Even though we are beginning to see the negative effects of man-made climate change, we continue to fill up at the pump! Why? Because we still think it’s cheaper than owning an alternative energy vehicle!  We are waiting for the day when clean air vehicles and power generation are cheaper than fossil fuels. Shouldn’t we be looking at the total costs of a tank of gas? Shouldn’t we be measuring miles per dollar instead of miles per gallon?

Super storms, deadly winters, droughts, and generally unseasonable weather are already here. The costs are adding up, and we are paying to repair the damages and higher food prices. Shouldn’t all this be added to the dollars per mile? Just because it comes out of a different pocket, aren’t we all paying for it anyway? So is it really “cheaper” to continue with fossil fuels?

The UN Intergovernmental Panel on Climate Change recently released its report. Among other warnings, it stated carbon dioxide levels are rising almost twice as fast as they did in the last decades of the 20^th century. Otto Edenhofer, a German economist and co-chair of the committee who wrote the report said, “If we lose another decade, it becomes extremely costly to achieve climate stabilization.”

Sure, we all should be considering the real cost of climate change, but as human nature would have it, we are more concerned with the immediate cost of getting to work, the store, and the vacation. Never mind the down-stream financial consequences (let alone the survival of man as we know it). We somehow think the day of reckoning is still way off in the future. So we continue to wait for a cheaper solution.

How far away is that solution anyway? How much longer do we have to wait until we reach the economic tipping point where alternatives to destructive methods of making power and getting around are more economically desirable?

According to the UN climate report, some alternatives are already cheaper! The cost of wind and solar have dropped dramatically as a result of mass production, government subsidy and tax advantages. It now competes directly with coal, the major culprit in climate change. Hopefully developing countries like China will make the right financial choice for the long run and (finally!) for the short run as well.

What about getting around? Progressive governments have already slapped increased mileage and emission standards on fossil fuel vehicles. However, we are very heartened by last month’s announcement by Elon Musk. He is the founder of electric vehicle manufacturer Tesla, and investing billions in the world’s largest battery manufacturing plant which will dramatically reduce the cost of batteries and significantly extend the range of electric vehicles. Bravo!

We all vote with our dollars but we all still look for the most efficient short-term use of those dollars. We are finally at the tipping point where we can begin to satisfy our short-term needs and reduce our long-term costs. Alternatives are getting cheaper all the way around! So now the earth, and everything and everyone on it, has a better chance of having a good future. Use your dollars to vote for a happy Earth Day, everyone!

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Earth Day – Put a Buck on It! appeared first on The Barefoot Spirit.

Document Processing and Note-taking

• Google Drive – Google Drive stores spreadsheets, documents, images and slideshows across your devices. Not only can you edit on the go, you can share, comment on resources and be prepared no matter where your work takes you. At present, Drive offers users 15 GB of storage for free and allows you to purchase more as needed, for fees beginning at $4.99 USD per month.
• Evernote – Like Google Drive, the free Evernote syncs your notes across devices. Somewhat of a digital clipboard, Evernote can be used to take notes, draft speeches or reports, create to-do lists and more. The ability to tag items and save frequent searches helps you find what you need faster, ideal for entrepreneurs on the go.
• Personal assistant tools – Siri, the iPhone’s personal assistant, takes dictation and can draft text messages or emails for you. The free Dragon Mobile Assistant for Android performs similar functions. These tools can automate workflow and help you make the most of downtime.

Financial Resources

• EasyStart Bookkeeping – If you don’t have a financial background, EasyStart Bookkeeping will help you organize, track and report on finances all from the comfort of your mobile device. This program allows you to create and send invoices, track and remit sales tax and run basic reports including profit and loss, tax reports and balance sheets.
• GoPayment – If you sell directly to consumers, a GoPayment credit card terminal allows you to accept credit card payments directly from your smartphone or tablet. Plug the reader into your phone or tablet, open the corresponding app, type in your customer’s purchases and swipe to charge.

Connectivity

• Skype – For conference calls and videos, Skype offers an easy-to-use and low-cost solution for desktops, laptops, tablets and smartphones. Skype users can talk to one another via any device for free, and make low-cost calls to landline numbers worldwide. Costs range by location called. More comprehensive information can be found on Skype’s website.
• Hootsuite – The free Hootsuite allows you to sync your business social media and quickly see and control all accounts from one basic dashboard. Post to Facebook, tweet your latest news and see who has Yelped you — all while you wait for your latte.
• MailChimp – Stay in touch with your audience with MailChimp, a low-cost newsletter utility. The free plan allows you to email up to 2,000 subscribers 12,000 emails per month. If you need to stay in touch more often, plans range from $10.00 to $20.00 USD per month.
• Desk.com – Desk.com offers easy customer service relations with plans starting as low as $3 USD per month for beginner service that covers email, social media and phone support and going up to $29 USD per month for premium services.

If you are contemplating running your business from your mobile device stay tuned! Every day there will be more tools you can use.

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Top Apps to Help You Run Your Business From Your Mobile Device appeared first on The Barefoot Spirit.