The Barefoot Spirit https://thebarefootspirit.com Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches. Fri, 21 Feb 2020 15:21:52 -0500 en-US hourly 1 https://wordpress.org/?v=5.2.5 Culture Code Champions Podcast https://thebarefootspirit.com/culture-code-champions-podcast/ https://thebarefootspirit.com/culture-code-champions-podcast/#respond Fri, 21 Feb 2020 15:21:52 +0000 https://thebarefootspirit.com/?p=17006 M&B were interviewed on “Culture Code Champions” by host, Bill Higgs. To listen to the interview, please click the play button below:          

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M&B were interviewed on “Culture Code Champions” by host, Bill Higgs.

To listen to the interview, please click the play button below:

 

 

 

 

 

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Why Brand integrity Matters and How to Get It https://thebarefootspirit.com/why-brand-integrity-matters-and-how-to-get-it/ https://thebarefootspirit.com/why-brand-integrity-matters-and-how-to-get-it/#respond Fri, 21 Feb 2020 00:09:39 +0000 https://thebarefootspirit.com/?p=17008 There’s so much noise out there, you don’t have the luxury to try to be all things to all people. You must focus on the core value you offer to your customer. We are successful consumer brand developers, but we made a ton of mistakes before we finally achieved our success. In our impatience to […]

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There’s so much noise out there, you don’t have the luxury to try to be all things to all people. You must focus on the core value you offer to your customer.

We are successful consumer brand developers, but we made a ton of mistakes before we finally achieved our success.

In our impatience to achieve a positive cash flow as soon as possible, we diluted our brand message several times. We were desperately trying to find the perfect product-market fit that would please our buyers.

To read the complete article, please visit The Business Journals 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Is Climate Support Becoming a Human Resources Management Issue? https://thebarefootspirit.com/is-climate-support-becoming-a-human-resources-management-issue/ https://thebarefootspirit.com/is-climate-support-becoming-a-human-resources-management-issue/#respond Thu, 20 Feb 2020 18:00:01 +0000 https://thebarefootspirit.com/?p=17001 We read with great interest over the weekend that Jeff Bezos, the world’s richest man, has announced via Instagram:  “Climate change is the biggest threat to our planet. I want to work alongside others both to amplify known ways and to explore new ways of fighting the devastating impact of climate change on this planet […]

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We read with great interest over the weekend that Jeff Bezos, the world’s richest man, has announced via Instagram:

 “Climate change is the biggest threat to our planet. I want to work alongside others both to amplify known ways and to explore new ways of fighting the devastating impact of climate change on this planet we all share. This global initiative will fund scientists, activists, NGOs — any effort that offers a real possibility to help preserve and protect the natural world. We can save Earth. It’s going to take collective action from big companies, small companies, nation states, global organizations, and individuals.

I’m committing $10 billion to start and will begin issuing grants this summer. Earth is the one thing we all have in common — let’s protect it, together – Jeff”

Can we say, “This is amazing for Amazon! Will Amazon save the Amazon?” But enough with the puns. The fact is that Amazon must answer at some point to their own employees. Those employees are being constantly bombarded with climate crisis press about their delivering packages in fossil fuel vehicles and protecting them with oceans of bubble wrap. How do these employees feel when confronted by their friends and their own kids who must live on a damaged planet, knowing they are contributing to this legacy at their jobs?

Did Jeff Bezos finally see the writing on the wall? This is a human resources morale matter. People today increasingly want to work for and buy from companies that are not contributing to the fires, floods, storms, droughts, and extinctions. They want to know that somehow they are making a difference – in a positive way!

The problem for Amazon now is being accused of hypocrisy unless they quickly improve their own sourcing, deliver, and drayage. Why put out $10 billion to fight a problem your own company continues to exacerbate. So it appears to be a slippery slope – for the good! The grants are a great start. It’s a real statement. But it’s also going on record. Now Amazon employees will be expected to be practicing what they preach.

Also interestingly, the Aussies are starting to reexamine their commitment to coal. Now, with 90% die off of new coral in the Great Barrier Reef, the realization is “You can’t have both; it’s coal or the Great Barrier Reef!” The employees whose homes and jobs were hurt by the recent wildfires will be looking at their employers and their government for answers.

In the big companies, over the years, Human Resource Management has been slowly but surely expanding its responsibilities from payroll, hiring, and training, to evaluation, compliance, and education. They are keenly aware of workplace culture and morale issues. They announce that they are taking on increased turnover and lack of engagement.

But at some point on that quest, it’s top management that will set the tone for whether employees are loyal and proud of where they work or if it’s “just a job.”  HR can only do so much without top management taking a leadership role in issues that affect the health and welfare of their employees and their customers. Employees want to know that, when they are going to work, they are making the world a better place – not hurting it.

