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The Birth of Business Audio Theater
We’re getting pretty excited! We are about to launch something entirely new. We’ve taken our New York Times bestseller,The Barefoot Spirit, How Hardship, Hustle, and Heart Built America’s #1 Wine Brand, and turned it into an audio theater play. We’ve been working in...
Pakistan Takes a Stand on Single-Use Plastic Bags
Taking a trip to Kenya? Leave you plastic bags at home or face a $40,000 fine with up to 4 years in prison! Seems a little over the top? Two years ago, the Kenyans suddenly enacted the world’s toughest ban against single-use plastic bags. According to the Kenyans, “A...
The Tariffs are a Bad Idea!
Trade wars never completely go away. Once a market can no longer afford your products, they shop elsewhere. Once they have established a new supplier or developed a less expensive alternative, you are basically done in that market! The problem with populism is that it...
THE NEXT STEP IN BUSINESS AUDIO? ASK THE CROWD!
STORY AS COMMUNICATION, FROM CAVEMAN TO WALKMAN When humans listen to a story something amazing happens. each individual in a crowd reaches into their own personal memories to create and complete the scenes in which the action takes place. In other words, they source...
The Lungs of the World are in Brazil
As the clock runs out on the world’s opportunity to mitigate the climate crisis, the new president of Brazil, Jair Bolsonaro, is poised to continue the destruction of the “lungs of the world,” the Amazon Rain Forest. He thinks the environmentalists in his own...
The Climate Crisis is the Biggest Issue for 2020
It's All Climate-Related We just returned from Washington, DC, where we spent the better part of a week. It was hot! Not just hot, but all-time record hot at night! Just when you thought it would finally cool down, nighttime broke all the records for heat. It is hard...
Helping Out Your Fellow Humans
PARTICIPATION = SATISFACTION In 1996 Jerry Maguire, an aspiring sports agent, repeated a four word request to his first and only client: “Help me help you!” And you know where that got him. The feedback gave him the direction he needed to become the one of the...
Avoid Corporate Survival Strategies and Keep the Ball Rolling – In Your Direction
Has this ever happened to you? After a series of meetings with the big organization, suddenly there’s a new person in the room, they monopolize the meeting, and set the progress back to square one. “I’m not convinced we should do this!” they say and then spend the...
Bricks and Mortar is Dead. Not So Fast!
Younger Generation That Shops at Bricks and Mortar Stores If you were born between 1997 and 2012 you are referred to as “Gen Z.” Makes you wonder what’s next since “Z” is the last letter of the alphabet. But that aside, this new generation prefers to shop in old...
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