Locked Down | The Barefoot Spirit https://thebarefootspirit.com Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches. Wed, 22 Jul 2020 16:32:55 +0000 en-US hourly 1 How Resourcefulness Can Help Your Business Survive Major Disruptions https://thebarefootspirit.com/how-resourcefulness-can-help-your-business-survive-major-disruptions/ Wed, 22 Jul 2020 16:05:01 +0000 https://thebarefootspirit.com/?p=17400 Since some of us are still locked down, we may as well have some fun perfecting one of the two most commonly heralded ingredients of entrepreneurial success, resourcefulness. The other one is tenacity, and together they make an unbeatable duo that most successful entrepreneurs will readily credit for their success. But for now, let’s just […]

The post How Resourcefulness Can Help Your Business Survive Major Disruptions appeared first on The Barefoot Spirit.

]]> Since some of us are still locked down, we may as well have some fun perfecting one of the two most commonly heralded ingredients of entrepreneurial success, resourcefulness.

The other one is tenacity, and together they make an unbeatable duo that most successful entrepreneurs will readily credit for their success.

But for now, let’s just explore resourcefulness (or self-reliance).

Spoiled?

This is almost a lost skill when we live in an age of “push button — get banana” and “write business plan — get financed.” What happens when the buttons don’t work so well and the investors starts to pull in their horns, sort of like now?

To read the complete article, please visit The Busines Journals 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post How Resourcefulness Can Help Your Business Survive Major Disruptions appeared first on The Barefoot Spirit.

]]>