We predict that more folks in top management will be feeling the pressure from their own people to conduct business in a sustainable manner. According to Nielsen, customers are already making the change with their purchases.

Bravo to Bezos! And we look forward to more companies increasing engagement and reducing turnover by listening to their employees on this increasingly relevant Human Resources issue!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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The Nonprofit Exchange Podcast https://thebarefootspirit.com/the-nonprofit-exchange-podcast/ https://thebarefootspirit.com/the-nonprofit-exchange-podcast/#respond Wed, 19 Feb 2020 18:00:41 +0000 https://thebarefootspirit.com/?p=16996 M&B were interviewed on “The Nonprofit Exchange” by host, Hugh Ballou. To listen to the interview, please click the play button below:         Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. […]

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M&B were interviewed on “The Nonprofit Exchange” by host, Hugh Ballou.

To listen to the interview, please click the play button below:

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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KPFK Deserves Our Support! https://thebarefootspirit.com/kpfk-deserves-our-support/ https://thebarefootspirit.com/kpfk-deserves-our-support/#respond Thu, 13 Feb 2020 18:00:40 +0000 https://thebarefootspirit.com/?p=16950 We recently had the pleasure of helping listener-sponsored independent radio station KPFK in LA with a fundraiser drive. And it was great fun! We worked with Anyel Fields and Christine Blosdale to produce an entertaining one-hour program that was broadcasted all over Southern California and on the web. It’s also available as a podcast we […]

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We recently had the pleasure of helping listener-sponsored independent radio station KPFK in LA with a fundraiser drive. And it was great fun! We worked with Anyel Fields and Christine Blosdale to produce an entertaining one-hour program that was broadcasted all over Southern California and on the web. It’s also available as a podcast we hope you will enjoy!

It was fun because we had so many fun folks packed into the studio. We used the occasion to provide supporters with free copies of our New York Times bestselling paperback, The Barefoot Spirit, How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. We also provided free downloads of our new audiobook, a fully-casted Audie Award Finalist for 2020 Business Audiobook of the Year. And for the bigger donors, we offered an hour of our personal advisory time to help them and their businesses.

We had 5 folks on mics and two more packed into the tiny studio. At 90 years of age, Ed Asner, the venerable Hollywood actor, was there! He wanted to be part of the fundraiser. In the Barefoot Spirit audiobook, he voiced the grumpy supermarket buyer who initially throws us out when we present him with Barefoot Wine, but in his own ruff and snarky way, paves the road for its ultimate success. Of course, Ed made some sarcastic remarks that got us all in a comical mood! Listen to a few scenes !

Matt Weinglass, of Sherwood Productions the Director and Producer of The Barefoot Spirit audiobook was there. Matt described what’s involved in Business Audio Theatre from a production standpoint. He also announced the distinction the audiobook has recently garnered by the Audiobook Publisher’s Association for being selected as one of five Finalists for an Audie Award in the Business/Personal Development category.

Also there to support KPFK was Alamada Karatihy, the brilliant narrator who set up the listeners for the fully-casted scenes in our audiobook. She did a fabulous job with her bubbly personality and wit!

Christine is a real pro. She has here own podcast and is a regular anchor at KPFK. She rounded up the rabble in the room while delivering insight and inspiration to the listeners. She continually gave her listeners compelling reasons to donate to alternative radio and constantly reminded them that KPFK needed their support to survive. At one point she asked us why we thought KPFK was worth saving.

We thought about it and said, “We felt that the human species did not appear to be ready for the implications and negative consequences of social media. We think it’s counterproductive to reward folks with clicks, shares, likes, and time on page while promoting extreme and divisive views to create controversy and traffic. It has become as if traffic itself is the reward for being divisive.

The world is not just one simple-minded way or another. It’s not just black or white. There’s a lot of grey out there. And it is independent listener-sponsored stations like KPFK who provide a forum for a more sensitive and thoughtful presentation of the issues of our day. It is a platform where you can hear alternative views and gain insights that can reduce polarity, increase understanding, and ultimately create cooperation. KPFK has been a platform for education and intelligent discussion for over 50 years!

We were happy to have been given a chance to help others succeed and help KPFK survive at the same time. We hope that the people of Southern California and communities around the country will realize the value of listener-sponsored radio and contribute to its survival. We do and we are!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Out of the Box with Christine Podcast https://thebarefootspirit.com/out-of-the-box-with-christine-podcast/ https://thebarefootspirit.com/out-of-the-box-with-christine-podcast/#respond Wed, 12 Feb 2020 19:00:48 +0000 https://thebarefootspirit.com/?p=16922 M&B were interviewed on KPFK 90.7 FM by host, Christine Blosdale. To watch the interview, please click the YouTube play button below:           Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine […]

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M&B were interviewed on KPFK 90.7 FM by host, Christine Blosdale.

