In early April, Bonnie M. Harvey and I had the pleasure of traveling to Mississippi State University to speak at… Read More
As business advisors, we've noticed many clients ask specific questions like, "How do I hire a sales rep?" However, they… Read More
College teaches more than just academic knowledge. It equips you with essential entrepreneurial skills crucial for business success, developed through… Read More
When building the Barefoot Wine brand, we encountered numerous unexpected challenges in compliance, distribution, and personnel management. Over time, we… Read More
So often we see great brands derailed. They seem to have lost track of their purpose and style, their principles… Read More
After selling Barefoot Wine, we helped our acquirer maintain the "Barefoot Spirit," which led to Barefoot becoming the world's largest… Read More
Did you know Bonnie M. Harvey and I have a FREE audiobook chapter of our NYT Best Seller, The Barefoot… Read More
Customers crave compelling narratives they can identify with and root for, turning brands into heroes. For example, Barefoot Cellars capitalized… Read More
So often we see great brands derailed. They seem to have lost track of their purpose and style, their principles… Read More
"We were truly honored to have hosted the founders of Barefoot Wine, Michael Houlihan and Bonnie M. Harvey, at our… Read More