We recently spoke as part of  their executive speakers series about the three core competencies of entrepreneurship: Cash Flow Management, Personnel Management and Distribution Management. We shared with the WPI students and faculty lessons we learned from our experience building the Barefoot Wine brand that we believe all businesses must master in order to survive and thrive.

Many wanna-be entrepreneurs fear failure or loss of control of their companies due to lack of funds. They know many startups fail because they have made too many financial commitments before achieving positive cash flow.

Actually, what they really need is sales! Sales earn investments in real estate, equipment, and personnel, and not the other way around.

In our talk about Cash Flow Management, we offered these tips designed to avoid unnecessary expenses and lengthen the runway until sales take off:

Use Your Hidden Assets. Maybe you have a garage or an unused room you can use as an office to get started. We used our laundry room for the first two years. Maybe you have family members who can do some of the work. Bonnie’s mother and nephew came to live and work with us. What can you repurpose for your workspace? We used an old door on two sawhorses for our desk. This allowed us more funds for the surprising cost of sales required to get our business off the ground, as you too will soon discover

Outsource to Local Producers and Service Providers. Right in your own region are companies that can provide you with many of the goods and services you need. You can pay as you use them, eliminating the need to tie up capital in manufacturing, hardware, or office space. In fact, if you write your contracts properly, you don’t have to take delivery of any products not up to you strict quality control guidelines. We succeeded without ever owning an office, a vineyard, or a winery.

Hold Minimum Inventory. Strive for just-in-time production. Although it’s tempting to go for the quantity purchases to reduce your cost per unit, sitting on unsold inventory can be costly and get your business in trouble. Sales volume must justify quantity purchases. Instead, find suppliers who will warehouse goods for you until you need them. And offer buyers quantity discounts for cash to help your cash flow. We found when buyers buy big, they sell big – and reorder quickly!

Extend Your Credit and Terms. Treat your vendors as strategic allies. Grow together, each benefiting from the growth of the other. Gain you supplies trust by monthly or quarterly meetings where you share your goals, opportunities, and challenges. Show them empathy when you can’t pay your bill on time by giving your vendors advance notice and payment plans. Give them a long-term contract so they see your loyalty.  Be patient. Your positive performance over time will win you the higher credit limits and terms you need to save your cash flow.

There’s more than one way to achieve a positive cash flow in the early days. These are some that worked very well for us. And, if you are lucky enough to have investors, they will be more comfortable working with you when you demonstrate resourcefulness by reducing your need for cash.

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post 4 Tips to Avoid Drowning in Startup Expenses appeared first on The Barefoot Spirit.

This prompted New York Mayor, Bill de Blasio to say he was skipping the parade this year. In Boston, Mayor Martin Walsh, the son of Irish immigrants, says he’ll do the same unless the Boston St. Patrick’s Day parade organizers let a gay military veterans group march along with the rest.

What are the organizers thinking? We hope they will change their tune before St. Patty’s Day. As modern Americans of Irish decent, this is downright embarrassing for us. What kind of a message does the conspicuous absence of such a large portion of our citizens send to our youth? We ALL have friends, relatives, customers, suppliers, service providers, or constituents in the LGBT community.

Parades are opportunities for diverse groups to say, “Hey, you know us, we are part of your family, we’re part of your community, we serve you, and we are proud of who we are!” This type of public exposure acknowledges their contributions to our society and thereby discourages marginalization and intolerance. To specifically disallow members of the LGBT community from identifying themselves as such is like trying to say the Irish community does not have, or even condone, its LBGT members.

Of the gay veterans group being prevented from participation in the Boston parade, Mayor Walsh says, “It’s 2014 – it’s far beyond the time where we should be even having this discussion because they’re veterans who fought for this country, just like any other veteran.” It can’t get much clearer than that.

Although the LGBT community is considered mainstream by most folks who have been reading the news, the community still faces ongoing challenges from ultra-conservative groups who continue to try to marginalize them. This type of behavior from the organizers of the New York and Boston St Patrick’s Day parade doesn’t help. Why not be on the right side of history by allowing these folks who have suffered discrimination for so long to identify themselves – and thereby reduce the perpetuation of ignorance and fear in the next generation? The choice is clear. The organizers can be part of the future or part of the past. They can be heroes to the Irish LGBT community or pariahs that can give the Irish community, and the cities in which the parades are hosted, a black eye. At least these mayors recognized the political, social and financial implications to their towns.

The last time we looked, the rainbow flag had a prominent green stripe in it! And isn’t the proverbial pot o’gold at the end of that rainbow? So, happy St. Patrick’s Day to all our friends, be they Irish or not, be they LGBT or straight!

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post St. Patrick’s Day should Celebrate ALL Irish appeared first on The Barefoot Spirit.