Entertaining | The Barefoot Spirit https://thebarefootspirit.com Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches. Mon, 03 Aug 2020 16:14:09 +0000 en-US hourly 1 Silicon Review: Improve Customer and Employee Engagement with a Gripping Story: Business Audio Theatre https://thebarefootspirit.com/improve-customer-and-employee-engagement-with-a-gripping-story-business-audio-theatre/ Thu, 30 Jul 2020 23:44:15 +0000 https://thebarefootspirit.com/?p=17413 The Silicon Review 50 Best Companies to Watch Article Audio, in any form (podcast, audiobook, and music), allows people to escape some of the mundane tasks in life, and absorb knowledge while being active. It is not only the most widely used medium, but it has proven to be more effective than reading a book […]

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Audio, in any form (podcast, audiobook, and music), allows people to escape some of the mundane tasks in life, and absorb knowledge while being active. It is not only the most widely used medium, but it has proven to be more effective than reading a book or watching a video. As audio fits into any mobile device and can reach a large audience quickly, businesses have an opportunity to communicate with their customers in an easy and relevant way.

A well-scripted, fully casted, entertaining, and professionally performed audio play in audiobook form is the best channel to reach your employees and target audience as it is highly measurable.

 

To read the complete article, please visit The Silicon Review

 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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