The Barefoot Spirit https://thebarefootspirit.com Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches. Thu, 17 Sep 2020 16:41:37 +0000 en-US hourly 1 Is It Groundhog Day All Over Again for the Shutdowns? https://thebarefootspirit.com/is-it-groundhog-day-all-over-again-for-the-shutdowns/ Thu, 17 Sep 2020 17:00:56 +0000 https://thebarefootspirit.com/?p=17493 We are business writers and promoters, and feel obligated to speak out on what is becoming an ongoing threat to business: Reoccurring shutdowns. If everyone had honored the original shutdowns back in March and honored the mask requirements, if we had a national policy to that effect, and if we had adequate testing and tracing, […]

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We are business writers and promoters, and feel obligated to speak out on what is becoming an ongoing threat to business: Reoccurring shutdowns. If everyone had honored the original shutdowns back in March and honored the mask requirements, if we had a national policy to that effect, and if we had adequate testing and tracing, we could have had at least the economy now enjoyed by the countries that did!

Blew It!

BUT, NO! We had no national leadership and the shutdown power was relegated to the state. Now, the Supreme Court says that Governors have over-reached in their attempts to control the spread of the virus. This will presumably create a chaotic defense against a virus enemy that is well organized and waiting to take advantage of any scofflaws. In other words, unless we all shut down for a short period of time and all wear mask at the same time, we will get attacked again and again.

Groundhog Day

The way things are right now with our undisciplined and poorly coordinated closures, we will be seeing shutdown after shutdown, and businesses will be paying a needless price as they open and close over and over. No wonder we look so silly to the rest of the world! Our undisciplined approach is making it Groundhog Day again and again.

Chaos

Certainly, some businesses have figured out how to operate without physical contact. Others have just gone online. But many others have closed permanently. Now, many of the schools and colleges reopened because it was the traditional time to do so, but the virus doesn’t care about traditions. So the students got sick and the schools couldn’t handle it, so they sent the sick students home. Fasten your seat belts, here we go again!

Bite the Bullet

This scenario will play out again and again until we all just bite the bullet as a nation and get serious about controlling this virus. Do it right before we lose many more businesses (and lives!). During WWII, we did not get to choose if we were going to fight the enemy – we all had to! We all lost some of our freedoms. But we were able to end it. We have to have the same resolve if we are ever going to reopen businesses permanently!

Recognition of scientific facts and adherence to scientifically proven remedies are the only ways to keep businesses open in the long run. We are all tired of this. Let’s do it right. Let’s do it now! Haven’t we had enough Groundhog Days?

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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The EnTRUEpreneurship Podcast https://thebarefootspirit.com/the-entruepreneurship-podcast/ Wed, 16 Sep 2020 22:08:01 +0000 https://thebarefootspirit.com/?p=17489 This week on The EnTRUEpreneurship Podcast, Wes interviews Michael Houlihan and Bonnie Harvey — co-founders at Barefoot Cellars. Over the course of its 34-year history, Barefoot has grown into one of the fastest-growing and award-winning brands in the global wine industry. Its offerings have expanded from two simple red and white blends to a large variety […]

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This week on The EnTRUEpreneurship Podcast, Wes interviews Michael Houlihan and Bonnie Harvey — co-founders at Barefoot Cellars. Over the course of its 34-year history, Barefoot has grown into one of the fastest-growing and award-winning brands in the global wine industry. Its offerings have expanded from two simple red and white blends to a large variety of wines, champagnes, spritzers, and, most recently, hard seltzers.

If you’ve walked into any corner store, liquor store, or supermarket, you’ve come in contact with Barefoot products, yet the brand had a slow rise to global prominence. Michael and Bonnie were two young, ambitious business consultants who stumbled into an opportunity, sought to fill a market gap, and were too far in to turn back when things got really hard. The Barefoot story is an inspiring tale for anyone — entrepreneur or not — and this week, it is told in full.

