Jay Mokbel | The Barefoot Spirit https://thebarefootspirit.com Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches. Fri, 05 Apr 2019 20:12:55 +0000 en-US hourly 1 Entrepreneur – Chewing Their Way to the Top https://thebarefootspirit.com/entrepreneur-chewing-their-way-to-the-top/ Wed, 09 Jan 2019 18:00:45 +0000 https://thebarefootspirit.com/?p=15554 We’ve often said, “If you really want to change things, put a buck on it.” That philosophy has been recently documented by Nielsen, the leader in CPG market data. The biggest mega trend we see for 2019 is being driven by consumers who want to “vote with their purchases.” They are increasingly demanding transparency from CPG […]

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We’ve often said, “If you really want to change things, put a buck on it.” That philosophy has been recently documented by Nielsen, the leader in CPG market data. The biggest mega trend we see for 2019 is being driven by consumers who want to “vote with their purchases.” They are increasingly demanding transparency from CPG producers …and getting it!

Americans love their dogs. So why shouldn’t they want transparency from the company that provides them with their dog chews? That was the catalyst for Nature Gnaws founders Jay Mokbel and Steve Mamak. The risk they took in 2016 to produce and sell, all-natural dog chews has been validated by stellar growth over the past two years.

To read the complete article, please visit Entrepreneur 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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