About the Barefoot Wine Founders

As founders of the iconic Barefoot Wine brand (eventually acquired by E&J Gallo), Michael Houlihan and Bonnie Harvey are two of the most highly sought-after workshop leaders, keynote speakers, and interview guests on business and executive topics. The two routinely appear on radio, podcasts and television outlets including ABC, NBC, CBS, Fox, and Bloomberg; and are frequently quoted and interviewed on professional and national publications including Forbes, Entrepreneur, The Huffington Post, AMEX Open Forum, and Costco Connection. Their bi-monthly business articles are published by The Business Journals in 43 cities, and are Advisors & Contributing Editors to the C-Suite Network . Michael & Bonnie speak internationally for corporations, conferences, universities and symposiums including SOCAP (Society of Consumer Affairs Professionals in Business), The World Conference on Entrepreneurship (ICSB) in Dublin, Ireland, The Conference Board’s Consumer Experience Symposium in NYC, The C-Suite Conferences, Persistent Systems, Liberty Tax, Retail Packaging Association, Renaissance Executive Forums, and over 60 universities that teach entrepreneurship.

Audiences worldwide attend Michael and Bonnie’s speeches to hear about their incredible journey as entrepreneurs and to learn about their unique “Barefoot Spirit” sales-driven culture and approach, which helped to establish the Barefoot brand as one of the most recognizable wine brands globally. Most recently, Michael and Bonnie have further adapted their teachings and launched the Barefoot Startup (#barefootstartup) movement, which encourages lean, early stage startups to adopt key bootstrapping tenets and sales-driven principles and tactics. Today, their timeless Barefoot business principles and proven strategies are utilized by both startups and large enterprises. Michael & Bonnie are highly recommended by business leaders and professors of entrepreneurship as inspirational speakers and entrepreneurial thought leaders.

Michael & Bonnie previously co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand, which is recommended reading for the CEO Library in CEO Forum, chronicles their humble beginnings in a laundry room in 1986 to their creation of an international bestselling wine brand. With virtually no money and no wine industry experience, they employed innovative ideas and strategic alliances to overcome obstacles and create new markets. They pioneered Worthy Cause Marketing and performance-based compensation, and took a comprehensive view of customer service. Their latest book, The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People, was featured in Jeff Hayzlett’s C-Suite TV Network launch and The C-Suite Book Club.

For more information or to book Michael & Bonnie for your next event or speaking engagement, please contact MDE@thebarefootspirit.com or call 707-877-8787.