The Barefoot Spirit https://thebarefootspirit.com Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches. Mon, 15 Nov 2021 17:43:55 +0000 en-US hourly 1 Inspired Insider Interview https://thebarefootspirit.com/inspired-insider-interview/ Mon, 15 Nov 2021 17:43:55 +0000 https://thebarefootspirit.com/?p=17780 Michael was interviewed on “Inspired Insider” by host, Dr. Jeremy Weisz. To watch the interview, please press the play button below:           Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. […]

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Michael was interviewed on “Inspired Insider” by host, Dr. Jeremy Weisz.

To watch the interview, please press the play button below:

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Tips From The Top: Conversation With Michael Houlihan and Bonnie Harvey https://thebarefootspirit.com/tips-from-the-top-conversation-with-michael-houlihan-and-bonnie-harvey/ Thu, 21 Oct 2021 01:05:00 +0000 https://thebarefootspirit.com/?p=17775  We were recently interviewed on Thrive Global, by Adam Mendler. Adam: Thanks again for taking the time to share your story and your advice. First things first, though, I am sure readers would love to learn more about you. What is something about you that would surprise people? Michael: Out of high school, I applied to […]

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 We were recently interviewed on Thrive Global, by Adam Mendler.

Adam: Thanks again for taking the time to share your story and your advice. First things first, though, I am sure readers would love to learn more about you. What is something about you that would surprise people?

Michael: Out of high school, I applied to be a fighter pilot at the US Air Force Academy at Colorado Springs, but was washed out because of a history of migraine headaches. They thought at the time that I might have a mental problem. They didn’t want me in the cockpit of a multi-million dollar aircraft. Later, it was proven that migraines are not a mental issue but I may have had a mental problem after all when I chose to become an entrepreneur!

Bonnie: It’s my foot on the famous Barefoot wine label! We were looking for a footprint with a high arch and I realize I had one just like that right on the end of my leg! So I sent Michael to the store for the biggest ink pad he could find and put my foot in it and stepped onto a piece of artist paper, and that’s how my foot got on the largest wine label in the world!

Adam: How did you get here? What experiences, failures, setbacks or challenges have been most instrumental to your growth?

Michael: From the time I was a kid, I had to be pretty much self-reliant and creative. I had to stick to it and believe that I would discover the solutions.  I built my own coaster, built my own toys, built my own fort, and had my own paper route. I saved up for years to buy a bike. But what was most  instrumental in getting me here was, in a word, “persistence!”

To read the complete interview, please visit Thrive Global

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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5 Missteps and Remedies for Building a Consumer Packaged Goods Brand from Ground Zero https://thebarefootspirit.com/5-missteps-and-remedies-for-building-a-consumer-packaged-goods-brand-from-ground-zero/ Sun, 18 Jul 2021 15:44:04 +0000 https://thebarefootspirit.com/?p=17762 Misstep #1: private label You need capital so you provide your product to a retailer as their house, control, or own brand. Now you are a commodity supplier. Now you are no longer building your brand. Now they have you over the barrel since you can (and will!) be replaced for a few pennies less. […]

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Misstep #1: private label

You need capital so you provide your product to a retailer as their house, control, or own brand. Now you are a commodity supplier. Now you are no longer building your brand. Now they have you over the barrel since you can (and will!) be replaced for a few pennies less. But yes, it helps your cash flow …for a while.

Instead, build a brand. The reason retailers don’t like brands is because they have power outside their stores. If the brand is hot enough, the retailers have to keep them in stock because their customers are demanding them. And that’s what your acquirer wants.

To read the complete article, please visit The Business Journals 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Hawke Talk Podcast https://thebarefootspirit.com/hawke-talk-podcast/ Tue, 18 May 2021 14:26:06 +0000 https://thebarefootspirit.com/?p=17749 Michael was interviewed on “Hawke Talk” by host, Erik Huberman. To listen to the podcast, please click the play button below:             Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine […]

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Michael was interviewed on “Hawke Talk” by host, Erik Huberman. To listen to the podcast, please click the play button below:

 

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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The Voices of CX Podcast Interview https://thebarefootspirit.com/voices-of-cx-podcast/ Wed, 21 Apr 2021 00:02:02 +0000 https://thebarefootspirit.com/?p=17743 M&B were interviewed on “The Voices of CX Podcast” by host, Mary Drumond       Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the […]

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M&B were interviewed on “The Voices of CX Podcast” by host, Mary Drumond

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Americans are Getting a Crash Course in Distribution Management https://thebarefootspirit.com/americans-are-getting-a-crash-course-in-distribution-management/ Sat, 03 Apr 2021 15:07:27 +0000 https://thebarefootspirit.com/?p=17738 As consumer-packaged-goods (CPG) brand building advisors with real-world experience on how to build a successful brand, we are taking a special interest in the formidable challenges governments and private companies face in trying to manage the distribution of the Covid-19 vaccine. There are important lessons to be learned here. Popularly held misconception We tell our […]

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As consumer-packaged-goods (CPG) brand building advisors with real-world experience on how to build a successful brand, we are taking a special interest in the formidable challenges governments and private companies face in trying to manage the distribution of the Covid-19 vaccine. There are important lessons to be learned here.

