Categories: Interview

Costco Connection Article April 2014

In Growing Barefoot Cellars into a national, brand, Costco members Michael Houlihan and Bonnie Harvey learned many lessons from the school of hard knocks, detailed in their book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. To read the complete article, please read below. Click on the image to make it bigger.

Michael Houlihan & Bonnie Harvey

Starting in a laundry room with no money or industry knowledge, they built the iconic Best-Selling Barefoot Wine Brand - without advertising. In 2005, they monetized their brand equity and now offer proven business principles and real world experience. Visit our YouTube Channel →

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