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Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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To listen to the interview, please click HERE. You will need to fast forward to about the 21 minute mark to get to the start of the interview.

To watch the YouTube video version of the interview, please click the play button below.

The post Business Rockstars Interview appeared first on The Barefoot Spirit.

When we were in LA last week, Ken invited us on his show. We shared some of our own experiences with folks who want to be business rock stars. As “entrepreneurial cheerleaders,” we loved the opportunity to encourage new entrepreneurs and hopefully save them the pain of learning the lessons we learned sometimes the hard way.

Ken is a great host with his own impressive background in media, tech and entrepreneurialism. His goal is to encourage the start of new ventures and connect them with some of the top names in business. His interviews with CEOs and entrepreneurs provide listeners with valuable insights and first-hand knowledge about networking, marketing and financing.

Somewhere between a reality show and a game show, Ken and his guests have fun debunking myths and recounting actual business experiences. He challenges callers to present their new business idea in a quick, succinct, and compelling pitch. The idea is to get the business guest to say “cool” after hearing the pitch. He calls it “15 Seconds – Pitch to Cool.” It’s quit a challenge, even for us!

In a world where most talk shows seem to pander to sensation and opinion, “Business Rockstars” is a positive, constructive and inspirational stand out. Together with his co-founders and producers, Steve Lehman and Thomas Hale, Ken is poised to take the show to national syndication. At a time when every business publication from Forbes to Inc. and Entrepreneur to Fast Company is calling for more start-ups to help the economy, and at a time when many college grads are finding that sometimes the only source of employment is self-employment, this concept is a natural winner!

We wondered why we hadn’t heard of it before. Then we found out it’s only been on the air since June 18^th 2012. Right now you can hear it on the radio in Southern California from 2PM to 4PM weekdays on KFWB News Talk Radio 980AM or get it streamed on the web. Ken also offers an extensive archive of past business guests who have shared their impressive, real world experiences in the various areas any new business will face. What a great resource to have for free!

If you are thinking about starting your own business, or “saying hello to your garage,” this is your opportunity to get the straight skinny from those who have been there, done that and got the tee-shirt. Michael & Bonnie say, “Check it out!”

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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