worthy cause marketing

Work with Your Community to Create Advocates

THE CHEAPEST FORM OF ADVERTISING

by Michael Houlihan & Bonnie Harvey | Business Blog

Every time we speak, it never fails that at least one member of the audience comes up and asks, “I’m just a start up, I’m on a very limited budget. How can I afford to advertise and get the word out about my goods and services?” Almost everyone in the...

3 Lessons to Vitalize Your Business!

NORTH TO ALASKA!

by Michael Houlihan & Bonnie Harvey | Business Blog

We recently had the honor of the opening keynote for the Alaska Small Business Development Center’s first annual Vitalize Alaska Conference. The conference was the brainchild of Jon Bittner their new Executive Director. He wanted to encourage and inspire innovation...

About the Barefoot Wine Founders

by Upright

Michael Houlihan and Bonnie Harvey started in their laundry room with virtually no money and no wine industry experience. Facing bankruptcy the first years in business, they bootstrapped a novelty brand and revolutionized their industry by employing innovative ideas...

Contributed Content to Print & Online Media

by Michael Houlihan & Bonnie Harvey

Top Print Publications Michael Houlihan & Bonnie Harvey All Content Copyright Footnotes Press, LLC The Business Journals 07/13/2021 5 Missteps and Remedies for Building a Consumer Packaged Goods Brand from Ground Zero 03/16/2021 Americans are Getting a...

David Torrance testimonial

by Upright | Testimonials

“We enjoyed listening to the lessons that they learned. The worthy cause marketing concept was worth the evening by itself.” –David Torrance, President, Executive Forums Dallas, Member, Dallas Area Chamber of Commerce Who We Are Michael Houlihan and Bonnie...