As long as your product is not in a specific market or retailer, it can’t be discontinued. Once you are… Read More
Title: Winning Distribution Strategies Location: Sonoma State University, Rohnert Park, CA Successful brand building hinges on diligent management of the… Read More
Today we need new products, new services, and new ideas to invent our way back to prosperity. Small start-up producers… Read More
This is the third part in the series about the original Barefoot culture. Culture really sets the tone, boundaries, and expectations the… Read More
A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price,… Read More
Company culture has a direct bearing on sales, and the survival and growth of a company. We have mentioned it… Read More
Brand recognition is the life blood of any product that passes through distribution channels. Building your brand to the point… Read More
Brands that stand for more than just their products have a huge advantage in this era of increasing transparency. It’s… Read More
On Tuesday we had the pleasure of attending Gary Vaynerchuk’s book signing in Marin County. He champions a classic message… Read More
On Tuesday we had the pleasure of attending Gary Vaynerchuk’s book signing in Marin County. He champions a classic message… Read More