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	<title>Next generation | The Barefoot Spirit</title>
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	<link>https://thebarefootspirit.com</link>
	<description>Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches.</description>
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		<title>“Nuevo PC” can Oversimplify and Miss the Point</title>
		<link>https://thebarefootspirit.com/nuevo-pc-can-oversimplify-and-miss-the-point/</link>
		
		<dc:creator><![CDATA[Michael Houlihan &#38; Bonnie Harvey]]></dc:creator>
		<pubDate>Thu, 06 Aug 2015 17:01:40 +0000</pubDate>
				<category><![CDATA[Business Blog]]></category>
		<category><![CDATA[Confederacy]]></category>
		<category><![CDATA[confederate flag]]></category>
		<category><![CDATA[Flag]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[Nazis]]></category>
		<category><![CDATA[Next generation]]></category>
		<category><![CDATA[nuevo PC]]></category>
		<category><![CDATA[nuevo political correctness]]></category>
		<category><![CDATA[slavery]]></category>
		<category><![CDATA[social behavior]]></category>
		<category><![CDATA[symbol]]></category>
		<category><![CDATA[trending values]]></category>
		<category><![CDATA[William Churchill]]></category>
		<guid isPermaLink="false">https://thebarefootspirit.com/?p=9457</guid>

					<description><![CDATA[<p>In a world where we are all connected, social behavior seems to be instantly judged on the basis of the lowest common denominator of the most popular and currently trending values of the day. Never mind that they may change within a year. We now have a type of “nuevo political correctness” or “nuevo PC” [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://thebarefootspirit.com/nuevo-pc-can-oversimplify-and-miss-the-point/">“Nuevo PC” can Oversimplify and Miss the Point</a> appeared first on <a rel="nofollow" href="https://thebarefootspirit.com">The Barefoot Spirit</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img class="alignleft  wp-image-9459" src="https://thebarefootspirit.com/wp-content/uploads/2015/08/TBS.08.06.15.jpg" alt="TBS.08.06.15" width="380" height="253" srcset="https://thebarefootspirit.com/wp-content/uploads/2015/08/TBS.08.06.15.jpg 1000w, https://thebarefootspirit.com/wp-content/uploads/2015/08/TBS.08.06.15-300x200.jpg 300w" sizes="(max-width: 380px) 100vw, 380px" />In a world where we are all connected, social behavior seems to be instantly judged on the basis of the lowest <a href="https://thebarefootspirit.com/blog/2015/04/30/standing-on-ceremony-can-lose-the-sale/" target="_blank">common denominator</a> of the most popular and currently trending values of the day. Never mind that they may change within a year. We now have a type of “nuevo political correctness” or “nuevo PC” emerging where every word and symbol is scrutinized for political correctness, when it is in fact the behavior <em>behind</em> the symbols and words that needs to be addressed. Condemning the effects without addressing the causes will never make a lasting change.</p>
<p>The latest popular movement is to take down every confederate flag and to basically say, “All confederate flags, no matter what, are ipso facto symbols of hate and should be removed.” Even if that is the case, and even if we take down every confederate flag, would we really remove the hate? Or would the flag then be elevated to martyr status and become a symbol of some twisted form of resistance? When they outlawed the swastika in Germany, the Nazis went underground and began to use the swastika to terrorize people.</p>
<p>There are many countries throughout history, including our own, which allowed or advocated slavery and various forms of genocide. Their flags still fly. If the Native Americans had won, would they outlaw the Stars and Stripes for what we did to them? The fact is that the Confederacy is part of our history, like it or not.</p>
<p>William Churchill once said, “Those who don’t learn from history are destined to repeat it.” We can’t erase history by simply removing the flag. The best we can do is never forget that it existed, what it stood for, and how it got there. Hopefully that memory will remind us that it could happen again without knowledge of history and the reasoning at the time. We have to be vigilant that history doesn’t repeat itself, but we can’t do that without the knowledge of history.</p>
<p>So are we removing the <a href="https://thebarefootspirit.com/blog/2013/11/01/franchise-vs-mom-and-pop-business-a-guide-to-smart-investment/" target="_blank">Confederate flag</a> or trying to erase our embarrassing past? If we are successful at the latter, we are more likely to repeat it. Sure, it’s easier to focus on the symbol, and we can even remove it from all public places. But are we doing it to try to cleanse ourselves from the sins of our past?</p>
<p>Shouldn’t we instead redouble our efforts to understand and teach the next generation that the Confederacy was in fact a group of states whose economy at that time was <em>dependent</em> on slavery? They broke away and fought for their livelihood as they knew it.</p>
<p>It’s tragic that their flag is involved in such heinous hate crimes. But simply banning the flag won’t stop those kinds of crimes. Only education will! The confederate flag really stood for a way of life and an economy that was non-sustainable. Yet so many Confederate Americans’ livelihood depended on it.</p>
<p>Today we are ready to hand off a world to the next generation whose very livelihood seems to depend on the destruction of the environment. President Obama says this is the last generation that can make a difference in the environment. But shouldn’t we be telling this generation that the environment they will inherit is <em>caused </em>by the <a href="https://thebarefootspirit.com/blog/2014/11/29/chambers-commerce-provide-building-blocks-healthy-economy/" target="_blank">economy</a>? Are we being politically correct in one area and trying to erase our history by banning symbols, while not understanding the economic causes behind the destruction of the environment? Why? Because like the Confederacy, our very livelihood seems to depend on staying the course.</p>
<div class="whoweare">
<h3>Who We Are</h3>
<img class="alignleft size-medium wp-image-4564" src="https://consumerbrandbuilders.com/wp-content/uploads/2017/12/Michael-Bonnie-at-Bloomberg-2-300x253.jpg" alt="Michael Houlihan and Bonnie Harvey Barefoot Wine Founders" width="300" height="253" />
<p>Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, <a href="https://xk208.infusionsoft.com/app/orderForms/The-Barefoot-Spirit" target="_blank" rel="noopener"><em>The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand</em></a>. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&amp;J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.</p>

