The Barefoot Spirit

(VIDEO) Mississippi State University | Interview with Michael Houlihan

In early April, Bonnie M. Harvey and I had the pleasure of traveling to Mississippi State University to speak at… Read More

5 months ago

Why the Right Answer to the Wrong Question Can Lead to Disaster… 🌪️

As business advisors, we've noticed many clients ask specific questions like, "How do I hire a sales rep?" However, they… Read More

5 months ago

Calling all 2024 grads! 🎓

College teaches more than just academic knowledge. It equips you with essential entrepreneurial skills crucial for business success, developed through… Read More

5 months ago

5 Barefoot Problem Solving Principles 💡

When building the Barefoot Wine brand, we encountered numerous unexpected challenges in compliance, distribution, and personnel management. Over time, we… Read More

6 months ago

What is a Brand if not the Founder’s Legacy, Concept, and Intention?

So often we see great brands derailed. They seem to have lost track of their purpose and style, their principles… Read More

6 months ago

From Wine to Hollywood… 🎬

After selling Barefoot Wine, we helped our acquirer maintain the "Barefoot Spirit," which led to Barefoot becoming the world's largest… Read More

6 months ago

FREE audiobook chapter of our NYT Best Seller, The Barefoot Spirit!

Did you know Bonnie M. Harvey and I have a FREE audiobook chapter of our NYT Best Seller, The Barefoot… Read More

6 months ago

In business, sales often hinge on more than just product features.

Customers crave compelling narratives they can identify with and root for, turning brands into heroes. For example, Barefoot Cellars capitalized… Read More

6 months ago

What is a Brand if not the Founder’s Legacy, Concept, and Intention?

So often we see great brands derailed. They seem to have lost track of their purpose and style, their principles… Read More

6 months ago

Thank you, Mississippi State University!

"We were truly honored to have hosted the founders of Barefoot Wine, Michael Houlihan and Bonnie M. Harvey, at our… Read More

6 months ago