Customer

Making Mistakes Right

Everybody makes mistakes, so why not take advantage of them? If your company culture does not give permission to make… Read More

13 years ago

Listen to and Learn from your Sales Staff

  In the previous post we examined some of the ways your well-meaning office, marketing, production and accounting staff may… Read More

13 years ago

Distribution: The Distance between a Great Product and a Sale – Part 2

The least glamorous but most essential part of making a sale is actually getting your product to your buyer. Many… Read More

13 years ago

The Easiest Way to Lose your Customer

If you think all you’re selling is a product, think again. In order to continue to do business with your… Read More

13 years ago

Is Your Company Doing these Things?

Recently, while attending a Wine Industry Symposium, I had the good fortune to sit next to a fellow consultant, James… Read More

13 years ago

What Does Your Brand Stand For?

Brands that stand for more than just their products have a huge advantage in this era of increasing transparency. It’s… Read More

14 years ago

How To Get Your Product To The Market

You may have a great product at a great price, and people may really want it, but that doesn’t mean… Read More

14 years ago

How to Start a Business with No Knowledge of the Industry

Sometimes opportunity lands in your lap, but opportunity can be time sensitive, so sometimes you’ll have to act fast, even… Read More

14 years ago

3 Tips for Start-up Producers

As much as you may love your product and know that everyone else will love it too, you still need… Read More

14 years ago

“The Thank You Economy”

On Tuesday we had the pleasure of attending Gary Vaynerchuk’s book signing in Marin County. He champions a classic message… Read More

14 years ago