You can’t get a driver’s license without knowing the rules of the road, but you can vote without knowing the rules of the government – unless you are a naturalized citizen! Then you have to know the divisions of government, what they do, and how they check and balance each other. Why should native-born Americans know any less?

As we get further into the information age, we have become more and more inundated with a constant din of information and noise. Is it any wonder we have such short attention spans? Is it any wonder we want to hack everything so we can get the process without the principles?

We may think that all this access to information is making us smarter, but isn’t it just dumbing us down with over-generalized sound bites, sensationalized headlines, and simplistic explanations? Just having access to information doesn’t make us smarter. There needs to be a learning process that involves deductions, analysis, and validation in order to improve our intellect.

In the last election, we had two candidates, one at each extreme of the political spectrum. Each one addressed two very different crowds. But what both crowds had in common was a simplistic view of what the president could do legally. And it was wrong! Neither candidate could actually deliver what they promised without breaking the law. Nonetheless, both candidates got votes …and one got elected!

Why? Is it because we’ve grown so impatient that we want simple answers that sound good to us and we don’t know enough about how the government works to realize they are impossible to execute?

Are we now living in a country whose citizens think that they are voting for a cure-all candidate who can exercise extra-legal power to “get the job done”? If so, what’s to stop future candidates from pandering to this uninformed “populism?”  As long as we don’t make knowledge of basic Civics a requirement, nothing!

Many folks who preferred a candidate who was not on the final ballot simply didn’t vote. They were not willing to cast their vote for the “lessor of two evils.” “That’ll show ‘em!” they may have thought – But without their vote, they got 4 years with the “greater of two evils.”

Hostile governments know what Jefferson warned us about. They know that we are likely to take action without fact checking. That’s why they spent millions on Facebook ads and tweets. They know the ads and tweets will get passed on before they are verified. Why? We’ve become impatient and want simple answers fast! This enables them to spread distraction, polarity, and chaos. This enables them to divide and (possibly) conquer.

The evidence is mounting that US election, the Brexit vote, and the Catalan succession votes were all at least influenced by foreign ads that played on simplistic cure-all themes.

Most of the world’s democracies are parliamentary systems where the prime minister is elected by the legislature, not directly by the people. So, to change government you just vote for the opposition party so that you can presumably cause a vote of non-confidence and form a new government, more to your liking. But in practice, fragile coalitions must be formed because the multi-party system may not allow a clear majority in those legislatures.

In the US, our founders wanted to allow us the ability to vote for legislators of one party and a president of another. The problem is, however, that the decision you make on election day lasts 4 years! Even more reason to have an educated population.

So, if this sounds like a plea to bring back Civics class, it is – to save our democracy, to save our economy, and to save what really makes America great, diversity!

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Is Tech Dumbing Us Down and Making Us Vulnerable to Mob Rule?  appeared first on The Barefoot Spirit.

Most companies want to keep their core values statement as politically neutral as possible. They consider “political” issues those that have been politicized, even if they are more a matter of survival and security. For instance, a company may use a term like “fairness” but not take a public stand on massive deportation, even though they have employees whose families would be impacted. They want to play it “safe.”

Companies may use terms like “integrity” but have a huge carbon footprint. Or they may say they are an “environmentally conscious” company, but their product comes in a single-use plastic container.  Is it “ethical” to damage the environment to make a buck? At some point your company may be called upon to take a public stand. You don’t want to be put to the test trying to justify your apparent two-faced stance.

When we were building the Barefoot Wine brand, we decided to support several non-profit conservation groups that were, at the time, considered to be radicals with intentions to damage the economy. They included The Surfrider Foundation that was cleaning beaches and the ocean, The League to Save Lake Tahoe that was keeping pollution out of the lake, the Mono Lake Committee that was supporting the restoration of Mono Lake and the Mono Basin, which meant reducing water consumption in the greater L.A. Metro.

We were advised against “taking sides” on these “political issues.” We were admonished that people who made their money polluting and destroying the environment wouldn’t buy our brand if we took such a stand. In 1990 during the AIDS crisis we came out in favor of LGBT rights. Again, we were admonished not to take sides on such a “political” issue.

Turns out we were on the right side of history, but also we gained a big advantage in the marketplace with these marginalized groups. They saw us as early supporters and as a result, they became loyal customers and advocates. Was it risky? Yes. Did we suffer some push back? You bet! But the detractors eventually became supporters as they “evolved” and became better educated over time. And for us, as a new product, we needed customers even if it meant that some people disagreed with our stance. The one’s who agreed created our solid customer base.

Today, when you realize that you are dependent on selling your products to folks who are being marginalized by race, religion, or sexual preference, can you really afford to remain silent and play it safe? Is your company’s silence on these issues “ethical?” Is it even good business?

It’s time for companies to takes another look at those “values” they have hanging in the reception area. It is time for companies to take a stand and perform according to their values, rather than merely stating them on a plaque. Their customers are looking more closely now to justify their spending choices with companies that share their values. And employees are concerned about the real values demonstrated by the company that gives them their paychecks.

It’s time for companies to build a strong and loyal customer base by taking a stand on the issues that affect their customers and employees. Why risk losing business with corporate silence to a competitor who sees the advantage of speaking out?

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

The post Are Your Company Values Shared by Your Customers and Employees? appeared first on The Barefoot Spirit.