You'd think that saving customers and protecting your company's reputation would be more important than rigid adherence to cookie-cutter scripts… Read More
We often hear, “Oh, we’re B2B (business-to-business), so we don’t have to worry about customers at the general public level.”… Read More
In this two part series we are addressing service businesses. Last time we identified a way of classifying your clients… Read More
Over half of all businesses are service businesses. These industries include many professions from legal and engineering to hair cutting and… Read More