it, “the Barefoot Spirit” alive at their giant company. We worked for them for a year […]

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They say California has three world-class exports: Hollywood, Technology and Wine. This is the story of how we wound up combining all three!

After we sold Barefoot Wine our acquirer asked us to help them keep, as they put it, “the Barefoot Spirit” alive at their giant company. We worked for them for a year to do just that. Since then, they have made it the world’s largest wine brand! We were happy to help out and in the process we learned quite a bit about large companies.

By Popular Demand

Over the next few years we worked as advisors to start-ups and build-ups to give them the advantage of our hard earned experience. During that time we got numerous requests from our former employees, vendors, and customers saying, “You guys got to write a book about you approach to business!”

A Fizzled Attempt

So we set about collecting our notes and wrote our first business book. It was organized the way most business books have been presented for the past twenty-five years. You know, “The three things you got to do, the five things to never do, and the seven things you customer wants from you.” It was so prescriptive and boring that we threw it directly in the trash! Who was going to remember the three things anyway?

Delegate

Then one day, on a flight to New York, Bonnie busted out loud laughing. She realized she was making a scene. She held up the book she was reading, pointed to it, covered her mouth, and said quietly, “You’ve got to read this! This is our new author!” One of the principles we preach is “Know what you do best and delegate the rest!”

So we hired Rick Kushman, a celebrated journalist from Stanford who was a food and beverage columnist for the Sacramento Bee, author, and radio and television personality. And, most importantly, shared our sense of humor.

100 Bottles of Wine

For a little over a year, Rick made the 90-mile commute to our place on Tuesdays and returned home on Wednesdays. Over 60 dinners and even more bottles of wine, we told Rick our story of how we built the Barefoot Wine brand. After some serious editing we finally published The Barefoot Spirit, named after the term our acquirer used to describe the spirit, approach, and culture we had at Barefoot that made the brand so popular with consumers, retailers, and distributors.

NYT’s Best Seller

We were thrilled when our book became a New York Times Best Seller in the Business category! In the months and years after that, we traveled the world and spoke to more than 60 schools of entrepreneurship from Dublin to Melbourne.  In addition to keynote speakers, we became known as business thought leaders, resulting in hundreds of our articles being published in international business publications.

Buds

One day, about 4 years back, we noticed that half of the audience coming in to hear us speak was wearing earbuds. So, we asked them what they were listening to, “Was it rock, hip hop, or jazz?” One said. “No, it’s a podcast on how to improve my business” and someone else said “I’m listening to War and Peace! It’s so long and I’ve always wanted to read it. But now I can listen anytime I want!”  Wow!

Game Changer = Our Audiobook

We thought, “If that’s what’s happening now, we should convert ‘The Barefoot Spirit’ into an audiobook to reach a wider audience.” So we bought the top 10 business audiobooks and gave them a listen. Most were done in the prescriptive text format, and all were just read to you.

We certainly got a lot out of each and every one and we enjoyed the mobility, but strict narration, even by a celebrity, seemed somehow single dimensional. We wanted something that was more fun and engaging, something people would remember and apply in their own businesses.

Flash from The Past

It was then that we happened to be crossing the Arizona dessert between speaking events when over the radio comes APR’s A Prairie Home Companion doing a 1945-style radio theatre, Guy Noir, Private Eye, with actors, sound effects, and music! We loved it!

Hollywood

We knew then what we had to do to make our audiobook stand out, but where would we find the professional actors, sound people, editors and musical score writers who could accommodate us? Welcome to Hollywood! Our dear friend Ryan Foland, the Communications Specialist at UC Irvine, introduced us to Matt Weinglass (of all names), the Director of Sherwood Players, an award-winning indie film production company.

The “Audies”

We knew that several works of fiction had been performed in audiobooks using a fully-casted ensemble, but to our experience it was yet to be done for a business audiobook. One year, and a ton of lessons later, we published The Barefoot Spirit audiobook. It was recognized as one of the top five business audiobooks for 2020 by the Audiobook Publishers Association! We went to NYC again in February 2020, this time to collect our medal at the “Audies.”