<p>Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered <a href="https://thebarefootspirit.com/?s=worthy+cause+marketing">Worthy Cause Marketing</a> and <a href="https://thebarefootspirit.com/?s=performance+based+compensation">performance-based compensation</a>. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.</p>

<p>They offer their <a href="https://xk208.infusionsoft.com/app/orderForms/Entrepreneurs-GPS">Guiding Principles for Success (GPS)</a> to help entrepreneurs become successful. Their book, <a href="https://xk208.infusionsoft.com/app/orderForms/The-Entrepreneurial-Culture" target="_blank" rel="noopener"><em>The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People</em></a><em>, </em>helps corporations maximize the value of their human resources.</p>

<p>Currently they travel the world leading workshops, trainings, &amp; keynoting at <a href="https://thebarefootspirit.com/business-school-speaking-testimonials/">business schools</a>, <a href="https://thebarefootspirit.com/conference-speaking-testimonials/">corporations, conferences</a>. They are regular media guests and <a href="https://thebarefootspirit.com/contributed-articles/">contributors</a> to international publications and professional journals. They are <a href="http://c-suitenetworkadvisors.com/advisor/michael-houlihan-and-bonnie-harvey/">C-Suite Network Advisors &amp; Contributing Editors</a>. Visit their popular brand building site at <a href="http://www.consumerbrandbuilders.com" target="_blank" rel="noopener">www.consumerbrandbuilders.com</a>.</p>

