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Last Post for The Barefoot Spirit
We have been writing weekly posts for The Barefoot Spirit since 2011, ten years. And in that decade we have been sharing our hard-learned business lessons in hopes of saving you the pain we went through. 500 Articles In the process, we have written over 500 articles...

The Value of Experience
One of the main reasons we were successful building the Barefoot Wine brand is that we were smart enough to know that we were not smart enough in many areas. In those areas, we would hire an expert. Those areas included finance, taxes, compliance, the industry itself,...

Business, Not Government, Will Enforce the Widespread Use of the Vaccine
Now that the vaccines have been miraculously created in less than a year from the introduction of the virus, the question is: “Will they take it?” What happens if half the people refuse to take the vaccine? Will there ever be the “herd” immunity where the virus dies...

Back to Truth, Competence, and Common Causes
We took the day off on the 20th of January to witness the Inauguration. We were thrilled to hear the commitment from the new administration to focus on truth and common causes. We were especially relieved to hear that the distribution of the vaccines is on the top of...

Violence is Bad for Business. Private Corporations React to Inciting the Mob
Business requires a stable playing field to prosper. They can’t risk having their customers questioning their ethics or their commitment to the democratic process. But that’s exactly what just happened with several large corporations and several large social media...

World-Class Performer Interview – Michael Houlihan
Read a recent interview on World Class Performer with Michael Houlihan below: Michael Houlihan is a leading business strategist, keynote speaker, consultant, and corporate trainer. He was the founder, president, and CEO of Barefoot Wines and is co-founder of Business...

How We Went from Wine to Business Audio Theatre
They say California has three world-class exports: Hollywood, Technology and Wine. This is the story of how we wound up combining all three! After we sold Barefoot Wine our acquirer asked us to help them keep, as they put it, “the Barefoot Spirit” alive at their giant...

The Re-United States of America
One of the most difficult challenges we face as Americans is to reunite the country after an extended period of acrimony. That divisiveness is threatening our collective security and our economy. While we have been busy blaming each other, our rivals have been taking...

How to Turn Your Customers Into Advocates (even during a pandemic)
The pandemic has resulted in many businesses closing. Many are hanging on by a thread. Others have been turned upside down. And many more have lost customers and sales. What can you do about it? Some may advise you to advertise more. That can be effective. But there...