Other Founder’s Stories

After receiving tons of press in the business journals and 5-star ratings on Amazon, we knew we had hit on something new in the business world! We wanted to share this new approach with other founders who wanted to keep their story alive, entertain and engage their people, and build their brands with an even wider audience. Having been through it, we had first-hand knowledge of exactly how to (and how not to) produce a fully casted business audiobook.

Common Principles

The idea of saving and performing other founder’s stories especially appeals to us because we had met so many of them on the speaking circuit and found we had so much in common. At one level, most successful founders subscribed to the same business principles even though they are applied in vastly different industries. We find that a fascinating and necessary lesson for students, wantrepreneurs, and folks trying to grow their businesses.

Technology Wins the Day

Oh, and about the technology – none of this could be possible without MP3 and other recently developed editing and recording technologies that enables, among other things, remote and Covid-safe production. So there you have it, Hollywood, Wine, and Technology!  Now, let us make your legacy memorable using our proven formula and Business Audio Theatre. Cheers!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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The Re-United States of America https://thebarefootspirit.com/the-re-united-states-of-america/ Thu, 31 Dec 2020 18:00:32 +0000 https://thebarefootspirit.com/?p=17628 One of the most difficult challenges we face as Americans is to reunite the country after an extended period of acrimony. That divisiveness is threatening our collective security and our economy. While we have been busy blaming each other, our rivals have been taking advantage of us and the virus is running ramped. Obviously, hyperboles […]

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One of the most difficult challenges we face as Americans is to reunite the country after an extended period of acrimony. That divisiveness is threatening our collective security and our economy. While we have been busy blaming each other, our rivals have been taking advantage of us and the virus is running ramped. Obviously, hyperboles on both sides are grossly over-generalized, over-retweeted exaggerations that have us focusing on our differences rather that what we share in common.

Common Ground

It’s easy to forget that both sides live in the same country, on the same piece of real estate, and have one of the highest standards of living in the world. We are the envy of the world and there are those who would love to take it away from us… all of us, regardless of what “side” you are on.

Distracted and Mugged!   

It’s easy to take our standard of living for granted while we argue with each other. No wonder our adversaries want to amplify any divisiveness on our social media! We’ve been hacked in more ways than one. They have taken advantage of our freedom of speech to “shout fire in a crowded theater!” And what’s more important is that they have tapped into our pride, anger, and emotions …while they are mugging us. They really don’t care who wins our arguments, they just want us to continue arguing, so we won’t notice that both sides are being mugged.

Short Sighted

Controversy sells advertising. Each side picks their media of choice and follows it loyally which is what the media needs to sell ads. The problem is that this approach is short-sighted and self-defeating as it ultimately hurts the very economy that supports the products they are trying to sell!

Watch Out!

So as we approach the New Year, it is to the advantage of both sides to protect our collective self-interests by focusing on what we both have to lose. The county itself, after all, wouldn’t be here without a common enemy, a common concern, and a common resolve. Now is the time to refocus on our common priorities: the virus, the hacks, environmental catastrophes, and the disruption of international supply chain. We have common concerns that are more important than our differences. Our adversaries know it. Shouldn’t we?

Do’s and Don’ts for a Re-United States of America

Do Focus on Our Common Concerns.

  • Discuss and support the vaccine efforts. (Most Americans, regardless of politics, realize that the vaccine is the ultimate response to the virus.)
  • Discuss and support the need for heightened cyber security. (Again, most Americans will agree that this is a priority.)
  • Discuss and support the need for employment, security, and mitigation of climate disasters. (Few will argue about these.)

Don’t Insult or Denigrate Your Fellow Countrymen.

