The Barefoot Spirit https://thebarefootspirit.com Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches. Thu, 14 Nov 2019 17:35:28 -0800 en-US hourly 1 https://wordpress.org/?v=5.2.4 Key Battle In WWII Is More Than Just Another War Story https://thebarefootspirit.com/key-battle-in-wwii-is-more-than-just-another-war-story/ https://thebarefootspirit.com/key-battle-in-wwii-is-more-than-just-another-war-story/#respond Thu, 14 Nov 2019 18:00:34 +0000 https://thebarefootspirit.com/?p=16642 Edmund Burke (1729-1797) said, “Those who don’t know history are destines to repeat it!” No truer warning could be given today when history studies have taken a back seat to technology, when apathy and disempowerment is on the rise, and when classic lessons are viewed as “retro.” Are we about to repeat the mistakes of […]

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Edmund Burke (1729-1797) said, “Those who don’t know history are destines to repeat it!” No truer warning could be given today when history studies have taken a back seat to technology, when apathy and disempowerment is on the rise, and when classic lessons are viewed as “retro.” Are we about to repeat the mistakes of the past? Are we so distracted by constant input that we fail to see history as a top priority deserving of our attention?

Unfortunately, the movies seem to be our only link with the past and the many lessons learned the hard way. Most people’s only link with the past is through period movies and series. On Veteran’s Day this year, we decided to see the new movie, “Midway” about the crucial battle that was the turning point in the War in the Pacific during WWII. It was an extended air and naval battle near Midway Island. If the Japanese won, they would take the island and be in striking distance of Hawaii and the West Coast cities.

It is an extremely timely, realistic, and well-acted true story of a battle that needs to be remembered, not just to honor the many veterans who lost their lives, but for the national mentality that allowed it in the first place. It’s a mentality that is gaining again in popularity and can lead to a repeat of history.

Sure, it’s a war story with lots of combat scenes in the air and on the seas, but unlike many of its predecessors, it conveys the real consequences of a country isolated and insulated from the world, steeped in nationalism and isolationism that suddenly finds itself woefully unprepared to fight for its own survival. It’s a country that has disengaged from despotic military campaigns in Europe and Asia, thinking erroneously that, “It’s their problem. It doesn’t affect us.” And that attitude actually gives permission to those aggressions to multiply and accelerate. The country with that mentality was our country, the United States of America!

Of course, the big wake up call for the US was the surprise attack on Pearl Harbor that destroyed most of our Pacific fleet. Shocked and scrambling to respond, we fought back with green and unprepared pilots using antiquated aircraft to take on a polished and well equipped enemy. We quickly lose half of our fighters because of old and poorly maintained equipment, and not enough time for adequate training.

This is an insightful movie because it is transparent about the deadly effects of apathy and national isolationism which currently are on the rise. For all the losses it shows, this is not a movie about a glorious victory. It’s more about sacrifice, luck, bravery, and successful strategy in the face of overwhelming odds.

At one point during the movie, a Japanese captain notices the way that the unprepared American pilots are executing a bombing run on his ship and says, “Look at the way they are lining up. They must be amateurs!” and then adds, “ But even amateurs can get lucky.” Later in the movie, after another attempt, a Japanese commander says, “We are lucky they don’t have better equipment!” For Americans who think war is glorious or that we are invincible, it’s a shocker to see the effectiveness of the Japanese anti-aircraft with 5-10 American fighters falling into the sea in flames.

Yes, we ultimately win the battle, but at a huge price! This movie is a wakeup call to those Americans who did not have parents in the great war and who may take peace and stability for granted. It is a history lesson we don’t want to repeat. The lack of US leadership on the international stage, the permission we gave the despots, the false belief that we would not be affected, and the utter unpreparedness our self-deception allowed, all lead to the loss of many lives on all sides.

Today, we are deceiving ourselves about the accelerating climate crisis, rising despots, failing governments, and the wistful idea that if we ignore them, we won’t be affected. Go see Midway for a sobering dose of realism, history, and hopefully a warning to either bring back history lessons or be doomed to repeat it!