To listen to the interview, please visit The EnTRUEpreneurship Podcast

 

 

 

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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All Business with Jeff Hayzlett https://thebarefootspirit.com/all-business-with-jeff-hayzlett/ Sun, 13 Sep 2020 00:36:30 +0000 https://thebarefootspirit.com/?p=17485  M&B were interviewed on “All Business” by host, Jeffrey Hayzlett. To listen to the interview, please visit the All Business Podcast               Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 […]

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 M&B were interviewed on “All Business” by host, Jeffrey Hayzlett.

To listen to the interview, please visit the All Business Podcast

 

 

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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My Covid Birthday Party – Against All Odds! https://thebarefootspirit.com/my-covid-birthday-party-against-all-odds/ Thu, 10 Sep 2020 17:00:37 +0000 https://thebarefootspirit.com/?p=17476 As if Covid wasn’t enough, we were dealing with record-breaking heat, a wildfire and subsequent evacuations and smoke, and threats of power outages. So, let’s have a celebration! Last week we had a birthday party for Bonnie – not a virtual birthday party, but a real birthday party with guests, cake, stories, and the mandatory […]

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As if Covid wasn’t enough, we were dealing with record-breaking heat, a wildfire and subsequent evacuations and smoke, and threats of power outages. So, let’s have a celebration!

Last week we had a birthday party for Bonnie – not a virtual birthday party, but a real birthday party with guests, cake, stories, and the mandatory singing of a somewhat out-of-key Happy Birthday song. After all, birthdays come but once a year and that one day is special – no matter what!

Audacious Plans

Well, if we were going to plan this thing, it had to be pretty flexible. With all the known and unknown threats looming closely, and the necessity for it to take place outside, in the shade, with proper social distancing, it would be a challenge at best. And who would come and how many? Since the wind direction could change the air quality at a moment’s notice, the guests couldn’t be coming from afar, in fact, they had to be close neighbors.

But we pressed on, preparing for the best and planning for the worst. We set up the chairs outside in 4 pairs for the neighboring couples with one for our single neighbor. There would be nine of us, if all went as planned. The seating was arranged in a circle so the couples who lived together were six feet apart. The guest were asked to bring their own beverages but a special homemade chocolate cake would be featured.

Using the Technology

We kept an eye on the fire, the smoke, and the wind using our favorite websites. Based on the weather from the past three days and the hourly projections, we discovered the time when the temperature would be comfortable, the wind would be mild, but moving, the air would be breathable, and the venue would be shaded – at least historically.

The opportunity was 10:30 AM on Bonnie’s actual birthday, a Monday! Now when was the last time you went to a birthday party at 10:30 AM on a Monday morning?!

Did we say iffy? Yes, it was iffy! So much could go awry and cause a cancellation at the last minute. The neighbors where great sports and when the time actually got close, we postponed the party half an hour to let the wind clear the air a bit more. But then it happened! The smoke cleared and at 11 AM on Monday, August 31st, the party was on!

But Wait! There’s More!

So, when Bonnie was a little girl, her mother, Mabel, a WWII Rosie the Riveter and an organic blueberry farmer, always baked her a chocolate cake made from a recipe from a Hershey’s cocoa box. For this unlikely birthday party, Bonnie wanted an encore. The cake part went quite well. But the fudge frosting was another story…

She’d been warning Michael for days that it was going to take some muscle (his) to beat that real fudge for up to seven minutes with a long wooden spoon. After all, Bonnie had not baked a cake or made fudge for, well, decades. But when it came down to it, after three minutes of brisk stirring, it got more and more sluggish and harder to beat. Michael thought, “Well that’s just how it goes.” Then, suddenly everything froze! The spoon, Michael’s arm, the frosting, it all got solid …very solid! “Uh, something’s terribly wrong over here,” he said.

Last Minute Scramble!

After they pried the spoon loose, they realized Bonnie had overcooked the fudge, and rather than getting a soft texture, it had turned into something more like a thick, dry, muddy mess. Now for a new last- minute challenge: Convert the hard fudge back into soft spreadable frosting for the birthday cake.

They didn’t have time to make it over and they had used up all the chocolate! So they went to work breaking up the hard fudge into little pieces smaller and smaller until they would melt with just the right amount of hot milk. It took a half an hour but it worked! The cake was a hit! …And nobody knew of its earlier disaster!

Whew! Happy Birthday!

