EBV-F | The Barefoot Spirit

Clear Path for Veterans – Supporting the Journey Home

Michael Houlihan & Bonnie Harvey — Sat, 12 Apr 2014 18:13:02 +0000

As the war in the Middle East winds down and U.S. troops come home, there is anxiety on all sides. Veterans are concerned about making the transition – mentally, physically, and emotionally. They wonder if they have the right skills to get a job in the civilian world. They wonder if they can make ends meet and take care of their families. And most of all, they wonder if they will be accepted.

Civilians are concerned about the upcoming deluge of returning soldiers. Reports of post-traumatic stress disorder (PTSD) are on the rise. How will they assimilate into our communities? Can the work force, already hurt by the recession, absorb even more unemployed men and women?

We were recently in Upstate New York speaking at Syracuse University to the Entrepreneurship Bootcamp for Veterans with Disabilities and their Families (EBV-F). During our visit we heard about a new and exciting project called Clear Path for Veterans, founded in 2011, that provides veterans and their families with support services to help them successfully reintegrate into civilian life.

We were hosted onsite by Melissa Spicer, President and Co-Founder, with whom we spent a lovely afternoon learning more about Clear Path. Melissa, a successful entrepreneur in her own right, has created and sold many businesses. She has demonstrated a level of risk tolerance envied by even the most seasoned entrepreneurs. But now she has literally bet the farm on a new type of enterprise, a non-profit social enterprise. She believes that the right environment, services, and community support can provide the bridge veterans and the community needs to work and live together to their mutual benefit.

Located on a beautifully forested hilltop, with bucolic panoramic views, the setting is peaceful and calming. A graciously rustic lodge provides the heart of the estate surrounded by gardens, strawberry farms, dog training facilities and a 9-hole golf course. Inside the main lodge are classrooms, project rooms, training facilities, with a lounge, library, dining hall and kitchen. Much of the work is done by volunteers and all of it is supported by donations. And as much as it seems Clear Path should be a government project, it isn’t. What about the USO? It’s mainly a lounge in airports these days.

Clear Path is really a first of its kind “transition facility” where the community can come to buy products and services produced by the vets, and vets can decompress and receive the training and connections they need to get on with their lives. More importantly, it’s a place where the vets can experience support groups, learn skills needed in civilian life, and meet, get hired by, and return to the community.

Clear Path is strategically located within an hour of several military facilities and on the northern outskirts of the greater Syracuse metro area. This enables easy access by the vets and immediate adjacency to customers, housing and jobs. The center currently offers a Dog2Vets Program, an Outreach Program (for employment, legal, housing and other assistance), a Wellness Program including complimentary alternative medicine, a Wingman Program that provides peer support to “navigate” the civilian system, a Recreational Program which offers a wide variety of outdoor sports (including hiking, picnicking, horse shoes, basketball and golf), and a Culinary Program that offers lunch and culinary training. All of these offerings along with many other services are free to the veterans.

We discussed several future initiatives with Melissa, including speakers from the local business community to enlighten and encourage the vets and provide vital connections, a new green house project to provide fresh vegetables during the winter to local restaurants, and a residential volunteer initiative to provide immediate temporary housing for vets who volunteer to help out at the center.

Melissa was the initial investor and catalyst for the Clear Path concept in Upstate New York, but her vision is much larger. She views this as a pilot project to develop best practices and create a model for other communities throughout the country. Do you need a Clear Path for Veterans in your community? For more information, check out www.clearpathforvets.com .

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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The Families of Disabled Veterans Have Double and Triple Duty

Michael Houlihan & Bonnie Harvey — Sat, 15 Mar 2014 22:57:34 +0000

This week we were honored to be keynote speakers for the Entrepreneurship Bootcamp for Veterans’ Families (EBV-F) at the Whitman School of Management at Syracuse University in Upstate New York.

Unlike EBV (Entrepreneurship Bootcamp for Veterans with Disabilities), the group we addressed last year that was made up of disabled veterans aspiring to become entrepreneurs, this group was predominantly made up of the wives of veterans who aspire to become entrepreneurs. These women are supporting their disabled husbands physically, emotionally, and in many cases financially. Many of them have husbands who returned home with post-traumatic stress or severe brain injuries. By therapeutically focusing on their new passion (their entrepreneurial venture), many disabled veterans are more able to cope with their new circumstances and develop a sense of pride.

But who runs the back office and the front office? Who keeps the books, collects the receivables and pays the bills? Who makes the sales? Who researches and fights to get the benefits to which their family is entitled? Who fills out the endless forms and jumps through the time-consuming bureaucratic hoops necessary to receive them? And who raises a family at the same time? Most of the time, it’s the wives of the returning disabled veterans. This is demanding triple duty few ordinary people could survive, let along excel at.