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Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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The Kingsley Grant Show https://thebarefootspirit.com/the-kingsley-grant-show/ https://thebarefootspirit.com/the-kingsley-grant-show/#respond Wed, 13 Nov 2019 18:00:11 +0000 https://thebarefootspirit.com/?p=16623 M&B were interviewed on The Kingsley Grant Show by host, Kingsley Grant. To listen to the interview, please click the play button below:        

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M&B were interviewed on The Kingsley Grant Show by host, Kingsley Grant. To listen to the interview, please click the play button below:

 

 

 

 

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Caribbean Voice Radio with Aubry Padmore https://thebarefootspirit.com/caribbean-voice-radio/ https://thebarefootspirit.com/caribbean-voice-radio/#respond Thu, 07 Nov 2019 15:01:12 +0000 https://thebarefootspirit.com/?p=16620 M&B were interviewed on “Caribbean Voice Radio” by host, Aubry Padmore. To listen to the interview, please click the play button below:        

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M&B were interviewed on “Caribbean Voice Radio” by host, Aubry Padmore.

To listen to the interview, please click the play button below:

 

 

 

 

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Discrimination Against Older Job Applicants Is Not Only Illegal, It’s Bad For your Bottom Line https://thebarefootspirit.com/discrimination-against-older-job-applicants-is-not-only-illegal-its-bad-for-your-bottom-line/ https://thebarefootspirit.com/discrimination-against-older-job-applicants-is-not-only-illegal-its-bad-for-your-bottom-line/#respond Thu, 07 Nov 2019 09:00:50 +0000 https://thebarefootspirit.com/?p=16626 The ad says, “Recent College Grad.” Another says, “Digital Native.” Still another says, “Looking for a Cultural Fit.” Most recent college grads are under 30. Most digital natives were born after 1980. A cultural fit in a company of predominately younger employees leaves out older folks. Are these add words discouraging to older applicants? You […]

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The ad says, “Recent College Grad.” Another says, “Digital Native.” Still another says, “Looking for a Cultural Fit.” Most recent college grads are under 30. Most digital natives were born after 1980. A cultural fit in a company of predominately younger employees leaves out older folks. Are these add words discouraging to older applicants? You bet! Are these ad words illegal? Maybe. AARP has a great article on the subject.

Yesterday, Michael was interviewed on the FOX Radio Network during drive time as a Workplace Cultural Expert on this issue. But instead of dwelling on the legalities and enforcement issues involved, he took a much different tact. Whether it can be proven illegal or not, whether the threat of liability is strong enough to end this type of discrimination, the fact is, it’s just plain bad business! Here’s a few good reasons why:

Technical Knowledge

We were surprised that when we hired recent college grads, the technology they knew was already obsolete and there were several programs we use every day that they didn’t know. For instance, such staples as WordPress, how to maximize LinkedIn and Facebook, best use of PowerPoint, and how to use video editing and platforms were a mystery to them. And for good reason! The features, formats and algorithms are changing so fast now that to maximize the use of these programs, folks must be in a constant state of learning. So, regardless of age, people must effectively start fresh every few years. So much for the perceived advantage of recent college grads. They need constant retraining as much as an older employee might.

Stability

Younger employees tend to be short timers. We recently hired and trained another recent college grad. After 18 months she announced, “Well, I’m off to my next opportunity!” and she left! So much for all the training and the relationships she had developed with our vendors, outsourced service providers and customers. When asked why, she said, “This was just my first job and I need to see if there’s anything better for me. I need to build my experience.” Older employees are more appreciative of the job, less likely to bolt, and are generally pretty stable in their relationships, residences, and family. That stability can result in a much better ROI in training and relationship building. They are simply more likely to stay with your company. Remember, turnover is the #1 hidden cost of doing business.

Experience

The best hire we ever made was a 70-year-old employee! He not only knew all the key buyers in our industry, he knew exactly what we had to do to get noticed at retail. He had 40 years of experience! What a Godsend for a fledgling startup with limited knowledge of our industry. He not only knew what to do, but he had experience at teaching others. Our younger staff loved him because he took an interest in their success. He was their “go to” guy! Our young company all of a sudden gained respect with the other organizations we depended upon because he knew and followed their policies and procedures. We recommend that today’s older applicants sell themselves on this basis. It’s not what they don’t know, it’s what they do know! Startup and Build up businesses should be looking for that kind of experience.

Soft Skills

Most older employees were raised with soft skills as a given. They didn’t grow up in a tech world that thought that somehow the classic values of human relations were retro or obsolete and not necessary with today’s technology. Ironically, when we attended a commencement for a young friend who recently graduated from Stanford with a master’s in engineering, the Dean surprised us. In his commencement address, he warned the students, “We, your teachers, have given you the best technical education possible. But we are concerned about you because the number one reason for tech startup failure is a lack of soft skills.” He then went on to describe how soft skills are absolutely necessary to engage others, get the best prices, get the best credit and terms, achieve cooperation, and make sales happen. He advised the grads to learn them.

