Supply and Distribution Channels | The Barefoot Spirit https://thebarefootspirit.com Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches. Thu, 26 Jan 2017 17:44:53 +0000 en-US hourly 1 Don’t just answer the question: ​Address the assumption behind the question https://thebarefootspirit.com/dont-just-answer-question-%e2%80%8baddress-assumption-behind-question/ Mon, 24 Oct 2016 15:09:04 +0000 https://thebarefootspirit.com/?p=11340 Why do they call it duck tape? The purpose of a question is to solicit an answer. But an answer to what? Just the question on its face? Or the deeper misunderstanding posed by the question? In business, when you are building a team, you must pay very close attention and read between the lines […]

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]]> Why do they call it duck tape?

The purpose of a question is to solicit an answer.

But an answer to what? Just the question on its face? Or the deeper misunderstanding posed by the question?

In business, when you are building a team, you must pay very close attention and read between the lines to ascertain not just what your new team member is asking, but more importantly, why he or she is asking that particular question.

Often the question posed shows a giant incorrect assumption about how your business works, how the customer receives your product or service, or what the various relationships are between the critical parties in your supply and distribution channels.

To read the complete article, please visit The Business Journals 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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