Business Insider – 10 Business Lessons from Barefoot Wine Founders

 We recently were interviewed for an article by Daniel DiPiazza, in Business Insider, on 10 lessons that we shared. To read the article, please visit their website.

 

Michael Houlihan & Bonnie Harvey

Starting in a laundry room with no money or industry knowledge, they built the iconic Best-Selling Barefoot Wine Brand - without advertising. In 2005, they monetized their brand equity and now offer proven business principles and real world experience. Visit our YouTube Channel →

Recent Posts

The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷

Learn how Michael Houlihan and I built an incredible business and made a lasting impact… Read More

1 week ago

Something has to change.

Women’s representation in senior leadership dropped to 18.3% in 2024, down from 18.7% in 2023.… Read More

1 week ago

Book Michael and Bonnie!

“OUTSTANDING speech! Better yet, PERFECT. What an incredible way to end this conference.” -Robert Reiss,… Read More

1 week ago

How to Recognize Opportunity (and Make It Sustainable) KNOCK! KNOCK!

We often hear, “Follow your passion” as the universal prescription for happiness and success. But… Read More

1 week ago

Don’t Hurt Your Brand Image with Single-Use Containers – LOOK WHO’S AT THE TOP OF THE HEAP!

When you brand single-use containers, you are signing your own garbage. These “brand impressions” last… Read More

1 week ago

How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap

How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap //… Read More

1 week ago