Sensitivity

After a particularly trying day of interviewing candidates for a receptionist’s job, an older applicant came in. She was in her late 60’s at the time. She opened with, “I guess you are wondering why you are going to hire an older person like me to sit out front and represent your business.” She then went on to tell us she had 25 yrs. in the military working for a General. We hired her. Fast forward two years, a middle-aged man came into our lobby and started looking at pictures and licenses hung on the wall. He said nothing. He was dress in Bermuda shorts and an aloha shirt and had a camera over his shoulder. Was he lost? Was he on holiday? This was our business office and not open to the public. Did he have an appointment? The senior we hired smiled at him from the reception desk and asked politely from across the room, “Are you a supermarket buyer?” He said, “Does it show?” She had already alerted our national chain manager, a much younger man, to “Get out here right now!” That led to us getting into 26 stores in Arizona because of her sensitivity, social abilities, and understanding of our challenges. A less experienced person may have simply explained that our office was not open to the public, and shown him the door!

Conclusion:

Older employees tend to be more stable, exhibit more soft skills, and bring a level of experience that only time on the job can teach. They are more likely to be appreciative, engaged, and have your business at heart. Don’t overlook this incredible opportunity to add a level of knowledge to your business. Balance the enthusiasm and inexperience of youth in your workforce with the stability and experience that only age can bring. You will see it’s benefits in your bottom line!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Schools for Startups Radio with Michael https://thebarefootspirit.com/schools-for-startups-radio-with-michael/ https://thebarefootspirit.com/schools-for-startups-radio-with-michael/#respond Wed, 06 Nov 2019 15:08:05 +0000 https://thebarefootspirit.com/?p=16616 Michael was interviewed on “Schools for Startups Radio” by host, Jim Beach. To listen to the interview, please visit Schools for Startups Radio        

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Michael was interviewed on “Schools for Startups Radio” by host, Jim Beach. To listen to the interview, please visit Schools for Startups Radio

 

 

 

 

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#TheOpenMike Podcast https://thebarefootspirit.com/theopenmike-podcast/ https://thebarefootspirit.com/theopenmike-podcast/#respond Thu, 31 Oct 2019 19:55:08 +0000 https://thebarefootspirit.com/?p=16602 Michael & Bonnie were interviewed on #TheOpenMike Podcast with host, Mike Midgley. To listen to the podcast, please visit #TheOpenMike Podcast            

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Michael & Bonnie were interviewed on #TheOpenMike Podcast with host, Mike Midgley. To listen to the podcast, please visit #TheOpenMike Podcast

 

 

 

 

 

 

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Greed Kills! Take Back Your Power! https://thebarefootspirit.com/greed-kills-take-back-your-power/ https://thebarefootspirit.com/greed-kills-take-back-your-power/#respond Thu, 31 Oct 2019 17:00:16 +0000 https://thebarefootspirit.com/?p=16598 Can you imagine a big utility company deciding that undergrounding high voltage power lines was too expensive and then having to pay out billions in damages as a consequence of those powerlines sparking fires? It was obviously cheaper in the long run to take those and other safety precautions. Meanwhile, stockholders were paid dividends with […]

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Can you imagine a big utility company deciding that undergrounding high voltage power lines was too expensive and then having to pay out billions in damages as a consequence of those powerlines sparking fires? It was obviously cheaper in the long run to take those and other safety precautions. Meanwhile, stockholders were paid dividends with funds that should have been used for safety retrofits, all apparently with governmental approval.

The Perfect Storm

Now add to that aging and poorly maintained infrastructure a climate crisis where hot, dry winds suck out the moisture from the woodlands and historically high winds blow down the power lines. Now you have a perfect storm of weather anomalies, poor judgement and corporate selfishness that have orchestrated yet another catastrophe in California. This is the third year California is suffering from the physical effects of denial, greed, and poor oversight by our energy company, PG&E.

The climate crisis has exposed residents and businesses to the price of shortsighted government, corporate hubris, and monopolistic dependencies. Did they actually think that they could postpone safety measures indefinitely, and without consequence? Were they in such denial of the climate crisis that they thought they could get by with a 100-year-old system standing in a 21st century climate? Didn’t they see the folly of their ways in 2017? And 2018? Well then, 2019 could not have come as a surprise.

