Sonoma State University | The Barefoot Spirit https://thebarefootspirit.com Founders of Barefoot, a Top Global Brand New York Times Bestselling Authors International Keynote Speakers, Entrepreneurial Coaches. Mon, 08 Oct 2012 20:57:00 +0000 en-US hourly 1 SSU State Parks Workshop – Private Event https://thebarefootspirit.com/ssu-state-parks-workshop-private-event/ Mon, 08 Oct 2012 20:57:00 +0000 https://thebarefootspirit.com/?p=2217 We will be joining the Sonoma State University State Parks Project team to learn about their recent research findings. This invitation-only workshop will present their findings of research completed in summer 2012 intended to support a larger discussion of strategic ways forward for the five Sonoma County State Parks in jeopardy of closing, and other parks […]

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]]> We will be joining the Sonoma State University State Parks Project team to learn about their recent research findings. This invitation-only workshop will present their findings of research completed in summer 2012 intended to support a larger discussion of strategic ways forward for the five Sonoma County State Parks in jeopardy of closing, and other parks surviving with partial closures. The SSU State Parks Project was launched in June 2012 by Sonoma State University to support the five Sonoma County State Parks threatened with closure as they transition to new management. For more information about their efforts to save State Parks, go here.

 

Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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]]> Exit Strategy, Brand Building, and Value https://thebarefootspirit.com/exit-strategy-brand-building-and-value/ Mon, 06 Feb 2012 21:15:08 +0000 https://thebarefootspirit.com/?p=1005 Title: Exit Strategy, Brand Building, and Value Location: Sonoma State University, Rohnert Park, CA Description: Brand equity trumps real estate in most acquisitions. Understanding how value is created in the affordable luxury wine industry is the first step in developing a growth platform or exit strategy. Since value is measured by the investor or buyer, […]

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]]> Title: Exit Strategy, Brand Building, and Value
Location: Sonoma State University, Rohnert Park, CA
Description: Brand equity trumps real estate in most acquisitions. Understanding how value is created in the affordable luxury wine industry is the first step in developing a growth platform or exit strategy. Since value is measured by the investor or buyer, business owners must target the drivers of value in their day-to-day operating plans. Even if wineries are not for sale, they can benefit from Houlihan and Jones’ real world experience. This course is designed for owners, investors, M&A agents and institutional lenders. Register online here.

 

Date: Friday, March 23, 2012
Start Time: 08:00am PST
End Time: 12:00pm PST

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Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

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]]> Winning Distribution Strategies https://thebarefootspirit.com/winning-distribution-strategies/ Thu, 02 Feb 2012 22:26:50 +0000 https://thebarefootspirit.com/?p=913 Title: Winning Distribution Strategies Location: Sonoma State University, Rohnert Park, CA Successful brand building hinges on diligent management of the 3-tiered distribution channel and appealing to customers at all levels. Houlihan and Jones bring extensive street smarts and proven techniques to attract trade partners and cement their loyalty. This course is designed for owners, national […]

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]]> Title: Winning Distribution Strategies
Location: Sonoma State University, Rohnert Park, CA

Successful brand building hinges on diligent management of the 3-tiered distribution channel and appealing to customers at all levels. Houlihan and Jones bring extensive street smarts and proven techniques to attract trade partners and cement their loyalty. This course is designed for owners, national sales managers and national marketing managers. Register online here.

 

Date: Friday, February 24, 2012

Start Time: 8:00am PST
End Time: 12:00pm PST

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Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Winning Distribution Strategies appeared first on The Barefoot Spirit.

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