We work as advisors to help businesses monetize their brand equity. In other words, we use our considerable experience having… Read More
Our clients come to us because of our credentials as the founders of the largest wine brand in the world.… Read More
Would you pay $299 or more to attend a two-day conference to listen to 10 speakers selling products from the… Read More
Expansion, growth, or build-out phase, whatever you call it, it is the most perilous time for your business. This is… Read More
Most startups fail because they have too much overhead and not enough sales — period. In fact, in our program, The… Read More
Most startups fail because they have too much overhead and not enough sales – period! In fact, in The Barefoot… Read More
The first question we ask prospective clients is, “Why are you going into business?” This seems like an obvious first… Read More
Last month I had the pleasure of interviewing Michael Houlihan and Bonnie Harvey, the founders of the world’s most popular… Read More
Our new clients were excited when their new consumer product was approved for one of the outlets in a big… Read More
Even before the launch, and even before the funding, many start-ups suffer from infighting over who gets what and under… Read More
