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How to Turn Your Customers into Advocates Using the Discovery Process

How to Turn Your Customers into Advocates Using the Discovery Process

PEOPLE WANT TO BE APPRECIATED

by Michael Houlihan & Bonnie Harvey | Business Blog, Worthy Cause Marketing

You love sharing a new restaurant or hiking trail with your friends, right? It’s part of human nature to want to share a new discovery with others. You not only sincerely want to improve their lives, but you also want to be appreciated for doing so. You certainly...
Worthy Cause Marketing Makes Dollars and Sense

Worthy Cause Marketing Makes Dollars and Sense

DOING GOOD IS JUST GOOD BUSINESS

by Michael Houlihan & Bonnie Harvey | Business Blog, Education, Entrepreneurship, Environment, Worthy Cause Marketing

What we dubbed Worthy Cause Marketing back in 1990 was really an outcome from a serious business problem: How could we get the word out about our products when we had no money for commercial advertising? We discovered something very important when we got a call one...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

Recent Posts

  • Nanyang Technical University Entrepreneurship’s 8th visit in 9 years to the Sonoma county wine country
  • Barefoot Wine Founders Host Nanyang Technopreneurs from Singapore
  • Founders of Barefoot Wines share insights on extreme heat and business with Oxford students
  • Let’s Learn Summer Book Club – The Barefoot Story
  • Digital Madvertising Interview

About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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