To watch the interview, please click the YouTube play button below:

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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SuccessCast Interview with Scott Deming https://thebarefootspirit.com/successcast-interview-with-scott-deming/ https://thebarefootspirit.com/successcast-interview-with-scott-deming/#respond Wed, 12 Feb 2020 18:00:08 +0000 https://thebarefootspirit.com/?p=16919 M&B were interviewed on SuccessCast by host, Scott Deming. To listen to the interview, please visit SuccessCast.           Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been […]

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M&B were interviewed on SuccessCast by host, Scott Deming.

To listen to the interview, please visit SuccessCast.

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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The Barefoot Spirit is an Audie Finalist! https://thebarefootspirit.com/the-barefoot-spirit-is-an-audie-finalist/ https://thebarefootspirit.com/the-barefoot-spirit-is-an-audie-finalist/#respond Thu, 06 Feb 2020 18:00:48 +0000 https://thebarefootspirit.com/?p=16908 On Monday, February 3rd, 2020, the Audiobook Publishers Association announced the finalists for the Audies Awards competition! Now in their 25th year, the Awards, known as the “Audies,” are the “Oscars of the audiobook industry.” This year, there were over 1300 applicants, and The Barefoot Spirit audiobook is one of the five finalists in the […]

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On Monday, February 3rd, 2020, the Audiobook Publishers Association announced the finalists for the Audies Awards competition! Now in their 25th year, the Awards, known as the “Audies,” are the “Oscars of the audiobook industry.” This year, there were over 1300 applicants, and The Barefoot Spirit audiobook is one of the five finalists in the Business/Personal Growth category!

We could not be more thrilled! …unless we actually win, of course! That we will find out with the rest of the world on Monday evening, March 2nd in New York City at the Annual APA Awards Gala. Yes, we will be attending! So, do we take the chance and write an acceptance speech now, or would that be too presumptuous?

Preemptive and prepared, as always, we decided to have a go at it!

Here’s a preview just for you of some remarks we will make if we did win. We already feel like winners by getting this far, seeing as we are truly pioneers in this field of audiobooks with our unique approach of recording a dramatically produced business audiobook. And no, we’re not going to get up there and thank our moms, although Bonnie’s mother, Mabel, was instrumental to our success and even named the famous “Barefoot Bubbly!” (Thanks, Mom!)

This acknowledgement by the APA validates our experiment of bringing business audiobooks to life through what we call Business Audio Theatre. The Barefoot Spirit audiobook is a new genre of business audiobooks in which business principles are conveyed through story and the story is not just narrated but performed in action-packed scenes by actors voicing the characters, complete with sound effects, interviews and an original musical score.

Our goal was not only to convey the entrepreneurial story of Barefoot Wine, but more importantly, to demonstrate a new and effective way to apply the talents of the entertainment industry to the world of business education. This award lends significant credibility to Business Audio Theatre (a term we coined; BAT for short). With it, we hope to attract other founders who want to forever preserve their legacies for employees, vendors, customers, and the public at large!

We wish to thank Matt Weinglass, director, and Sherwood Players Productions of North Hollywood for their brilliant casting, sound effects, and original musical score! We offer our special recognition to acting legend, Ed Asner. At 90, he voiced the grumpy supermarket buyer who, when first presented with Barefoot wine, refused to take it – but, like the imperfect Buddha, ultimately paved the way for its success. And a special shout out to Alamada Karatihy who held the story together with her bubbly and contagiously exciting narration. Alamada, you nailed it!

Our goal is that The Barefoot Spirit will encourage and inspire many future generations of entrepreneurs to believe in their dreams and exercise the hard work, hustle, and heart it takes to truly succeed in business!

We could go on, but then there’s the hook peeking out from behind the side curtain… We are up against 4 other wonderful audiobook finalists in our category. They are all informative and inspiring. We are honored to be among them. Life is worth dreaming about, and dreams are worth living! Here’s to living the dream.

Thank you all for all your support! Keep your fingers (and toes) crossed! We are so stoked! Next stop, The Big Apple!

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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These Business Tasks Should be Outsourced https://thebarefootspirit.com/these-business-tasks-should-be-outsourced/ https://thebarefootspirit.com/these-business-tasks-should-be-outsourced/#respond Wed, 05 Feb 2020 18:00:36 +0000 https://thebarefootspirit.com/?p=16901 As successful brand builders, we are often asked, “What is the biggest single mistake that new consumer product brand builders make?” Our answer is always the same: “They focus on production and not on sales!” Unfortunately, the first thing that goes through most startups’ heads is something like, “Oh, if I’m going to produce and […]

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As successful brand builders, we are often asked, “What is the biggest single mistake that new consumer product brand builders make?”

