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	<title>Social good | The Barefoot Spirit</title>
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	<link>https://thebarefootspirit.com</link>
	<description>Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches.</description>
	<lastBuildDate>Tue, 14 Feb 2012 21:08:43 +0000</lastBuildDate>
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		<title>Strategy for Good Summit</title>
		<link>https://thebarefootspirit.com/strategy-for-good-summit/</link>
		
		<dc:creator><![CDATA[Michael Houlihan &#38; Bonnie Harvey]]></dc:creator>
		<pubDate>Tue, 14 Feb 2012 01:14:17 +0000</pubDate>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[Bonnie Harvey]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Cause marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Michael Houlihan]]></category>
		<category><![CDATA[Social good]]></category>
		<guid isPermaLink="false">https://thebarefootspirit.com/?p=1048</guid>

					<description><![CDATA[<p>Title: Strategy for Good Summit Location: Your phone &#8211; it&#8217;s a Telesummit Description: Hear from 30 Thought Leaders on Business in Society, including Michael Houlihan and Bonnie Harvey &#8211; All in One Place Via Telesummit &#8211; Sharing Their Unique Perspectives, Tips, and Strategies on Social Good, Corporate Philanthropy and Community Involvement. This Telesummit is from [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://thebarefootspirit.com/strategy-for-good-summit/">Strategy for Good Summit</a> appeared first on <a rel="nofollow" href="https://thebarefootspirit.com">The Barefoot Spirit</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Title: </strong>Strategy for Good Summit<br />
<strong>Location: </strong>Your phone &#8211; it&#8217;s a Telesummit<br />
<strong></strong><strong>Description: </strong>Hear from 30 Thought Leaders on Business in Society, including <a href="http://www.strategyforgoodsummit.com/2012/01/03/michael-houlihan/" target="_blank">Michael Houlihan</a> and <a href="http://www.strategyforgoodsummit.com/2012/01/02/bonnie-harvey/  " target="_blank">Bonnie Harvey</a> &#8211; All in One Place Via Telesummit &#8211; Sharing Their Unique Perspectives, Tips, and Strategies on Social Good, Corporate Philanthropy and Community Involvement. This Telesummit is from February 27 &#8211; March 2 with speakers scheduled at different times throughout these days.<br />
Michael and Bonnie are starting a movement to encourage businesses to get the word out about their brands while improving the planet by using Worthy-Cause Marketing instead of relying on advertising alone. Learn from the <a href="https://thebarefootspirit.com/about-bwf/" target="_blank">Barefoot Wine Founders</a> as they share real world experiences and tips on how to build a successful brand the smart way. Mark your calendar for Feb 29 from 3:00pm EST to 4:00pm EST. (If you&#8217;re on the West Coast, that&#8217;s 12:00 noon to 1:00pm Pacific Time). <a href="http://www.strategyforgoodsummit.com/calendar/" target="_blank">Click here</a> for the schedule and scroll to the bottom to <strong>register online</strong>.</p>
<p><strong>Date: Wednesday, February 29, 2012</strong><br />
<strong></strong></p>
<p><strong>Start Time:  </strong>3:00pm EST<strong></strong> (12:00pm Pacific)<br />
<strong>End Time:  </strong>4:00pm EST (1:00pm Pacific)</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Enhanced by Zemanta" href="http://www.zemanta.com/"><img class="zemanta-pixie-img" style="float: right;" src="http://img.zemanta.com/zemified_e.png?x-id=cb914515-002c-4cba-8c99-0d416384d3c4" alt="Enhanced by Zemanta" /></a></div>
<div class="whoweare">
<h3>Who We Are</h3>
<img class="alignleft size-medium wp-image-4564" src="https://consumerbrandbuilders.com/wp-content/uploads/2017/12/Michael-Bonnie-at-Bloomberg-2-300x253.jpg" alt="Michael Houlihan and Bonnie Harvey Barefoot Wine Founders" width="300" height="253" />
<p>Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, <a href="https://xk208.infusionsoft.com/app/orderForms/The-Barefoot-Spirit" target="_blank" rel="noopener"><em>The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand</em></a>. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&amp;J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.</p>

<p>Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered <a href="https://thebarefootspirit.com/?s=worthy+cause+marketing">Worthy Cause Marketing</a> and <a href="https://thebarefootspirit.com/?s=performance+based+compensation">performance-based compensation</a>. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.</p>

<p>They offer their <a href="https://xk208.infusionsoft.com/app/orderForms/Entrepreneurs-GPS">Guiding Principles for Success (GPS)</a> to help entrepreneurs become successful. Their book, <a href="https://xk208.infusionsoft.com/app/orderForms/The-Entrepreneurial-Culture" target="_blank" rel="noopener"><em>The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People</em></a><em>, </em>helps corporations maximize the value of their human resources.</p>

<p>Currently they travel the world leading workshops, trainings, &amp; keynoting at <a href="https://thebarefootspirit.com/business-school-speaking-testimonials/">business schools</a>, <a href="https://thebarefootspirit.com/conference-speaking-testimonials/">corporations, conferences</a>. They are regular media guests and <a href="https://thebarefootspirit.com/contributed-articles/">contributors</a> to international publications and professional journals. They are <a href="http://c-suitenetworkadvisors.com/advisor/michael-houlihan-and-bonnie-harvey/">C-Suite Network Advisors &amp; Contributing Editors</a>. Visit their popular brand building site at <a href="http://www.consumerbrandbuilders.com" target="_blank" rel="noopener">www.consumerbrandbuilders.com</a>.</p>

<p>To make inquiries for keynote speaking, trainings or consulting, please contact <a href="mailto:sales@thebarefootspirit.com">sales@thebarefootspirit.com</a>.</p>
</div><p>The post <a rel="nofollow" href="https://thebarefootspirit.com/strategy-for-good-summit/">Strategy for Good Summit</a> appeared first on <a rel="nofollow" href="https://thebarefootspirit.com">The Barefoot Spirit</a>.</p>
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