Twenty-seven years ago, Barefoot Wines were bottled for the first time. But how the wine found its way to the… Read More
The nation’s #1 wine brand was built without relying on commercial advertising. Instead, while building the Barefoot Wine brand, we… Read More
As we scurry around to complete our holiday gift lists, let’s take some time to think about gifts in general… Read More
If you want to make a statement, tell them what you want to say. If you want to make a… Read More
Barefoot Wine’s Founders Do Well By Doing Good The story of how Michael Houlihan and Bonnie Harvey in 1986 launched… Read More
In this two part series we are addressing service businesses. Last time we identified a way of classifying your clients… Read More
Over half of all businesses are service businesses. These industries include many professions from legal and engineering to hair cutting and… Read More
When you build a house, the foundation must be laid strong and straight. If it’s not, the framers try to… Read More
This is the third part in the series about the original Barefoot culture. Culture really sets the tone, boundaries, and expectations the… Read More
A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price,… Read More