Our answer is always the same: “They focus on production and not on sales!”

Unfortunately, the first thing that goes through most startups’ heads is something like, “Oh, if I’m going to produce and sell a new branded product, I need a factory, an office, a big staff, trucks, warehouses, and several in-house professionals.” Then they write up a business plan and try to get financing to pay for the whole thing.

Plus, they cover a runway for six months to a year to achieve a positive cash flow.

To read the complete article, please visit The Busines Journals 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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The Barefoot Spirit is an Audie Award Finalist! https://thebarefootspirit.com/the-barefoot-spirit-audie-award-finalist-press-release/ https://thebarefootspirit.com/the-barefoot-spirit-audie-award-finalist-press-release/#respond Wed, 05 Feb 2020 18:00:14 +0000 https://thebarefootspirit.com/?p=16904 FORESTVILLE, Calif., Feb. 3, 2020 /PRNewswire/ — The Audiobook Publishers Association announced today that The Barefoot Spirit Audiobook is a Finalist for the 2020 Business/Personal Development Audiobook of the Year Award. The original paperback version of The Barefoot Spirit, How Hardship, Hustle, and Heart Built America’s #1 Wine Brand was a New York Times Bestseller and chronicles the humble beginnings of the now ubiquitous Barefoot Wine brand. The […]

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FORESTVILLE, Calif.Feb. 3, 2020 /PRNewswire/ — The Audiobook Publishers Association announced today that The Barefoot Spirit Audiobook is a Finalist for the 2020 Business/Personal Development Audiobook of the Year Award. The original paperback version of The Barefoot Spirit, How Hardship, Hustle, and Heart Built America’s #1 Wine Brand was a New York Times Bestseller and chronicles the humble beginnings of the now ubiquitous Barefoot Wine brand.

The audiobook was nominated based on its content as well as its original audio theatre approach to storytelling. Bonnie Harvey, Barefoot Wine cofounder and coauthor said, “We wanted our message to reach more people, so we presented it in a radio theatre audio play complete with a full cast of actors, scenes, sound effects, and music.”

Michael Houlihan, Barefoot Wine cofounder and coauthor added, “We are thrilled to be recognized by the Audiobook Publishers Association. It gives credibility to this new genre which we call Business Audio Theatre. The best way to communicate business concepts is through story and the best way to communicate story is through theatrical performance.”

Houlihan & Harvey’s company, Business Audio Theatre is looking to attract other founders who want to preserve their legacy and keep their entrepreneurial spirit alive through creative storytelling performed as audio cinema, using their experienced team of professionals.

The audiobook launched on all audiobook retail platforms on September 3rd, 2019 and has been garnering positive reviews from throughout the business community.

“The Business Audio Theater format has a neat balance between modern technology and the charisma of the old-fashioned radio plays.” – Laura Sicola, PhD, CEO Vocal Impact Productions

“An enjoyable experience filled with the exuberance of the founders themselves.” – Audiofile Magazine

“A Transformative Idea: Business Audio Theatre from the Founders of Barefoot Wine not Just Narrated … Performed!” – Forbes

At 90 years of age, the venerable Hollywood actor Ed Asner, voices the part of the grumpy supermarket buyer who initially rejects Barefoot Wine but ultimately paves the path for its success. Asner said, “I wasn’t going to miss the opportunity to be a part of this new genre of Business Audio Theatre!”

Director Matt Weinglass, and founder of Sherwood Players Productions, whose company produced the audiobook said, “I’m excited to see this innovative type of storytelling [Business Audio Theatre] catch on as we continue to bring more business stories to life using all the cinematic resources available to us in our Industry.”

Ryan Foland, Executive Producer & Communications Specialist said, “This is a whole new way to entertain, engage, and educate employees and customers by preserving the founder’s history and principles.”

The 2020 Audie Awards Ceremony will take place at New York City’s Guastavino’s on Monday, March 2nd, 2020.

“The Barefoot Spirit” Audiobook is narrated by Alamada Karatihy and features Ed Asner and Gigi Perreau with Matt WeinglassHazel ParaoanRuffy Landayan and Tom Malloy, with original music by Tyler David Gilbert, executive produced by Michael HoulihanBonnie Harvey and Ryan Foland and is directed by Matt Weinglass.

For interviews please contact: info@thebarefootspirit.com or (707) 484-1600.

For more information or audiobook samples visit: www.barefootaudiobook.com

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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