Customer

Outword Magazine Interview

Barefoot Wine’s Founders Do Well By Doing Good The story of how Michael Houlihan and Bonnie Harvey in 1986 launched… Read More

12 years ago

B2B or Not to Be? That is the Question!

We often hear, “Oh, we’re B2B (business-to-business), so we don’t have to worry about customers at the general public level.”… Read More

13 years ago

5 Ways to Increase Your Service Business

In this two part series we are addressing service businesses. Last time we identified a way of classifying your clients… Read More

13 years ago

How to Improve your Service Business

Over half of all businesses are service businesses. These industries include many professions from legal and engineering to hair cutting and… Read More

13 years ago

A Solid Business Foundation is Necessary for Success

When you build a house, the foundation must be laid strong and straight. If it’s not, the framers try to… Read More

13 years ago

Improve Your Chances of Success by Starting Small and Carefully

As long as your product is not in a specific market or retailer, it can’t be discontinued. Once you are… Read More

13 years ago

The Advantages of Being a Small Start-Up – Part 3

By focusing on your customer, and not your big time competitors, your small start-up has the opportunity to address the market… Read More

13 years ago

The Advantages of Being a Small Start-Up – Part 2

This is the second installment in a four-part series designed to encourage small start-ups by recognizing some of their inherent… Read More

13 years ago

Dress for Success (Especially in the Office)

Many companies these days seem to think that they are giving their office staff some kind of a benefit by… Read More

13 years ago

Positive Company Culture is critical to Growth and Survival – Part 2

A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price,… Read More

13 years ago