  • Resist the urge to say, “I told you so” if your position appears to have been correct. (Offending their pride will further divide.)
  • Resist the urge to lay blame. (Focus on taking it from here forward.)
  • Don’t hold a grudge. (Request their help to solve common concerns and common threats.)

First, Put Out the Fire!

We’re sure there’s a lot more we can all do to work together to unite our country again. But these may be a good place to start. Let’s work together to put out the fire in our own house! After all, we will have nothing to argue about if it burns down!

We wish you a very happy, safe, and peaceful New Year and a re-United States of America focused on what we all have in common!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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How to Turn Your Customers Into Advocates (even during a pandemic) https://thebarefootspirit.com/how-to-turn-your-customers-into-advocates-even-during-a-pandemic/ Wed, 30 Dec 2020 18:00:48 +0000 https://thebarefootspirit.com/?p=17625 The pandemic has resulted in many businesses closing. Many are hanging on by a thread. Others have been turned upside down. And many more have lost customers and sales. What can you do about it? Some may advise you to advertise more. That can be effective. But there is a form of advertising is the […]

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The pandemic has resulted in many businesses closing. Many are hanging on by a thread. Others have been turned upside down. And many more have lost customers and sales. What can you do about it?

Some may advise you to advertise more. That can be effective. But there is a form of advertising is the most effective in these uncertain times, a form of advertising that folks are looking for right now: Quality. That’s right. Quality.

Tough times require longevity

People want to get the most for their money right now. They don’t know if or when they will get more. If they are going to part with their precious savings, it better to be for a quality product. They can’t really afford to buy disposable products that need regular replacement. Now they need products that will last, services that over-deliver, and brands that guarantee performance and longevity.

To read the complete article, please visit The Business Journals

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post How to Turn Your Customers Into Advocates (even during a pandemic) appeared first on The Barefoot Spirit.

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Virtual Author Interview https://thebarefootspirit.com/virtual-author-interview/ Mon, 28 Dec 2020 16:09:41 +0000 https://thebarefootspirit.com/?p=17621 M&B were interviewed on the Virtual Author video podcat by host, Paul Page. To watch the interview, please click the play button below:         Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine […]

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M&B were interviewed on the Virtual Author video podcat by host, Paul Page. To watch the interview, please click the play button below:

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Virtual Author Interview appeared first on The Barefoot Spirit.

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Reducing Employee Turnover: Relationship Bonds Can Be Stronger than Transactional Bonds https://thebarefootspirit.com/reducing-employee-turnover-relationship-bonds-can-be-stronger-than-transactional-bonds/ Thu, 24 Dec 2020 18:00:33 +0000 https://thebarefootspirit.com/?p=17616 You’ll never see a line item in a business plan that says, “Turnover, $300,000 in three year!” Yet, if that’s all it costs you, you may be fortunate. Turnover is one of the biggest hidden costs in any business. Just when you get the right candidate, onboard them, orient them, train them, and get a […]

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You’ll never see a line item in a business plan that says, “Turnover, $300,000 in three year!” Yet, if that’s all it costs you, you may be fortunate. Turnover is one of the biggest hidden costs in any business. Just when you get the right candidate, onboard them, orient them, train them, and get a few years of experience and relationship building under their belt, BOOM! They’re suddenly off to a new employer. Did they leave for a few dollars more or did they feel unappreciated? Or did they leave because they better identified with your competitor’s story?

When you lose someone, you don’t just lose the cost of recruitment, selection, and training, you lose their relationships with your other employees, outsourced contractors, vendors, and customers. If they are in sales, you may lose the clients they service as well. The costs begin to mount when you identify all the ways turnover can hurt your business.

The Transactional Mindset

Until recently, the glue that made your employee stick was primary a transactional bond. Do this for me and I will pay you this amount. It was a value for value transaction. And employees could shop their skills to the highest bidder or stick with you simply because they needed the money and couldn’t do better.

