Worthy Cause Marketing Makes Dollars and Sense
DOING GOOD IS JUST GOOD BUSINESS
What we dubbed Worthy Cause Marketing back in 1990 was really an outcome from a serious business problem: How could we get the word out about our products when we had no money for commercial advertising? We discovered something very important when we got a call one...
Why Worthy Cause Marketing Works
GIVE MEMBERS A SOCIAL REASON TO BUY!
We are often asked, “What’s the difference between ‘Cause’ Marketing and ‘Worthy Cause’ Marketing?” The most obvious difference is the intention of the marketing. With Cause Marketing, the emphasis seems to be on creating an image that your company is sponsoring a...
Cause Marketing or Worthy Cause Marketing?
THE DIFFERENCE IS MAKING A DIFFERENCE
The nation’s #1 wine brand was built without relying on commercial advertising. Instead, while building the Barefoot Wine brand, we used what we termed, “Worthy Cause Marketing.” Every business faces the same problems. How do you get the word out about your product or...
Your brand’s promise is defined by customers’ experiences, not by marketing. Attempting to rewrite history or deny past mistakes erodes credibility.
“You can fool some of the people all of the time and all of the people some of the time, but you can’t fool all of the people all of the time.” – Abraham Lincoln Your brand’s promise is defined by customers’ experiences, not by marketing. Attempting to rewrite history...
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