Small Chains | The Barefoot Spirit https://thebarefootspirit.com Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches. Sun, 17 Dec 2017 00:54:34 +0000 en-US hourly 1 Get the Word Out With Worthy Cause Marketing – Entrepreneur https://thebarefootspirit.com/get-the-word-out-with-worthy-cause-marketing-entrepreneur/ Tue, 05 Sep 2017 07:00:07 +0000 https://thebarefootspirit.com/?p=13889 First published on Entrepreneur.com on 09/02/2017 When we started Barefoot Wines, the big chain and box store buyers refused to put it in their stores unless we advertised heavily. You couldn’t blame them. We were unknown at the time. What made matters worse, we were having fun with a foot on our label at a […]

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]]> First published on Entrepreneur.com on 09/02/2017

When we started Barefoot Wines, the big chain and box store buyers refused to put it in their stores unless we advertised heavily. You couldn’t blame them. We were unknown at the time. What made matters worse, we were having fun with a foot on our label at a time when the wine industry was staid and exclusive.

So, we had to get started selling to corner store “mama-papas,” independents and small chains. But they had the same concern: Nobody ever heard of a wine called “Barefoot.” So, understandably, they threatened to discontinue us if we didn’t show significant sales in a matter of months.

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Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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