But in the New Year we will be depending on an increasingly different kind of workforce. For one thing, in the past year, many employees have gotten a taste of working from home and now they prefer it. It’s more flexible, less formal, less expensive to get to in time and money, and now they can spend more time with their families. Now they can move to a place with a lower cost of living and a higher quality of life.

For an increasing number of these people, loyal tenure will be predicated upon remote work itself. “Who can I work for to enjoy these benefits?” Ultimately, if their skills are fungible and in demand, they can “shop” for their next employer.  And as their current employer, you have to decide if you are going to be the top bidder. That’s the transactional mindset.

The Relationship Mindset

But something else has changed in the past year. An increasing number of employees are seeking out and remaining loyal to employers that they can identify with, employers who have similar values and adhere to principles important to them and their families.

As the workforce gets younger, this new trend can’t help but expand. They will be living longer into the future, so they will champion employers who respect the environment that they live in and that their children will grow up in. Female employees will continue to demand equal pay for equal work and seek out employers who practice that policy. And as the workforce gets more diversified, employers who practice diversity hiring will be favored.

In other words, they will be attracted to and stick with employers with whom they are proud to work. This is the relationship mindset.

Building the Relationship Through Story

Your business story itself can be the best way to communicate where you came from, how you got to where you are, and what you stand for. It’s built into every decision you have made in your journey from startup to buildup and from buildout to enterprise. Your story has all the ups and downs, speed bumps and surprises of a good novel, so it will be entertaining as well. Your people won’t just be working for you for the money. Now they will feel like they are part of a story they can identify with! They can relate!

Let Business Audio Theatre help you tell your story and start building lasting relationships that transcend the transactional!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Time to Take the Virus Seriously! https://thebarefootspirit.com/time-to-take-the-virus-seriously/ Thu, 17 Dec 2020 18:00:41 +0000 https://thebarefootspirit.com/?p=17611 When the allies landed at Normandy, it was the beginning of the end of World War II. It was a turning point, but not the end! We still were going to face thousands of deaths in the battlefield. We still had to be on rations. We still had to take precautions. The country was mobilized […]

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When the allies landed at Normandy, it was the beginning of the end of World War II. It was a turning point, but not the end! We still were going to face thousands of deaths in the battlefield. We still had to be on rations. We still had to take precautions. The country was mobilized more than ever to go into high gear to support our troops on the ground in Europe and keep the pressure on. That’s how we won. Not by letting our guard down.

The Enemy at the Gates

With the new COVID-19 vaccines finally being approved, the temptation is to let down your guard, think that’s the fight is over, and go back to normal. In fact, just like the war in Europe, this is when the fighting intensifies. This is when we can lose more lives! Why? It’s simple. There are more people testing positive than ever. There are more droplets containing the virus in the air. And we are spending more time inside, potentially inhaling those droplets.

Hospitals are filling up, percentages of positive testing are on the increase, and deaths are at an all-time high. All this when people are fed up with staying in and socially distancing. The idea that we can let our guard down now would be like abandoning the troops right after Normandy! Yes, we have a beach head, yes, the end is in sight, but the enemy has never been stronger or more dangerous! And there has never been more of the virus out there just waiting for you to make a mistake.

Close to Home

We have friends who got the virus and got over it. Some of them say, “Oh, it’s just like a common flu.” And other survivors even add, “The virus is greatly exaggerated.” We also have a neighbor who died, and an extended family member who had to get help breathing in the ICU over several days. Also, sadly, a close family member recently passed away, all from the same virus, Covid-19.

Maybe you will be lucky enough to get a small dose of this virus and experience symptoms like a mild flu. But maybe you will get a stronger dose and be hospitalized (if they have room!). And maybe you’ll get the virus but not have any symptoms, and unknowingly carry it to a friend or loved one who is already compromised. Maybe you won’t get it at all.