We all took turns telling stories and enjoyed the brief but enjoyable respite in what has become a constant crisis lifestyle.  We all marveled at the unlikely set of circumstances that made it all possible, and as neighbors we shared our common destiny, and how our spirits and good humor could get us through!

Planning for the best in times like these and leaving room for last minute changes can at least allow for the best to happen. It takes a little work, a little planning, and a whole lot of faith, plus flexibility! But if and when the opportunity presents itself, you are ready! Even if you have to fudge it a little!

Best wishes to all our countrymen in these challenging times! And Happy Birthday, whenever it is!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Wine Talks with Paul Kalemkiarian https://thebarefootspirit.com/wine-talks-with-paul-kalemkiarian/ Thu, 03 Sep 2020 23:57:22 +0000 https://thebarefootspirit.com/?p=17470 M&B were interviewed on “Wine Talks” by host, Paul Kalemkiarian. To listen to the interview, please click the play button below:             Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine […]

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M&B were interviewed on “Wine Talks” by host, Paul Kalemkiarian.

To listen to the interview, please click the play button below:

 

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Are Humans Ready for Social Media? https://thebarefootspirit.com/are-humans-ready-for-social-media/ Thu, 03 Sep 2020 17:00:49 +0000 https://thebarefootspirit.com/?p=17466 If you listen to the social media folks, they will tell you that they are simply providing communication services, like the phone company. They are loathed to monitor every post, they say, because it may infringe on freedom of speech. Freedom vs. Responsibility They always raise the specter of censorship. And it’s a pretty good […]

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If you listen to the social media folks, they will tell you that they are simply providing communication services, like the phone company. They are loathed to monitor every post, they say, because it may infringe on freedom of speech.

Freedom vs. Responsibility

They always raise the specter of censorship. And it’s a pretty good argument because you wouldn’t want a private company censoring your posts. However, these arguments are a thin veil for the real reason: It costs too much to monitor all the traffic they have and it would severely reduce profits.

According to the Supreme Court Justice, Oliver Wendel Holmes in his landmark opinion in Schenck v. The United States, freedom of speech is limited by it’s potential to injure others, like “Shouting fire in a crowded theater.” Unlike the telephone, social media is a broadcasting platform, like radio and television, to a potentially large audience. Hateful language and incitement to riot or to harm others is “Shouting fire in a crowded theater.”

No Brakes!

We had a millennial guest in our home for the weekend a while back. On Sunday, he was immersed in his phone, checking his social feeds. We were enjoying the Sunday paper over coffee. He pointed at the newspaper and asked, “How do you use that?” as if to make fun of an old, obsolete form of communication and news.

Our answer surprised him, “For one thing, posts that appear in the newspaper are more likely to be accurate than posts on social media because the newspapers are more likely to get sued for liable. They are forced to adhere to stricter principles of journalism.” Then we added, “And for another, because we don’t choose the news we want to read; we get different opinions and even stories that we would have never seen otherwise.”

Choosing Your News  

Today we have a growing number of folks getting most, if not all, their news from social media. Not only can the news be wrong, but it can be hateful and inciteful. Folks increasingly are getting less news that they weren’t looking for or does not support their own suspicions or desires. Now it’s easier than ever to pander to the desires of folks looking for simple answers, avoiding sacrifice, or acting in their own, albeit shortsighted, self-interest. Basically it plays to selfishness and a minimal education.

The question is, are we ready to choose our news and select the posts that are consistent with our own beliefs, even if they are contrary to scientific facts, and expect to continue to survive? Will we deny science and news that are inconvenient and require work and sacrifice to survive? The current events indicate that we are not ready to replace the newspaper with a social news feed. And since that is apparently the case, news feeds should be monitored for hateful and inciting language, let alone facts!

Regretful Action and Inaction

Otherwise, we will take our collective eye off the real existential threats that challenge our life, health, economy, democracy, and environment. We feel that social platforms are broadcasting, not just communication technology. Do we have the education, sensitivity, and wisdom to avoid action we will regret, or inaction on the things that matter most to our survival?

