worthy cause marketing

David Torrance testimonial

“We enjoyed listening to the lessons that they learned. The worthy cause marketing concept was worth the evening by itself.” –David Torrance, President, Executive Forums Dallas, Member, Dallas Area Chamber of Commerce Who We Are Michael Houlihan and Bonnie...

2 Reasons Why Doing It Yourself Can Give You a Big Advantage

“I KNOW THAT JOB!”

by Michael Houlihan & Bonnie Harvey | Business Blog

The advantages of starting a business when you are undercapitalized are priceless. They can force you to be creative, resourceful, and frugal. They focus your attention on sales to achieve a positive cash flow quickly, before you go out of business. They can save you...

How to Find Your Ideal Investor

IT TAKES MORE THAN MONEY!

by Michael Houlihan & Bonnie Harvey | Business Blog

One of the wisest questions any startup could ask is, “What should I be looking for in an investor?” Wise startups assume they have some say over whom they will accept money from, rather than being in the desperate position of being lucky to get any investor. When you...

4 Reasons Why Social Responsibility Is Profitable

GIVE THEM A REASON!

by Michael Houlihan & Bonnie Harvey | Business Blog

We feel compelled to weigh in on the sensationalized debate over whether or not your business needs a social mission. Entrepreneurial pundits like Kevin O’Leary are saying no, “Profit is the Mission.” Basically the argument says so much is required to keep your...

How to Turn Your Customers into Advocates Using the Discovery Process

PEOPLE WANT TO BE APPRECIATED

by Michael Houlihan & Bonnie Harvey | Business Blog, Worthy Cause Marketing

You love sharing a new restaurant or hiking trail with your friends, right? It’s part of human nature to want to share a new discovery with others. You not only sincerely want to improve their lives, but you also want to be appreciated for doing so. You certainly...