Business Blog

The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷

Learn how Michael Houlihan and I built an incredible business and made a lasting impact on the world. Join me… Read More

1 month ago

Something has to change.

Women’s representation in senior leadership dropped to 18.3% in 2024, down from 18.7% in 2023. Despite decades of advocating for… Read More

1 month ago

Book Michael and Bonnie!

“OUTSTANDING speech! Better yet, PERFECT. What an incredible way to end this conference.” -Robert Reiss, Host, The CEO Show; Program… Read More

1 month ago

How to Recognize Opportunity (and Make It Sustainable) KNOCK! KNOCK!

We often hear, “Follow your passion” as the universal prescription for happiness and success. But we say “Follow your opportunity,… Read More

1 month ago

Don’t Hurt Your Brand Image with Single-Use Containers – LOOK WHO’S AT THE TOP OF THE HEAP!

When you brand single-use containers, you are signing your own garbage. These “brand impressions” last long after the marketing process… Read More

1 month ago

How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap

How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap // By Mark Evans "When Barefoot… Read More

1 month ago

Private Directors Association® in Scottsdale, Arizona

On September 10th, we had the privilege of speaking at the Private Directors Association® in Scottsdale, Arizona. Mark Boundy and… Read More

2 months ago

How I Built This – PODCAST FEATURE

We were thrilled to be featured on Guy Raz’s podcast, How I Built This with Guy Raz, where we shared… Read More

2 months ago

PERCEPTION, PRICE, AND PERFORMANCE

The Positioning Statement is All about Messaging | PERCEPTION, PRICE, AND PERFORMANCE A positioning statement is the message you send… Read More

2 months ago

Whether selling seems far off or closer than you think, the time to plan is now.

As a woman entrepreneur, you know the value of being prepared—especially when it comes to your business. Whether selling seems… Read More

2 months ago