Popularly held misconception

We tell our clients that “It doesn’t matter how great your product is, what a great value it is, or even if there is a huge demand for it, you cannot succeed if you don’t focus on distribution.” Alternatively, “You can’t get it if it isn’t there.” It’s that simple.

 

To read the complete article, please visit The Business Journals

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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The Published Author Podcast https://thebarefootspirit.com/the-published-author-podcast/ Wed, 10 Mar 2021 00:32:54 +0000 https://thebarefootspirit.com/?p=17721 M&B were interviewed on the “Published Author Podcast” by host, Josh Steimle. To listen to the interview, please press the play button below:             Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s […]

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M&B were interviewed on the “Published Author Podcast” by host, Josh Steimle. To listen to the interview, please press the play button below:

 

 

 

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Last Post for The Barefoot Spirit https://thebarefootspirit.com/last-post-for-the-barefoot-spirit/ Thu, 11 Feb 2021 18:00:45 +0000 https://thebarefootspirit.com/?p=17677 We have been writing weekly posts for The Barefoot Spirit since 2011, ten years. And in that decade we have been sharing our hard-learned business lessons in hopes of saving you the pain we went through. 500 Articles In the process, we have written over 500 articles that will continue to reside on our website. […]

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We have been writing weekly posts for The Barefoot Spirit since 2011, ten years. And in that decade we have been sharing our hard-learned business lessons in hopes of saving you the pain we went through.

500 Articles

In the process, we have written over 500 articles that will continue to reside on our website. They cover everything from starting a business to growing a business, and from expanding a business to being acquired. They cover leadership, company culture, and decision making. And they cover how to be resourceful, how to get strategic allies, and how to engage your community and create loyal customers.

Free Education

We had a simultaneous 10-year speaking career and used many of the questions we got from students, entrepreneurs and wantrepreneurs all over the world as the subjects for our articles. Our articles have addressed the main questions most people have about business and business challenges. We invite you to peruse the hundreds of articles on www.thebarefootspirit.comto get a free education from folks who have actually done it.

Street Language

We tried to avoid all the new academic buzz words and latest thought leader terms for concepts that have been around for decades, and instead presented universal guiding principles for success in straight-forward, down-to-earth street language. Probably our greatest compliment came from a student of entrepreneurship who said, “You guys make it sound doable!”

Experience in Demand

And it is doable, and doable faster if you have the experience of those who have done it on your side. Lately, due to massive unemployment caused by the pandemic, and so many folks rethinking their livelihoods, we have seen a big jump in new business and a corresponding increased demand for our advisory services. We, too, are transitioning our efforts, to now concentrate on our clients as we continue to provide the principles, pointers, and insights we have been posting.

No More Newsletters

We will continue to write articles for the business press and appear as guests in the various forms of business media. The Barefoot Spirit website will continue to host our articles, interviews, and business resources. We just won’t be sending them out in a weekly newsletters going forward.

Use the Site

As you know, time is our most valuable commodity and we will be devoting ours to our clients. Meanwhile, if you have a question about business, enter it into the search bar on our site and you will be surprised at how many helpful articles pop up!

Thank You!

We want to thank all of those who have taken the time over the years to send us notes of appreciation about how our articles have helped their businesses and their understanding of business altogether. Thank you for your encouragement!

Surf’s Up!

We are embarking on a new era of entrepreneurship where the demand for new businesses is outstripping the supply of entrepreneurs. There has never been a better time to go into business especially if you address the issues of health, climate, and safety that seem to be cresting into a giant wave of opportunity for those who are willing to ride it. Surf’s UP! Please use our resources to help you stand up and give the world what it needs!

That’s All Folks!  Cheers! M&B

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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The Value of Experience https://thebarefootspirit.com/the-value-of-experience/ Thu, 04 Feb 2021 18:00:49 +0000 https://thebarefootspirit.com/?p=17672 One of the main reasons we were successful building the Barefoot Wine brand is that we were smart enough to know that we were not smart enough in many areas. In those areas, we would hire an expert. Those areas included finance, taxes, compliance, the industry itself, chain store sales, winemaking, wine marketing, bottling, and […]

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One of the main reasons we were successful building the Barefoot Wine brand is that we were smart enough to know that we were not smart enough in many areas. In those areas, we would hire an expert. Those areas included finance, taxes, compliance, the industry itself, chain store sales, winemaking, wine marketing, bottling, and production, just to name a few. If it sounds like we used experts in most areas, we did! And in many areas we should have hired them sooner!

Insurance Is Wisdom

We didn’t look at our investment in experts as a cost. We looked at it as an insurance policy. Why make and pay for the mistakes we surely would make when we could avoid them for a fraction of the cost? In retrospect, we would have succeeded much sooner, with less cost, time, and anxiety, with even more advise.

