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![Your brand’s promise is defined by customers’ experiences, not by marketing. Attempting to rewrite history or deny past mistakes erodes credibility.](https://thebarefootspirit.com/wp-content/uploads/2024/07/1721051467025-300x128.jpg)
Your brand’s promise is defined by customers’ experiences, not by marketing. Attempting to rewrite history or deny past mistakes erodes credibility.
“You can fool some of the people all of the time and all of the people some of the time, but you can’t fool all of the people all of the time.” – Abraham Lincoln Your brand’s promise is defined by customers’ experiences, not by marketing. Attempting to rewrite history...
![Logos for CPG Brand Builders Require Special Design Considerations / You Get What You Pay For!](https://thebarefootspirit.com/wp-content/uploads/2024/07/barefoot-article1-google-1-300x150.jpg)
Logos for CPG Brand Builders Require Special Design Considerations / You Get What You Pay For!
While free logo makers are tempting, they often fail to meet the unique needs of CPG brand logos. These logos must account for the following: - Surface Variations: CPG products come in various shapes and sizes, not just flat surfaces. - Handling Requirements: Logos...
![At the Customer Experience Level, Your Sales and Consumer Care People Know More than Your Marketing and Production People](https://thebarefootspirit.com/wp-content/uploads/2024/07/1721225808546-300x200.jpg)
At the Customer Experience Level, Your Sales and Consumer Care People Know More than Your Marketing and Production People
At the Customer Experience Level, Your Sales and Consumer Care People Know More than Your Marketing and Production People 1. Customer Experience and Consumer Care: Marketing teams excel in creating plans, strategies, and branding, but they must adapt based on feedback...
![Are you or someone you know thinking of starting a business? 🤔](https://thebarefootspirit.com/wp-content/uploads/2024/07/Screenshot-2024-07-14-at-5.49.11 PM-300x161.png)
Are you or someone you know thinking of starting a business? 🤔
Maybe you're in school to learn more about entrepreneurship... You know, starting a business can be both exciting and terrifying at the same time! Trust me... we've been there. 🍷 Watch the full video HERE.
![The 3️⃣ Critical Relationships that Determine the Customer Experience](https://thebarefootspirit.com/wp-content/uploads/2024/07/1720449519509-300x160.jpg)
The 3️⃣ Critical Relationships that Determine the Customer Experience
Does my brand love me back? Dependable Access: Your product must be consistently available. Customers buy because your product is always in stock. If it's not, they'll switch to a more reliable competitor. Even loyal customers will leave if your product isn't there...
![The Customer Can Only Give You 2️⃣ Things](https://thebarefootspirit.com/wp-content/uploads/2024/07/Screenshot-2024-07-08-at-8.33.57 AM-300x165.png)
The Customer Can Only Give You 2️⃣ Things
The customer can only give you 2️⃣ things... Money and Feedback There should always be a permanent communication channel between sales and sales support. How can the sales team improve without leveraging customer feedback? Watch the full video HERE
![Problem-Solving, Barefoot Spirit Style | Skirting the Issue 👗](https://thebarefootspirit.com/wp-content/uploads/2024/06/0_rjxDzMDNTYwranlX-217x300.jpg)
Problem-Solving, Barefoot Spirit Style | Skirting the Issue 👗
Our preferred approach to problem-solving involves viewing the situation from multiple perspectives. Often, defining the problem well is the key to finding the best solution. Relying solely on initial impressions can obscure potential solutions. By viewing problems in...
![Why do you need CAUSE to build an entrepreneurial culture? 🤔 [VIDEO]](https://thebarefootspirit.com/wp-content/uploads/2024/06/Screenshot-2024-06-28-at-8.29.37 AM-300x166.png)
Why do you need CAUSE to build an entrepreneurial culture? 🤔 [VIDEO]
Our answer is simple... LOYALTY! Watch our advice HERE
![We believe storytelling is the best way to convey business principles…](https://thebarefootspirit.com/wp-content/uploads/2024/06/TBA.022020-300x200-1.jpg)
We believe storytelling is the best way to convey business principles…
We believe storytelling is the best way to convey business principles, especially through theatre. Watching characters with different goals and behaviors creates memorable lessons and is more enjoyable than lectures. Each year, students from Nanyang Technological...