Contributed Content to Print & Online Media

Top Print Publications

Michael Houlihan & Bonnie Harvey

All Content Copyright Footnotes Press, LLC


The Business Journals

07/13/2021 5 Missteps and Remedies for Building a Consumer Packaged Goods Brand from Ground Zero

03/16/2021 Americans are Getting a Crash Course in Distribution Management

12/21/2020 How to Turn Your Customers into Advocates (Even During a Pandemic)

10/05/2020 Why it’s Time to Stop Trying to Have Virtual Conferences on Your Phone

08/26/2020 Businesses in Survival Mode Require Faster Problem Solving

07/21/2020 How Resourcefulness Can Help Your Business Survive Major Disruptions

06/23/2020 Pandemic Mentality Drives Older, Big Brand Growth … at First

05/27/2020 7 Re-branding Considerations for Covid-19

04/21/2020 The Novel Coronavirus Spotlights Opportunities for New Consumer Packaged Goods

03/16/2020 Product Development Starts with Demand and Access, Not the Product

02/19/2020 Why Brand Integrity Matters and How to Get it

01/30/2020 These Business Tasks Should be Outsourced

12/31/2019 Discrimination Against Older Job Applicants is Illegal — and it’s Bad for Your Bottom Line

11/21/2019 You Build Customer Loyalty by Ditching the Act

10/17/2019 How to Avoid Corporate Blockage Strategies and Keep the Ball Rolling

08/28/2019 Maybe Brick-and-Mortar Retail is Just Changing, Not Dying

07/10/2019 Fresh Air Improves Productivity and Your Bottom Line

06/25/2019 Breakthroughs Are Rarely as Spontaneous As They Seem

05/17/2019 The 7 Hallmarks of Leadership

03/22/2019 5 Tips to Sell More This Year 

01/29/2019 Why Reflection, Analysis, and Redirection Are so Important to a Business’ Growth

12/28/2018 The Soft Skills That Boost Entrepreneurial Success

11/06/2018 To Succeed in Business, Delegation is Not a Choice, it’s a Requirement

09/05/2018 3 Ways to Get Your Vendors to Reduce Your Need for Cash

07/27/2018 How to think about exiting your business (even if you’re never going to sell)

06/12/2018 Whatever Business You Think You’re in, Your Employees Should Be Oriented on Your Customers

05/23/2018 5 Entrepreneurial Skills You Learn in College

04/23/2018 5 Ways to Deal with Frustration When Your Work is Stopped by Another Team

03/23/2018 3 Reasons Budding Entrepreneurs Should Finish College

03/02/2018  5 Ways to Tell if You’re Persistent or Stuck in a Rut

02/23/2018 7 Rules for Successful Delegation 

01/30/2018 How to Overcome the Challenge of Perceived Value

01/15/2018 3 New Year’s Resolutions to Improve Your Bottom Line

12/27/2017 7 Ways The Gig Economy Affects Your Business

12/20/2017 3 Reasons to Start a New Branded Product Now

12/1/2017 5 Ways to Love Complaining Customers 

11/15/2017 How to Spin Up Fast Without Spinning Out of Control

10/30/2017 The Trouble with Disruption

10/18/2017 7 Tenets for Success That Go Beyond ‘Bootstrap’

9/28/2017 Do You Deserve Success Just Because You Follow a Process?

9/8/2017 How to Know When it’s the Right Time to Quit Your Day Job

8/14/2017 How the Right ‘Spirit’ Can Help You Start a Business Without Venture Capital 

7/25/2017 How to Count Down Success 

7/6/2017 How to Make Sure You Hear the Good Ideas That Will Improve Your Company

6/20/2017 How to Take Control by Aiming, Not Blaming

6/9/2017  7 Steps to Infuse Entrepreneurial Thinking Into Company Culture

6/1/2017 The 4 Stages of Business Growth Each Present Their Own Challenges

5/15/2017 How to Get Ready to Sell Your Business — Even if You Don’t Plan To

5/4/2017 5 Ways to Build and Grow Trust

4/26/2017  The 3 Core Competencies Entrepreneurs Must Master to Succeed

4/10/2017 Give Your People Permission to be Brilliant

3/22/2017 How to Keep The Entrepreneurial Spirit as Your Business Grows

3/13/2017  10 Tips for Video Conferencing Etiquette

2/15/2017  It’s a New Year, So Get Out Your Pruning Shears

1/27/2017 7 Tips for More Effective Email

1/13/2017 Get More Sales by Recognizing These 5 Selling Seasons

12/20/2016 How Know-the-Need is Better than Need-to-know

12/8/2016 How Social skills can Reduce Your Need For Cash

11/22/2016 5 Principles For Solving Problems

11/7/2016  Organizations that want an entrepreneurial culture need to walk the talk

10/24/2016 Don’t Just Answer the Question: Address the Assumption Behind the Question

10/5/2016 Back to the Garage: How to Recapture the Entrepreneurial Spirit



11/21/2019 A Transformative Idea: “Business Audio Theatre” From The Founders Of Barefoot Wine. Not Just Narrated … Performed!

