The Barefoot Spirit

FREE audiobook chapter of our NYT Best Seller, The Barefoot Spirit!

Did you know Bonnie M. Harvey and I have a FREE audiobook chapter of our NYT Best Seller, The Barefoot… Read More

2 months ago

In business, sales often hinge on more than just product features.

Customers crave compelling narratives they can identify with and root for, turning brands into heroes. For example, Barefoot Cellars capitalized… Read More

2 months ago

What is a Brand if not the Founder’s Legacy, Concept, and Intention?

So often we see great brands derailed. They seem to have lost track of their purpose and style, their principles… Read More

2 months ago

Thank you, Mississippi State University!

"We were truly honored to have hosted the founders of Barefoot Wine, Michael Houlihan and Bonnie M. Harvey, at our… Read More

2 months ago

Pioneers Have to Break the Ice but Are the First to Benefit…

As the founders of Barefoot Wine, Bonnie M. Harvey and I understood the challenges of pioneering a new concept in… Read More

2 months ago

2024 Mississippi State University Entrepreneurship Summit

Bonnie and Michael were grateful to be judges at the 2024 Mississippi State University Entrepreneurship Summit this April! "We want… Read More

2 months ago