<p>To make inquiries for keynote speaking, trainings or consulting, please contact <a href="mailto:sales@thebarefootspirit.com">sales@thebarefootspirit.com</a>.</p>
</div><p>The post <a rel="nofollow" href="https://thebarefootspirit.com/nuevo-pc-can-oversimplify-and-miss-the-point/">“Nuevo PC” can Oversimplify and Miss the Point</a> appeared first on <a rel="nofollow" href="https://thebarefootspirit.com">The Barefoot Spirit</a>.</p>
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			</item>
		<item>
		<title>Scheinfeld Center for Entrepreneurship &#038; Innovation</title>
		<link>https://thebarefootspirit.com/scheinfeld-center-for-entrepreneurship-innovation/</link>
		
		<dc:creator><![CDATA[Michael Houlihan &#38; Bonnie Harvey]]></dc:creator>
		<pubDate>Sun, 05 Aug 2012 03:09:20 +0000</pubDate>
				<category><![CDATA[Business Blog]]></category>
		<category><![CDATA[Attention]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Challenges]]></category>
		<category><![CDATA[College]]></category>
		<category><![CDATA[Community college]]></category>
		<category><![CDATA[Create new business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Director]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Employment]]></category>
		<category><![CDATA[Founders]]></category>
		<category><![CDATA[Graduates]]></category>
		<category><![CDATA[Hardship]]></category>
		<category><![CDATA[Hiking]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[Melissa Moreno]]></category>
		<category><![CDATA[Next generation]]></category>
		<category><![CDATA[Pacific Coast]]></category>
		<category><![CDATA[Santa Barbara]]></category>
		<category><![CDATA[Scheinfeld Center for Entrepreneurship and Innvoation]]></category>
		<category><![CDATA[Self employment]]></category>
		<category><![CDATA[Students]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Successful]]></category>
		<category><![CDATA[Support]]></category>
		<category><![CDATA[Surfing]]></category>
		<category><![CDATA[undercapitalization]]></category>
		<guid isPermaLink="false">https://thebarefootspirit.com/?p=1847</guid>

					<description><![CDATA[<p>Santa Barbara has always been our favorite Southern California town &#8211; great biking, hiking, surfing and culture. But today, we discovered a whole new reason  to love this gem of the Pacific Coast, The Scheinfeld Center for Entrepreneurship and Innovation. This unique school takes the increasing demand for entrepreneurial education head on, and at the [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://thebarefootspirit.com/scheinfeld-center-for-entrepreneurship-innovation/">Scheinfeld Center for Entrepreneurship &#038; Innovation</a> appeared first on <a rel="nofollow" href="https://thebarefootspirit.com">The Barefoot Spirit</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="https://thebarefootspirit.com/wp-content/uploads/2012/08/Melissa-Moreno.jpg" rel="lightbox[1847]"><img class="alignleft size-medium wp-image-1846" title="Melissa Moreno" src="https://thebarefootspirit.com/wp-content/uploads/2012/08/Melissa-Moreno-300x300.jpg" alt="" width="300" height="300" srcset="https://thebarefootspirit.com/wp-content/uploads/2012/08/Melissa-Moreno-300x300.jpg 300w, https://thebarefootspirit.com/wp-content/uploads/2012/08/Melissa-Moreno-150x150.jpg 150w, https://thebarefootspirit.com/wp-content/uploads/2012/08/Melissa-Moreno.jpg 408w" sizes="(max-width: 300px) 100vw, 300px" /></a>Santa Barbara has always been our favorite Southern California town &#8211; great biking, hiking, surfing and culture. But today, we discovered a whole new reason  to love this gem of the Pacific Coast, <a href="http://scheinfeld.sbcc.edu/scheinfeld_center_info.html">The Scheinfeld Center for Entrepreneurship and Innovation</a>. This unique school takes the increasing demand for entrepreneurial education head on, and at the community college level, no less.</p>
<p>This afternoon, we enjoyed a wonderful beachside luncheon with Melissa Moreno, the school&#8217;s Director. She has been instrumental in the creation and development of the Center. Only three years old, it&#8217;s already getting the attention and support of several successful entrepreneurs.</p>
<p>Check out their <a href="http://scheinfeld.sbcc.edu/video_library.html">fireside-chat format conversations</a> with these notables on video at their site. These chats are jam packed with excited students interacting with real entrepreneurial successes.</p>
<p>Today&#8217;s entrepreneurial students want case studies from real business founders. They want to hear their story and ask them practical questions about how they overcame hardship, challenges and undercapitalization.</p>
<p>Our economy has proven time and again that it&#8217;s the entrepreneurs that create new businesses, new jobs, and innovation. Today, we face big challenges. For many graduates, sometimes the only source of employment is self employment.</p>
<p>The Scheinfeld Center provides a big head start for anyone thinking about starting their own business, whether they are looking for credit, or just want to get the latest academic disciplines or practical tools necessary for successful entrepreneurship.</p>
<p>Like schools everywhere, they are struggling with the economy. This seems ironic since they are one of the obvious vehicles to turn the economy around. They deserve your interest and support, so please help pass the word about the Scheinfeld Center. We need more schools like this!</p>
<p>We were honored to be asked to present our experience to the Scheinfeld students next March. Now we have another great reason to visit Santa Barbara. We hope the lessons we learned, sometimes the hard way, will help the next generation of entrepreneurs to achieve success!</p>
<p>&nbsp;</p>
<div class="whoweare">
<h3>Who We Are</h3>
<img class="alignleft size-medium wp-image-4564" src="https://consumerbrandbuilders.com/wp-content/uploads/2017/12/Michael-Bonnie-at-Bloomberg-2-300x253.jpg" alt="Michael Houlihan and Bonnie Harvey Barefoot Wine Founders" width="300" height="253" />
<p>Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, <a href="https://xk208.infusionsoft.com/app/orderForms/The-Barefoot-Spirit" target="_blank" rel="noopener"><em>The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand</em></a>. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&amp;J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.</p>