04/04/2016 Secrets Of Success From 6 Visionary Entrepreneurs

10/5/2015 5 Keys To Launching A Successful Startup — Insights From The Founders Of Barefoot Wines

8/24/2015 8 Lessons For Budding Entrepreneurs



07/07/2019 Taylor Stitch Makes Us Rethink Our Wardrobe

06/01/2019 WINT Water Intelligence Tackles Waste While Improving Efficiency

05/04/2019 Rheem Manufacturing Sets Aggressive Sustainability Goals for 2025

04/06/2019 ReGrained Markets Food Made From Upcycled Brewery ‘Spent’ Grain

03/02/2019 Garbage In, Energy Out: Synova Power Turns Waste Into Electricity

02/02/2019 The 50-Word Blurb and the 5-Slide Deck

01/05/2019 Chewing Their Way to the Top

12/01/2018 It’s Official: Customers Prefer Sustainable Companies

10/06/2018 Outsource Everything but Accounting, Quality Control and Sales

09/08/2018 Startups That Overlook the Cost of Sales … Fail!

08/11/2018 The More You Talk, the Less They Listen

07/29/2018 Alaska Is Offering Entrepreneurs a Huge Renewable Energy Opportunity

06/11/2018 Networking Rule #1: ‘Take Off the Bib and Put on the Apron!’

05/12/2018 Does Social Marketing Really Make Dollars and Cents?

04/07/2018 The Top 4 Reasons Startups Fail, According to 14 International Accelerators

03/05/2018 14 International Accelerators Speak Out on the Top 4 Components for Startup Success

01/16/2018 How Crowdsourcing Is Shaping the Future of Everything

12/16/2017 I Followed the Process. Where’s My 6 Figures in 6 Months?

11/12/2017 5 Ways to Grow and Build Trust

10/2/2017 The 7 Habits of Highly Brandable People 

9/2/2017 Get the Word Out With Worthy Cause Marketing

8/2/2017 Do your Suppliers Like You?

7/22/2017 Pyramids are for Dead Pharoahs

 6/20/2016 10 Business Lessons Learned From the Founders of America’s Biggest Wine Brand

9/21/2012 Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes

C-Suite Network

01/08/2019 10 Tips for a Startup Without Any Money Subtitle: The pros of being broke, but with a great idea

12/11/2019 Will Your Employees’ Prejudices and Penchants Hurt Your Company? Subtitle: NEVER BITE THE HAND THAT FEEDS YOU!

11/06/2019 Vendors Deserve Some Appreciation, Too!

10/18/2019 3 Must-Follow Tips for Start-up Producers

10/9/2019 Avoiding Corporate Survival Strategies Will Keep the Ball Rolling in Your Direction Subtitle: GET REMEDIAL!

09/30/2019 Infrastructure vs. Extortion Structure, and Economies of Scale vs. Monopoly and Coercion

09/19/2019 The Communication Hierarchy

09/11/2019 Brick and Mortar Stores Are Dead? Not So Fast!

08/28/2019 Singapore’s Nanyang Technological University Students Visit Their Outdoor Classroom in Wine Country

08/15/2019 On Being Practical and Indispensable

08/07/2019 Russian Students at the Russian River!

07/30/2019 It’s Official: Spending Time Surrounded by Nature Reduces Stress

07/18/2019 In Some Cultures, Soft Skills Are Signs of Weakness

07/09/2019 Navigating Breakthroughs

06/28/2019 The National Entrepreneur Center Supports Businesswomen

06/19/2019 Women Make More Than 80% of Buying Decisions!

06/06/2019 Will the Draft End at the Hand of 18-Year-Old Women?

05/29/2019 Can One 15-Year-Old High School Girl Change The World?

05/15/2019 Make an Agreement; Don’t “Cut a Deal”

05/07/2019 The 7 Cornerstones of Leadership

04/30/2019 7 Rules That Will Make Your Emails Rule

04/18/2019 5 Strategies for More Effective Meetings

04/10/2019 Casting About vs. Fishing Where There’s Fish

03/29/2019 The 5 Traits We Seek in New Clients

03/19/2019 Confirmation: Much More Than Just a Courtesy

03/12/2019 Immigrants Built the U.S. Economy

02/27/2019 Relying on Technology Stifles Our Cognitive Ability

02/21/2019 Is Your CPG Business on the Wrong Side of History?

02/13/2019 Solve Business Problems with What You Already Have

01/24/2019 Delegation Is Not A Choice—It Is a Requirement To Your Success!

01/16/2019 7 Moves that WILL Get You a “Yes!”

01/08/2019 What Business Is Right for Me?

12/27/2018 8 Necessary Steps to Make Your Mistakes WRITE!

12/12/2018 4 Ways to Prevent Sinking in Startup Expenses

12/05/2018 Mind Your Own Business

11/30/2018 3 Necessary Business Functions That Cannot Be Outsourced

11/20/2018 Do You Have a Customer Intel Team?