Humility Is Strength   

It’s OK to not know it all. In fact, it’s the best attitude to have when you are in business. Just a little advice from the right person at the right time can make the difference between success and failure. Oh, don’t worry, we made plenty of mistakes anyway, and so will you. But it was through some of our missteps that we wound up disrupting the industry (but that’s another story).

Don’t Take It Personally

Today, the shoe is on the other foot (so to speak). We are the advisers and our clients are the entrepreneurs. One of the first things we look for in a client is “Will they take advise?” It certainly doesn’t do our reputation any good if they don’t take our advice, or if they “know it all.” Some folks take outside advise “personal.” They somehow think that their approach is being threatened and therefore they are being threatened. Others may think they should know it all since they are the “leader.”

History Teaches Lessons

Neither is true. Experience is based on history in a similar set of circumstances that is relevant to a current challenge. Without the expert advice, you will surely discover the realities and lessons from those circumstances in time anyway. But that’s time and money needlessly spent. But why discover the solutions the hard way when you can save all that time and money and succeed faster with expert advice?

Fake Experts

Just because someone comes up with a new term for an old concept, writes a book on it, hits the speaking circuit, and becomes a so-called “thought leader” doesn’t mean they have real life personal, and painful, experience. Look for the experts who have taken some phaser fire and maybe a photon torpedo or two. Talk to their clients and learn their story.

Succeeding Faster

As mentioned, we are advisors today. We save our clients the pain that we went through. We give them the benefit of our advice. They would likely succeed anyway, but with our help they will succeed faster.

Winning Strategy

It’s not just the game we learned how to play, it’s the strategy behind the game that results in a “win.” That strategy is a nuanced set of priorities and initiatives that can be the recipe for more efficient progress toward the ultimate end game.

The Big Check

Another thing we look for in our clients is their reason for going into business in the first place. We look for clients who are clear about monetizing their brand equity. In other words, clients who realize the end game is selling their business someday. In fact, they are looking for what we call, “The BIG check,” the one their acquirer will write them for their brand equity!

Experience Counts!

Those are the clients we can really help because the way to keep your records and the decisions you make during the growth process can make all the difference in getting your peanut in front of that elephant …and having them take it! Having been through the business journey from inception to monetization with a world-wide business, we have the experience that can get you to where you want to be – faster!

Need Experience on your side? Book a meeting with us now!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Business, Not Government, Will Enforce the Widespread Use of the Vaccine https://thebarefootspirit.com/business-not-government-will-enforce-the-widespread-use-of-the-vaccine/ Thu, 28 Jan 2021 18:00:22 +0000 https://thebarefootspirit.com/?p=17668 Now that the vaccines have been miraculously created in less than a year from the introduction of the virus, the question is: “Will they take it?” What happens if half the people refuse to take the vaccine? Will there ever be the “herd” immunity where the virus dies out because it can’t get a grip? […]

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Now that the vaccines have been miraculously created in less than a year from the introduction of the virus, the question is: “Will they take it?” What happens if half the people refuse to take the vaccine? Will there ever be the “herd” immunity where the virus dies out because it can’t get a grip?

Entertainment

The entertainment and travel businesses are hurt the most by a pandemic. Restaurants, bars, airlines, cruise lines, busses, trains, cinemas, live theaters, concerts, and sports events are the ones folks miss the most during the lockdowns. Those are the businesses we can’t wait to get back to. These are the fun businesses that provide more than service. They provide fun and entertainment! And that has been sorely lacking for way too long.

Market Forces

We submit that these worries will be satisfied, not by the governments’ orders, but by the businesses them selves! Businesses have to protect themselves to keep their staff and their customers. They know all too well the effects of a lockdown. They also have to protect their reputations. Businesses can’t afford to be seen as super spreaders or virus hubs. That would discourage customers! They also have to mitigate their risks from being sued for not taking adequate preventative steps.

Left Out!

But now what happens when the vaccine is widespread enough that only the folks who refuse to take it remain unvaccinated? They could be left out, literally! They could be refused access unless they show their vaccination card to board a plane, ship, or train, or to enter a restaurant, theater, bar, stadium, auditorium, or an opera house.

A New Consideration

So now the folks who are vaccine skeptical will have a new consideration: To be or not to be a part of a re-socialized society. This may be a much stronger argument to get the vaccines than preference, skepticism, or even a mandated order.

Do you want to fly to Hawaii …or New York? Do you want to eat in a fine restaurant? Do you want to go to the game? How about the movies? You are going to need your vaccination card! Businesses have every right to protect themselves, their liability, their staff, their customers and clients, and their reputation. Like the sign says:

“NO SHOES, NO SHIRT, NO VACCINE, NO SERVICE!”

Let’s Do It!

We hope each and every one of you gets your vaccine so we can eliminate this scourge from our lives. We all want to get back to business swiftly and safely! Once that is done, then we can all go out to dinner and a movie to celebrate!

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Business, Not Government, Will Enforce the Widespread Use of the Vaccine appeared first on The Barefoot Spirit.

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