We have written before about the dangers of utility monopolies and how their behavior can render us helpless against their power. Now we gotta do it again…

Get Outta Dodge!

Where we live in Sonoma County, our power was shut off because at this point, it’s all the power company can do when the wind picks up. However, they didn’t even do that right. Evidently, a segment of the line was still live and failed, causing yet another catastrophic fire this year! 20 miles away from the fire, we were evacuated because the fire was being driven by unprecedented 90 mph winds that were blowing burning embers miles in front of the fire. Businesses were closed and life was disrupted. As of October 29th, the fire was bigger than the Sacramento city limits and still threatening major population centers.

Timely Movie

Interestingly, last week, before the fire, we went to see the movie, Current War where the three grandfathers of our modern electrical age, Edison, Westinghouse, and Tesla, all vie for power, literally. Edison wants Direct Current (DC) power generated locally and delivered underground to neighborhoods. Westinghouse wants Alternating Current (AC) power generated centrally and distributed in a vast network of overhead wires. The Tesla AC motor cinches it for Westinghouse’s concept and we get huge, vulnerable infrastructures.

Decentralize Electric Power Production

Fast forward 100 years and all of a sudden, the idea of Edison’s underground micro-networks is starting to look like a 21st century solution. Whether it’s solar homes with batteries, locally produced micro-grid power from wind, solar, batteries, or fuel cells, the idea of cutting the cord from the utility company has never been so compelling. Are we really going to try to save a giant cumbersome grid that has now proven dangerous and beyond regulation? Or are we going to disempower these big monopolies and decentralize power production and delivery?

Thank You Firefighters!

Meanwhile, we are the beneficiaries of an army of heroic firefighters here from all over the country who have so far saved thousands of lives and homes, including ours! In all this mess, it’s really great to see these firefighters and first responders coming together, regardless of their own political, social, racial, or religious differences – simply as Americans with a job to do. And they are doing it!!

Thank you, firefighters! Let’s all rethink how we allowed them to get in harm’s way and take action on how we get the power we need! Three years of major fires should have taught all of us that changes are required to protect our future here in Sonoma County, in California, and in the world. Take care. Be safe.

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Build Customer Loyalty by Ditching the Act https://thebarefootspirit.com/build-customer-loyalty-by-ditching-the-act/ https://thebarefootspirit.com/build-customer-loyalty-by-ditching-the-act/#respond Thu, 24 Oct 2019 17:00:23 +0000 https://thebarefootspirit.com/?p=16563 In Hawaii, they say, “If you cross someone’s property on the way to the beach, be the first to smile and wave!” This is great advice on so many levels. It shows that you are willing to take the first step to give the other person permission to take the second. And that’s how defense […]

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In Hawaii, they say, “If you cross someone’s property on the way to the beach, be the first to smile and wave!” This is great advice on so many levels. It shows that you are willing to take the first step to give the other person permission to take the second. And that’s how defense barriers come down and friendly relationships follow.

In our increasing digital world we find ourselves vying for attention in a sea of overly simplified sound bites. We have a tendency to become minimalist as a form of efficiency. “Just keep it to business,” seems to be the order of the day. And it’s corollary, “Put your best foot forward,” seems to make sure that our image is ‘photo-shopped’ to perfection.

We feel compelled to give the idealized impression of the person we think our customer, vendor, or employee wants to see and hear. And in this “officialization” process, something can get lost, something important – our humanity!

It seems ironic today, with the big trend toward transparency, credibility, and authenticity, that many of us have found ourselves clothed in pretentions that inadvertently create barriers to the very trust we seek in business.

This is the problem that UC Irvine Communications Expert, Ryan Foland, and award-winning Digital Marketer, Leonard Kim tackle in their new book, Ditch the Act, Reveal the Surprising Power of the Real You For Greater Success. This message comes at a great time when even the tech schools are beginning to realize the power of soft skills in business success.

We caught up with Ryan Foland in his Irvine offices to get a better understanding of what we can expect from Ditch the Act.

M&B: Ryan, what is the core message you and Leonard are conveying here?

Ryan: We wanted to demonstrate how exposing your imperfections and even failures can endear you to your customers. By letting down your guard, you actually invite compassion, understanding and support.

