Beverage Trade Network – Cash Flow Tips for Australian Wineries Looking to Distribute in the USA

Taking a new Australian wine label to the US means competing against entrenched brands who have worked hard to build their market and earn their shelf space.  It is a highly competitive marketplace that needs constant attention and dedicated sales teams – very expensive tasks for small, international brand owners.

Luckily, Australian wine has had a recent resurgence in popularity across the USA.  Due in part to the strength of the US dollar, the growing distributor, retailer and consumer awareness of Australia’s knack for high quality offerings at affordable price has driven Aussie wine sales to heights not seen in decades.  In order to lend your sales number to the developing picture of Australia’s recent trend, you will want to take advantage of as many innovative cash flow strategies as you can to float yourself while you build your market and get your feet on solid ground. Read more…. 

 

Michael Houlihan & Bonnie Harvey

Starting in a laundry room with no money or industry knowledge, they built the iconic Best-Selling Barefoot Wine Brand - without advertising. In 2005, they monetized their brand equity and now offer proven business principles and real world experience. Visit our YouTube Channel →

Recent Posts

The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷

Learn how Michael Houlihan and I built an incredible business and made a lasting impact… Read More

1 month ago

Something has to change.

Women’s representation in senior leadership dropped to 18.3% in 2024, down from 18.7% in 2023.… Read More

1 month ago

Book Michael and Bonnie!

“OUTSTANDING speech! Better yet, PERFECT. What an incredible way to end this conference.” -Robert Reiss,… Read More

1 month ago

How to Recognize Opportunity (and Make It Sustainable) KNOCK! KNOCK!

We often hear, “Follow your passion” as the universal prescription for happiness and success. But… Read More

1 month ago

Don’t Hurt Your Brand Image with Single-Use Containers – LOOK WHO’S AT THE TOP OF THE HEAP!

When you brand single-use containers, you are signing your own garbage. These “brand impressions” last… Read More

1 month ago

How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap

How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap //… Read More

1 month ago