“I need to pay my bills,” you say, or “I need some security,” but by changing the paradigm slightly to “I need to find a customer, or client, for my services,” you can stay in control of your career and approach the job search more effectively.

If you think of yourself as a self-employed entrepreneur you will focus more on what you do best, what your skill sets are, where your experience is, and how you can alleviate your client’s concerns. You will have to bone up on the “prospect” and distinguish yourself from the competition to land the deal.

In addition to seeing your employer as a customer for your services, you also have to consider your own reputation. All your “customers” have to benefit from, and advocate for, your services in order for you to improve your personal brand image and justify higher fees in your future. So be careful not to take on a “client” whom you cannot really help, or who cannot give you the extended experience and responsibility you need to build your reputation.

By putting yourself in your customer’s shoes you can better understand what they are really looking for in terms of (your) features and benefits. Your features and benefits should address your employer’s major concerns when hiring any new person:

False Starts. The cost of turnover is the #1 hidden cost of any business. But after a while every business becomes painfully aware of the cost of searching, vetting, and interviewing. What if it doesn’t work out? Start all over again! Have some empathy for their investment in the search itself. Selling yourself to them before there’s an opening can give you a big advantage when the time comes to hire.

Orienting and Training. If it doesn’t work out, they lose the cost of reduced production by both the trainer and the trainee. You can reduce their anxiety by becoming thoroughly familiar with how they make their money, what their biggest challenges are, and how your potential job fits into the big picture. Learn as much as you can about the company and the job before you apply. The faster they think you can get up to speed and contribute, the more likely they will be to hire you.

Production. They are naturally concerned with your ability to produce. You are pretty much an unknown for which they will take a big risk. Demonstrate your past experience at successfully overcoming steep learning curves. Get testimonials from previous employers or professors that address this specific issue.

Longevity. They worry that after they invest in training you, you will quit! If you can demonstrate that you have stayed at your previous jobs for at least two years, even if it was internships, you will relieve some of their fear.

Dependability and Responsibility. They want to believe that they can depend on you to show up, produce, meet deadlines, and take responsibility for your own actions. Show them that in the past when mistakes were made you have improved processes to prevent their reoccurrence.  They want a process improver, not someone who passes on the blame.

These should be among the features you offer that will benefit your employer by reducing costs and anxiety while improving production. Take another look at the “services” you offer as if you were an entrepreneur selling them. You will be much better prepared to get the “customer” you want!

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Be an Entrepreneurial Job Applicant – A Message to Grads appeared first on The Barefoot Spirit.

It seems like parents, relatives and other adults are always asking young people, “What are you going to do when you graduate?” This of course means, “Are you going to college?” and if so, “Where are you going? What will you major in? What will be your profession?” These and other probing questions put kids on the spot. But is it fair to put young people under pressure to make life choices at such an early age?

Being a teenager is challenging enough without the added pressure of, “Quick, kid, make up your mind!” The irony is that they don’t really have the experience and may not be prepared emotionally to make those decisions yet. How would you like to be held to the decisions you made right out of high school – for the rest of your life?

Some societies encourage or enforce some “breathing time” in the form of public service for a few years after high school. Many junior colleges and four-year colleges offer general education programs for students with a non-declared major. These practices give young people a chance to get a few years under their belt before they “have to” declare a major and “make up their minds.” We have met hundreds of professionals, entrepreneurs, and trades people whose livelihood today is far removed from their schooling, so maybe it is a good idea to hold off on major decisions.

There are many factors to consider for high school grads. In a lot of cases, the decision to go to college means moving away from home for the first time, maybe even to a new city or a new state. Then there is the cost. What to do? Borrow at high interest rates and face an ongoing liability that lasts for decades? Or take on a full or part-time job and still spend 20-30 hours per week in studies? And don’t forget the time and attention required by the car and the sweetheart!

Bishop O’Dowd High School in Oakland, California has asked us to speak to their graduating class on Career Day. This is Michael’s alma mater, and we want to give them some encouragement and direction based on our experience. We will tell them the process of going to college, all by itself, is a major skill builder. Here students will learn how to manage funds, classes, time, work, and social activities, the fundamental requirements for any career. Learning skills, including research, communication, and comprehension, can give them a distinct advantage, no matter what path they choose.

It’s OK to not declare a major right off. It’s OK to change your major. Liberal studies are the key to relationship building in any career involving sales, and benefit most management positions. And it’s a good idea to get working experience in the field you are interested in prior to deciding on your major.

What advice would you give a graduating high school student?

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post “Quick kid, make up your mind!” appeared first on The Barefoot Spirit.