M&B: But don’t your customers expect a level of professionalism from you to give them confidence in your performance?

Ryan: If your goal is to build a loyal customer, or even an advocate, they need to trust you first. That trust is based in relatability; basically, how much of themselves can they see in you? Sure, you must deliver a professional service or product, but what makes them loyal is identification with your human vulnerabilities.

M&B: So are you saying we don’t have to pretend anymore?

Ryan: When you take off the mask and ditch the act you open the door for trust, the fundamental ingredient in loyalty. If you feel like you are pretending to be you, that should be a red flag. When you share something about yourself, like a personal challenge or past failure, you become more real, relatable, and deserving of support. By lowering your guard and feeling comfortable in your own skin, you can transform transactional relationships into “friends-actional” bonds. This results in people reaching out to you in droves and supporting you to take on even bigger challenges than you ever thought possible.

M&B: Can you briefly summarize the process you recommend to ditch the act?

Ryan: We have actually identified 8 steps to help take off the mask, increase authenticity, and build a loyal following. The book also includes interactive worksheets to help the reader uncover who they really are.

Step 1:  Understand that positioning is an art form. So position yourself as a real human. Craft your unique bio in a way that documents your whole story and not just your highlight reel. Include not only your good moments, but also the bad ones, highlighting your personal experience as the foundation for your expertise.

Step 2: Discover what makes you unique and identify the problem you are best suited to solve. Then learn how to share your stories with a targeted audience who needs your help.

Step 3: Overcome your fear and start sharing. Create stories and insights based on your Exposure Résumé and begin to weave them into your content. Start at lower levels of exposure and work your way up to sharing the skeletons in your closet.

Step 4: Focus on form, not force. Speak your truth and uncover how your stories reveal your values, ethics, goals, visions, passion, and desires. Start putting yourself out there and get comfortable with the content you create.

Step 5: Extract key content pieces and turn them into video scripts, and get in front of the camera, then hit the record button. Make videos, videos that show your personality and expertise, then embed them into content you’ve already published.

Step 6: Be consistent with content creation and learn how to nourish streams of content to stay top of mind.

Step 7: Keep it social, and foster camaraderie in new relationships both online and offline. Engagement sparks engagement, so don’t be afraid to start interacting with new people.

Step 8: Stack your successes by using small wins to gain bigger wins. Like writing a guest blog to help you land a low tier podcast interview, which might lead to a non-paid speaking gig, which might lead to a higher tier podcast, which might lead to being featured in a trade publication. Start small, but start!

Like the Hawaiian beachgoer, being the first to wave and smile, you can break down the barriers that separate you and your business from the friends-actional, family-like trust that builds true customer loyalty.

Look for the book’s bright orange cover on the shelves at your local Barnes & Noble, on Amazon, and find out more about how to Ditch the Act at ditchtheact.com.

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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BiggerPockets Business Podcast https://thebarefootspirit.com/biggerpockets-business-podcast/ https://thebarefootspirit.com/biggerpockets-business-podcast/#respond Wed, 23 Oct 2019 17:00:06 +0000 https://thebarefootspirit.com/?p=16555 Michael & Bonnie were interviewed on the “BiggerPockets Business Podcast” by hosts, Carol Scott & Kevin Leahy. To listen to the interview or watch the YouTube video version, please visit BiggerPockets              Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot […]

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Michael & Bonnie were interviewed on the “BiggerPockets Business Podcast” by hosts, Carol Scott & Kevin Leahy. To listen to the interview or watch the YouTube video version, please visit BiggerPockets 

 

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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The Nice Guys on Business Podcast https://thebarefootspirit.com/the-nice-guys-on-business-podcast/ https://thebarefootspirit.com/the-nice-guys-on-business-podcast/#respond Mon, 21 Oct 2019 01:04:47 +0000 https://thebarefootspirit.com/?p=16549 Michael & Bonnie were interviewed on “The Nice Guys on Business Podcast” by hosts, Doug Sandler & Strickland Bonner. To listen to the podcast, please visit The Nice Guys on Business Podcast                    Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling […]

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Michael & Bonnie were interviewed on “The Nice Guys on Business Podcast” by hosts, Doug Sandler & Strickland Bonner. To listen to the podcast, please visit The Nice Guys on Business Podcast 

 

 

 

 

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post The Nice Guys on Business Podcast appeared first on The Barefoot Spirit.

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