Advertising and Marketing

Happy Birthday Barefoot!Happy Birthday Barefoot!

Happy Birthday Barefoot!

Twenty-seven years ago, Barefoot Wines were bottled for the first time. But how the wine found its way to the… Read More

12 years ago
Cause Marketing or Worthy Cause Marketing?Cause Marketing or Worthy Cause Marketing?

Cause Marketing or Worthy Cause Marketing?

The nation’s #1 wine brand was built without relying on commercial advertising. Instead, while building the Barefoot Wine brand, we… Read More

12 years ago
The Joy of GivingThe Joy of Giving

The Joy of Giving

As we scurry around to complete our holiday gift lists, let’s take some time to think about gifts in general… Read More

12 years ago
Tailor Your Message to What Your Audience Wants to HearTailor Your Message to What Your Audience Wants to Hear

Tailor Your Message to What Your Audience Wants to Hear

If you want to make a statement, tell them what you want to say. If you want to make a… Read More

13 years ago
Outword Magazine InterviewOutword Magazine Interview

Outword Magazine Interview

Barefoot Wine’s Founders Do Well By Doing Good The story of how Michael Houlihan and Bonnie Harvey in 1986 launched… Read More

13 years ago
5 Ways to Increase Your Service Business5 Ways to Increase Your Service Business

5 Ways to Increase Your Service Business

In this two part series we are addressing service businesses. Last time we identified a way of classifying your clients… Read More

13 years ago
How to Improve your Service BusinessHow to Improve your Service Business

How to Improve your Service Business

Over half of all businesses are service businesses. These industries include many professions from legal and engineering to hair cutting and… Read More

13 years ago
A Solid Business Foundation is Necessary for SuccessA Solid Business Foundation is Necessary for Success

A Solid Business Foundation is Necessary for Success

When you build a house, the foundation must be laid strong and straight. If it’s not, the framers try to… Read More

13 years ago
Positive Company Culture is critical to Growth and Survival – Part 3Positive Company Culture is critical to Growth and Survival – Part 3

Positive Company Culture is critical to Growth and Survival – Part 3

This is the third part in the series about the original Barefoot culture. Culture really sets the tone, boundaries, and expectations the… Read More

13 years ago
Positive Company Culture is critical to Growth and Survival – Part 2Positive Company Culture is critical to Growth and Survival – Part 2

Positive Company Culture is critical to Growth and Survival – Part 2

A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price,… Read More

13 years ago