The Barefoot Spirit

The Power of Persistence: Lessons from James Dyson and the Founders We Admire

Guy Raz’s recent newsletter offers some truly insightful reflections on persistence and iteration. He shares the story of James Dyson,… Read More

3 months ago

One of the biggest lessons we learned in brand building…

One of the biggest lessons we learned in brand building is that relying on distributors alone to execute your marketing… Read More

3 months ago

The 7️⃣ Hallmarks of Leadership From Ideation to Monetization

1. Sensitivity: Leaders recognize opportunities, see beyond the present, and embrace input from others with more expertise. 2. Innovation: Leaders… Read More

3 months ago

Women’s Equality in the Workplace is Just Good Business!

Sheryl Sandberg, chairperson of Lean In, has pointed out that there has been virtually no progress in the past decade… Read More

3 months ago

MSU Entrepreneurship Center | Bonnie Harvey

In early April, Michael Houlihan and I had the pleasure of traveling to Mississippi State University to speak at their… Read More

3 months ago

Know the Metrics that Make Your Brand an Acquisition Target 🎯

Where am I going and WHY? Entrepreneurs are brand builders aiming for capitalization events like mergers, IPOs, or acquisitions. To… Read More

3 months ago

7 Rules for Couples in Business

“There are 5.5 million family-owned businesses in the US. They generate 57% of our nation’s GDP, employ 63% of the… Read More

3 months ago

What’s the Difference Between a Brand, a Label, and a Product?

Over time, brands can risk becoming mere labels. When a brand loses its spirit, it becomes just a symbol (logo).… Read More

3 months ago

Does your college or university seek an inspiring entrepreneurial speaker duo to engage your students?

Do you organize entrepreneurship summits or pitch events in need of a compelling keynote address? Your search ends here! For… Read More

3 months ago

Book Michael and Bonnie

Michael and Bonnie’s story tells the audience the all-too-brutal truth about what one really has to do to succeed.” –Adam… Read More

4 months ago