<p>Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered <a href="https://thebarefootspirit.com/?s=worthy+cause+marketing">Worthy Cause Marketing</a> and <a href="https://thebarefootspirit.com/?s=performance+based+compensation">performance-based compensation</a>. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.</p>

<p>They offer their <a href="https://xk208.infusionsoft.com/app/orderForms/Entrepreneurs-GPS">Guiding Principles for Success (GPS)</a> to help entrepreneurs become successful. Their book, <a href="https://xk208.infusionsoft.com/app/orderForms/The-Entrepreneurial-Culture" target="_blank" rel="noopener"><em>The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People</em></a><em>, </em>helps corporations maximize the value of their human resources.</p>

<p>Currently they travel the world leading workshops, trainings, &amp; keynoting at <a href="https://thebarefootspirit.com/business-school-speaking-testimonials/">business schools</a>, <a href="https://thebarefootspirit.com/conference-speaking-testimonials/">corporations, conferences</a>. They are regular media guests and <a href="https://thebarefootspirit.com/contributed-articles/">contributors</a> to international publications and professional journals. They are <a href="http://c-suitenetworkadvisors.com/advisor/michael-houlihan-and-bonnie-harvey/">C-Suite Network Advisors &amp; Contributing Editors</a>. Visit their popular brand building site at <a href="http://www.consumerbrandbuilders.com" target="_blank" rel="noopener">www.consumerbrandbuilders.com</a>.</p>

<p>To make inquiries for keynote speaking, trainings or consulting, please contact <a href="mailto:sales@thebarefootspirit.com">sales@thebarefootspirit.com</a>.</p>
</div><p>The post <a rel="nofollow" href="https://thebarefootspirit.com/scheinfeld-center-for-entrepreneurship-innovation/">Scheinfeld Center for Entrepreneurship &#038; Innovation</a> appeared first on <a rel="nofollow" href="https://thebarefootspirit.com">The Barefoot Spirit</a>.</p>
]]></content:encoded>
					
		
		
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