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Worthy Cause Marketing Makes Dollars and Sense
DOING GOOD IS JUST GOOD BUSINESS
by Michael Houlihan & Bonnie Harvey | Business Blog, Education, Entrepreneurship, Environment, Worthy Cause Marketing
What we dubbed Worthy Cause Marketing back in 1990 was really an outcome from a serious business problem: How could we get the word out about our products when we had no money for commercial advertising? We discovered something very important when we got a call one...Sign Up for a Free Consultation
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