Wine Holidays | The Barefoot Spirit https://thebarefootspirit.com Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches. Thu, 19 Jan 2017 17:49:19 +0000 en-US hourly 1 Get More Sales by Recognizing These 5 Selling Seasons https://thebarefootspirit.com/get-sales-recognizing-5-selling-seasons/ Thu, 19 Jan 2017 17:49:19 +0000 https://thebarefootspirit.com/?p=12977 Everybody in the consumer products business knows how important the winter holidays are to retail sales. But wait, there’s more, a whole lot more! In fact, the entire year can be divided up into at least nine selling seasons. Each one can have special significance for your product or service. What most selling seasons have […]

The post Get More Sales by Recognizing These 5 Selling Seasons appeared first on The Barefoot Spirit.

]]> Everybody in the consumer products business knows how important the winter holidays are to retail sales.

But wait, there’s more, a whole lot more! In fact, the entire year can be divided up into at least nine selling seasons. Each one can have special significance for your product or service.

What most selling seasons have in common is that they begin right after the last three-day bank holiday weekend and run through the next three-day bank holiday weekend. During that period, most retailers and smart producers are putting out signs, decorations and trade dress on their consumer products in an effort to take advantage of the seasonal theme. In most cases, every seasonal selling promotion has to be scheduled substantially in advance to reserve display space, ad space and special pricing.

Let’s examine the first five of these nine selling seasons (theme-promotional periods) and the opportunities they present for producers to help their retailers decorate, celebrate, and move product:

To read the entire article, please visit The Business Journals 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Get More Sales by Recognizing These 5 Selling Seasons appeared first on The Barefoot Spirit.

]]>