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Businesses in Survival Mode Require Faster Problem Solving https://thebarefootspirit.com/businesses-in-survival-mode-require-faster-problem-solving-2/ Fri, 28 Aug 2020 15:53:50 +0000 https://thebarefootspirit.com/?p=17463 The chaotic response to the virus has hit small businesses hard. They are faced with everything from learning how to move fast to learning something completely new. The bullets keep coming and many businesses are already closed. Those that are surviving are solving problems faster than they ever have. For what it’s worth, we thought […]

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The chaotic response to the virus has hit small businesses hard. They are faced with everything from learning how to move fast to learning something completely new. The bullets keep coming and many businesses are already closed. Those that are surviving are solving problems faster than they ever have.

For what it’s worth, we thought it might be helpful to reiterate our thoughts on problem solving in the hopes that it might help some small businesses survive in this unprecedented environment. We call it problem solving Barefoot Style:

To read the complete article, please visit The Business Journals 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Destroying Our Natural Virus Filters Is Making Us Sick! https://thebarefootspirit.com/destroying-our-natural-virus-filters-is-making-us-sick/ Thu, 27 Aug 2020 17:00:24 +0000 https://thebarefootspirit.com/?p=17457 “A healthy natural world is our best antivirus” according to Enric Sala writing in the September 2020 National Geographic. His article entitled, “The Cost of Harming Nature” lays out the case for how biodiversity actually protects us from viruses and other pathogens. Enric spent a lifetime as an environmentalist. He grew up on the Mediterranean […]

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“A healthy natural world is our best antivirus” according to Enric Sala writing in the September 2020 National Geographic. His article entitled, “The Cost of Harming Nature” lays out the case for how biodiversity actually protects us from viruses and other pathogens.

Enric spent a lifetime as an environmentalist. He grew up on the Mediterranean and was fascinated by the plethora of marine organisms and their benefits to man. He was keen on proving his hypothesis that, when nature is healthy, man is protected from disease.

Destroying Biodiversity Is Killing Us!

The increasing competition from humans with wild animals for food, water, and territory has created more opportunity for animal-borne diseases to jump over to man.  The loss of habitat results in wild animals being under stress and more readily picking up viruses that can be passed on to man. A 2020 scientific study explored the link between the abundance of species that carry zoonotic viruses and the likelihood of infecting humans. They found the bats, rodents and primates that carried most of these viruses, lived closely with humans, and were more likely to be contagious.

But before we jump to the conclusion that we should eliminate the carriers, he suggests we take closer look at the bigger picture and what is causing these animals to contract the viruses in the first place. He lays out a compelling argument that the loss of biodiversity is, in effect, eliminating the natural organisms that filter out the viruses. Basically we have removed the filters. We have been destroying the natural habitat before we even knew how it was saving us!

The Perfect Testing Grounds

Enric wanted to know how that scenario played out in the oceans that cover more than 70% of the planet. So he organized several scientific dive expeditions to the pristine Line Islands that cross the equator in the Central Pacific south west of Hawaii. These reef islands are a perfect place to study the effect of man on the marine habitat since some of the islands are uninhabited and some are inhabited.

What he and his team found was that the effect of human habitation, including fishing and pollution, denigrated the biodiversity of the reefs. In the waters of the islands that were inhabited, these imbalances had occurred, setting off a chain reaction that destroyed the coral and the biodiversity that it promotes. What was left was only small fish and grasses. In these waters, they found 10 times the bacteria of that in uninhabited islands.

Natural Filters Eat Viruses

Not only did the number of bacteria increase, but it morphed into several types of microbes especially dangerous to humans and the reef itself. Once the reef begins to die, the microorganism filters die out and the process accelerates.

In another startling discovery, the waters of the uninhabited islands yielded a huge, healthy, biodiversity including the rare giant clam that has been hunted to the edge of extinction as food stock for humans. Under controlled scientific experiments they demonstrated that the giant clam was a major filter of bacteria and viruses, kind of like the N95 mask of the oceans.

Saving our Natural Filters

Are we eating our N-95 masks? Are we destroying our natural protections against viruses? He suggests that we can “rewild” to prevent future pandemics by “clamping down on illegal wildlife trade, ending deforestation, protecting intact ecosystems, educating people about the risks of consuming wildlife, changing the way we produce food, phasing out fossil fuels, and transitioning to a circular economy.”