EBV and EBV-F are a part of The Institute for Veterans and Military Families (IVMF). On their website, it reads: IVMF depends on support from people like you to help carry out our mission, “In service to those who have served.”

This non-profit organization is primarily made up of former military folks who recognize the need for entrepreneurial education for families of disabled vets who want to start their own businesses or support the disabled vet’s business. This one-week intensive “boot camp” of how-to’s and tips from successful entrepreneurs is sandwiched between a month of online support and a year of mentoring to help these students become successful.

The students stay on the Syracuse University campus and attend educational events from 7am to 10pm daily. Beyond the education, however, we witnessed an additional and significant benefit. The attendees met folks with similar challenges and found out that they were not alone. They not only had a forum but found a support group. Emotions flowed as we heard over and over the demands under which these women have been placed that they never signed up for, or ever expected. Their lives have been drastically changed by the human costs of war. They have been called into duty and have risen to the occasion, loyal to their husbands and doing what they have to do for their families. These wives and families are the true unsung heroes of the war.

We went to encourage, empower and inspire these brave folks, but they inspired us. Their stories really bring home the price our veterans paid, but also the price that their families continue to pay.

Since the end of conscription that drafted our young people into the military, often against their will, we have had an all-volunteer army. Many families were relieved that the dreaded draft had finally ended and that their children were finally safe from being drafted into the war. For most of us, since the end of the draft, war and its casualties seem less close to home.

But now they are coming home and we all have a responsibility to help these brave soldiers and their families become successful and productive civilians. One way we can show our appreciation to these veterans and their families is to support their businesses in our communities. What better way to say “Thank you for your service to our country.”

To learn how you can become involved, contact Raymond Toenniessen, IVMF director of new initiatives & external relations, at 315.443.0256 or rmtoenni@syr.edu.

Who We Are

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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Communicate the Reasons not just the Processes

Michael Houlihan & Bonnie Harvey — Sat, 15 Feb 2014 17:00:31 +0000

As we celebrate Presidents’ Day, we honor our country’s two greatest leaders, George Washington who had to form a union, and Abraham Lincoln who had to hold it together. Both succeeded because they educated the people about the reasons for action. They both had to sell their cause.

The takeaway for leaders, whether they are politicians, managers, or business owners, is simple. To truly engage your people, educate them beyond what you want them to do and how you want them to do it. Give them appreciation for why you want them to perform in a certain way.

When we were building the Barefoot Wine brand, we found that our people were more engaged when they knew why they were doing a specific job, not just how to do it. We would explain our company’s mission statement, and how each staff member’s performance was essential to achieve the goals of the company.

We would invest hours with our new people explaining the cause and effect that connected their job to the customers’ purchasing decision. We would give them a “money map” showing them how the customers’ money went to buy our product, how it traveled through the retail and distribution companies we dealt with, and eventually ended up in their paycheck. We would detail the reasons why their job directly affected the provision of goods and services necessary for the customer to make a purchase. We would give them the reasons why every team member in our company had to perform excellently to keep our customers coming back. We explained each business associate’s loyalty requirements, from distributers to retailers, from store clerks to consumers, and how our people satisfied all of them.

Some said that kind of training was a waste of time, that new people don’t need that level of detail. They argue that the sooner the new hire starts producing, the better. The problem with this kind of thinking is that it assumes that the processes are already the best they can possibly be, and that there can be no further improvements in customer service or efficiency. It also assumes that expensive mistakes won’t happen due to misconceptions about purpose.

We found, however, that people tend to “make up” reasons when they don’t know the real ones. If they didn’t get it, we would go over it again – and again. When they asked a seemingly simply question about their job, we would listen closely for any misconceptions they held. We wouldn’t just give them the answer so they could thoughtlessly “cut and paste” to quickly get on with their job. We would take the time to sit them down and start from the beginning about the reasons until they connected the dots.

The time we invested in this type of education really paid off. We often heard, “Well, if that’s what we are trying to do, then why don’t we …” and they would streamline our procedures or make them more effective. Sometimes they would even come up with completely new ways of doing things.

Presidents and leaders at every level are only as successful as their ability to engage their people. If your people truly understand why they are being asked to perform, you’ll drastically reduce costly misconceptions and you’ll achieve your company’s goals in surprisingly more efficient ways. Your people will be happier and more engaged because they understand why their performance is essential to the company’s success and that their teammates are relying on them.

Productive people start with good leaders. Happy Presidents’ Day everybody!

Who We Are

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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