Don’t play Russian Roulette with this virus. Sacrificing just a little longer may make the difference in someone’s life. We must stay safe long enough to see our friends and family to get the vaccines. There’s more of this virus out there, it’s more concentrated, and those infected are more likely to get big dose.

We have been sequestered at our place since early March. It’s been tough! We had to give up our live speaking engagements, which we love because we get to meet so many interesting people in person. Sure, we are using ZOOM, but it’s just not the same! We had to cancel visits from international students and personal visits from clients. We miss our families and friends. But it’s a sacrifice that’s becoming even more important as the virus gets even more prevalent!

Our Holiday Wish

We know It’s been crazy out there. Some of our top officials have ignored the dangers, social media is full of misinformation, and our own cabin fever is wearing on us. All this makes us irritable! But now is not the time to let our guards down when we are so close to victory. And we all want to share that victory celebration with our friends, colleagues, and family. We can do this!

We wish you all a very Happy and safe Holiday season and a very optimistic New Year!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Time to Take the Virus Seriously! appeared first on The Barefoot Spirit.

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You Need a Hug! But Friends and Family Can Give You the Virus Too! https://thebarefootspirit.com/you-need-a-hug-but-friends-and-family-can-give-you-the-virus-too/ Thu, 10 Dec 2020 18:00:55 +0000 https://thebarefootspirit.com/?p=17606 A few years back, the term “bubble” referred to company stock being overvalued. The implication was that if the bubble expanded too much, it would burst and investors would lose their money. In these Corona Virus days, the term “bubble” refers to a group of individuals who shelter in place. The idea being that if […]

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A few years back, the term “bubble” referred to company stock being overvalued. The implication was that if the bubble expanded too much, it would burst and investors would lose their money.

In these Corona Virus days, the term “bubble” refers to a group of individuals who shelter in place. The idea being that if you stay in your bubble, you will be safer than if you mix with strangers. Most bubbles are couples or small family units. Of course, the bigger the bubble, the more likely it will burst and the people in the bubble will jeopardize their health.

Merging Bubbles

Lately we have been witnessing a dangerous merging of bubbles where one bubble assumes that another bubble is safe and they interact. If only one person in one of the bubbles has been exposed to one outsider with the virus, both bubbles are exposed to the virus!

Familiar Exceptions

But why take the chance then, you may ask? It’s simple. The other bubbly is typically close friends or another family. You know these people. The idea is that people you know won’t give it to you, especially if they have been playing it safe like you. So you make an exception. You let them into your bubble.

Amplified Danger   

Now let’s amplify the danger by increasing the number of cases. That increases the number of people carrying the virus significantly. That increases the amount of airborne virus significantly. That increases the chance of inhaling a sufficient dose to cause infection. That means the total environment is more dangerous.

The Virus Doesn’t Care

“But we’ve known them for a long time!” The virus doesn’t care! “But they are my own family from out of town!” The virus doesn’t care! “They love me and wouldn’t do anything to make me sick!” The virus doesn’t care!  The virus just wants to survive and multiply after making a beach head in your respiratory system.

Taking a Chance

We have friends who we zoom with who have told us about the bubbles at the restaurants and outside dining. They have wanted to meet there thinking it was safe. Perhaps if one bubble group went to one bubble table and was socially separated in outside dining, there would be less chance of exposure.

More Amplification

But what if two bubble groups met at the same table at a restaurant? Now, add alcohol beverages and folks become more animated and louder, expelling more droplets. Sure, they could sit 6 feet apart, but they are together for the entire meal and their droplets can hang in the air for long periods of time. Plus most bubbles don’t sit six feet apart! This increases the potential of exposure.

Getting to the Finish Line

Now that the vaccine is a reality and the end is in sight, shouldn’t we bite the bullet just a little bit longer? What we’ve seen is the more people get sick, the more people get sick! It tends to explode! With the cold weather, we are spending more time indoors, a perfect place for the virus to spread. Who do you let in your door? Are your windows open, fans and filters running, masks on, and disinfectants used when they exit? How long do they stay? If they have the virus, more than 15 minutes is considered very dangerous. Don’t take chances now!

