Spending | The Barefoot Spirit https://thebarefootspirit.com Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches. Tue, 21 Feb 2017 20:22:05 +0000 en-US hourly 1 9 Ways Small Businesses Can Appeal to Millennials With Student Loan Debt https://thebarefootspirit.com/9-ways-small-businesses-can-appeal-millennials-student-loan-debt/ Wed, 07 Sep 2016 15:48:21 +0000 https://thebarefootspirit.com/?p=11256 As college students head off to school across the nation, it’s getting harder for retailers to ignore student loan debt. America’s student loan debt—which is currently more than $1.2 trillion, according to the Federal Reserve—may put a damper on spending for years to come. “Many young people are facing a college debt load that feels like an […]

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]]> American Express Open Forum LogoAs college students head off to school across the nation, it’s getting harder for retailers to ignore student loan debt. America’s student loan debt—which is currently more than $1.2 trillion, according to the Federal Reserve—may put a damper on spending for years to come.

“Many young people are facing a college debt load that feels like an elephant is standing on their chests,” says Joseph Michelli, author and CEO of The Michelli Experience. “They watch a large portion of their income pass through to service their student loans. Not only are they feeling the pinch in terms of greatly reduced discretionary income, they see their repayment terms as eternal.”

To read the complete article, please visit the American Express Open Forum

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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