Entreprneurial DNA | The Barefoot Spirit https://thebarefootspirit.com Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches. Tue, 15 Nov 2016 17:03:23 +0000 en-US hourly 1 ​Organizations that want an entrepreneurial culture need to walk the talk https://thebarefootspirit.com/%e2%80%8borganizations-want-entrepreneurial-culture-need-walk-talk/ Mon, 07 Nov 2016 15:49:39 +0000 https://thebarefootspirit.com/?p=11785 Every day we hear companies, organizations, and institutions say they want to hire people with entrepreneurial DNA. They all say they want an entrepreneurial culture where their employees are engaged and empowered. But do they really? You can hire the best. You can vet for self-starting, creative, resourceful people with a sense of urgency who […]

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]]> businessjournalslogoEvery day we hear companies, organizations, and institutions say they want to hire people with entrepreneurial DNA.

They all say they want an entrepreneurial culture where their employees are engaged and empowered. But do they really?

You can hire the best. You can vet for self-starting, creative, resourceful people with a sense of urgency who take responsibility for their own actions. And you can even hire entrepreneurship grads.

But without the proper environment in your own company you will stifle the new hires, and lose others who are frustrated.

To read the complete article, please visit The Business Journals 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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