11/07/2018 3 Ways Your Vendors Can Lessen Your Need for Cash

10/30/2018 Play The “No” Game

10/23/2018 5 Methods to Overcome Frustration

10/8/2018 Why Did You Start Your Business?

09/25/2018 Use the Barefoot Spirit to Ignite Entrepreneurial Culture Within Your Business

09/19/2018 Every Startup Needs Employees with an Entrepreneurial Mindset

09/06/2018 A New Entrepreneur Is an Easy Target for Unreliable Merchants

08/22/2018 To Find Success, An Entrepreneur Must Constantly Sell to Business Relationships

08/13/2018 The 7 Components of Brand Identity That Develop Your CPG Brand

08/01/2018 Building Your Brand Entails Counterintuitive Decisions

07/24/2018 3 Reasons Why Entrepreneurs-To-Be Should Finish College

07/11/2018 Why Perceived Value is a Choice

07/04/2018 7 Ways to Delegate Successfully

06/26/2018 3 Steps to Prevent Growth from Ruining Your Business

06/19/2018 The Real Cost of Buying Into ‘Algo-logic’

06/05/2018 Design Your Brand’s Logo, Catchphrase, and Name to Have Even More Impact

05/29/2018 The 4 Phases of Business Development Need Different Strategies for Brand Growth and Survival

05/16/2018 Boost Brand-Building Online with Physical Distribution

05/08/2018 The 4 Core Proficiencies of the Barefoot Startup

04/25/2018 Is a Knowledge-Hungry Crowd Ready for Wisdom At Last?

04/17/2018 7 Ways to Overcome Adversity: Don’t Let Fear Stop You or Force Impulsive Decisions

04/03/2018 Product and Brand: What’s the Difference?

03/19/2018 5 Steps for Physical Product Brands to Stay Relevant

03/12/2018 Brand Performance Is Determined by Recognition, History, and Placement

03/05/2018 Startup Brand Builders Must Not Underestimate the Retail Sales Process

02/20/2018 Your Brand is Only as Good as Your Distribution

02/12/2018 Rebrand with Your Brand Equity Intact

02/06/2018 Vigilant Quality Control Can Save Your Brand’s Reputation

02/01/2018 5 Methods to Boost Your Brand’s Relationships in the New Year

01/22/2018  5 Traits of Authenticity that Diversify Your Brand

01/16/2018 Without a Brand Promise a Brand is Just a Label

01//02/2018 Your Brand Promise Depends on Quality Assurance

12/06/2017 How Employee Engagement Can Be Smothered by Compensation, Compliance, and Corporate Structure

12/06/2017 5 Steps to Build and Develop Trust

12/04/2017 Why is the Barefoot Startup So Important Today?

11/28/2017 People Want Entrepreneurial Culture!

11/21/2017 So, You Say Your Company Wants an Entrepreneurial Culture

11/20/2017 Do Your Employees and Consumers Share the Values of Your Company?

11/14/2017 Need to Make Connections? Get on the Phone!  

11/07/2017 7 Ways Entrepreneurship Can Be Incorporated into Your Company Culture 

Crowd Sourcing Week

07/19/2019 Helping Out Your Fellow Humans

07/02/2019 How Crowdsourcing Built The World’s #1 Wine Brand


9/1/2016 Invert Your Business Funnel – Accelerate Your Associations Impact



 9/30/2016 It Takes More Than a Great Idea to Sell a Product

10/21/2014 Maintaining an Entrepreneurial Spirit in the C-Suite

11/30/2012 Starting a Business? Help Save Your Cash and Try Bartering



 5/24/2013 Fun beach reading for small business inspiration

5/24/2013 Rags-to-riches beach reading: the Barefoot Wine story

4/19/2013 Barefoot Wine Founders: How to Taste Success

3/14/2013 The Barefoot Spirit is a Strong One; Interview with Michael Houlihan



3/6/2015 Troublesome Types Drain A Company’s Vitality; Tame Them

12/29/2014 Elevating The Workplace Atmosphere Pays Off

10/24/2014 Inspire Smiles: Personable Approach Ups Relationships

8/8/2013 Harvey, Houlihan Went Barefoot Building Wine Giant

12/14/2012 Partner With Nonprofits To Market What You Sell

12/13/2012 Top Entrepreneurs Follow Inspiration With Execution



2/18/2016 The 9 types of clients you need to kick to the curb



4/1/2014 You Won’t Learn This in Business School



 6/12/2014 Barefoot Got Up And Running by Taking the Snobbery Out of Wine



 2/10/2017 Is It Time To Make Up Or Break Up With Your Management Team?

6/22/2016 7 Ways To Help Reduce Employee Poaching

4/15/2016 The Pros and Cons Of Hiring New College Graduates

12/19/2012 Barefoot Wines: From Laundry Room Start-Up To Bestselling Brand




7/1/2013  Eight Ways to Create a More Entrepreneurial Workforce



1/1/2014 Growing the Greenest Pasture How to Create Real Employee Engagement

8/1/2013 Make Mistakes Right Five Ways to Improve Your Organization When You Blow It


2/1/2017 Double Your Sales – Here is the Magic Bullet! (On page 44)