In Growing Barefoot Cellars into a national, brand, Costco members Michael Houlihan and Bonnie Harvey learned many lessons from the school of hard knocks, detailed in their book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. To read the complete article, please read below. Click on the image to make it bigger.
Learn how Michael Houlihan and I built an incredible business and made a lasting impact… Read More
Women’s representation in senior leadership dropped to 18.3% in 2024, down from 18.7% in 2023.… Read More
“OUTSTANDING speech! Better yet, PERFECT. What an incredible way to end this conference.” -Robert Reiss,… Read More
We often hear, “Follow your passion” as the universal prescription for happiness and success. But… Read More
When you brand single-use containers, you are signing your own garbage. These “brand impressions” last… Read More
How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap //… Read More
