Stanford | The Barefoot Spirit

Alaska Is Offering Entrepreneurs a Huge Renewable Energy Opportunity

Michael Houlihan & Bonnie Harvey — Mon, 30 Jul 2018 17:59:44 +0000

It’s crazy that Alaska is more than twice the size of Texas but its largest city has only 304,000 people. It’s isolated from the rest of the country. Due to its weather, terrain and lack of adequate infrastructure, Alaska has the highest cost of energy in the nation behind Hawaii. And it has the third highest per capita consumption of energy in the nation!

It seems ironic that Alaska, known in the lower 48 for its oil pipeline, would now be promoting alternative energy. We like to say, “If you want to make a change, put a buck on it!” Well, in their case, the price of oil fell to a point that, while the rest of the country enjoys a growing economy, Alaska is suffering from a deep recession.

We recently had the opportunity to Keynote for the Alaska Small Business Development Center’s 1st Annual Vitalize Alaska Conference. This is a two-day event. We attended the Demo Night for the Launch Alaska business accelerator and caught up with its managing director. He is the former executive director of the Alaska BCDC, Isaac Vanderburg. Isaac is a graduate of the Energy Executive Leadership Program at the National Renewable Energy Lab in Golden, CO, and the Energy Innovation and Engineering Technologies Program at Stanford.

To read the complete article, please visit Entrepreneur

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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3 Big Throw Downs Challenge Today’s Grads

Michael Houlihan & Bonnie Harvey — Thu, 25 May 2017 17:00:56 +0000

We are excited to go to a friend’s graduation who just completed his Masters in Engineering from Stanford. When we asked him what he was going to do with it, his response came lightning fast, “I’m going to extend the range of electric vehicles another 200 miles!”

Now that’s the kind of goal we wish all the grads had – a goal that positively impacts the quality of life for generations to come. As much as we would like to think people will do the right thing to protect the future of the planet, many people are simply looking for a quick financial gain. Never mind that it’s clearly costlier in the long run to keep burning fossil fuel and poisoning the ocean, people want to see the immediate benefits.

A 400-500 mile range electric vehicle would provide immediate benefits, not because of politics, not because of concern for the environment, but because of market forces. The big challenge for today’s college grads is to discover ways that pay off immediately to compel consumers to make the right choices.

Better Batteries. Today’s younger generations are inheriting a power grid that fosters monopoly and extortive billing practices. For instance, we buy electricity from our local renewable power district to augment what our solar panels produce. But another company that owns the infrastructure charges us exorbitant monthly fees to be connected to their grid. Consequently, our electric bill has tripled!

Several states in the US are so dominated by the power companies that their pricing structures discourage home owners from installing solar collectors. And these are sunbelt states, perfect for generating solar power! So, what’s the challenge here for grads? Create products that store enough power to allow homeowners to cut the cord to the greedy power companies and be independent. Can today’s grads create local, affordable, and sufficient power storage?

Bio-Degradable Packaging. In the classic 1967 movie, The Graduate Mr. McGuire takes Ben, the graduate, (Dustin Hoffman) aside to advise him about his future. He says, “I just want to say one word to you, just one word … Plastics!” In 1967, the plastics industry was heating up and soon seemingly everything was made of plastic. …And it wound up in our oceans, in our fish, and in our bodies.

Maybe now the advice should be “bio-degradable packaging.” With the explosion of individually packaged home-delivered items, we are drowning in foam peanuts, plastic blister packs, and bubble wrap. Can our new grads create a cheaper and healthier alternative?

And what about the oceans? Can the grads develop a profitable way to harvest the plastic that’s floating around and keep it out of our food supply? Can they create a demand for this type of plastic that makes dollars and sense?

Sustainable Food. With 7.5 billion people on the planet, the food business is a good bet. But what kind of food business? We obviously can’t continue to destroy the world’s lungs to feed the world’s belly. The destruction of the oxygen producing rainforests for grazing lands is not sustainable, nor is it ultimately affordable.

We need to develop locally sourced food supplies that are sustainable. They need to compete economically with fossil-fuel-intensive global sourcing. This will mean food production close to, or in the cities, reducing the cost of transportation significantly. Can the grads find ways to make this more affordable? Can they create market forces that favor abundant, healthy, and delicious food locally produced?

Congratulations to all the grads out there. You have a lot of challenges. The whole world is watching to see what solutions you come up with. So get to work!

Who We Are

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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A Message to the Graduates

Michael Houlihan & Bonnie Harvey — Thu, 18 Jun 2015 17:00:06 +0000

We attended the Stanford Commencement ceremonies to support our young friend Zach Stuart who was graduating in Mechanical Engineering. He was part of nearly 3,000 recipients in several different disciplines to receive their degrees this year from this paramount of higher education. As we sat there in the huge stadium and watched the proceedings we couldn’t help but recognize that these young people will change the future.

NBC News foreign correspondent Richard Engle, a Stanford grad himself, gave the keynote. He encouraged the grads to take chances and “Please don’t get a desk job!” He said that the world was on a collision course with three super trends: technology, over population, and climate change.

He warned that when these forces combine into a deadly cocktail we will see a chaotic and unstable future. He painted the picture of populations doubling and, at the same time, being able to better communicate. He said this would lead to political upheaval where demigods promise peace and stability but disappoint only to be replaced by yet another demigod. He drew the picture of a horrific collision between a bus and a car and said all of the human experience can be seen in that moment; life, death, rescue and escape. He told the grads they could learn from witnessing it.

After graduation Richard Engle left Stanford with $2000 in his pocket and a one-way ticket for Cairo. He said he has been shot at, kidnapped, arrested, and deported during his time as a celebrated war correspondent in the Middle East. His experiences may have contributed to the tone of his talk which was peppered with dire images of an apocalyptic future. Certainly the shock value got the grads attention with the somewhat redeeming message to get out there, take a chance and witness life to continue your education in the real world.

We take a different view. We have spoken to more than 20,000 students in the past two years, but our message takes a more positive spin. We believe this generation will be the saviors, not just the reporters, not just the helpless witnesses. On the contrary, no generation of western grads has been better educated, better informed on world events, more aware of climate change, and more concerned about over population than this one.

Today’s graduates can change the course of the “collision.” They can and will see these mega trends as opportunities for new paradigms, new inventions, and new solutions. Communication can not only make society aware of corruption and foment upheaval, but it can also demonstrate how personal behavioral can empower each of us to make positive changes that can change the world.

Over population’s consequences can be communicated and alternatives offered. New attitudes toward food, air and water can take hold much faster with enhanced communication. Increasing tech-driven transparencies can hold companies accountable for social, employment, and environmental impact.

Climate change can be mitigated with alternative sources of power and transportation. Just making alternative energy more efficient and less expensive than fossil fuel will help the environment, curb warming, and reduce the ongoing wars financed by fossil fuel sales.

All of this spells opportunity for today’s grads.

We want to encourage the grads to not just watch the future, but change the future. Maybe some young engineer like Zach will come up with a breakthrough invention that makes it all possible. One thing is for sure; all grads will be more likely to do it and even more if we let them know now that we are counting on them and believe they can do it! Go get ’em grads!

Who We Are

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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