Save Small Businesses

We are business writers and support small businesses. Small businesses support all of us with jobs, goods, and services, all delivered with personalized attention. The virus is now out of control! If you really want to get small businesses up and running again, we have to first get the virus under control! Wear your mask, stay in your bubble, don’t mix bubbles, meet outsiders six feet away and for under 15 minutes, and buy as much as you can from locally owned businesses and online.

Virtual Hugs

Sure we all need a hug. But don’t let close friends and outside family burst your bubble!

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Voting Without an Education Is Like Driving Without a License https://thebarefootspirit.com/voting-without-an-education-is-like-driving-without-a-license/ Thu, 03 Dec 2020 18:00:18 +0000 https://thebarefootspirit.com/?p=17602 A friend of ours is a naturalized citizen from Canada. As such, he had to learn the US Constitution, Bill of Rights, US History, and especially the separation of powers and the built-in checks and balances. And all before he was allowed to become a US citizen and vote! Native citizens (those born in the […]

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A friend of ours is a naturalized citizen from Canada. As such, he had to learn the US Constitution, Bill of Rights, US History, and especially the separation of powers and the built-in checks and balances. And all before he was allowed to become a US citizen and vote! Native citizens (those born in the US) have no such requirements. It was assumed that somehow their basic education would be sufficient. At least, that is our theory.

Educational Deterioration

When we asked our friend what he thought was going on with our country today, he said, “We are witnessing the effects of the continuing deterioration of the educational system.” In other words, we are now seeing what happens when enough citizens don’t understand the reasons for the separation of powers. It’s becoming OK to elect a leader who undermines institutions and violates the separations of powers. It’s becoming OK to allow the very fundamental election system to be challenged if your candidate loses. It’s becoming OK to challenge science even if it results in death to yourself and/or your fellow citizens. And it’s becoming OK to not fact check your news sources.

Dependencies

But it not OK! In fact, it is counter-productive to our health, welfare, economy and our environment. There is a fundamental relationship between education and our very survival. The institutions and science that we benefit from provide the solid foundation for business to thrive, creating jobs and progressively higher standards of living. They enable our very health and welfare.

Business Suffers

We are business writers. That’s why this trend toward educational deterioration is so frightening. The basic relationships between democracy and stability, stability and prosperity, and science and health, need to be taught in school and regularly impressed upon the general public. If health suffers, business suffers. If democracy suffers, business suffers. If stability suffers, you got it, business suffers! When business suffers, we all suffer!

Rules of the Road

When the players know what the rules are and respect their limitations, health and prosperity follow. But when the rules are broken and the facts are not respected, it’s like everybody trying to drive with their own set of rules. When there’s no respect of the rules, chaos follows.  In this case, national health and business suffer.

We have to learn the rules of the road, traffic signs, signals, and much of the motor vehicle code just to drive legally. Naturalized citizens have to learn the Constitution, history, separation of powers, and the checks and a balances just to vote. We can no longer assume that all citizens understand the implications of their votes or the institutions they want to tear down.

Bring Back the Books!  

If this sounds like an ad for better education, it is! Education is free in many of the world’s greatest economies. They obviously don’t want there to be a reason for their people to vote against science or the very institutions that give them that right.

Without education, one might yell “fire” in a crowded theatre claiming a right to free speech. Without education and enforcement one might choose to not wear a seat belt and unnecessarily kill someone. Without education, one might cite personal freedom to go maskless in public and spray Covid-laden droplets on one’s fellow citizens. Without education, you might put yourself out of a job, your house, or even your life.

If we have learned anything from the past year of chaos, let it be a recommitment to education, increased pay for teachers, and free access to schools for all. We have seen what happens when we neglect this basic institution. We really can’t afford not to support education. It’s in our own self-interest!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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