During the 3 month shelter in place orders we all witnessed a resurgence of nature. Why not remove the behavior that is preventing this from coming back?

Sound like a prescription to get heathy and create prosperity at the same time! Certainly, this is a great opportunity for a Green Economy! We find it interesting that there is a common thread of truth to our survival and economy: healthy planet, healthy humans, healthy economy!

Read the short 3-page National Geographic article, or better yet, pick up Enric’s book, The Nature of Nature – Why We Need The Wild  .  

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Destroying Our Natural Virus Filters Is Making Us Sick! appeared first on The Barefoot Spirit.

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Climate Change Is the Next Pandemic! https://thebarefootspirit.com/climate-change-is-the-next-pandemic/ Thu, 20 Aug 2020 17:00:38 +0000 https://thebarefootspirit.com/?p=17447 As we write this, we are preparing, yet again, to be evacuated from another fast moving wildfire. So how do you shelter in place and evacuate at the same time? The question really puts everything into perspective. Yes, there are big challenges facing our businesses, our health, our democracy, our rights, and our environment. But […]

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As we write this, we are preparing, yet again, to be evacuated from another fast moving wildfire. So how do you shelter in place and evacuate at the same time?

The question really puts everything into perspective. Yes, there are big challenges facing our businesses, our health, our democracy, our rights, and our environment. But the environmental threats take top priority because they are immediate existential threats!

Priorities

And that’s what we have lost sight of: Priorities. How can we continue to mine and burn fossil fuels when the effects on the environment are so life threatening? The damage created by the fossil fuels we have already mined and burned have warmed the oceans to a point of devastation. Sea level rise, rain bombs, hurricane force winds and floods are ripping up the country.

Where we live, the warmer oceans have spawned hurricanes and tropical depressions in the Pacific off the coast of Baja California that are driving new thunderstorms and monsoon conditions up the coast in California – in the summer! One of these recent events resulted in huge electrical storms over a 2-day period that touched off numerous wildfires in areas already parched by multiple days of 100-degree plus weather.

The fires are growing so fast and there are so many, the firefighters are focusing on protecting inhabited areas which means the fires will burn until it rains or they burn out. Both are ominous propositions considering the dry months ahead. The wildfires are burning our wilderness areas, and they are burning out of control.

Existential Threat

Meanwhile, we watch helplessly as climate is not mentioned by one national party and is (apparently) a low priority by the other. As folks who have been evacuated multiple times, inhaled too much smoke, repopulated, then sheltered in place and now facing evacuation again, we have been affected by climate change for the past 4 years in a row. We can tell you this: it should be our top priority. Because, if we are fortunate enough to fix everything else and don’t fix the climate, we won’t be around to enjoy the other fixes.

All over the world, people are being more affected by climate change driven catastrophes.  These disasters are not stopping or slowing down because we have taken our eye off the ball, the BIG ball, the PLANET! They are getting worse!

The Full Price

Last week we wrote a post, “It’s Past Time for a Green Economy” . We probably should have called it, “It’s Past Time for a Green Economy.”  We hope that the climate change events of this summer make the Green Economy not merely a priority but an existential requirement!

Why should business, citizens, and our children have to shoulder the economic burden for the fossil fuels that continue to be extracted and burned? Shouldn’t the extractors have to pay the full price of burning those fuels? And shouldn’t those fees pay for the damage and subsidize the new Green Economy?

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Climate Change Is the Next Pandemic! appeared first on The Barefoot Spirit.

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Amazing Business Radio with Shep Hyken https://thebarefootspirit.com/amazing-business-radio-with-shep-hyken/ Thu, 20 Aug 2020 15:55:44 +0000 https://thebarefootspirit.com/?p=17443 M&B were interviewed on “Amazing Business Radio” by host, Shep Hyken. To listen to the interview, please visit Amazing Business Radio             Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine […]

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M&B were interviewed on “Amazing Business Radio” by host, Shep Hyken.

To listen to the interview, please visit Amazing Business Radio

 

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Amazing Business Radio with Shep Hyken appeared first on The Barefoot Spirit.

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