Legal Challenges | The Barefoot Spirit https://thebarefootspirit.com Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches. Thu, 26 Jan 2017 20:15:16 +0000 en-US hourly 1 Entrepreneurs’ Organization – Three Sacred Cows of Corporate Structure https://thebarefootspirit.com/entrepreneurs-organization-three-sacred-cows-of-corporate-structure/ Fri, 18 Sep 2015 20:51:57 +0000 https://thebarefootspirit.com/?p=9668 Corporations today say they want a more entrepreneurial culture. Some of the top search terms coming out of the C-Suite today are: entrepreneurial culture, employee engagement, and employee empowerment. But all culture and all change starts from the top, and the top execs have to be willing to change in order for these tools to […]

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]]> EO OctaneCorporations today say they want a more entrepreneurial culture. Some of the top search terms coming out of the C-Suite today are: entrepreneurial culture, employee engagement, and employee empowerment.

But all culture and all change starts from the top, and the top execs have to be willing to change in order for these tools to work their magic. Many C-Suiters are fearful of change. They feel that it might cause a “revolution,” result in legal challenges, or run-away costs. So they stifle methods that can empower and engage employees that, in their minds, step on the three sacred corporate cows: Read more…

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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