The takeaway for leaders, whether they are politicians, managers, or business owners, is simple. To truly engage your people, educate them beyond what you want them to do and how you want them to do it. Give them appreciation for why you want them to perform in a certain way.

When we were building the Barefoot Wine brand, we found that our people were more engaged when they knew why they were doing a specific job, not just how to do it. We would explain our company’s mission statement, and how each staff member’s performance was essential to achieve the goals of the company.

We would invest hours with our new people explaining the cause and effect that connected their job to the customers’ purchasing decision. We would give them a “money map” showing them how the customers’ money went to buy our product, how it traveled through the retail and distribution companies we dealt with, and eventually ended up in their paycheck. We would detail the reasons why their job directly affected the provision of goods and services necessary for the customer to make a purchase. We would give them the reasons why every team member in our company had to perform excellently to keep our customers coming back. We explained each business associate’s loyalty requirements, from distributers to retailers, from store clerks to consumers, and how our people satisfied all of them.

Some said that kind of training was a waste of time, that new people don’t need that level of detail. They argue that the sooner the new hire starts producing, the better. The problem with this kind of thinking is that it assumes that the processes are already the best they can possibly be, and that there can be no further improvements in customer service or efficiency. It also assumes that expensive mistakes won’t happen due to misconceptions about purpose.

We found, however, that people tend to “make up” reasons when they don’t know the real ones. If they didn’t get it, we would go over it again – and again. When they asked a seemingly simply question about their job, we would listen closely for any misconceptions they held. We wouldn’t just give them the answer so they could thoughtlessly “cut and paste” to quickly get on with their job. We would take the time to sit them down and start from the beginning about the reasons until they connected the dots.

The time we invested in this type of education really paid off. We often heard, “Well, if that’s what we are trying to do, then why don’t we …” and they would streamline our procedures or make them more effective. Sometimes they would even come up with completely new ways of doing things.

Presidents and leaders at every level are only as successful as their ability to engage their people. If your people truly understand why they are being asked to perform, you’ll drastically reduce costly misconceptions and you’ll achieve your company’s goals in surprisingly more efficient ways. Your people will be happier and more engaged because they understand why their performance is essential to the company’s success and that their teammates are relying on them.

Productive people start with good leaders. Happy Presidents’ Day everybody!

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Communicate the Reasons not just the Processes appeared first on The Barefoot Spirit.

Document Processing and Note-taking

• Google Drive – Google Drive stores spreadsheets, documents, images and slideshows across your devices. Not only can you edit on the go, you can share, comment on resources and be prepared no matter where your work takes you. At present, Drive offers users 15 GB of storage for free and allows you to purchase more as needed, for fees beginning at $4.99 USD per month.
• Evernote – Like Google Drive, the free Evernote syncs your notes across devices. Somewhat of a digital clipboard, Evernote can be used to take notes, draft speeches or reports, create to-do lists and more. The ability to tag items and save frequent searches helps you find what you need faster, ideal for entrepreneurs on the go.
• Personal assistant tools – Siri, the iPhone’s personal assistant, takes dictation and can draft text messages or emails for you. The free Dragon Mobile Assistant for Android performs similar functions. These tools can automate workflow and help you make the most of downtime.

Financial Resources

• EasyStart Bookkeeping – If you don’t have a financial background, EasyStart Bookkeeping will help you organize, track and report on finances all from the comfort of your mobile device. This program allows you to create and send invoices, track and remit sales tax and run basic reports including profit and loss, tax reports and balance sheets.
• GoPayment – If you sell directly to consumers, a GoPayment credit card terminal allows you to accept credit card payments directly from your smartphone or tablet. Plug the reader into your phone or tablet, open the corresponding app, type in your customer’s purchases and swipe to charge.

Connectivity

• Skype – For conference calls and videos, Skype offers an easy-to-use and low-cost solution for desktops, laptops, tablets and smartphones. Skype users can talk to one another via any device for free, and make low-cost calls to landline numbers worldwide. Costs range by location called. More comprehensive information can be found on Skype’s website.
• Hootsuite – The free Hootsuite allows you to sync your business social media and quickly see and control all accounts from one basic dashboard. Post to Facebook, tweet your latest news and see who has Yelped you — all while you wait for your latte.
• MailChimp – Stay in touch with your audience with MailChimp, a low-cost newsletter utility. The free plan allows you to email up to 2,000 subscribers 12,000 emails per month. If you need to stay in touch more often, plans range from $10.00 to $20.00 USD per month.
• Desk.com – Desk.com offers easy customer service relations with plans starting as low as $3 USD per month for beginner service that covers email, social media and phone support and going up to $29 USD per month for premium services.

If you are contemplating running your business from your mobile device stay tuned! Every day there will be more tools you can use.

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Top Apps to Help You Run Your Business From Your Mobile Device appeared first on The Barefoot Spirit.